How to Create a DIY Sticker Campaign

This is a simple how-to guide for creating a surprisingly effective sticker campaign on a limited budget. Before commencing, one might first ask “why a sticker campaign?”

A sticker of the right image in the right place is in essence a form of guerrilla marketing. While not as permanent as a graffiti stencil, it can still get a message across without damaging whatever objects or surfaces they happen to be placed on. Well-designed stickers can be viewed as a physical meme, which in internet culture has come to mean a combination of (usually humorous) images and words which transmit ideas. As social media monopolies continue to assert their power to censor any ideas which they, their corporate sponsors and government partners might disagree with, we need to be more creative about how to spread memes through society in a multitude of ways which can bypass censorship, contradict the mainstream consensus and have positive impacts.

As a user of mass transit, I began noticing small stickers on buses and bus stops along the routes I take featuring images mocking certain multinational corporations known to harm the community. The more I thought about the method and motives behind them, the more attractive the concept became. It’s a relatively low risk and low investment action that can have great results if even just a few with the right mindset see them and are nudged towards critical thoughts and actions. For example, I was moved to attempt to recreate the stickers, strategically place them in public spaces, and also share the method of producing them with the hope that others will do the same.

The first step is to choose an image. The meme content of your sticker is limited only by your imagination and the issues you wish to address.

Regardless of message, make sure it grabs attention and is still legible even if the sticker is small. I found that upping the contrast and converting images to black and white usually makes them more effective (and saves on color toner).

Next, acquire a box of Avery 5160 address stickers (or something similar) which can be purchased for a few bucks at thrift shops or found at most corporate workplaces.

Using Microsoft Word, click on “Tools” dropdown menu, then “Labels” and set it for “Avery standard, 5160” (or whatever type of label one happens to use).

Drag and drop image onto the Word label template so it looks something like this:

Print and trim with a paper cutter so all white portions are removed and each image is separated. This size of label and image creates 60 individual stickers per page. Granted, they’re pretty small so should ideally be placed in areas in which people come in close proximity to them such as on buses, bus stops, elevators, bathrooms, eye-level store shelves, etc. Smaller sizes have the advantage of making them easier to place more discretely however.

With bundles of strips of stickers in your pockets, have fun doing something admittedly immature but with the potential to support intelligent and worthy causes ๐Ÿ™‚

The Doors of Perception: Why Americans Will Believe Almost Anything

By Tim Oโ€™Shea

Source: Information Clearing House

Aldous Huxleyโ€™s inspired 1954 essay detailed the vivid, mind-expanding, multisensory insights of his mescaline adventures. By altering his brain chemistry with natural psychotropics, Huxley tapped into a rich and fluid world of shimmering, indescribable beauty and power. With his neurosensory input thus triggered, Huxley was able to enter that parallel universe glimpsed by every mystic and space captain in recorded history. Whether by hallucination or epiphany, Huxley sought to remove all bonds, all controls, all filters, all cultural conditioning from his perceptions and to confront Nature or the World or Reality first-hand โ€“ in its unpasteurized, unedited, unretouched infinite rawness.

Those bonds are much harder to break today, half a century later. We are the most conditioned, programmed beings the world has ever known. Not only are our thoughts and attitudes continually being shaped and molded; our very awareness of the whole design seems like it is being subtly and inexorably erased. The doors of our perception are carefully and precisely regulated.

It is an exhausting and endless task to keep explaining to people how most issues of conventional wisdom are scientifically implanted in the public consciousness by a thousand media clips per day. In an effort to save time, I would like to provide just a little background on the handling of information in this country. Once the basic principles are illustrated about how our current system of media control arose historically, the reader might be more apt to question any given story in todayโ€™s news.

If everybody believes something, itโ€™s probably wrong. We call that

CONVENTIONAL WISDOM

In America, conventional wisdom that has mass acceptance is usually contrived. Somebody paid for it. Examples:

    • Pharmaceuticals restore health
    • Vaccination brings immunity
    • The cure for cancer is just around the corner
    • Menopause is a disease condition
    • Childhood is a disease condition
    • When a child is sick, he needs immediate antibiotics
    • When a child has a fever he needs Tylenol
    • Hospitals are safe and clean
    • America has the best health care in the world.
    • Americans have the best health in the world.
    • The purpose of Health Care is health.
    • Milk is a good source of calcium.
    • You never outgrow your need for milk.
    • Vitamin C is ascorbic acid.
    • Aspirin prevents heart attacks.
    • Heart drugs improve the heart.
    • Back and neck pain are the only reasons for spinal adjustment.
    • No child can get into school without being vaccinated.
    • The FDA thoroughly tests all drugs before they go on the market.
    • Pregnancy is a serious medical condition
    • Infancy is a serious medical condition
    • Chemotherapy and radiation are effective cures for cancer
    • When your child is diagnosed with an ear infection, antibiotics should be given immediately โ€˜just in caseโ€™
    • Ear tubes are for the good of the child.
    • Estrogen drugs prevent osteoporosis after menopause.
    • Pediatricians are the most highly trained of al medical specialists.
    • The purpose of the health care industry is health.
    • HIV is the cause of AIDS.
    • AZT is the cure.
    • Without vaccines, infectious diseases will return
    • Fluoride in the city water protects your teeth
    • Flu shots prevent the flu.
    • Vaccines are thoroughly tested before being placed on the Mandated Schedule.
    • Doctors are certain that the benefits of vaccines far outweigh any possible risks.
    • There is a terrorist threat in the US.
    • The NASDAQ is a natural market controlled by supply and demand.
    • Chronic pain is a natural consequence of aging.
    • Soy is your healthiest source of protein.
    • Insulin shots cure diabetes.
    • After we take out your gall bladder you can eat anything you want
    • Allergy medicine will cure allergies.
    • Your government provides security.
    • The Iraqis blew up the World Trade Center.
    ย  ย  ย  Wikipedia is completely open, unbiased, and interactive

This is a list of illusions, that have cost billions to conjure up. Did you ever wonder why most people in this country generally accept most of the above statements?

PROGRAMMING THE VIEWER

Even the most undiscriminating viewer may suspect that TV newsreaders and news articles are not telling us the whole story. The slightly more lucid may have begun to glimpse the calculated intent of standard news content and are wondering about the reliability and accuracy of the way events are presented. For the very few who take time to research beneath the surface and who are still capable of abstract thought, a somewhat darker picture begins to emerge. These may perceive bits of evidence of the profoundly technical science behind much of what is served up in daily media.

