It’s Just An Illusion – The Management of Perception

By Kingsley L. Dennis

Mass Media Delusions

By Dmitry, Orlov

Source: Club Orlov

For anyone who lives in the West (the US, the EU and its various adjuncts such as Australia, New Zealand) and wants to know what really goes on in the world, a major hindrance is the powerful filter imposed on reality by Western mass media. It uses two methods to prevent reality from leaking through to the public, one active, one passive.

The passive method uses omission and obfuscation: certain events and facts are simply not reported. Some are willfully suppressed, others carefully underemphasized, yet others are presented in a context designed to disguise their significance. For example, anybody attentive enough could have easily ascertained that Robert Mueller is senile and in no way shape or form was ever capable of running any sort of investigation or writing a report. And yet this salient fact was not reported at all; that’s willful suppression.

But now that Mueller has provided six hours of congressional testimony to prove this fact before anyone who cared to watch, outright suppression has become impossible and context substitution has come into play: those who draw attention to Mueller’s obvious senility are accused of being right-wing extremists. But how can a readily observable medical fact be dismissed as political bias? How could he have failed to recall important details from a report he supposedly wrote (or at least read)? Mind you, I am just using the Mueller disaster as a handy example. As I have explained many times, it doesn’t matter who is president and the entire ridiculous witch-hunt is an instance of fiddling while Rome burns.

The active method is to label all those who try to circumvent their filter as “conspiracy theorists”—a derogatory term that is easy to apply, although making it stick is rather tricky. It is easy to fall into the trap by insisting on a certain version of events without being in possession of specific physical proof. But it is equally easy to act as an independent collector and connoisseur of conspiracy theories (which are popular because they are interesting) in which case your accusers must be on par with you in their depth of knowledge of conspiracies or else be ready to forfeit their position as preeminent authorities on all things conspiratorial.

If none of the major Western news outlets reported a certain salient fact that can be readily exposed and attested by multiple sources by some people who, each one separately, do a bit of research, then how are these people conspiring, and how is that a theory? It can perhaps be argued that there is indeed a conspiracy—on the part of the major Western news outlets—to suppress this salient fact. That would indeed be a theory, but a difficult one to prove, and so why would anyone care to argue this point? Why not just let the salient fact speak for itself?

In short, the trick for avoiding the label of “conspiracy theorist” when reporting an unreported or underreported fact is to always couch it in the form of a question—“Here’s some evidence of something quite important, but Western mass media has failed to cover it; why?”—and leave Western mass media with the burden of proof that they didn’t conspire to suppress the coverage. Of course, no mass media outlet would ever accept such a challenge. Alternative responses include stony silence and, when that tactic starts looking ridiculous, resorting to ad hominem attacks and name-calling. But that leads to an inevitable loss of face because it automatically reduces to the childish game of “I know you are, but what am I?” As, for instance, in “Is refusing to report on Mueller’s obvious senility a sign of political extremism?”

Western mass media malfeasance doesn’t stop at suppression of facts; there is also its massive failing to provide any sort of meaningful analysis, or even to form rather obvious conjectures that we can then consider on their merits. For example, I might wildly conjecture that Robert Mueller was chosen as a senile stooge behind whose back Hillary Clinton’s political operatives conspired to unseat Donald Trump by a combination of falsified and coerced evidence, entrapment and various other forms of prosecutorial misconduct.

Again, I don’t have a dog in this race because I believe the US is in the process of flushing itself down the same golden toilet no matter who is its president. I have no particular love of “Donny, Putin’s man in Washington” (that’s a joke; Russians find it hilarious), but I do enjoy the comedic elements of watching this “Art of the Deal” president fail to close a single deal with anyone. In any case, I am perfectly happy to wait until the truth of the matter comes out. Sure, maybe it was Putin’s clever plan to make Americans spend four years beating each other up over an orange-haired buffoon who, as ordered by Putin, has been working tirelessly to wreck the relationship between the US and China and to ease China into an alliance with Russia, and also to wreck the relationship between the US and Europe, leaving a weakened and faltering US stranded all alone on the wrong side of the planet, but that’s just a conspiracy theory, isn’t it?

 

Are “Conspiracy Theories” Tearing Society Apart Or Saving Us From Destruction?

By Brandon Smith

Source: Activist Post

The phrase “conspiracy theory” is often used by establishment agencies, the mainstream media and useful idiots as a tool to dismiss legitimate evidence or viewpoints that disagree with their predetermined version of events. This method of propaganda was not always as widespread as it is today. The phrase was not “created” by the CIA, but it was in fact weaponized by them in the 1960s after the assassination of John F. Kennedy with the express purpose of shutting down rational debate.

CIA memo 1035-960, circulated within the CIA in 1967 and exposed through a freedom of information act request by The New York Times in 1976, outlines strategies the agency would use to shut down critics of the Warren Commission Report. Specifically, they suggested the accusation of “conspiracy” with negative connotations attached, predominantly in mainstream books and articles. This was indeed done through the CIA’s many puppets in the media, and the concept of “conspiracy theory” as a pejorative was born.

Through the use of straw man arguments, red herring fallacies and sophistry, the incredible scale of evidence (exposed by investigators like New Orleans District Attorney Jim Garrison) suggesting the Warren Commission was either corrupt or ignorant in its findings was buried in a flurry of hatchet jobs and hit pieces. And this was the goal, of course; to attack the messenger and silence the truth without having to go through the ugly process of directly confronting the truth.

Until recently, this strategy was highly effective. Attacking a person as a “conspiracy theorist” was the only tool critics really needed to keep a piece of evidence or a concrete viewpoint from going viral. Conspiracy theory is equated to insanity, or stupidity, or buffoonery. Everyone knows a conspiracy theorist is not to be taken seriously, so why waste time listening to what they have to say in the first place?

It should come as no surprise that conspiracy REALITY is not something these people want entertained by the public. Conspiracies are a fact of history. Governments lie, all the time, and they have been caught doing it. The media lies, constantly, and has been caught doing it. Yet, we are supposed to ignore this and assume that anyone daring to stand contrary to government and media claims is some kind of lunatic?

In the past 5-10 years, however, things have been changing. Suddenly, anti-establishment views and investigations of corruption are bulldozing the mainstream scripted narrative, and the elites and the media are bewildered. They can see they are losing control of popular thought and they are disturbed, to say the least. A steady stream of articles and essays have been flooding the MSM recently lamenting the rise of “conspiracy culture” and warning of the “death of democracy” if this is allowed to continue.

They seem specifically angered by the idea that their “journalistic” and “professional” status no longer matters to most people. Not long ago, anyone wearing a suit, a uniform, a lab coat, a journalist’s badge or collecting a government paycheck was supposed to be immediately taken seriously as a designated “expert”. As Noam Chomsky describes them in his book Manufacturing Consent, they were the professional class, the top 10% or less of individuals with “all the answers”. These were the people the establishment sought to indoctrinate most of all, because these were the community leaders that many in the public listened to without question.

Now there is a growing movement of people who could not care less about what kind of degree someone’s parents purchased for them from an Ivy League university. They don’t care about establishment designations and fake accolades and titles and credentials. What they care about are facts and evidence. What they care about are the arguments a person puts forth, rather than how important they purport to be. This is causing some consternation among the elites.

A key figure and gatekeeper in the propaganda war against the alternative media and conspiracy reality is Cass Sunstein, former “Information Czar” in the Obama Administration. Sunstein has written numerous books and articles lamenting the growing influence of the alternative media, including his book Conspiracy Theories And Dangerous Ideas.

The main thrust of Sunstein’s position is that conspiracy theories isolate the populace into small groups of like-minded people perpetuating each other’s “misguided” views. He also suggests that these groups represent a concrete threat to the stability of government and of society by spreading wrong (or perhaps inconvenient) information and civil unrest. In other words, a few decades ago all information was centralized and filtered by the corporate media and government, and now the Internet is decentralizing information flow thereby allowing people to think differently and break from the majority narrative, which is unacceptable by Sunstein’s standards.

Sunstein sees the creation of a public hive mind as the best outcome for social order. He suggests in his book Nudge the concept of “Libertarian Paternalism” (which is neither libertarian nor paternal). He advocates for the control of society through subversive means of influence (nudging) while allowing people to continue believing that their choices are actually their own.

But how would Sunstein go about executing this influence? His solution to the threat of the alternative media was first made clear in his paper titled “Conspiracy Theories”, published in 2008. In it, he argues in favor of government interference or control of alternative media or “conspiracy theory” sources. His primary tactic was the infiltration of alternative media forums and sites by government agents or private actors paid by the government to disrupt discussion, derail activism and sow seeds of doubt or chaos. Effectively, Sunstein wanted the covert destruction of the liberty media by paid agitators.

So, the same man who accuses the alternative media of conspiracy mongering and the destruction of the Western world is actively seeking to foment a conspiracy to undermine that movement. Is this irony, or hypocrisy or both?  Doesn’t this mean that Sunstein is a part of one of the very conspiracies he criticizes people like me for being concerned about?

Sunstein and his elitist ilk want the power to erase or sabotage the alternative media. In fact, there are probably a few of their agents provocateurs attacking this article in the comments below right now. They would prefer that the government eventually take full control of the Internet and dictate the terms of media participation directly. This gives rise to one of the most important questions that the establishment does not want to answer – Who gets to decide what is and what is not “dangerous conspiracy theory”?

If pressed, the elites will ultimately suggest that they are the best qualified. Sunstein describes the general public in his books as essentially lazy, unintelligent, impulsive and not to be trusted to make good decisions. He does not seem to include himself and his globalist comrades as being prone to the same weaknesses. They are apparently wise and benevolent enough to make the best decisions for all of us. Imagine that…

This elitism bias and Sunstein’s overall methodology for biting at the ankles of the liberty media is being carried over into a new wave of propaganda in the past couple of years, primarily coming from (though not limited to) the political left.

Sunstein’s gatekeeping has spawned a cancerous growth of copycats in progressive academics. This is going on everywhere, but one particular example I found recently was on Vox, a leftist rag which shamelessly flaunts its political bias and actively slanders conservatives.  Vox‘s article “Conspiracy Theories Are Getting More Absurd And Harder To Refute” promotes a new book which regurgitates Sunstein’s propaganda model. The article takes special time to reassert the old disinformation narrative by stating that:

Democracy requires a minimum amount of mutual trust among citizens, and conspiracism destroys it.

Are you getting the sense yet that there is a repetitive message coming from these people that they want you to embrace? Is there ANYTHING true about the statement above?  The fundamental root of their argument is that conspiracy theories (viewpoints outside the mainstream) must be treated as existential threats to society. In other words, some ideas are so dangerous that they must be controlled or outlawed. The basis of this argument, though, is entirely fraudulent.

First, leftists incessantly refer to our society as a “democracy”, I think because they believe if they tell the lie enough it will become reality by default.  The US was never intended to be a “democracy”, but a Republic, and with good reason. Democracy requires blind and often misplaced faith in the system. A Republic requires constant vigilance and healthy skepticism. In a Republic, we are not supposed to simply “trust” that our leaders are going to do the right thing. We are supposed to put them under a microscope, uncover criminality and corruption, and generally make them uncomfortable at all times. It is our civic duty to become “conspiracy theorists”.

The establishment prefers a democracy because in a democracy 51% of the population can dictate the individual liberties of the other 49%, and they are rightly convinced that they can influence the thinking and decisions of the larger half. Also, in a democracy, society revolves around moral relativism and the ever arbitrary “greater good for the greater number”, instead of governing according to individual liberty, inherent moral compass and human conscience.

The Vox article goes on to make the claim that while there are some correct conspiracy theories, they have all come from the left side of the political spectrum (which they call “progressive conspiracy theories”). They then assert that there are no verifiable conspiracy theories coming from the political right. This is madness.