Events taking place in todayโ€™s world are enormously complex. An impossibly convoluted tangle of interrelated and unrelated occurrences happens simultaneously, often in dynamic conflict. To even acknowledge this complexity contradicts a fundamental axiom of media science:ย Keep It Simple.

In real life, events donโ€™t take place in black and white, but in a thousand shades of grey. Just discovering the actual facts and events as they transpire is difficult enough. The river is different each time we step into it. By the time a reasonable understanding of an event has been apprehended, new events have already made that interpretation obsolete. And this is not even adding historical, social, or political elements into the mix, which are necessary for interpretation of events. Popular media gives up long before this level of analysis.

Media stories cover only the tiniest fraction of actual events, but stupidly claim to be summarizing โ€œall the news.โ€

The final goal of media is to create a following of docile, unquestioning consumers. To that end, three primary tools have historically been employed:

deceit
dissimulation
distraction

Over time, the sophistication of these tools of propaganda has evolved to a very structured science, taking its cues in an unbroken line from principles laid down by the Father of Spin himself,ย Edward L Bernays, over a century ago, as we will see.

Letโ€™s look at each tool very briefly:


DECEIT

Deliberate misrepresentation of fact has always been the privilege of the directors of mass media. Their agents โ€“ the PR industry โ€“ cannot afford random objective journalism, interpreting events as they actually take place. This would be much too confusing for the average consumer, who has been spoonfed his opinions since the day he was born. No, we canโ€™t have that. In all the confusion, the viewer might get the idea that he is supposed to make up his own mind about the significance of some event or other. The end product of good media is single-mindedness. Individual interpretation of events does not foster the homogenized, one-dimensional lemming outlook.

For this reason, events must have aย spinย put on them โ€“ an interpretation, a frame of reference. Subtleties are omitted; all that is presented is the bottom line. The minute that decision is made โ€“ what nuance to put on a story โ€“ we have left the world of reporting and have entered the world ofย propaganda. By definition, propaganda replaces faithful reporting with deceitful reporting.

Hereโ€™s an obvious example from the past: the absurd and unremitting allegations of Saddamโ€™s weapons of mass destruction as a rationale for the invasion of Iraq. Of course none were ever found, but that is irrelevant. We werenโ€™t really looking for any weapons โ€“ but the deceit served its purpose โ€“ get us in there. Later the ruse can be abandoned and forgotten; its usefulness is over. And nobody will notice. Characterization of Saddam as a murderous tyrant was decided to be an insufficient excuse for invading a sovereign nation. After all, there are literally dozens of murderous tyrants the world over, going their merry ways. We canโ€™t be expected to police all of them.

So it was decided that the murderous tyrant thing, though good, was not enough. To whip a sleeping people into war consciousness has historically involved one additional prerequisite: threat. Saddam must therefore be not only a baby-killing maniac; he must be a threat to the rest of the world, especially America. Why? Because he has weapons of mass destruction. For almost two years, this myth was assiduously programmed into that lowest common denominator of awareness which Americans substitute for consciousness. Even though the myth has now been openly dismissed by the Regime itself, the majority of us still believe it.

Hitler used the exact same tack with the Czechs and Poles at the beginning of his rampage. These peaceful peoples were not portrayed as an easy mark for the German war machine โ€“ no, they were a threat to the Fatherland itself. Just like the unprovoked Chinese annihilation of the peaceful Tibetan civilization in the 1940s. Or like Albania in the Dustin Hoffman movie. Such threats must be crushed by all available force, under the pretext used by every strong nation in history to subjugate a weaker one.

With Iraq, the fact that UN inspectors never came up with any of these dread weapons before Saddam was captured โ€“ this fact was never mentioned again. That one phrase โ€“ WMD WMD WMD โ€“ repeatedย ad nauseamย month after month had served its purpose โ€“ whip the people into war mode. It didnโ€™t have to be true; it just had to work. A staggering indicator of how low the general awareness had sunk is that this mantra continued to be used as our license to invade Iraq long after our initial assault. If Saddam had any such weapons, probably a good time to trot them out would be when a foreign country is moving in, wouldnโ€™t you say?

No weapons were ever found, of course, nor will they be. So confident was the PR machine in the general inattention to detail commonly exhibited by the comatose American people that they didnโ€™t even find it necessary to plant a few mass weapons in order to justify the invasion. It was almost insulting. Now nobody asks any more. In 2010 a poll of US soldiers in Iraq showed 60% believed the Iraqis blew up the World Trade Center.

So we see that a little deceit goes a long way. All it takes is repetition. Lay the groundwork and the people will buy anything. After that just ride it out until they seem doubtful again. Then onto the next deceit.

SELLING WAR

Did you ever wonder how all the war leaders down through history were able to persuade armies of thousands as individuals to leave their homes and families and risk their lives for vague, obscure reasons? How do they sell that? How do you get people to go off to war?

With rare exceptions, itโ€™s been the same formula right down the line: sell idealistic young men the lie of the glory of war, defending their country and home from some imaginary enemy, some contrived foreign threat, from a place of alien culture. Then any oppposition to the โ€˜war effortโ€™ are then lily-livered, unpatriotic, etc. Patriotism โ€“ the last refuge of a scoundrel.

Hermann Goering summarized it eloquently at Nuremberg:

    โ€˜Why of course the people donโ€™t want war. Why should some poor slob on a farm want to risk his life in a war when the best he can get out of it is to come back to his farm in one piece? Naturally the common people donโ€™t want war; neither in Russia, nor in England, nor in America, nor in Germany. That is understood. But after all, it is the leaders of the country who determine policy, and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice the people can always be brought to the bidding of the leaders. That is easy. All you have to do is to tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in any country.โ€™

This technique holds true right up to the present time, intensified exponentially by the magnitude of incessant, pervasive online media. Worked great for Bush and Obama in their marketing of war.

DISSIMULATION

A second tool that is commonly used to create mass intellectual torpor isย dissimulation. Dissimulation simply means to pretend not to be something you are. Likeย phasmidย insects who can disguise themselves as leaves or twigs, pretending not to be insects. Or bureaucrats and who pretend not to be acting primarily out of self-interest, but rather in the public interest. To pretend not to be what you are.

Public servant, indeed.

Whether itโ€™s the Bush/Obama in Iraq or Hitler in Germany, aggressors do not present themselves as marauding invaders initiating hostilities, but instead as defenders against external threats.

Freedom-annihilating edicts like the Homeland Security Act and the Patriot Act โ€“ still the law of the land โ€“ do not represent themselves as the negation of every principle the Founding Fathers laid down, or as shaky pretexts for looting the country, but rather as public services, benevolent and necessary new rules to ensure our SECURITY against various imagined enemies. To pretend to be what you are not: dissimulation.

Other examples of dissimulation we see today include:

    • pretending like the worldโ€™s resources are not finite
    • pretending like more and more government will not further stifle an already struggling economy
    • pretending like programs favoring โ€œminoritiesโ€ are not just a different form of racism
    • pretending like drug laws are necessary for national security
    • pretending like passing more and more laws every year is not geared ultimately for the advancement of the law enforcement, security, and prison industries
    • pretending there is a bioterrorist threat in the US today
    • pretending there is a terrorist threat in the US today
    pretending the present regime has not benefited from every program that came out of 9/11

To pretend not to be what you are: dissimulation.

DISTRACTION

A third tool necessary to media in order to keep the public from thinking too much isย distraction. Bread and circuses worked for Caesar in old Rome. Marie Antoinette offered cake when there was no bread. The people need to be kept quiet while the small group in power carries out its agenda, which always involves fortifying its own position.

Virtually all new policies of the regimes since 9/11 may be explained by plugging in one of four beneficiaries:

    • Oil
    • Pharmaceuticals
    • War gear
    ย  ย  ย  Security industry

Every act, every political event, every bill introduced, every public statement of the present administration has promoted one or more of these huge sectors. More oil, more drugs, more weapons, more security.

But the people mustnโ€™t be allowed to notice things like that. So they must be smokescreened by other stuff, blatant obvious stuff which is really easy to understand and which they think has a greater bearing on their day to day life. A classic axiom of propaganda is that people shouldnโ€™t be allowed to think too much about what the government is doing in their name. After all, thereโ€™s more to life than politics, right? So while the power group has its cozy little wars and agendas going on, the people need to have their attention diverted.

All the strongmen of history would have given their eyeteeth to have at their disposal the number and types of distractions available to todayโ€™s regimes:

    • TV sports, its orchestrated frenzy and spectacle, where the fix is usually in

Super Sunday

the endless succession of unspeakably boring, inane movies, short on plot, long on CGI, re-working the same 20 premises, over and over

the wanton sexless flash of โ€˜talent showsโ€™ with their uninspired lack of talent, a study in split second phony images

colossally dull TV programs which serve the secondary purpose of instilling proper robot attitudes into people who have little other instruction in life values

the artistic Mojave of modern music, with its soulless cyber-droning, a constant quest for the nadir of reptilian brain stimulation, devoid of lyrical competence, instrumental proficiency, or human passion

the ever-retreating promise of financial success, switched now to the trappings and toys that suggest success, available to anyone with a credit card

organized superstitions of all varieties, with their requisite pseudo-spiritual trappings

the constant sensationalization of crimes and โ€œissuesโ€ throughout the world whose collective goal is the humble and grateful acknowledgement of โ€œhow good weโ€™ve really got itโ€

dwelling for months on the minutiae of unsupported allegations of impropriety, preferably sexual, of a celebrity personality

non-events presented as events, brought to life by media alone, employing one of the Big Three hooks: sex, blood, and racism

With these ceaseless noisy, banal distractions, the forces promoting the general decline in intelligence and awareness jubilantly engulf us on all sides. Media science holds the advantage: as people get dumber and dumber year by year, it gets easier and easier to keep them dumb. The only challenge is that their threshold keeps getting lower. So in order to keep their attention, messages have to become more obvious and blatant, taking nothing for granted.

Here are some indicators of our declining intelligence:

    • โ€“ flagrant errors of grammar and spelling rampant in advertising, which go unnoticed

โ€“ declining SAT scores and the arbitrary resetting of Average, which has occurred at least twice in the past 8 years, in order to cover up how dumb our kids are really getting

โ€“ forcing the the dumbed-down Common Core philosophy upon American elementary schools

โ€“ increased volume and decreased speed of the voices of newsreaders on radio and TV

โ€“ the limited vocabulary and clichรฉd speech allowed in radio programs; the obvious lack of education and requisite pedestrian mentality required of the corporate simians who are featured on radio

โ€“ increasing illiteracy of high school graduates, both written and spoken

โ€“ the unwritten policy requiring school teachers, especially math and English teachers, to pass students who have failing marks, especially if theyโ€™re a certain race or other, so that the school wonโ€™t โ€œlook badโ€

โ€“ decreasing requirements for masters theses and PhD dissertations in both length and content

โ€“ increasing oversimplification of movie and TV plot lines โ€“ absence of subtlety in conceptual and dramatic content; blatant moralizing of compliant robot values

โ€“ the speed at which images on TV are flashed, giving the viewer barely enough time to recognize which sledgehammer idea they are referring to before the next one appears, about 2 seconds later. That way there is no possible way the brain can follow a train of thought in any kind of depth. From childhood the brain learns that it is not to be tasked with understanding abstractions or concepts of any subtlety from the information presented. All the brain has to do is react to the incessant bombardment of fragmented ADD-generating visual stimuli without trying to derive sense or logic from it. This is why TV should be watched only with the sound off, since it has generally the same educational value as a lava lamp.

โ€“ the enormous proportion of time spent by TV channels telling the viewer what will be shown in the future, leaving no time for actually delivering what they have already endlessly promised in the recent past, which should be airing at the present moment.

โ€“ newspaper articles that are not written by reporters but that are scientifically crafted phrase by canny phrase by the PR industry and placed into the columns of syndication in the guise of โ€˜hard newsโ€™

โ€“ the recent removal of the basic science prerequisites for US chiropractic schools, which had been in place for 50 years

โ€“ Jerky, clumsy news clips, loaded with coarse innuendo and nonsequitur, ridiculously brief: most news clips evoke only the most superficial suggestion of events which may or may not have transpired, resulting generally in the transfer of no information

โ€“ the downward spiral of the level of ordinary conversations, which are commonly just exercises in stringing together random clichรฉs from the very finite stock of endlessly repeated homogeneous bytes. Itโ€™s as though weโ€™re only allowed to have 50 thoughts, and most conversation is just linking these 50 programmed audio clips together in a different order: America becomes our own private Sicily

โ€“ in popular music the overriding absence of melody, lyric, chord complexity, or instrumental competence

โ€“ increase in mandating neurotoxic drugs and vaccines with new laws and regulations

TERRORISTS ARE US?