When Cass Sunstein describes the tribalist isolation and conspiracy delusions of certain groups, he was clearly trying to mislabel conservative activists and the alternative media, but the REAL conspiracy nutbags have actually been on the left this whole time.

A lot of young leftist millennials, professional (I say this with the utmost sarcasm) mainstream media personalities and celebrities foolishly bought into the Russiagate conspiracy theory; a theory based on ZERO concrete evidence and a garbage heap of empty conjecture. For example, how many sessions of Real Time With Bill Maher or Late Night With Stephen Colbert was the Russiagate fantasy propped up as verified fact by a screeching flock of leftist parrots, blanketed in the protective peanut-brained imbecility of the audiences in their Los Angeles and New York echo chambers?

Even today, after the long-anticipated Mueller Report led to no indictments, leftists continue to cling desperately like hemorrhoids to the anus that is Russiagate.

Leftists have to this point justified much of their schizophrenic and sometimes violent and criminal behavior on the lie that Donald Trump is a usurper put into office by Russian manipulation of US elections. Now isn’t this the epitome of a conspiracy theory that is destructive to society?

Not all conspiracy theories are started by the alternative media. Many are started by the establishment itself, and these are indeed designed to cause the destabilization of the nation.

At the same time, the fabricated Russiagate conspiracy has been very effective at leading the left away from the very real conspiracy of Trump’s saturation of his cabinet with banking elites and globalist think tank ghouls like John Bolton, Steven Mnuchin or Wilber Ross. Weren’t these the same elites that Trump was going to “drain from the swamp”? Why hasn’t the left talking about that for the past two years?

The article also makes no mention of the DNC rigging of the Democratic primaries in favor of Hillary Clinton and against Bernie Sanders. This was a conspiracy conservatives had to help expose, while the left sat idle and ignored it, hyperfocusing on their hatred of Trump while propping up Hillary Clinton, a repeat criminal offender. But, hey, conservative conspiracies are always wrong and leftist conspiracies are often correct according to Vox and friends…

And what about the verified fact of mass digital surveillance by government on the public?  This was a conspiracy that conservative groups had been warning about for years.  We were called kooks, because why would the government care about what the average person did in their day-to-day life?  Our fears were verified by the exposure of classified data by people like Edward Snowden and Julian Assange (who is now facing extradition and prosecution for nothing more than publishing truths on the Internet).  Both the political left and political right are aggressively hostile to both these men, and are seeking to bury them.

My question is, what is really more dangerous?  Conspiracy theories, or the actual conspiracies governments and elitists execute against the people?

The message here is not ambiguous at all. To summarize, the establishment wants control of Internet media, by hook or by crook, in the name of protecting people from themselves and from ideas they consider unsettling to the world order. The political left is all on board with this as long as their conspiracy theories are treated with legitimacy; and they will be, because their conspiracy theories are the establishment’s conspiracy theories.

The only theories that are being threatened with subjugation are those of conservatives and the alternative media that are contrary to centralization and government power. Not because our theories are dangerous to the fabric of society, but because our theories are dangerous to the people who want to dictate the fabric of society. Our activism and journalism represents decentralized thought which could choke the engine of the globalist agenda. We aren’t tearing down the Western world, we’re the only thing keeping it alive.

 

You can read more from Brandon Smith at his site Alt-Market. If you would like to support the work that Alt-Market does while also receiving content on advanced tactics for defeating the globalist agenda, subscribe to our exclusive newsletter The Wild Bunch Dispatch.  Learn more about it HERE.

Did the NY Times Violate Its Own Code of Ethics to Feature Child of Venezuelan Coup Plotter?

After the New York Times was slammed for obscuring comedian Joanna Hausmann’s family ties to the Guaido shadow regime, her coup-plotting father appeared online to defend her with a stream of insults.

By Anya Parampil

Source: The Grayzone

When the New York Times approached me seeking permission to use video I recorded of the Washington DC “Hands Off Venezuela” protest on March 16, I hoped that somebody at the paper was seeking to atone for the Gray Lady’s demonstrably one-sided coverage of the US coup attempt against the internationally recognized Maduro government. Maybe, just maybe, the editors had had a rare bout of self-reflection and decided to produce something that gave voice to the many Americans who rejected the Trump administration’s brazen regime change operation against Venezuela.

But on April 1, I woke up to learn that my footage had been used to demonize the protesters as useful idiots by a YouTube comedian born to one of the family dynasties of Venezuela’s opposition.

The comedian in question was Joanna Hausmann, and her appearance in the supposed newspaper of record was far from funny. How could the paper justify selecting Hausmann as an authoritative voice on the situation in Venezuela when she was so closely connected to central players in the Trump administration’s coup attempt? The answer is that it couldn’t, so it simply neglected to mention her glaring conflict of interest.

I took a deep dive into Hausmann’s family history in a March 10th article for MintPress, highlighting the role Joanna’s father, Ricardo Hausmann, played in the neoliberalization of Venezuela’s economy throughout the 1980s and ’90s as an academic and eventual member of the repressive Carlos Andrés Pérez administration.

The piece was inspired by Joanna Hausmann’s Youtube harangue, “What’s Happening in Venezuela.” Despite promising “a video dedicated to ‘just the facts,’” Hausmann failed to mention that her father was serving as a top advisor to Venezuelan opposition leader Juan Guaidó while she argued in support of his self-declared “presidency.”

Ricardo Hausmann’s function within the coup government crystalized shortly following the release of Joanna’s Youtube explainer, when Guaidó selected the Harvard professor to represent his shadow regime at the Inter-American Development Bank. The Times took no issue with the fact Hausmann’s family stood to benefit from the same coup she was urging viewers to support, and like Joanna herself, neglected to disclose this ostensibly relevant information.

The Times appeared to have underestimated the intelligence of its viewers, and was subsequently bombarded with criticism for its decision to obscure Hausmann’s background.

One reader who described himself as “a Venezuelan, [who agrees] with everything [Hausmann] has to say,” complained in the comments section of the Hausmann video that the omission amounted to “an ethical error,” arguing “it should be noted that her father has a lot to gain politically and professionally should regime change happen.” The comment forced a response from the segment’s executive producer, Adam Ellick, who claimed that, while the Times was “aware of her father’s biography before publication,” it opted not to acknowledge it because “Ms. Hausmann is an independent adult woman who has built a popular following on her own.”

Ellick’s response failed to satisfy the commenter, who emphasized that “the issue here isn’t one of independence, it’s one of shared outcomes.” According to Ellick’s logic, it would be journalistically ethical to ignore Ivanka Trump’s relation to the President on the basis she is “an independent adult woman” with a fashion line of her own. Does the Times actually think we are stupid?

The backlash against Joanna’s NYT debut grew so intense, it eventually compelled her father to respond to the controversy. Following the video’s release, I tweeted criticism of the paper for its failure to disclose that “Hausmann is the daughter of Guaidó advisor Ricardo Hausmann,” linking to my article which explained that he “was instrumental in neoliberalizing and destroying Venezuela’s economy in the 90s and wants to do it again.”

The factual statement apparently outraged Professor Hausmann, who charged that my “tweet surely deserves at least an honorary mention among the year’s most sexist comments,” adding, “since Joanna is my daughter, she is not entitled to her own opinion. She must be speaking on behalf of some male figure that tells her what to say. Seriously?”

Yes, seriously! Joanna does not appear to have her “own opinion” — she has precisely the same opinion as her father, who happens to be participating in the very coup for which she was advocating. Yet even if we accept the notion that Joanna formed opinions independent from her father’s influence, the Times still had an ethical obligation to disclose her family ties – especially considering that Professor Hausmann is not her only relative actively working to achieve regime change in Caracas.

Joanna’s mother, Ana Julia Jatar, has worked for the US-funded Súmate organization, which in 2004 tried and failed to oust President Hugo Chávez via popular referendum. As I reported for MintPress, Jatar hails from a political family herself.

Jatar’s father, Braulio Jatar Dotti, was once described by an independent Chilean news site “as having been ‘in charge of eliminating the leftist groups’ in Venezuela” in the 1960s, as the government sought to violently repress the armed Revolutionary Left Movement. Jatar Dotti even published a manual called, “Disabling the Extreme Left” in 1963. With her grandfather’s history in mind, it’s no wonder that Joanna now spends her time attacking the US left for organizing to oppose war on Venezuela. Apparently, the family that attacks the left and fails to overthrow governments together stays together.

While it is important to understand the full extent to which regime change and resentment of “the left” runs through Joanna Hausmann’s veins, her father’s participation in the current coup alone should have disqualified her to pose as a neutral voice on Venezuela. The Times’ decision to ignore her background is not only offensive to viewers, but may have also violated the paper’s own ethics code. According to that code, “staff members must be sensitive that perfectly proper political activity by their spouses, family or companions may nevertheless create conflicts of interest or the appearance of conflict.” The Hausmann scandal undeniably created such a scenario for the paper.

Joanna has largely kept quiet amid the deluge of criticism, and is quick to block those who question her. (She blocked me on Twitter after I noted her father’s prominent role in the Guaidó shadow regime.) Why a grown woman professing her total independence needed her father to come to her defense should be a mystery, as RT Español reporter Helena Villar observed.

One Twitter user named Vanessa Salas, who describes herself as “a personal friend” of Joanna, recommended that I “get to know” the comedian before making “unfounded statements.” Salas insistedthat her pal was “SMART, THOUGHTFUL, and FEARLESS.” Indeed, Joanna Hausmann was so fearless that she had to rely on her friends, family, and an army of trolls to deflect from her wanton journalistic malpractice.

Joanna did eventually muster up one non-answer to critics. When a Twitter user named @unnaband asked why she neglected to mention that her “father was personally appointed by the very opposition leader” she promoted in her video, the Youtube comedian hit back: “I am proud of my dad.”

He is surely proud of her too. And among the Times editors who presided over her ethically dubious video rant, there appears to be no shame.

 

Related Video:

Why only fools trust America’s mainstream ‘news’

By Eric Zuesse

Source: CounterCurrents.org

Here will be yet another current example to demonstrate that all U.S. mainstream ’news’ media hide from their respective public that the U.S. government is lying, when the U.S. government lies—i.e., that all of the mainstream ’news’ media in America hide the truth, when the government itself is lying. In other words: the U.S. mainstream ’news’ media are propaganda organs for the U.S. government.

While some American news media are Democratic Party propagandists, and others are Republican Party propagandists, and therefore all of them eagerly expose lies that are of only a partisan nature, none of them will expose lies that both parties share—such as, in 2002 and 2003, the central fact at that time. They hid that George W. Bush and his administration were outright lying to the public in each and every instance in which they said they possessed conclusive evidence that, as Bush himself put it on 7 September 2002 (and no mainstream and only one alt-news medium exposed as being a lie): “a report came out of the Atomic—the IAEA that they [Iraq] were six months away from developing a [nuclear] weapon. I don’t know what more evidence we need [before invading].” That was his answer when he was asked at a press conference on 7 September 2002, “Mr. President, can you tell us what conclusive evidence of any nuclear—new evidence you have of nuclear weapons capabilities of Saddam Hussein?” Immediately, the IAEA said then that there was no such “new report,” and that the last they were able to find, there was nothing at all left of WMD, nor of an ability to make any, in Iraq. The American news media simply ignored the IAEA’s denial that they had issued any new report at all such as Bush had alleged they had issued. Republican ‘news’ media hid that Bush’s allegation was a lie, and Democratic ‘news’ media likewise hid it. And, so, the American people trusted Bush, and destroyed Iraq. (Anyone who says that America’s invasion didn’t vastly harm the Iraqi people is either a liar or else ignorant of the realities, such as the last two links document.)