Imagine for a moment that 9/11 was a put-up job engineered for the sole purpose of cementing the current regime into power and frightening the bovine populace into surrendering even more of what little freedom they have left. Hypothetical situation now, just work with me a little. Imagine there never were any dissident crazed terrorists representing Osama or Saddam, but instead a highly disciplined though slightly whacked-out team of military special forces, programmed somehow to think they were doing something valuable for some faction or other. A put-up job, from the inside.

So then imagine that all the violence and stress perpetrated on the collective American psyche since 9/11 about war, bioterrorism, and security has all been completely unnecessary. And that all the trillions of dollars of extra security and wasted time in airports and borders was also totally unnecessary because there never were any terrorists, except us. And all the shrill media articles and โ€œstoriesโ€ that support the few underlying events have been unnecessary, their prime purpose being self promotion. Think how much our quality of life has suffered. What if all this stress has been totally unnecessary?

Many of our best people have come to precisely these conclusions. Once you got past the initial hurdle of being able to consider the unthinkable possibility that the present regime could be so obsessed with gaining political advantage that they would actually blow up 3000 of our own people, the rest falls into place. Over the top? Not such a stretch really when you compare the thousands that have been sacrificed to the whims of other blood-mad tyrants the world over, throughout all of recorded history. Exactly how are we any better?

WHAT DO WE REALLY KNOW?

When it comes to a discussion of whatโ€™s going on in the world, the honest individual must admit that he has almost no idea. When was the last time Obama invited you into the Green Room for a private chat with Cheney and Hagel about the future of big oil? When did Bill Gates last invite you up to his Redmond digs for a wine and cheese brainstorming session about the next Big Thing? Or when did your neighbor who lives three blocks away from you call you up to tell you about the unfulfilled plans of his father who just found out heโ€™s dying of cancer? How many life stories of the worldโ€™s seven billion people do you know anything about?

This is to say nothing of fluid events which are coming in and out of existence every day between the nations of the world that only the few ever hear about. What is really going on? Much more effort is spent covering up and packaging actual events that are taking place than in trying to accurately report and evaluate them. These are questions of epistemology: what can we know? The answer is: very little, if our only source of information is the superficial everyday media. The few people who buy books donโ€™t read them. Passive absorption of pre-interpreted already-figured-out data is the preferred method

HOW IT ALL GOT STARTED

But wait, weโ€™re getting ahead of ourselves. Letโ€™s back up a minute. In their bookย Trust Us Weโ€™re Experts, Stauber and Rampton pull together some compelling data describing the science of creating public opinion in America. They trace modern public influence back to the early part of the last century, highlighting the work of guys like Edward L. Bernays, the Father of Spin.

From his own amazing 1920s books โ€“ย Propaganda, andย Crystallizing Public Opinionย โ€“ we learn how Edward L. Bernays took the ideas of his famous uncle Sigmund Freud himself, and applied them to the emerging science of mass persuasion. The only difference was that instead of using these principles to uncover hidden themes in the human unconscious, the way Freudian psychology does, Bernays studied these same ideas in order to learn how to mask agendas and to create illusions that deceive and misrepresent, for marketing purposes.

THE FATHER OF SPIN

Edward L. Bernays dominated the PR industry until the 1940s, and was a significant force for another 50 years after that. (Tye) During that time, Bernays took on hundreds of diverse assignments to create a public perception about some idea or product. A few examples:

As a neophyte with the Committee on Public Information, one of Bernaysโ€™ first assignments was to help sell theย First World Warย to the American public with the idea to โ€œMake the World Safe for Democracy.โ€ (Ewen) Weโ€™ve seen this phrase in every war and US military involvement since that time.

A few years later, Bernays set up a stunt to popularize the notion ofย women smoking cigarettes. In organizing the 1929 Easter Parade in New York City, Bernays showed himself as a force to be reckoned with. He organized the Torches of Liberty Brigade in which suffragettes marched in the parade smoking cigarettes as a mark of womenโ€™s liberation. After that one event, women would be able to feel secure about destroying their own lungs in public, the same way that men have always done.

Bernays popularized the idea ofย bacon for breakfast.

Not one to turn down a challenge, he set up the liaison between theย tobacco industryย and the American Medical Association that lasted for nearly 50 years. They proved to all and sundry that cigarettes were beneficial to health. Just look at ads in old issues of Life, Look, Time or Journal of the American Medical Association from the 40s and 50s in which doctors are recommending this or that brand of cigarettes as promoting healthful digestion, or whatever.

He also invented the sloganย Safety First, creating an industry which was founded on our obsession with the illusion of safety

During the next several decades Bernays and his colleagues evolved the principles by which masses of people could be generally swayed through messages repeated over and over, hundreds of times per week.

Once the economic power of media became apparent, other countries of the world rushed to follow our lead. But Bernays remained the gold standard. He was the source to whom the new PR leaders across the world would always defer. Even Josef Goebbels, Hitlerโ€™s minister of propaganda, author of the Final Solution, was an avid student of Edward Bernays. Using Bernays principles, Goebbels developed the popular rationale he would use to convince the Germans that the Final Solution was the only option to purify their race. (Stauber)

This is the reach of Bernays.

SMOKE AND MIRRORS

As he saw it, Bernaysโ€™ job was to reframe an issue; to create a desired image that would put a particular product or concept in a desirable context. He never saw himself as a master hoodwinker, but rather as a beneficent servant of humanity, providing a valuable service. Bernays described the public as a โ€˜herd that needed to be led.โ€™ And this herdlike thinking makes people โ€œsusceptible to leadership.โ€ Bernays never deviated from his fundamental axiom to โ€œcontrol the masses without their knowing it.โ€ The best PR happens with the people unaware that they are being manipulated.

Stauber describes Bernaysโ€™ rationale like this:

โ€œthe scientific manipulation of public opinion was necessary to overcome chaos and conflict in a democratic society.โ€ โ€”ย Trust Us, p 42

These early mass persuaders postured as performing a moral service for humanity in general. Democracy was too good for people; they needed to be told what to think, because they were incapable of rational thought by themselves. Hereโ€™s a paragraph from Bernaysโ€™ Propaganda:

โ€œThose who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind.โ€

A tad different from Thomas Jeffersonโ€™s view on the subject:

โ€œI know of no safe depository of the ultimate power of the society but the people themselves; and if we think them not enlightened enough to exercise that control with a wholesome discretion, the remedy is not take it from them, but to inform their discretion.โ€

Inform their discretion. Bernays believed that only a few possessed the necessary insight into the Big Picture to be entrusted with this sacred task. And luckily, he saw himself as one of that elect.

Josef Goebbels, an avid student of Bernays, in turn had another apt pupil of his own:ย Adolf Hitler:

    โ€œWhat good fortune for those in power that the people do not thinkโ€ฆ It gives us a very special, secret pleasure to see how unaware the people around us are of what is really happening to themโ€ฆThrough clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way around, to consider the most wretched sort of life as paradise.โ€

HERE COMES THE MONEY

Once the possibilities of applying Freudian psychology to mass media were glimpsed, Bernays soon had more corporate clients than he could handle. Global corporations fell all over themselves courting the new Image Makers. There were dozens of goods and services and ideas to be sold to a susceptible public. Over the years, these players have had the money to make their images happen. A few examples:

    • Philip Morris
    • Pfizer
    • Union Carbide
    • Allstate
    • Monsanto (Bayer)
    • Eli Lilly
    • tobacco industry
    • Ciba Geigy
    • lead industry
    • Coors
    • DuPont
    • Shell Oil
    • Chlorox
    • Standard Oil
    • Procter & Gamble
    • Boeing
    • Dow Chemical
    • General Motors
    • Goodyear
    ย  ย  ย  General Mills


THE PLAYERS

Dozens of PR firms have emerged to answer the demand for spin control. Among them:

    • Burson-Marsteller
    • Edelman
    • Hill & Knowlton
    • Kamer-Singer
    • Ketchum
    • Mongovin, Biscoe, and Duchin
    • BSMG
    ย  ย  ย  Ruder-Finn

Though world-famous within the PR industry, these are names we donโ€™t know, and for good reason. The best PR goes unnoticed. They are invisible. For decades they have created the opinions that most of us were raised with, on virtually any issue which has the remotest commercial value, including:

    • pharmaceutical drugs
    • vaccines
    • medicine as a profession
    • alternative medicine
    • fluoridation of city water
    • chrorine
    • household cleaning products
    • tobacco
    • dioxin
    • global warming
    • leaded gasoline
    • cancer research and treatment
    • pollution of the oceans
    • forests and lumber
    • images of celebrities, including damage control
    • crisis and disaster management
    • genetically modified foods
    • aspartame
    • food additives; processed foods
    • dental amalgams
    • biotechnology and GMO
    ย  ย  ย  autism


LESSON #1

Bernays learned early on that the most effective way to create credibility for a product or an image was by โ€œindependent third-partyโ€ endorsement. For example, if General Motors were to come out and say that global warming is a hoax thought up by some liberal tree-huggers, people would suspect GMโ€™s motives, since GMโ€™s fortune is made by selling automobiles. If however some independent research institute with a very credible sounding name like the Global Climate Coalition comes out with a scientific report that says global warming is really a fiction, people begin to get confused and to have doubts about the original issue.

So thatโ€™s exactly what Bernays did. With a policy inspired by genius, he set up โ€œmore institutes and foundations than Rockefeller and Carnegie combined.โ€ (Stauber p 45) Quietly financed by the industries whose products were being evaluated, these โ€œindependentโ€ research agencies would churn out โ€œscientificโ€ studies and press materials that could create any image their handlers wanted. Such front groups are given high-sounding names like:

    • Temperature Research Foundation
    • International Food Information Council
    • Consumer Alert
    • The Advancement of Sound Science Coalition
    • Air Hygiene Foundation
    • Industrial Health Federation
    • International Food Information Council
    • Manhattan Institute
    • Center for Produce Quality
    • Tobacco Institute Research Council
    • Cato Institute
    • American Council on Science and Health
    • Global Climate Coalition
    ย  ย  ย  Alliance for Better Foods

Sound pretty legit, donโ€™t they? All are bought and paid for.

As Stauber explains, these organizations and hundreds of others like them are front groups whose sole mission is to advance the image of the global corporations who fund them, like those listed above. This is accomplished in part by an endless stream of โ€˜press releasesโ€™ announcing โ€œbreakthroughโ€ research to every radio station and newspaper in the country. (Robbins) Many of these canned reports read like straight news, and indeed are purposely molded in the news format. This saves journalists the trouble of researching the subjects on their own, especially on topics about which they know very little. Entire sections of the release or in the case of video news releases, the whole thing can be just lifted intact, with no editing, given the byline of the reporter or newspaper or TV station โ€“ and voil&agrave! Instant news โ€“ copy and paste. Written by corporate PR firms.

Does this really happen? Every single day, since the 1920s when the idea of theNews Releaseย was first invented by Ivy Lee. (Stauber, p 22) Sometimes as many as half the stories appearing in an issue of theย Wall St. Journalย are based solely on such PR press releasesโ€ฆ (22) These types of stories are mixed right in with legitimately researched stories. Unless you have done the research yourself, you wonโ€™t be able to tell the difference. So when we see new โ€œresearchโ€ being cited, we should always first suspect that the source is another industry-backed front group. A common tip-off is the word โ€œbreakthrough.โ€

THE LANGUAGE OF SPIN

As 1920s spin pioneers like Ivy Lee and Edward Bernays gained more experience, they began to formulate rules and guidelines for creating public opinion. They learned quickly that mob psychology must focus on emotion, not facts. Since the mob is incapable of rational thought, motivation must be based not on logic but on presentation. Here are some of the axioms of the new science of PR:

    • technology is a religion unto itself
    • if people are incapable of rational thought, real democracy is dangerous
    • important decisions should be left to experts
    • never get too technical; but keep repeating the word โ€œscienceโ€
    • when reframing issues, stay away from substance; create images
    ย  ย  ย  never state a clearly demonstrable lie