The example this time will be taken from The Week magazine, which is a compendium of summaries of the week’s ’news’ from America’s major ‘news’-media. The 1 March 2019 issue had this, on its page 8:

“Aid for Venezuela: U.S. military planes delivered more than 180 tons of humanitarian aid for Venezuela to the Colombian border city of Cucuta this week, setting up a showdown with Venezuelan President Nicolas Maduro, who has vowed to block the supplies. Sen. Marco Rubio (R-Fla.) made a surprise visit to Cucuta and told Venezuelan troops stationed at the border that it was their patriotic duty to let aid through. ‘Will you prevent the food and medicine from reaching your own people?’”

The presumption there is that readers are simply too stupid to wonder, “Why should I trust that this military plane doesn’t also carry weapons for supporters of a coup to overthrow Venezuela’s president and to replace him with Trump’s choice, Juan Guaido—trust that weapons aren’t included in the cargo of ‘food and medicine’? Is Trump really so kind a person as to care about the Venezuelan people? Or is this instead yet another U.S. set-up for a brutal coup, such as the U.S. did in 1953 to Iran, and in 1954 to Guatemala, and in 1973 to Chile, and, more recently, in 2014, to Ukraine?”

That ‘news’ report, since it’s from The Week, is about what other U.S. propaganda agencies are saying, and it’s true about that (they actually are saying this), but it’s summarizing from two very untrustworthy ‘news’ media, one being a tweet from Senator Rubio on 18 February 2019 that was immediately posted at sites such as ABC News, and the other being a ‘news’ report from the Miami Herald, which added that this shipment came from USAID—and yet they ignored that USAID is a major part of almost every U.S. coup.

Here’s more context about this incident of ‘aid’ shipments: On 6 February 2019, Britain’s Daily Mail, which is less dishonest about the U.S. government than U.S. ‘news’ media are, headlined “Venezuelan officials accuse the US of sending a cache of high-powered rifles on a commercial cargo flight from Miami so they would get into the hands of ‘extreme right fascist’ groups looking to undermine Maduro’s regime”, and reported that:

Officials in Venezuela have accused the US of sending a cache of high-powered rifles and ammunition on a commercial cargo flight from Miami so they would get into the hands of President Nicolás Maduro’s opponents.

Members with the Venezuelan National Guard [GNB] and the National Integrated Service of Customs and Tax Administration [SENIAT] made the shocking discovery just two days after the plane arrived at Arturo Michelena International Airport in Valencia.

Inspectors found 19 rifles, 118 magazines and 90 wireless radios while investigating the flight which they said arrived Sunday afternoon.

Monday’s bust also netted four rifle stands, three rifle scopes and six iPhones.

And here’s yet more context: the independent American journalist Aaron Mate, tweeted on 18 February 2019:

Aaron Mate

Page 136 [near end of Ch. 4] of [Andrew G.] McCabe’s new [and only] book [THE THREAT, which was published on 19 February 2019], recounting a [July] 2017 Oval Office meeting: “Then the president talked about Venezuela. That’s the country we should be going to war with, he said. They have all that oil and they’re right on our back door.” [Stated there by the authoritarian McCabe, in order to prove how crude Trump is, and McCabe was not condemnatory of such international thefts of Venezuela’s natural resources, but only of Trump’s crudity.]

12:59 PM – 18 Feb 2019

Furthermore, yet another independent journalist, Ben Norton, at “The GrayZone Project,” headlined on 29 January 2019, “Corporate Interests—Militarist John Bolton Spills the Beans”, and he provided a complete transcript of a brief interview that John Bolton had done with Fox Business Channel five days before, on January 24. That interview wasn’t publicized by Fox, and its headline was as dull as possible, “Venezuela regime change big business opportunity: John Bolton”, and the ‘news’ report posted below it was empty of anything important, but Ben Norton captured the entire interview, and on January 29 he posted it to YouTube and to The GrayZone Project as a news report, with the full interview-segment also being transcribed there by Norton. In it, Bolton had said, on January 24:

We’re looking at the oil assets. That’s the single most important income stream to the government of Venezuela. We’re looking at what to do to that. … We’re in conversation with major American companies now that are either in Venezuela, or in the case of Citgo here in the United States. … It will make a big difference to the United States economically if we could have American oil companies really invest in and produce the oil capabilities in Venezuela.

Of course, that’s an attempt at theft of the property of another sovereign nation—theft of natural resources assets of Venezuela, from the people who live in Venezuela—it’s a huge theft attempt, which is being bragged about by the U.S. regime. Though they’ve done this type of heist in many instances during the past few decades (including in Iraq, where U.S. oil companies now extract), Bolton’s outright bragging about it is certainly extraordinary, and thus is major news. This was major news that however hasn’t been focused upon except in the few honest sites, all of which are non-mainstream (most non-mainstream sites are just as dishonest as America’s mainstream ones are—they’re fake ‘alt-news’ instead of authentically against false ‘news’, but all mainstream national news sites routinely report lies stenographically, as if what the government says is always true, and so they’re propaganda). The GrayZone Project is one of the few honest sites, and Norton luckily discovered this huge news-break from the blunder by Fox Business Channel to have aired it—that revelation having been a freak event by America’s major media, a rare slip-up.

And, finally, the great investigative journalist Wayne Madsen headlined sarcastically but truthfully on 4 March 2019, “Military Intervention and Mercenaries, Inc. (MIAMI)”, and he (a journalist whose trustworthiness I have checked and verified for many years—he’s really one of the best) opened with:

The city of Miami, Florida may have started out as a retirement mecca for winter-worn pensioners from northern climes. However, after the beginning of the Cold War and US military and Central Intelligence Agency intervention in Guatemala, Cuba, the Dominican Republic, Chile, Nicaragua, Venezuela, Guyana, the Bahamas, and other Western Hemisphere nations, Miami became a refuge for exiled wealthy businessmen escaping populist revolutions and elections in South and Central America and spies. The retirement and vacation capital of the United States quickly became the “Tropical Casablanca.”

Now home to thousands of limited liability corporations linked to the CIA, as well as private military contractors, sketchy airlines flying from remote Florida airports, the interventionist US Southern Command (SOUTHCOM), and exiled oligarchs running destabilization operations in their native countries, Miami—or MIAMI, “Military Intervention and Mercenaries, Inc.”—serves as the nexus for current Trump administration “regime change” efforts. …

Earlier, on February 18, President Trump had delivered a lengthy speech in Miami, titled “Remarks by President Trump to the Venezuelan American Community”, and this was obviously aimed at passionate enemies of Venezuela’s government. Here is a typical passage, with accompanying documentations of the actual truth regarding his lies as stated there. Trump’s allegations are in boldface italics, and my commentaries are in regular type within brackets, and linked there to my sources:

Not long ago, Venezuela was the wealthiest nation, by far, in South America. [The allegation that Venezuela’s economy has done less well since Hugo Chavez became President on 2 February 1999 is disconfirmed by World Bank data showing that Venezuela reached its all-time-high economic-growth rate in 2004, 5 years after Hugo Chavez became democratically elected and took office as the country’s President. The economy rapidly declined as soon as the U.S. started its coup-attempts. Furthermore, a scientific study of the data showed in 2017 that: “Mexico’s and Venezuela’s numbers on this question [[of ‘Where would you place our country ten years ago?’”]] with a 1 to 10 scale, from absolutely democratic, to not democratic, throughout the period of 2013-2017, compared to those of other countries in the region, clearly show Venezuela as the country where the highest percentage of people believed that democracy had increased during the 2003-2013 decade. Mexico ranked in twelfth place, out of eighteen surveyed countries. “This comparison helps to dimension the solid sense that Venezuelans had about the strength of their democracy during the Chávez administration, and the weak one that Mexicans had.”] But years of socialist rule have brought this once-thriving nation to the brink of ruin. [That too is false—socialism wasn’t the cause of Venezuela’s economic come-down. Venezuela’s boom-time was the period of massive public-debt buildup prior to the exceptionally high oil prices in 1973-1985, as shown in “Figure 4: Venezuela Real GDP per Capita”. Moreover, as the CIA-edited and written Wikipedia says about Venezuela: ”The election in 1973 of Carlos Andrés Pérez coincided with an oil crisis [[the OPEC oil-embargo]], in which Venezuela’s income exploded as oil prices soared; oil industries were nationalized in 1976. This [oil-nationalization and oil-production investment all at the worst possible time] led to massive increases in public spending, but also increases in external debts, which continued into the 1980s when the collapse of oil prices during the 1980s crippled the Venezuelan economy.“ That “oil crisis” was actually the period of exceptionally high oil prices resulting from Israel’s 1973 invasions and OPEC embargoes, but it was actually hell for Venezuela because Venezuela was losing money on each barrel of oil sold because only the Arabic countries and Iran were able to sell profitably their oil after the period of OPEC”s oil-embargo. Venezuela, seller of the world’ dirtiest oil, after 1976 was losing money on each barrel, when they had to repay all those foreign loans amassed during the boom-period.]  That’s where it is today.

The tyrannical socialist government nationalized private industries and took over private businesses.  They engaged in massive wealth confiscation, shut down free markets, suppressed free speech, and set up a relentless propaganda machine, rigged elections, used the government to persecute their political opponents, and destroyed the impartial rule of law.

In other words, the socialists have done in Venezuela all of the same things that socialists, communists, totalitarians have done everywhere that they’ve had a chance to rule.  The results have been catastrophic.

In conclusion, then, no country in the world has a press that’s more dishonest than the United States of America does. “More dishonest” than this press would even be a ludicrous concept. Though the particular lies that are being promoted elsewhere might happen to be different, they can’t be worse. America’s having destroyed Iran and Libya, etc., is proof of this.

Consequently: Only people who possess a thoroughly scientific orientation toward confirming and disconfirming allegations, are capable of extracting from such ‘news’ a realistic understanding of what’s actually happening. The vast majority of people can be fooled, and they can be fooled constantly and even for (as in the instance of America, since at least 2003) decades, and yet still trust the institutions that have deceived them so mercilessly through all of those decades. This is the major reason why the United States is a dictatorship, not a democracy—and why any ‘news’ site which calls the U.S. a ‘democracy’ is thereby clearly demonstrating its untrustworthiness. But, of course, only honest news reporting organizations are publishing this report. And there will probably be very few that will do that, though all are receiving it for publication.

Why We’re Blind to the System Destroying Us

By Jonathan Cook

Source: Information Clearing House

I rarely use this blog to tell readers what they should believe. Rather I try to indicate why it might be wise to distrust, at least without very good evidence, what those in power tell us we should believe.

We have well-known sayings about power: “Knowledge is power”, and “Power tends to corrupt, while absolute power tends to corrupt absolutely.” These aphorisms resonate because they say something true about how we experience the world. People who have power – even very limited power they hold on licence from someone else – tend to abuse it, sometimes subtly and unconsciously, and sometimes overtly and wilfully.

If we are reasonably self-aware, we can sense the tendency in ourselves to exploit to our advantage whatever power we enjoy, whether it is in our dealings with a spouse, our children, a friend, an employee, or just by the general use of our status to get ahead.

This isn’t usually done maliciously or even consciously. By definition, the hardest thing to recognise are our own psychological, emotional and mental blind spots – and the biggest, at least for those born with class, gender or race privileges, is realising that these too are forms of power.

Nonetheless, these are all minor forms of power compared to the power wielded collectively by the structures that dominate our societies: the financial sector, the corporations, the media, the political class, and the security services.

But strangely most of us are much readier to concede the corrupting influence of the relatively small power of individuals than we are the rottenness of vastly more powerful institutions and structures. We blame the school teacher or the politician for abusing his or her power, while showing a reluctance to do the same about either the education or political systems in which they have to operate.

Similarly, we are happier identifying the excessive personal power of a Rupert Murdoch than we are the immense power of the corporate empire behind him and on which his personal wealth and success depend.

And beyond this, we struggle most of all to detect the structural and ideological framework underpinning or cohering all these discrete examples of power.