Words are very carefully chosen for their emotional impact. Hereโ€™s an example. A front group called the International Food Information Council handles the publicโ€™s natural aversion to genetically modified foods. Trigger words are repeated all through the text. Now in the case of GM foods, the public is instinctively afraid of these experimental new creations which have suddenly popped up on our grocery shelves since the ;ate 90s and which are said to alter our DNA. The IFIC wants to reassure the public of the safety of GM foods. So it avoids words like:

    • Frankenfoods
    • Hitler
    • chemical
    • experimental
    • manipulate
    • money
    • unsafe
    • scientists
    • radiation
    • roulette
    • gene-splicing
    • unpredictable
    ย  ย  ย  random

Instead, good PR for GM foods contains words like:

    • hybrids
    • natural
    • science
    • beauty
    • choice
    • bounty
    • cross-breeding
    • diversity
    • earth
    • farmer
    • organic
    ย  ย  ย  wholesome

Itโ€™s just basic Freud/Tony Robbins/NLP word association. The fact that GM foods are not hybrids that have been subjected to the slow and careful scientific methods of real cross-breeding doesnโ€™t really matter. This is pseudoscience, not science. Form is everything and substance just a passing myth. (Trevanian)

Who do you think funds the International Food Information Council? Take a wild guess. Right โ€“ Monsanto, DuPont, Frito-Lay, Coca Cola, Nutrasweet โ€“ those in a position to make fortunes from GM foods. (Stauber p 20)

CHARACTERISTICS OF GOOD PROPAGANDA

As the science of mass control evolved, PR firms developed further guidelines for effective copy. Here are some of the gems:

dehumanize the attacked party by labeling and name calling

speak in glittering generalities using emotionally positive words

when covering something up, donโ€™t use plain English; stall for time; distract

get endorsements from celebrities, churches, sports figures, street people โ€“ anyone who has no expertise
in the subject

the โ€˜plain folksโ€™ ruse: us billionaires are just like you

when minimizing outrage, donโ€™t say anything memorable โ€“ platitudes are best

when minimizing outrage, point out the benefits of what just happened

when minimizing outrage, avoid moral issues

Keep this list. Start watching for these techniques. Not hard to find โ€“ look at todayโ€™s paper or tonightโ€™s TV news. See what theyโ€™re doing; these guys are good!

SCIENCE FOR HIRE

PR firms have become very sophisticated in the preparation of news releases. They have learned how to attach the names of famous scientists to research that those scientists have not even looked at. (Stauber, p 201) Itโ€™s a common practice. In this way, the editors of newspapers and TV news shows are themselves often unaware that an individual release is a total PR fabrication. Or at least they have โ€œdeniability,โ€ right?

Stauber tells the amazing story of how leaded gas came into the picture. In 1922, General Motors discovered that adding lead to gasoline gave cars more horsepower. When there was some concern about safety, GM paid the Bureau of Mines to do some fake โ€œtestingโ€ and publish spurious research that โ€˜provedโ€™ that inhalation of lead was harmless. Enter Charles Kettering.

Founder of the world famous Sloan-Kettering Memorial Institute for medical research,ย Charles Ketteringย also happened to be an executive with General Motors. By some strange coincidence, we soon have Sloan-Kettering issuing reports stating that lead occurs naturally in the body and that the body has a way of eliminating low level exposure. Through its association with The Industrial Hygiene Foundation and PR giant Hill & Knowlton, Sloane-Kettering opposed all anti-lead research for years. (Stauber p 92). Without organized scientific opposition, for the next 60 years more and more gasoline became leaded, until by the 1970s, 90% or our gasoline was leaded.

Finally it became too obvious to hide that lead was a major carcinogen, which they knew all along, and leaded gas was phased out in the late 1980s. But during those 60 years, it is estimated that some 30 million tons of lead were released in vapor form onto American streets and highways. 30 million tons. (Stauber)

That is PR, my friends.

JUNK SCIENCE

In 1993 a guy named Peter Huber wrote a new book and coined a new term. The book wasย Galileoโ€™s Revengeย and the term wasย junk science. Huberโ€™s shallow thesis was that real science supports technology, industry, and progress. Anything else was suddenly junk science. Not surprisingly, Stauber explains how Huberโ€™s book was supported by the industry-backed Manhattan Institute.

Huberโ€™s book was generally dismissed not only because it was so poorly written, but because it failed to realize one fact:ย true scientific research begins with no conclusions. Real scientists are seeking the truth because they do not yet know what the truth is.

True scientific method goes like this:

1. form a hypothesis

2. make predictions for that hypothesis

3. test the predictions

4. reject or revise the hypothesis using the test results

5. describe the limitations of the present position

6. always ask the next question

Boston University scientist Dr. David Ozonoff explains that ideas in science are themselves like โ€œliving organisms, that must be nourished, supported, and cultivated with resources for making them grow and flourish.โ€ (Stauber p 205) Great ideas that donโ€™t get this financial support because the commercial angles are not immediately obvious โ€“ these ideas wither and die.

Another way you can often distinguish real science from phony is that real science points out flaws in its own research. Phony science pretends there were no flaws.

THE REAL JUNK SCIENCE

Contrast this with modern PR and its constant pretensions to sound science. Corporate sponsored research, whether itโ€™s in the area of drugs, GM foods, or chemistry begins with predetermined conclusions. It is the job of the scientists then to prove that these conclusions are true, because of the economic upside that proof will bring to the industries paying for that research. This invidious approach to science has shifted the entire focus of research in America during the past 50 years, as any true scientist is likely to admit. If a drug company is spending 10 million dollars on a research project to prove the viability of some new drug, and the preliminary results start coming back about the dangers of that drug, what happens? Right. No more funding. The well dries up. What is being promoted under such a system? Science? Or rather Entrenched Medical Error?

Stauber documents the increasing amount of corporate sponsorship of university research. (206) This has nothing to do with the pursuit of knowledge. Scientists lament that research has become just another commodity, something bought and sold. (Crossen)

THE TWO MAIN TARGETS OF โ€œSOUND SCIENCEโ€

It is shocking when Stauber shows how the vast majority of corporate PR today opposes any research that seeks to protect public health and the environment

Itโ€™s a funny thing that most of the time when we see the phrase โ€œjunk science,โ€ it is in a context of defending something that threatens either the environment or our health. This makes sense when one realizes that money changes hands only by selling the illusion of health and the illusion of environmental protection or the illusion of health. True public health and real preservation of the earthโ€™s environment have very low market value.

Stauber thinks it ironic that industryโ€™s self-proclaimed debunkers of junk science are usually non-scientists themselves. (255) Here again they can do this because the issue is not science, but the creation of images.

THE LANGUAGE OF ATTACK

When PR firms attack legitimate environmental groups and alternative medicine people, they again use special words which will carry an emotional punch:

    • outraged
    • sound science
    • junk science
    • sensible
    • scaremongering
    • responsible
    • phobia
    • hoax
    • alarmist
    ย  ย  ย  hysteria

Our riflemen are sharpshooters โ€“ theirs are snipers.

The next time you are reading a newspaper article about an environmental or health issue, note how the author shows bias by using the above terms. This is the result of very specialized training. It is a very disciplined art and science.

Another standard PR tactic is to use the rhetoric of the environmentalists themselves to defend a dangerous and untested product that poses an actual threat to the environment. This we see constantly in the PR smokescreen that surrounds genetically modified foods. They talk about how GM foods are necessary to grow more food and to end world hunger, when the reality is that GM foods actually have lower yields per acre than natural crops. (Stauber p 173) The grand design sort of comes into focus once you realize that almost all GM foods have been created by the sellers of herbicides and pesticides so that those plants can withstand greater amounts of herbicides and pesticides. (see The Magic Bean)

THE MIRAGE OF PEER REVIEW

Publish or perish is the classic dilemma of every research scientist. That means whoever expects funding for the next research project had better get the current research paper published in the best scientific journals. And we all know that the best scientific journals, like JAMA, New England Journal, British Medical Journal, etc. are peer-reviewed. Peer review means that any articles which actually get published, between all those full color drug ads and pharmaceutical centerfolds, have been reviewed and accepted by some really smart guys with a lot of credentials. The assumption is, if the article made it past peer review, the data and the conclusions of the research study have been thoroughly checked out and bear some resemblance to physical reality.

But there are a few problems with this hot little set up. First off, money.

Even though prestigious venerable medical journals pretend to be so objective and scientific and incorruptible, the reality is that they face the same type of being called to account that all glossy magazines must confront: donโ€™t antagonize your advertisers. Those full-page drug ads in the best journals cost millions, Jack. How long will a pharmaceutical company pay for ad space in a magazine that prints some very sound scientific research paper that attacks the safety of the drug in the centerfold? Think about it. The editors may lack moral fibre, but they arenโ€™t stupid.

Another problem is the conflict of interest thing. Thereโ€™s a formal requirement for all medical journals that any financial ties between an author and a product manufacturer be disclosed in the article. In practice, it never happens. A study done in 1997 of 142 medical journals did not find even one such disclosure. (Wall St. Journal, 2 Feb 99)

A 1998 study from theย New England Journal of Medicineย found that 96% of peer reviewed articles had financial ties to the drug they were studying. (Stelfox, 1998) Big shock, huh? Any disclosures? Yeah, right. This study should be pointed out whenever somebody starts getting too pompous about the objectivity of peer review, like they often do.

Then thereโ€™s the outright purchase of space. A drug company may simply pay $100,000 to a journal to have a favorable article printed. (Stauber, p 204)

Fraud in peer review journals is nothing new. In 1987, the New England Journal ran an article that followed the research of R. Slutsky MD over a seven year period. During that time, Dr. Slutsky had published 137 articles in a number of peer-reviewed journals. NEJM found that in at least 60 of these 137, there was evidence of major scientific fraud and misrepresentation, including:

    • reporting data for experiments that were never done
    • reporting measurements that were never made
    ย  ย  ย  reporting statistical analyses that were never done (Engler)

Dean Black PhD, describes what he the calls theย Babel Effectย that results when this very common and frequently undetected scientific fraud in peer-reviewed journals is quoted by other researchers, who are in turn re-quoted by still others, and so on.

Want to see something that sort of re-frames this whole discussion? Check out the McDonaldโ€™s ads which routinely appear in the Journal of the American Medical Association. Then keep in mind that this is the same publication that for almost 50 years ran cigarette ads proclaiming the health benefits of tobacco. (Robbins)

Very scientific, oh yes.

KILL YOUR TV?

Hope this chapter has given you a hint to start reading newspaper and magazine articles a little differently, and perhaps start watching TV news shows with a slightly different attitude than you had before. Always ask, what are they selling here, and whoโ€™s selling it? And if you actually follow up on Stauber & Ramptonโ€™s book and check out some of the other resources below, you might even glimpse the possibility of advancing your life one quantum simply by ceasing to subject your brain to mass media. Thatโ€™s right โ€“ no more newspapers, no more TV news, no more Time magazine or People magazine Newsweek.

You could actually do that. Just think what you could do with the extra time alone.

Really feel like you need to โ€œrelaxโ€ or find out โ€œwhatโ€™s going on in the worldโ€ for a few hours every day? Think about the news of the past couple of years for a minute. Do you really suppose the major stories that have dominated headlines and TV news have been โ€œwhat is going on in the world?โ€ Do you actually think thereโ€™s been nothing going on besides the contrived tech slump, the contrived power shortages, the re-filtered accounts of foreign violence and disaster, even the new accounts of US retribution in the Middle East, making Afghanistan safe for democracy, bending Saddam to our will, etc., and all the other non-stories that the puppeteers dangle before us every day? What about when they get a big one, like with OJ or Monica Lewinsky or the Oklahoma city bombing? Or now with the Neo-Nazi aftermath of 9/11. Or the contrived war against Iraq? Do we really need to know all that detail, day after day? Do we have any way of verifying all that detail, even if we wanted to? What is the purpose of news? To inform the public? Hardly.

The sole purpose of news is to keep the public in a state of fear and uncertainty so that theyโ€™ll watch again tomorrow to see how much worse things got and to be subjected to the same advertising.

Oversimplification? Of course. Thatโ€™s the hallmark of mass media mastery โ€“ simplicity. The invisible hand. Like Edward Bernays said, the people must be controlled without them knowing it.