Narrative control

It is relatively easy to understand that your line manager is abusing his power, because he has so little of it. His power is visible to you because it relates only to you and the small group of people around you.

It is a little harder, but not too difficult, to identify the abusive policies of your firm – the low pay, cuts in overtime, attacks on union representation.

It is more difficult to see the corrupt power of large institutions, aside occasionally from the corruption of senior figures within those institutions, such as a Robert Maxwell or a Richard Nixon.

But it is all but impossible to appreciate the corrupt nature of the entire system. And the reason is right there in those aphorisms: absolute power depends on absolute control over knowledge, which in turn necessitates absolute corruption. If that were not the case, we wouldn’t be dealing with serious power – as should be obvious, if we pause to think about it.

Real power in our societies derives from that which is necessarily hard to see – structures, ideology and narratives – not individuals. Any Murdoch or Trump can be felled, though being loyal acolytes of the power-system they rarely are, should they threaten the necessary maintenance of power by these interconnected institutions, these structures.

The current neoliberal elite who effectively rule the planet have reached as close to absolute power as any elite in human history. And because they have near-absolute power, they have a near-absolute control of the official narratives about our societies and our “enemies”, those who stand in their way to global domination.

No questions about Skripals

One needs only to look at the narrative about the two men, caught on CCTV cameras, who have recently been accused by our political and media class of using a chemical agent to try to murder Sergei Skripal and his daughter Yulia back in March.

I don’t claim to know whether Alexander Petrov and Ruslan Boshirov work for the Russian security services, or whether they were dispatched by Vladimir Putin on a mission to Salisbury to kill the Skripals.

What is clear, however, is that the British intelligence services have been feeding the British corporate media a self-serving, drip-drip narrative from the outset – and that the media have shown precisely no interest at any point in testing any part of this narrative or even questioning it. They have been entirely passive, which means their readers – us – have been entirely passive too.

That there are questions about the narrative to be raised is obvious if you turn away from the compliant corporate media and seek out the views of an independent-minded, one-time insider such as Craig Murray.

A former British ambassador, Murray is asking questions that may prove to be pertinent or not. But at this stage, when all we have to rely on is what the intelligence services are selectively providing, these kinds of doubts should be driving the inquiries of any serious journalist covering the story. But as is so often the case, not only are these questions not being raised or investigated, but anyone like Murray who thinks critically – who assumes that the powerful will seek to promote their interests and avoid accountability – is instantly dismissed as a conspiracy theorist or in Putin’s pocket.

That is no meaningful kind of critique. Many of the questions that have been raised – like why there are so many gaps in the CCTV record of the movements of both the Skripals and the two assumed assassins – could be answered if there was an interest in doing so. The evasion and the smears simply suggest that power intends to remain unaccountable, that it is keeping itself concealed, that the narrative is more important than the truth.

And that is reason enough to move from questioning the narrative to distrusting it.

Ripples on a lake

Journalists typically have a passive relationship to power, in stark contrast to their image as tenacious watchdog. But more fundamental than control over narrative is the ideology that guides these narratives.  Ideology ensures the power-system is invisible not only to us, those who are abused and exploited by it, but also to those who benefit from it.

It is precisely because power resides in structures and ideology, rather than individuals, that it is so hard to see. And the power-structures themselves are made yet more difficult to identify because the narratives created about our societies are designed to conceal those structures and ideology – where real power resides – by focusing instead on individuals.

That is why our newspapers and TV shows are full of stories about personalities – celebrities, royalty, criminals, politicians. They are made visible so that we do not notice the ideological structures we live inside that are supposed to remain invisible.

News and entertainment are the ripples on a lake, not the lake itself. But the ripples could not exist without the lake that forms and shapes them.

Up against the screen

If this sounds like hyperbole, let’s stand back from our particular ideological system – neoliberalism – and consider earlier ideological systems in the hope that they offer some perspective. At the moment, we are like someone standing right up against an IMAX screen, so close that we cannot see that there is a screen or even guess that there is a complete picture. All we see are moving colours and pixels. Maybe we can briefly infer a mouth, the wheel of a vehicle, a gun.

Before neoliberalism there were other systems of rule. There was, for example, feudalism that appropriated a communal resource – land – exclusively for an aristocracy. It exploited the masses by forcing them to toil on the land for a pittance to generate the wealth that supported castles, a clergy, manor houses, art collections and armies. For several centuries the power of this tiny elite went largely unquestioned.

But then a class of entrepreneurs emerged, challenging the landed artistocracy with a new means of industrialised production. They built factories and took advantage of scales of economy that slightly widened the circle of privilege, creating a middle class. That elite, and the middle-class that enjoyed crumbs from their master’s table, lived off the exploitation of children in work houses and the labour of a new urban poor in slum housing.

These eras were systematically corrupt, enabling the elites of those times to extend and entrench their power. Each elite produced justifications to placate the masses who were being exploited, to brainwash them into believing the system existed as part of a natural order or even for their benefit. The aristocracy relied on a divine right of kings, the capitalist class on the guiding hand of the free market and bogus claims of equality of opportunity.

In another hundred years, if we still exist as a species, our system will look no less corrupt – probably more so – than its predecessors.

Neoliberalism, late-stage capitalism, plutocratic rule by corporations – whatever you wish to call it – has allowed a tiny elite to stash away more wealth and accrue more power than any feudal monarch could ever have dreamt of. And because of the global reach of this elite, its corruption is more endemic, more complete, more destructive than any ever known to mankind.

A foreign policy elite can destroy the world several times over with nuclear weapons. A globalised corporate elite is filling the oceans with the debris from our consumption, chopping down the forest-lungs of our planet for palm-oil plantations so we can satisfy our craving for biscuits and cake. And our media and intelligence services are jointly crafting a narrative of bogeymen and James Bond villains – both in Hollywood movies, and in our news programmes – to make us fearful and pliable.

Assumptions of inevitability

Most of us abuse our own small-power thoughtlessly, even self-righteously. We tell ourselves that we gave the kids a “good spanking” because they were naughty, rather than because we established with them early on a power relationship that confusingly taught them that the use of force and coercion came with a parental stamp of approval.

Those in greater power – from minions in the media to executives of major corporations – are no different. They are as incapable of questioning the ideology and the narrative – how inevitable and “right” our neoliberal system is – as the rest of us. But they play a vital part in maintaining and entrenching that system nonetheless.

David Cromwell and David Edwards of Media Lens have provided two analogies – in the context of the media – that help explain how it is possible for individuals and groups to assist and enforce systems of power without having any conscious intention to do so, and without being aware that they are contributing to something harmful. Without, in short, being aware that they are conspiring in the system.

The first:

When a shoal of fish instantly changes direction, it looks for all the world as though the movement was synchronised by some guiding hand. Journalists – all trained and selected for obedience by media all seeking to maximise profits within state-capitalist society – tend to respond to events in the same way.

The second:

Place a square wooden framework on a flat surface and pour into it a stream of ball bearings, marbles, or other round objects. Some of the balls may bounce out, but many will form a layer within the wooden framework; others will then find a place atop this first layer. In this way, the flow of ball bearings steadily builds new layers that inevitably produce a pyramid-style shape. This experiment is used to demonstrate how near-perfect crystalline structures such as snowflakes arise in nature without conscious design.

The system – whether feudalism, capitalism, neoliberalism – emerges out of the real-world circumstances of those seeking power most ruthlessly. In a time when the key resource was land, a class emerged justifying why it should have exclusive rights to control that land and the labour needed to make it productive. When industrial processes developed, a class emerged demanding that it had proprietary rights to those processes and to the labour needed to make them productive.

Our place in the pyramid

In these situations, we need to draw on something like Darwin’s evolutionary “survival of the fittest” principle. Those few who are most hungry for power, those with least empathy, will rise to the top of the pyramid, finding themselves best-placed to exploit the people below. They will rationalise this exploitation as a divine right, or as evidence of their inherently superior skills, or as proof of the efficiency of the market.

And below them, like the layers of ball bearings, will be those who can help them maintain and expand their power: those who have the skills, education and socialisation to increase profits and sell brands.

All of this should be obvious, even non-controversial. It fits what we experience of our small-power lives. Does bigger power operate differently? After all, if those at the top of the power-pyramid were not hungry for power, even psychopathic in its pursuit, if they were caring and humane, worried primarily about the wellbeing of their workforce and the planet, they would be social workers and environmental activists, not CEOs of media empires and arms manufacturers.

And yet, base your political thinking on what should be truisms, articulate a worldview that distrusts those with the most power because they are the most capable of – and committed to – misusing it, and you will be derided. You will be called a conspiracy theorist, dismissed as deluded. You will be accused of wearing a tinfoil hat, of sour grapes, of being anti-American, a social warrior, paranoid, an Israel-hater or anti-semitic, pro-Putin, pro-Assad, a Marxist.

None of this should surprise us either. Because power – not just the people in the system, but the system itself – will use whatever tools it has to protect itself. It is easier to deride critics as unhinged, especially when you control the media, the politicians and the education system, than it is to provide a counter-argument.

In fact, it is vital to prevent any argument or real debate from taking place. Because the moment we think about the arguments, weigh them, use our critical faculties, there is a real danger that the scales will fall from our eyes. There is a real threat that we will move back from the screen, and see the whole picture.

Can we see the complete picture of the Skripal poisoning in Salisbury; or the US election that led to Trump being declared president; or the revolution in Ukraine; or the causes and trajectory of fighting in Syria, and before it Libya and Iraq; or the campaign to discredit Jeremy Corbyn as leader of the Labour party; or the true implications of the banking crisis a decade ago?

Profit, not ethics

Just as a feudal elite was driven not by ethics but by the pursuit of power and wealth through the control of land; just as early capitalists were driven not by ethics but by the pursuit of power and wealth through the control of mechanisation; so neoliberalism is driven not by ethics but the pursuit of power and wealth through the control of the planet.

The only truth we can know is that the western power-elite is determined to finish the task of making its power fully global, expanding it from near-absolute to absolute. It cares nothing for you or your grand-children. It is a cold-calculating system, not a friend or neighbour. It lives for the instant gratification of wealth accumulation, not concern about the planet’s fate tomorrow.

And because of that it is structurally bound to undermine or discredit anyone, any group, any state that stands in the way of achieving its absolute dominion.

If that is not the thought we hold uppermost in our minds as we listen to a politician, read a newspaper, watch a film or TV show, absorb an ad, or engage on social media, then we are sleepwalking into a future the most powerful, the most ruthless, the least caring have designed for us.

Step back, and take a look at the whole screen. And decide whether this is really the future you wish for your grand-children.

 

The Doors of Perception: Why Americans Will Believe Almost Anything

By Tim O’Shea

Source: Information Clearing House

Aldous Huxley’s inspired 1954 essay detailed the vivid, mind-expanding, multisensory insights of his mescaline adventures. By altering his brain chemistry with natural psychotropics, Huxley tapped into a rich and fluid world of shimmering, indescribable beauty and power. With his neurosensory input thus triggered, Huxley was able to enter that parallel universe glimpsed by every mystic and space captain in recorded history. Whether by hallucination or epiphany, Huxley sought to remove all bonds, all controls, all filters, all cultural conditioning from his perceptions and to confront Nature or the World or Reality first-hand – in its unpasteurized, unedited, unretouched infinite rawness.

Those bonds are much harder to break today, half a century later. We are the most conditioned, programmed beings the world has ever known. Not only are our thoughts and attitudes continually being shaped and molded; our very awareness of the whole design seems like it is being subtly and inexorably erased. The doors of our perception are carefully and precisely regulated.

It is an exhausting and endless task to keep explaining to people how most issues of conventional wisdom are scientifically implanted in the public consciousness by a thousand media clips per day. In an effort to save time, I would like to provide just a little background on the handling of information in this country. Once the basic principles are illustrated about how our current system of media control arose historically, the reader might be more apt to question any given story in today’s news.

If everybody believes something, it’s probably wrong. We call that

CONVENTIONAL WISDOM

In America, conventional wisdom that has mass acceptance is usually contrived. Somebody paid for it. Examples:

    • Pharmaceuticals restore health
    • Vaccination brings immunity
    • The cure for cancer is just around the corner
    • Menopause is a disease condition
    • Childhood is a disease condition
    • When a child is sick, he needs immediate antibiotics
    • When a child has a fever he needs Tylenol
    • Hospitals are safe and clean
    • America has the best health care in the world.
    • Americans have the best health in the world.
    • The purpose of Health Care is health.
    • Milk is a good source of calcium.
    • You never outgrow your need for milk.
    • Vitamin C is ascorbic acid.
    • Aspirin prevents heart attacks.
    • Heart drugs improve the heart.
    • Back and neck pain are the only reasons for spinal adjustment.
    • No child can get into school without being vaccinated.
    • The FDA thoroughly tests all drugs before they go on the market.
    • Pregnancy is a serious medical condition
    • Infancy is a serious medical condition
    • Chemotherapy and radiation are effective cures for cancer
    • When your child is diagnosed with an ear infection, antibiotics should be given immediately ‘just in case’
    • Ear tubes are for the good of the child.
    • Estrogen drugs prevent osteoporosis after menopause.
    • Pediatricians are the most highly trained of al medical specialists.
    • The purpose of the health care industry is health.
    • HIV is the cause of AIDS.
    • AZT is the cure.
    • Without vaccines, infectious diseases will return
    • Fluoride in the city water protects your teeth
    • Flu shots prevent the flu.
    • Vaccines are thoroughly tested before being placed on the Mandated Schedule.
    • Doctors are certain that the benefits of vaccines far outweigh any possible risks.
    • There is a terrorist threat in the US.
    • The NASDAQ is a natural market controlled by supply and demand.
    • Chronic pain is a natural consequence of aging.
    • Soy is your healthiest source of protein.
    • Insulin shots cure diabetes.
    • After we take out your gall bladder you can eat anything you want
    • Allergy medicine will cure allergies.
    • Your government provides security.
    • The Iraqis blew up the World Trade Center.
          Wikipedia is completely open, unbiased, and interactive

This is a list of illusions, that have cost billions to conjure up. Did you ever wonder why most people in this country generally accept most of the above statements?

PROGRAMMING THE VIEWER

Even the most undiscriminating viewer may suspect that TV newsreaders and news articles are not telling us the whole story. The slightly more lucid may have begun to glimpse the calculated intent of standard news content and are wondering about the reliability and accuracy of the way events are presented. For the very few who take time to research beneath the surface and who are still capable of abstract thought, a somewhat darker picture begins to emerge. These may perceive bits of evidence of the profoundly technical science behind much of what is served up in daily media.

Events taking place in today’s world are enormously complex. An impossibly convoluted tangle of interrelated and unrelated occurrences happens simultaneously, often in dynamic conflict. To even acknowledge this complexity contradicts a fundamental axiom of media science: Keep It Simple.

In real life, events don’t take place in black and white, but in a thousand shades of grey. Just discovering the actual facts and events as they transpire is difficult enough. The river is different each time we step into it. By the time a reasonable understanding of an event has been apprehended, new events have already made that interpretation obsolete. And this is not even adding historical, social, or political elements into the mix, which are necessary for interpretation of events. Popular media gives up long before this level of analysis.

Media stories cover only the tiniest fraction of actual events, but stupidly claim to be summarizing “all the news.”

The final goal of media is to create a following of docile, unquestioning consumers. To that end, three primary tools have historically been employed:

deceit
dissimulation
distraction

Over time, the sophistication of these tools of propaganda has evolved to a very structured science, taking its cues in an unbroken line from principles laid down by the Father of Spin himself, Edward L Bernays, over a century ago, as we will see.

Let’s look at each tool very briefly:


DECEIT

Deliberate misrepresentation of fact has always been the privilege of the directors of mass media. Their agents – the PR industry – cannot afford random objective journalism, interpreting events as they actually take place. This would be much too confusing for the average consumer, who has been spoonfed his opinions since the day he was born. No, we can’t have that. In all the confusion, the viewer might get the idea that he is supposed to make up his own mind about the significance of some event or other. The end product of good media is single-mindedness. Individual interpretation of events does not foster the homogenized, one-dimensional lemming outlook.

For this reason, events must have a spin put on them – an interpretation, a frame of reference. Subtleties are omitted; all that is presented is the bottom line. The minute that decision is made – what nuance to put on a story – we have left the world of reporting and have entered the world of propaganda. By definition, propaganda replaces faithful reporting with deceitful reporting.

Here’s an obvious example from the past: the absurd and unremitting allegations of Saddam’s weapons of mass destruction as a rationale for the invasion of Iraq. Of course none were ever found, but that is irrelevant. We weren’t really looking for any weapons – but the deceit served its purpose – get us in there. Later the ruse can be abandoned and forgotten; its usefulness is over. And nobody will notice. Characterization of Saddam as a murderous tyrant was decided to be an insufficient excuse for invading a sovereign nation. After all, there are literally dozens of murderous tyrants the world over, going their merry ways. We can’t be expected to police all of them.

So it was decided that the murderous tyrant thing, though good, was not enough. To whip a sleeping people into war consciousness has historically involved one additional prerequisite: threat. Saddam must therefore be not only a baby-killing maniac; he must be a threat to the rest of the world, especially America. Why? Because he has weapons of mass destruction. For almost two years, this myth was assiduously programmed into that lowest common denominator of awareness which Americans substitute for consciousness. Even though the myth has now been openly dismissed by the Regime itself, the majority of us still believe it.

Hitler used the exact same tack with the Czechs and Poles at the beginning of his rampage. These peaceful peoples were not portrayed as an easy mark for the German war machine – no, they were a threat to the Fatherland itself. Just like the unprovoked Chinese annihilation of the peaceful Tibetan civilization in the 1940s. Or like Albania in the Dustin Hoffman movie. Such threats must be crushed by all available force, under the pretext used by every strong nation in history to subjugate a weaker one.

With Iraq, the fact that UN inspectors never came up with any of these dread weapons before Saddam was captured – this fact was never mentioned again. That one phrase – WMD WMD WMD – repeated ad nauseam month after month had served its purpose – whip the people into war mode. It didn’t have to be true; it just had to work. A staggering indicator of how low the general awareness had sunk is that this mantra continued to be used as our license to invade Iraq long after our initial assault. If Saddam had any such weapons, probably a good time to trot them out would be when a foreign country is moving in, wouldn’t you say?

No weapons were ever found, of course, nor will they be. So confident was the PR machine in the general inattention to detail commonly exhibited by the comatose American people that they didn’t even find it necessary to plant a few mass weapons in order to justify the invasion. It was almost insulting. Now nobody asks any more. In 2010 a poll of US soldiers in Iraq showed 60% believed the Iraqis blew up the World Trade Center.

So we see that a little deceit goes a long way. All it takes is repetition. Lay the groundwork and the people will buy anything. After that just ride it out until they seem doubtful again. Then onto the next deceit.

SELLING WAR

Did you ever wonder how all the war leaders down through history were able to persuade armies of thousands as individuals to leave their homes and families and risk their lives for vague, obscure reasons? How do they sell that? How do you get people to go off to war?

With rare exceptions, it’s been the same formula right down the line: sell idealistic young men the lie of the glory of war, defending their country and home from some imaginary enemy, some contrived foreign threat, from a place of alien culture. Then any oppposition to the ‘war effort’ are then lily-livered, unpatriotic, etc. Patriotism – the last refuge of a scoundrel.

Hermann Goering summarized it eloquently at Nuremberg:

    ‘Why of course the people don’t want war. Why should some poor slob on a farm want to risk his life in a war when the best he can get out of it is to come back to his farm in one piece? Naturally the common people don’t want war; neither in Russia, nor in England, nor in America, nor in Germany. That is understood. But after all, it is the leaders of the country who determine policy, and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice the people can always be brought to the bidding of the leaders. That is easy. All you have to do is to tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in any country.’

This technique holds true right up to the present time, intensified exponentially by the magnitude of incessant, pervasive online media. Worked great for Bush and Obama in their marketing of war.

DISSIMULATION

A second tool that is commonly used to create mass intellectual torpor is dissimulation. Dissimulation simply means to pretend not to be something you are. Like phasmid insects who can disguise themselves as leaves or twigs, pretending not to be insects. Or bureaucrats and who pretend not to be acting primarily out of self-interest, but rather in the public interest. To pretend not to be what you are.

Public servant, indeed.

Whether it’s the Bush/Obama in Iraq or Hitler in Germany, aggressors do not present themselves as marauding invaders initiating hostilities, but instead as defenders against external threats.

Freedom-annihilating edicts like the Homeland Security Act and the Patriot Act – still the law of the land – do not represent themselves as the negation of every principle the Founding Fathers laid down, or as shaky pretexts for looting the country, but rather as public services, benevolent and necessary new rules to ensure our SECURITY against various imagined enemies. To pretend to be what you are not: dissimulation.

Other examples of dissimulation we see today include:

    • pretending like the world’s resources are not finite
    • pretending like more and more government will not further stifle an already struggling economy
    • pretending like programs favoring “minorities” are not just a different form of racism
    • pretending like drug laws are necessary for national security
    • pretending like passing more and more laws every year is not geared ultimately for the advancement of the law enforcement, security, and prison industries
    • pretending there is a bioterrorist threat in the US today
    • pretending there is a terrorist threat in the US today
    pretending the present regime has not benefited from every program that came out of 9/11

To pretend not to be what you are: dissimulation.

DISTRACTION

A third tool necessary to media in order to keep the public from thinking too much is distraction. Bread and circuses worked for Caesar in old Rome. Marie Antoinette offered cake when there was no bread. The people need to be kept quiet while the small group in power carries out its agenda, which always involves fortifying its own position.

Virtually all new policies of the regimes since 9/11 may be explained by plugging in one of four beneficiaries:

    • Oil
    • Pharmaceuticals
    • War gear
          Security industry

Every act, every political event, every bill introduced, every public statement of the present administration has promoted one or more of these huge sectors. More oil, more drugs, more weapons, more security.

But the people mustn’t be allowed to notice things like that. So they must be smokescreened by other stuff, blatant obvious stuff which is really easy to understand and which they think has a greater bearing on their day to day life. A classic axiom of propaganda is that people shouldn’t be allowed to think too much about what the government is doing in their name. After all, there’s more to life than politics, right? So while the power group has its cozy little wars and agendas going on, the people need to have their attention diverted.

All the strongmen of history would have given their eyeteeth to have at their disposal the number and types of distractions available to today’s regimes:

    • TV sports, its orchestrated frenzy and spectacle, where the fix is usually in

Super Sunday

the endless succession of unspeakably boring, inane movies, short on plot, long on CGI, re-working the same 20 premises, over and over

the wanton sexless flash of ‘talent shows’ with their uninspired lack of talent, a study in split second phony images

colossally dull TV programs which serve the secondary purpose of instilling proper robot attitudes into people who have little other instruction in life values

the artistic Mojave of modern music, with its soulless cyber-droning, a constant quest for the nadir of reptilian brain stimulation, devoid of lyrical competence, instrumental proficiency, or human passion

the ever-retreating promise of financial success, switched now to the trappings and toys that suggest success, available to anyone with a credit card

organized superstitions of all varieties, with their requisite pseudo-spiritual trappings

the constant sensationalization of crimes and “issues” throughout the world whose collective goal is the humble and grateful acknowledgement of “how good we’ve really got it”

dwelling for months on the minutiae of unsupported allegations of impropriety, preferably sexual, of a celebrity personality

non-events presented as events, brought to life by media alone, employing one of the Big Three hooks: sex, blood, and racism

With these ceaseless noisy, banal distractions, the forces promoting the general decline in intelligence and awareness jubilantly engulf us on all sides. Media science holds the advantage: as people get dumber and dumber year by year, it gets easier and easier to keep them dumb. The only challenge is that their threshold keeps getting lower. So in order to keep their attention, messages have to become more obvious and blatant, taking nothing for granted.

Here are some indicators of our declining intelligence:

    • – flagrant errors of grammar and spelling rampant in advertising, which go unnoticed

– declining SAT scores and the arbitrary resetting of Average, which has occurred at least twice in the past 8 years, in order to cover up how dumb our kids are really getting

– forcing the the dumbed-down Common Core philosophy upon American elementary schools

– increased volume and decreased speed of the voices of newsreaders on radio and TV

– the limited vocabulary and clichéd speech allowed in radio programs; the obvious lack of education and requisite pedestrian mentality required of the corporate simians who are featured on radio

– increasing illiteracy of high school graduates, both written and spoken

– the unwritten policy requiring school teachers, especially math and English teachers, to pass students who have failing marks, especially if they’re a certain race or other, so that the school won’t “look bad”

– decreasing requirements for masters theses and PhD dissertations in both length and content

– increasing oversimplification of movie and TV plot lines – absence of subtlety in conceptual and dramatic content; blatant moralizing of compliant robot values

– the speed at which images on TV are flashed, giving the viewer barely enough time to recognize which sledgehammer idea they are referring to before the next one appears, about 2 seconds later. That way there is no possible way the brain can follow a train of thought in any kind of depth. From childhood the brain learns that it is not to be tasked with understanding abstractions or concepts of any subtlety from the information presented. All the brain has to do is react to the incessant bombardment of fragmented ADD-generating visual stimuli without trying to derive sense or logic from it. This is why TV should be watched only with the sound off, since it has generally the same educational value as a lava lamp.

– the enormous proportion of time spent by TV channels telling the viewer what will be shown in the future, leaving no time for actually delivering what they have already endlessly promised in the recent past, which should be airing at the present moment.

– newspaper articles that are not written by reporters but that are scientifically crafted phrase by canny phrase by the PR industry and placed into the columns of syndication in the guise of ‘hard news’

– the recent removal of the basic science prerequisites for US chiropractic schools, which had been in place for 50 years

– Jerky, clumsy news clips, loaded with coarse innuendo and nonsequitur, ridiculously brief: most news clips evoke only the most superficial suggestion of events which may or may not have transpired, resulting generally in the transfer of no information

– the downward spiral of the level of ordinary conversations, which are commonly just exercises in stringing together random clichés from the very finite stock of endlessly repeated homogeneous bytes. It’s as though we’re only allowed to have 50 thoughts, and most conversation is just linking these 50 programmed audio clips together in a different order: America becomes our own private Sicily

– in popular music the overriding absence of melody, lyric, chord complexity, or instrumental competence

– increase in mandating neurotoxic drugs and vaccines with new laws and regulations

TERRORISTS ARE US?

Imagine for a moment that 9/11 was a put-up job engineered for the sole purpose of cementing the current regime into power and frightening the bovine populace into surrendering even more of what little freedom they have left. Hypothetical situation now, just work with me a little. Imagine there never were any dissident crazed terrorists representing Osama or Saddam, but instead a highly disciplined though slightly whacked-out team of military special forces, programmed somehow to think they were doing something valuable for some faction or other. A put-up job, from the inside.

So then imagine that all the violence and stress perpetrated on the collective American psyche since 9/11 about war, bioterrorism, and security has all been completely unnecessary. And that all the trillions of dollars of extra security and wasted time in airports and borders was also totally unnecessary because there never were any terrorists, except us. And all the shrill media articles and “stories” that support the few underlying events have been unnecessary, their prime purpose being self promotion. Think how much our quality of life has suffered. What if all this stress has been totally unnecessary?

Many of our best people have come to precisely these conclusions. Once you got past the initial hurdle of being able to consider the unthinkable possibility that the present regime could be so obsessed with gaining political advantage that they would actually blow up 3000 of our own people, the rest falls into place. Over the top? Not such a stretch really when you compare the thousands that have been sacrificed to the whims of other blood-mad tyrants the world over, throughout all of recorded history. Exactly how are we any better?

WHAT DO WE REALLY KNOW?

When it comes to a discussion of what’s going on in the world, the honest individual must admit that he has almost no idea. When was the last time Obama invited you into the Green Room for a private chat with Cheney and Hagel about the future of big oil? When did Bill Gates last invite you up to his Redmond digs for a wine and cheese brainstorming session about the next Big Thing? Or when did your neighbor who lives three blocks away from you call you up to tell you about the unfulfilled plans of his father who just found out he’s dying of cancer? How many life stories of the world’s seven billion people do you know anything about?

This is to say nothing of fluid events which are coming in and out of existence every day between the nations of the world that only the few ever hear about. What is really going on? Much more effort is spent covering up and packaging actual events that are taking place than in trying to accurately report and evaluate them. These are questions of epistemology: what can we know? The answer is: very little, if our only source of information is the superficial everyday media. The few people who buy books don’t read them. Passive absorption of pre-interpreted already-figured-out data is the preferred method

HOW IT ALL GOT STARTED

But wait, we’re getting ahead of ourselves. Let’s back up a minute. In their book Trust Us We’re Experts, Stauber and Rampton pull together some compelling data describing the science of creating public opinion in America. They trace modern public influence back to the early part of the last century, highlighting the work of guys like Edward L. Bernays, the Father of Spin.

From his own amazing 1920s books – Propaganda, and Crystallizing Public Opinion – we learn how Edward L. Bernays took the ideas of his famous uncle Sigmund Freud himself, and applied them to the emerging science of mass persuasion. The only difference was that instead of using these principles to uncover hidden themes in the human unconscious, the way Freudian psychology does, Bernays studied these same ideas in order to learn how to mask agendas and to create illusions that deceive and misrepresent, for marketing purposes.

THE FATHER OF SPIN

Edward L. Bernays dominated the PR industry until the 1940s, and was a significant force for another 50 years after that. (Tye) During that time, Bernays took on hundreds of diverse assignments to create a public perception about some idea or product. A few examples:

As a neophyte with the Committee on Public Information, one of Bernays’ first assignments was to help sell the First World War to the American public with the idea to “Make the World Safe for Democracy.” (Ewen) We’ve seen this phrase in every war and US military involvement since that time.

A few years later, Bernays set up a stunt to popularize the notion of women smoking cigarettes. In organizing the 1929 Easter Parade in New York City, Bernays showed himself as a force to be reckoned with. He organized the Torches of Liberty Brigade in which suffragettes marched in the parade smoking cigarettes as a mark of women’s liberation. After that one event, women would be able to feel secure about destroying their own lungs in public, the same way that men have always done.

Bernays popularized the idea of bacon for breakfast.

Not one to turn down a challenge, he set up the liaison between the tobacco industry and the American Medical Association that lasted for nearly 50 years. They proved to all and sundry that cigarettes were beneficial to health. Just look at ads in old issues of Life, Look, Time or Journal of the American Medical Association from the 40s and 50s in which doctors are recommending this or that brand of cigarettes as promoting healthful digestion, or whatever.

He also invented the slogan Safety First, creating an industry which was founded on our obsession with the illusion of safety

During the next several decades Bernays and his colleagues evolved the principles by which masses of people could be generally swayed through messages repeated over and over, hundreds of times per week.

Once the economic power of media became apparent, other countries of the world rushed to follow our lead. But Bernays remained the gold standard. He was the source to whom the new PR leaders across the world would always defer. Even Josef Goebbels, Hitler’s minister of propaganda, author of the Final Solution, was an avid student of Edward Bernays. Using Bernays principles, Goebbels developed the popular rationale he would use to convince the Germans that the Final Solution was the only option to purify their race. (Stauber)

This is the reach of Bernays.

SMOKE AND MIRRORS

As he saw it, Bernays’ job was to reframe an issue; to create a desired image that would put a particular product or concept in a desirable context. He never saw himself as a master hoodwinker, but rather as a beneficent servant of humanity, providing a valuable service. Bernays described the public as a ‘herd that needed to be led.’ And this herdlike thinking makes people “susceptible to leadership.” Bernays never deviated from his fundamental axiom to “control the masses without their knowing it.” The best PR happens with the people unaware that they are being manipulated.

Stauber describes Bernays’ rationale like this:

“the scientific manipulation of public opinion was necessary to overcome chaos and conflict in a democratic society.” — Trust Us, p 42

These early mass persuaders postured as performing a moral service for humanity in general. Democracy was too good for people; they needed to be told what to think, because they were incapable of rational thought by themselves. Here’s a paragraph from Bernays’ Propaganda:

“Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind.”

A tad different from Thomas Jefferson’s view on the subject:

“I know of no safe depository of the ultimate power of the society but the people themselves; and if we think them not enlightened enough to exercise that control with a wholesome discretion, the remedy is not take it from them, but to inform their discretion.”

Inform their discretion. Bernays believed that only a few possessed the necessary insight into the Big Picture to be entrusted with this sacred task. And luckily, he saw himself as one of that elect.

Josef Goebbels, an avid student of Bernays, in turn had another apt pupil of his own: Adolf Hitler:

    “What good fortune for those in power that the people do not think… It gives us a very special, secret pleasure to see how unaware the people around us are of what is really happening to them…Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way around, to consider the most wretched sort of life as paradise.”

HERE COMES THE MONEY

Once the possibilities of applying Freudian psychology to mass media were glimpsed, Bernays soon had more corporate clients than he could handle. Global corporations fell all over themselves courting the new Image Makers. There were dozens of goods and services and ideas to be sold to a susceptible public. Over the years, these players have had the money to make their images happen. A few examples:

    • Philip Morris
    • Pfizer
    • Union Carbide
    • Allstate
    • Monsanto (Bayer)
    • Eli Lilly
    • tobacco industry
    • Ciba Geigy
    • lead industry
    • Coors
    • DuPont
    • Shell Oil
    • Chlorox
    • Standard Oil
    • Procter & Gamble
    • Boeing
    • Dow Chemical
    • General Motors
    • Goodyear
          General Mills


THE PLAYERS

Dozens of PR firms have emerged to answer the demand for spin control. Among them:

    • Burson-Marsteller
    • Edelman
    • Hill & Knowlton
    • Kamer-Singer
    • Ketchum
    • Mongovin, Biscoe, and Duchin
    • BSMG
          Ruder-Finn

Though world-famous within the PR industry, these are names we don’t know, and for good reason. The best PR goes unnoticed. They are invisible. For decades they have created the opinions that most of us were raised with, on virtually any issue which has the remotest commercial value, including:

    • pharmaceutical drugs
    • vaccines
    • medicine as a profession
    • alternative medicine
    • fluoridation of city water
    • chrorine
    • household cleaning products
    • tobacco
    • dioxin
    • global warming
    • leaded gasoline
    • cancer research and treatment
    • pollution of the oceans
    • forests and lumber
    • images of celebrities, including damage control
    • crisis and disaster management
    • genetically modified foods
    • aspartame
    • food additives; processed foods
    • dental amalgams
    • biotechnology and GMO
          autism


LESSON #1

Bernays learned early on that the most effective way to create credibility for a product or an image was by “independent third-party” endorsement. For example, if General Motors were to come out and say that global warming is a hoax thought up by some liberal tree-huggers, people would suspect GM’s motives, since GM’s fortune is made by selling automobiles. If however some independent research institute with a very credible sounding name like the Global Climate Coalition comes out with a scientific report that says global warming is really a fiction, people begin to get confused and to have doubts about the original issue.

So that’s exactly what Bernays did. With a policy inspired by genius, he set up “more institutes and foundations than Rockefeller and Carnegie combined.” (Stauber p 45) Quietly financed by the industries whose products were being evaluated, these “independent” research agencies would churn out “scientific” studies and press materials that could create any image their handlers wanted. Such front groups are given high-sounding names like:

    • Temperature Research Foundation
    • International Food Information Council
    • Consumer Alert
    • The Advancement of Sound Science Coalition
    • Air Hygiene Foundation
    • Industrial Health Federation
    • International Food Information Council
    • Manhattan Institute
    • Center for Produce Quality
    • Tobacco Institute Research Council
    • Cato Institute
    • American Council on Science and Health
    • Global Climate Coalition
          Alliance for Better Foods

Sound pretty legit, don’t they? All are bought and paid for.

As Stauber explains, these organizations and hundreds of others like them are front groups whose sole mission is to advance the image of the global corporations who fund them, like those listed above. This is accomplished in part by an endless stream of ‘press releases’ announcing “breakthrough” research to every radio station and newspaper in the country. (Robbins) Many of these canned reports read like straight news, and indeed are purposely molded in the news format. This saves journalists the trouble of researching the subjects on their own, especially on topics about which they know very little. Entire sections of the release or in the case of video news releases, the whole thing can be just lifted intact, with no editing, given the byline of the reporter or newspaper or TV station – and voil&agrave! Instant news – copy and paste. Written by corporate PR firms.

Does this really happen? Every single day, since the 1920s when the idea of theNews Release was first invented by Ivy Lee. (Stauber, p 22) Sometimes as many as half the stories appearing in an issue of the Wall St. Journal are based solely on such PR press releases… (22) These types of stories are mixed right in with legitimately researched stories. Unless you have done the research yourself, you won’t be able to tell the difference. So when we see new “research” being cited, we should always first suspect that the source is another industry-backed front group. A common tip-off is the word “breakthrough.”

THE LANGUAGE OF SPIN

As 1920s spin pioneers like Ivy Lee and Edward Bernays gained more experience, they began to formulate rules and guidelines for creating public opinion. They learned quickly that mob psychology must focus on emotion, not facts. Since the mob is incapable of rational thought, motivation must be based not on logic but on presentation. Here are some of the axioms of the new science of PR:

    • technology is a religion unto itself
    • if people are incapable of rational thought, real democracy is dangerous
    • important decisions should be left to experts
    • never get too technical; but keep repeating the word “science”
    • when reframing issues, stay away from substance; create images
          never state a clearly demonstrable lie

Words are very carefully chosen for their emotional impact. Here’s an example. A front group called the International Food Information Council handles the public’s natural aversion to genetically modified foods. Trigger words are repeated all through the text. Now in the case of GM foods, the public is instinctively afraid of these experimental new creations which have suddenly popped up on our grocery shelves since the ;ate 90s and which are said to alter our DNA. The IFIC wants to reassure the public of the safety of GM foods. So it avoids words like:

    • Frankenfoods
    • Hitler
    • chemical
    • experimental
    • manipulate
    • money
    • unsafe
    • scientists
    • radiation
    • roulette
    • gene-splicing
    • unpredictable
          random

Instead, good PR for GM foods contains words like:

    • hybrids
    • natural
    • science
    • beauty
    • choice
    • bounty
    • cross-breeding
    • diversity
    • earth
    • farmer
    • organic
          wholesome

It’s just basic Freud/Tony Robbins/NLP word association. The fact that GM foods are not hybrids that have been subjected to the slow and careful scientific methods of real cross-breeding doesn’t really matter. This is pseudoscience, not science. Form is everything and substance just a passing myth. (Trevanian)

Who do you think funds the International Food Information Council? Take a wild guess. Right – Monsanto, DuPont, Frito-Lay, Coca Cola, Nutrasweet – those in a position to make fortunes from GM foods. (Stauber p 20)

CHARACTERISTICS OF GOOD PROPAGANDA

As the science of mass control evolved, PR firms developed further guidelines for effective copy. Here are some of the gems:

dehumanize the attacked party by labeling and name calling

speak in glittering generalities using emotionally positive words

when covering something up, don’t use plain English; stall for time; distract

get endorsements from celebrities, churches, sports figures, street people – anyone who has no expertise
in the subject

the ‘plain folks’ ruse: us billionaires are just like you

when minimizing outrage, don’t say anything memorable – platitudes are best

when minimizing outrage, point out the benefits of what just happened

when minimizing outrage, avoid moral issues

Keep this list. Start watching for these techniques. Not hard to find – look at today’s paper or tonight’s TV news. See what they’re doing; these guys are good!

SCIENCE FOR HIRE

PR firms have become very sophisticated in the preparation of news releases. They have learned how to attach the names of famous scientists to research that those scientists have not even looked at. (Stauber, p 201) It’s a common practice. In this way, the editors of newspapers and TV news shows are themselves often unaware that an individual release is a total PR fabrication. Or at least they have “deniability,” right?

Stauber tells the amazing story of how leaded gas came into the picture. In 1922, General Motors discovered that adding lead to gasoline gave cars more horsepower. When there was some concern about safety, GM paid the Bureau of Mines to do some fake “testing” and publish spurious research that ‘proved’ that inhalation of lead was harmless. Enter Charles Kettering.

Founder of the world famous Sloan-Kettering Memorial Institute for medical research, Charles Kettering also happened to be an executive with General Motors. By some strange coincidence, we soon have Sloan-Kettering issuing reports stating that lead occurs naturally in the body and that the body has a way of eliminating low level exposure. Through its association with The Industrial Hygiene Foundation and PR giant Hill & Knowlton, Sloane-Kettering opposed all anti-lead research for years. (Stauber p 92). Without organized scientific opposition, for the next 60 years more and more gasoline became leaded, until by the 1970s, 90% or our gasoline was leaded.

Finally it became too obvious to hide that lead was a major carcinogen, which they knew all along, and leaded gas was phased out in the late 1980s. But during those 60 years, it is estimated that some 30 million tons of lead were released in vapor form onto American streets and highways. 30 million tons. (Stauber)

That is PR, my friends.

JUNK SCIENCE

In 1993 a guy named Peter Huber wrote a new book and coined a new term. The book was Galileo’s Revenge and the term was junk science. Huber’s shallow thesis was that real science supports technology, industry, and progress. Anything else was suddenly junk science. Not surprisingly, Stauber explains how Huber’s book was supported by the industry-backed Manhattan Institute.

Huber’s book was generally dismissed not only because it was so poorly written, but because it failed to realize one fact: true scientific research begins with no conclusions. Real scientists are seeking the truth because they do not yet know what the truth is.

True scientific method goes like this:

1. form a hypothesis

2. make predictions for that hypothesis

3. test the predictions

4. reject or revise the hypothesis using the test results

5. describe the limitations of the present position

6. always ask the next question

Boston University scientist Dr. David Ozonoff explains that ideas in science are themselves like “living organisms, that must be nourished, supported, and cultivated with resources for making them grow and flourish.” (Stauber p 205) Great ideas that don’t get this financial support because the commercial angles are not immediately obvious – these ideas wither and die.

Another way you can often distinguish real science from phony is that real science points out flaws in its own research. Phony science pretends there were no flaws.

THE REAL JUNK SCIENCE

Contrast this with modern PR and its constant pretensions to sound science. Corporate sponsored research, whether it’s in the area of drugs, GM foods, or chemistry begins with predetermined conclusions. It is the job of the scientists then to prove that these conclusions are true, because of the economic upside that proof will bring to the industries paying for that research. This invidious approach to science has shifted the entire focus of research in America during the past 50 years, as any true scientist is likely to admit. If a drug company is spending 10 million dollars on a research project to prove the viability of some new drug, and the preliminary results start coming back about the dangers of that drug, what happens? Right. No more funding. The well dries up. What is being promoted under such a system? Science? Or rather Entrenched Medical Error?

Stauber documents the increasing amount of corporate sponsorship of university research. (206) This has nothing to do with the pursuit of knowledge. Scientists lament that research has become just another commodity, something bought and sold. (Crossen)

THE TWO MAIN TARGETS OF “SOUND SCIENCE”

It is shocking when Stauber shows how the vast majority of corporate PR today opposes any research that seeks to protect public health and the environment

It’s a funny thing that most of the time when we see the phrase “junk science,” it is in a context of defending something that threatens either the environment or our health. This makes sense when one realizes that money changes hands only by selling the illusion of health and the illusion of environmental protection or the illusion of health. True public health and real preservation of the earth’s environment have very low market value.

Stauber thinks it ironic that industry’s self-proclaimed debunkers of junk science are usually non-scientists themselves. (255) Here again they can do this because the issue is not science, but the creation of images.

THE LANGUAGE OF ATTACK

When PR firms attack legitimate environmental groups and alternative medicine people, they again use special words which will carry an emotional punch:

    • outraged
    • sound science
    • junk science
    • sensible
    • scaremongering
    • responsible
    • phobia
    • hoax
    • alarmist
          hysteria

Our riflemen are sharpshooters – theirs are snipers.

The next time you are reading a newspaper article about an environmental or health issue, note how the author shows bias by using the above terms. This is the result of very specialized training. It is a very disciplined art and science.

Another standard PR tactic is to use the rhetoric of the environmentalists themselves to defend a dangerous and untested product that poses an actual threat to the environment. This we see constantly in the PR smokescreen that surrounds genetically modified foods. They talk about how GM foods are necessary to grow more food and to end world hunger, when the reality is that GM foods actually have lower yields per acre than natural crops. (Stauber p 173) The grand design sort of comes into focus once you realize that almost all GM foods have been created by the sellers of herbicides and pesticides so that those plants can withstand greater amounts of herbicides and pesticides. (see The Magic Bean)

THE MIRAGE OF PEER REVIEW

Publish or perish is the classic dilemma of every research scientist. That means whoever expects funding for the next research project had better get the current research paper published in the best scientific journals. And we all know that the best scientific journals, like JAMA, New England Journal, British Medical Journal, etc. are peer-reviewed. Peer review means that any articles which actually get published, between all those full color drug ads and pharmaceutical centerfolds, have been reviewed and accepted by some really smart guys with a lot of credentials. The assumption is, if the article made it past peer review, the data and the conclusions of the research study have been thoroughly checked out and bear some resemblance to physical reality.

But there are a few problems with this hot little set up. First off, money.

Even though prestigious venerable medical journals pretend to be so objective and scientific and incorruptible, the reality is that they face the same type of being called to account that all glossy magazines must confront: don’t antagonize your advertisers. Those full-page drug ads in the best journals cost millions, Jack. How long will a pharmaceutical company pay for ad space in a magazine that prints some very sound scientific research paper that attacks the safety of the drug in the centerfold? Think about it. The editors may lack moral fibre, but they aren’t stupid.

Another problem is the conflict of interest thing. There’s a formal requirement for all medical journals that any financial ties between an author and a product manufacturer be disclosed in the article. In practice, it never happens. A study done in 1997 of 142 medical journals did not find even one such disclosure. (Wall St. Journal, 2 Feb 99)

A 1998 study from the New England Journal of Medicine found that 96% of peer reviewed articles had financial ties to the drug they were studying. (Stelfox, 1998) Big shock, huh? Any disclosures? Yeah, right. This study should be pointed out whenever somebody starts getting too pompous about the objectivity of peer review, like they often do.

Then there’s the outright purchase of space. A drug company may simply pay $100,000 to a journal to have a favorable article printed. (Stauber, p 204)

Fraud in peer review journals is nothing new. In 1987, the New England Journal ran an article that followed the research of R. Slutsky MD over a seven year period. During that time, Dr. Slutsky had published 137 articles in a number of peer-reviewed journals. NEJM found that in at least 60 of these 137, there was evidence of major scientific fraud and misrepresentation, including:

    • reporting data for experiments that were never done
    • reporting measurements that were never made
          reporting statistical analyses that were never done (Engler)

Dean Black PhD, describes what he the calls the Babel Effect that results when this very common and frequently undetected scientific fraud in peer-reviewed journals is quoted by other researchers, who are in turn re-quoted by still others, and so on.

Want to see something that sort of re-frames this whole discussion? Check out the McDonald’s ads which routinely appear in the Journal of the American Medical Association. Then keep in mind that this is the same publication that for almost 50 years ran cigarette ads proclaiming the health benefits of tobacco. (Robbins)

Very scientific, oh yes.

KILL YOUR TV?

Hope this chapter has given you a hint to start reading newspaper and magazine articles a little differently, and perhaps start watching TV news shows with a slightly different attitude than you had before. Always ask, what are they selling here, and who’s selling it? And if you actually follow up on Stauber & Rampton’s book and check out some of the other resources below, you might even glimpse the possibility of advancing your life one quantum simply by ceasing to subject your brain to mass media. That’s right – no more newspapers, no more TV news, no more Time magazine or People magazine Newsweek.

You could actually do that. Just think what you could do with the extra time alone.

Really feel like you need to “relax” or find out “what’s going on in the world” for a few hours every day? Think about the news of the past couple of years for a minute. Do you really suppose the major stories that have dominated headlines and TV news have been “what is going on in the world?” Do you actually think there’s been nothing going on besides the contrived tech slump, the contrived power shortages, the re-filtered accounts of foreign violence and disaster, even the new accounts of US retribution in the Middle East, making Afghanistan safe for democracy, bending Saddam to our will, etc., and all the other non-stories that the puppeteers dangle before us every day? What about when they get a big one, like with OJ or Monica Lewinsky or the Oklahoma city bombing? Or now with the Neo-Nazi aftermath of 9/11. Or the contrived war against Iraq? Do we really need to know all that detail, day after day? Do we have any way of verifying all that detail, even if we wanted to? What is the purpose of news? To inform the public? Hardly.

The sole purpose of news is to keep the public in a state of fear and uncertainty so that they’ll watch again tomorrow to see how much worse things got and to be subjected to the same advertising.

Oversimplification? Of course. That’s the hallmark of mass media mastery – simplicity. The invisible hand. Like Edward Bernays said, the people must be controlled without them knowing it.

Consider this: what was really going on in the world all that time they were distracting us with all that stupid vexatious daily smokescreen? We have no way of knowing. And most of it doesn’t even concern us even if we could know it. Fear and uncertainty — that’s what keeps people coming back for more.

If this seems like a radical outlook, let’s take it one step further:

What would you lose from your life if you stopped watching TV and stopped reading newspapers and glossy magazines altogether?

Whoa!

Would your life really suffer any financial, moral, intellectual, spiritual, or academic loss from such a decision?

Do you really need to have your family continually absorbing the illiterate, amoral, phony, culturally bereft, desperately brainless values of the people featured in the average nightly TV program? Are these fake, programmed robots “normal”?

Do you need to have your life values constantly spoon fed to you?

Are those shows really amusing, or just a necessary distraction to keep you from looking at reality, or trying to figure things out yourself by doing a little independent reading? Or perhaps from having a life?

Name one example of how your life is improved by watching TV news and reading the evening paper or the glossy magazines. What measurable gain is there for you?

What else could we be doing with all this freed-up time that would actually expand awareness?

PLANET OF THE APES?

There’s no question that as a nation, we’re getting dumber year by year. Look at the presidents we’ve been choosing lately. Ever notice the blatant grammar mistakes so ubiquitous in today’s advertising and billboards? Literacy is marginal in most American secondary schools. Three-fourths of California high school seniors can’t read well enough to pass their exit exams. (SJ Mercury 20 Jul 01) If you think other parts of the country are smarter, try this one: hand any high school senior a book by Dumas or Jane Austen, and ask them to open to any random page and just read one paragraph out loud. Go ahead, do it. SAT scales are arbitrarily shifted lower and lower to disguise how dumb kids are getting year by year. ADD: A Designer Disease At least 10% have documented “learning disabilities,” which are reinforced and rewarded by special treatment and special drugs. Ever hear of anyone failing a grade any more?

Or observe the intellectual level of the average movie which these days may only last one or two weeks in the theatres, especially if it has insufficient explosions, chase scenes, silicone, fake martial arts, and cretinesque dialogue. Doesn’t anyone else notice how badly these 30 or 40 “movie stars” we keep seeing over and over in the same few plots must now overact to get their point across to an ever-dimming audience?

Radio? Consider the low mental qualifications of the falsely animated corporate simians they hire as DJs — seems like they’re only allowed to have 50 thoughts, which they just repeat at random. And at what point did popular music cease to require the study of any musical instrument or theory whatsoever, not to mention lyric? Perhaps we just don’t understand this emerging art form, right? The Darwinism of MTV – apes descended from man.

Ever notice how most articles in any of the glossy magazines sound like they were all written by the same guy? And this writer just graduated from junior college? And yet he has all the correct opinions on social issues, no original ideas, and that shallow, smug, homogenized corporate omniscience, which enables him to assure us that everything is fine…

All this is great news for the PR industry – makes their job that much easier. Not only are very few paying attention to the process of conditioning; fewer are capable of understanding it even if somebody explained it to them.

TEA IN THE CAFETERIA

Let’s say you’re in a crowded cafeteria, and you buy a cup of tea. And as you’re about to sit down you see your friend way across the room. So you put the tea down and walk across the room and talk to your friend for a few minutes. Now, coming back to your tea, are you just going to pick it up and drink it? Remember, this is a crowded place and you’ve just left your tea unattended for several minutes. You’ve given anybody in that room access to your tea.

Why should your mind be any different? Turning on the TV, or uncritically absorbing mass publications every day – these activities allow access to our minds by “just anyone” – anyone who has an agenda, anyone with the resources to create a public image via popular media. As we’ve seen above, just because we read something or see something on TV doesn’t mean it’s true or worth knowing. So the idea here is, like the tea, perhaps the mind is also worth guarding, worth limiting access to it.

This is the only life we get. Time is our total capital. Why waste it allowing our potential, our scope of awareness, our personality, our values to be shaped, crafted, and boxed up according to the whims of the mass panderers? There are many important issues that are crucial to our physical, mental, and spiritual well-being which require time and study. If it’s an issue where money is involved, objective data won’t be so easy to obtain. Remember, if everybody knows something, that image has been bought and paid for.

Real knowledge takes a little effort, a little excavation down at least one level below what “everybody knows.”

Copyright MMXV – Dr Tim O’Shea

References

Stauber & Rampton – Trust Us, We’re Experts – Tarcher/Putnam 2001

Ewen, Stuart – PR!: A Social History of Spin – Basic Books 1996

Tye, Larry – The Father of Spin: Edward L. Bernays and the Birth of Public Relations – Crown Publishers, Inc. 2001

Bernays, E – Propaganda – Liveright 1928

King, R – Medical journals rarely disclose researchers’ ties – Wall St. Journal, February 2, 1999

Engler, R et al. – Misrepresentation and Responsibility in Medical Research – New England Journal of Medicine v 317 p 1383, November 26, 1987

Black, D, PhD – Health At the Crossroads – Tapestry 1988

Trevanian – Shibumi, 1983

Crossen, C – Tainted Truth: The Manipulation of Fact in America, 1996

Robbins, J – Reclaiming Our Health – Kramer 1996

Huxley, A – The Doors of Perception: Heaven and Hell – Harper and Row 1954

O’Shea, T – Genetically Modified Foods: A Short Introduction

This Viral ‘Feel-Good’ Story Is Actually an Indictment of American Labor Hell

By Luke O’Neil

Source: Observer

In what’s quickly become the feel-good story of the week, a young Alabama man named Walter Carr is being lauded across the country for his perseverance and indomitable spirit. It’s the type of story that can instill hope in a divided nation when it’s sorely needed and serve as inspiration for the rest of us that if you work hard enough and keep a positive attitude, good things will come to you. It also happens to be disgusting horse shit and an utter indictment of the brutal, indifferent hell of the nightmare capitalist wasteland we all suffer in. So, a bit of a mixed bag here. 

Carr, a 20-year-old college student, as nearly every news outlet has pointed out in sepia-tinted coverage—from CBS News and USA Today to the BBC—was set to start a new job on Saturday morning with the moving company Bellhops. At the last minute, his car broke down, and he was unable to find a ride from friends to get there. Instead, he decided to walk. He began the trek, which was roughly 20 miles from his home, at midnight, hoping to get there by 8 a.m. the next day to meet the rest of the movers. 

“I didn’t want to defeat myself,” Carr later told ABC News.

Along the way, around 4 a.m. in the morning, Carr, a young person of color, was stopped by local police officers, who, out of the kindness of their hearts, no doubt, asked him where he was headed. When he explained the situation—and after his story checked out—they decided to give him a ride the rest of the way, even going so far as to take him to breakfast.

“He was very polite. It was ‘yes sir’ and ‘no sir,”’ one of the officers later said. I bet he was!

When he arrived at the moving job a few hours later, complete with police escort, they explained the situation to Jenny Lamey, the woman who had hired the movers. Inspired by Carr’s work ethic and apparent decency, she shared the story on Facebook, where it soon went viral. 

The story eventually came to the attention of Bellhops CEO Luke Marklin, who arranged to meet Carr a few days later for a big surprise. 

“This is how you pay it forward… treat your employees with respect and incentivize them and bet you’ll get a much better worker for it,” wrote one commenter on Twitter. “It is awesome to see a young man not make an excuse like it’s too far to go to work, and then see him rewarded for it. Wish the young man and the company all the best in the future,” added another. 

It’s enough to drive you to tears. What kind of tears those are will probably depend on how susceptible you are to the lie at the heart of American capitalism and Horatio Alger nonsense.

Carr who set out the night before with a kitchen knife to protect against stray dogs on the walk, as he explained to The Washington Post, nonetheless floored everyone he encountered along the way. 

“He’s such a humble, kindhearted person,” Lamey said. “He’s really incredible. He said it was the way he was raised.”

“We set a really high bar for heart and grit and… you just blew it away,” Marklin told him, after gifting Carr his 2014 Ford Escape (barely-driven! as alabama.com reported). 

A GoFundMe set up by Lamey to help Carr with his car troubles has since raised almost $40,000. 

“Nothing is impossible unless you say it’s impossible,” she told the Post. 

Nothing except for paying workers an actual salary with benefits, which, you may not be surprised to hear, Bellhops does not do. Essentially Uber for movers, (Marklin came to the company from Uber), Bellhops relies on the labor of young college students, like Carr, who take jobs on a gig-by-gig basis. The company, which operates in dozens of cities around the country, and has raised tens of millions of dollars in rounds of funding since it was founded in 2011, pays movers between $13-16 an hour. 

“It’s a transitional job,” CEO Cameron Doody told BuzzFeed News in a story from 2015. “It’s not a career.”

Alabama, incidentally, is also only one of five states that has traditionally never spent any state money on public transportation. 

Naturally, Bellhops are very proud of themselves, and have been reveling in the attention. You probably didn’t know the company existed before yesterday, and may be thinking about contracting their services in the future now. Win win. 

“I want people to know this—no matter what the challenge is, you can break through the challenge,” Carr, who also wants to become a Marine some day, said of his story. 

“Nothing is impossible unless you make it impossible,” he added. “You can do anything you set your mind to. I’ve got God by my side. I’m really emotional right now trying to hold back the tears.”

It’s a heartwarming reminder that, much like with getting sick or injured in America, which needs to be done in a tragic but endearing enough way to go viral so people will pay your medical bills, all you have to do to make it in this beautiful country is have your life fall apart in such a way that the news wants to write about it, then hope the benign feudal lords will see fit to offer you as an aspirational example to the rest of us so we remain compliant.