Consider this: what was really going on in the world all that time they were distracting us with all that stupid vexatious daily smokescreen? We have no way of knowing. And most of it doesnโ€™t even concern us even if we could know it. Fear and uncertainty โ€” thatโ€™s what keeps people coming back for more.

If this seems like a radical outlook, letโ€™s take it one step further:

What would you lose from your life if you stopped watching TV and stopped reading newspapers and glossy magazines altogether?

Whoa!

Would your life really suffer any financial, moral, intellectual, spiritual, or academic loss from such a decision?

Do you really need to have your family continually absorbing the illiterate, amoral, phony, culturally bereft, desperately brainless values of the people featured in the average nightly TV program? Are these fake, programmed robots โ€œnormalโ€?

Do you need to have your life values constantly spoon fed to you?

Are those shows really amusing, or just a necessary distraction to keep you from looking at reality, or trying to figure things out yourself by doing a little independent reading? Or perhaps from having a life?

Name one example of how your life is improved by watching TV news and reading the evening paper or the glossy magazines. What measurable gain is there for you?

What else could we be doing with all this freed-up time that would actually expand awareness?

PLANET OF THE APES?

Thereโ€™s no question that as a nation, weโ€™re getting dumber year by year. Look at the presidents weโ€™ve been choosing lately. Ever notice the blatant grammar mistakes so ubiquitous in todayโ€™s advertising and billboards? Literacy is marginal in most American secondary schools. Three-fourths of California high school seniors canโ€™t read well enough to pass their exit exams. (SJ Mercury 20 Jul 01) If you think other parts of the country are smarter, try this one: hand any high school senior a book by Dumas or Jane Austen, and ask them to open to any random page and just read one paragraph out loud. Go ahead, do it. SAT scales are arbitrarily shifted lower and lower to disguise how dumb kids are getting year by year.ย ADD: A Designer Diseaseย At least 10% have documented โ€œlearning disabilities,โ€ which are reinforced and rewarded by special treatment and special drugs. Ever hear of anyone failing a grade any more?

Or observe the intellectual level of the average movie which these days may only last one or two weeks in the theatres, especially if it has insufficient explosions, chase scenes, silicone, fake martial arts, and cretinesque dialogue. Doesnโ€™t anyone else notice how badly these 30 or 40 โ€œmovie starsโ€ we keep seeing over and over in the same few plots must now overact to get their point across to an ever-dimming audience?

Radio? Consider the low mental qualifications of the falsely animated corporate simians they hire as DJs โ€” seems like theyโ€™re only allowed to have 50 thoughts, which they just repeat at random. And at what point did popular music cease to require the study of any musical instrument or theory whatsoever, not to mention lyric? Perhaps we just donโ€™t understand this emerging art form, right? The Darwinism of MTV โ€“ apes descended from man.

Ever notice how most articles in any of the glossy magazines sound like they were all written by the same guy? And this writer just graduated from junior college? And yet he has all the correct opinions on social issues, no original ideas, and that shallow, smug, homogenized corporate omniscience, which enables him to assure us that everything is fineโ€ฆ

All this is great news for the PR industry โ€“ makes their job that much easier. Not only are very few paying attention to the process of conditioning; fewer are capable of understanding it even if somebody explained it to them.

TEA IN THE CAFETERIA

Letโ€™s say youโ€™re in a crowded cafeteria, and you buy a cup of tea. And as youโ€™re about to sit down you see your friend way across the room. So you put the tea down and walk across the room and talk to your friend for a few minutes. Now, coming back to your tea, are you just going to pick it up and drink it? Remember, this is a crowded place and youโ€™ve just left your tea unattended for several minutes. Youโ€™ve given anybody in that room access to your tea.

Why should your mind be any different? Turning on the TV, or uncritically absorbing mass publications every day โ€“ these activities allow access to our minds by โ€œjust anyoneโ€ โ€“ anyone who has an agenda, anyone with the resources to create a public image via popular media. As weโ€™ve seen above, just because we read something or see something on TV doesnโ€™t mean itโ€™s true or worth knowing. So the idea here is, like the tea, perhaps the mind is also worth guarding, worth limiting access to it.

This is the only life we get. Time is our total capital. Why waste it allowing our potential, our scope of awareness, our personality, our values to be shaped, crafted, and boxed up according to the whims of the mass panderers? There are many important issues that are crucial to our physical, mental, and spiritual well-being which require time and study. If itโ€™s an issue where money is involved, objective data wonโ€™t be so easy to obtain. Remember, if everybody knows something, that image has been bought and paid for.

Real knowledge takes a little effort, a little excavation down at least one level below what โ€œeverybody knows.โ€

Copyright MMXV โ€“ Dr Tim Oโ€™Shea

References

Stauber & Rampton โ€“ Trust Us, Weโ€™re Experts โ€“ Tarcher/Putnam 2001

Ewen, Stuart โ€“ PR!: A Social History of Spin โ€“ Basic Books 1996

Tye, Larry โ€“ The Father of Spin: Edward L. Bernays and the Birth of Public Relations โ€“ Crown Publishers, Inc. 2001

Bernays, E โ€“ Propaganda โ€“ Liveright 1928

King, R โ€“ Medical journals rarely disclose researchersโ€™ ties โ€“ Wall St. Journal, February 2, 1999

Engler, R et al. โ€“ Misrepresentation and Responsibility in Medical Research โ€“ New England Journal of Medicine v 317 p 1383, November 26, 1987

Black, D, PhD โ€“ Health At the Crossroads โ€“ Tapestry 1988

Trevanian โ€“ Shibumi, 1983

Crossen, C โ€“ Tainted Truth: The Manipulation of Fact in America, 1996

Robbins, J โ€“ Reclaiming Our Health โ€“ Kramer 1996

Huxley, A โ€“ The Doors of Perception: Heaven and Hell โ€“ Harper and Row 1954

Oโ€™Shea, T โ€“ย Genetically Modified Foods: A Short Introduction

Taxpayers Are Footing the Bill for Sky-High CEO Salaries

Billions in taxpayer funds go to CEOs who pay their workers peanuts. We can change that.

By Sam Pizzigati

Source: Other Words

Politicians often gab about the โ€œprivate sectorโ€ and the โ€œpublic sector,โ€ as if these two categories of economic activity operated as two completely separate worlds.

In reality, these two sectors have always been deeply intertwined.

How deeply? Every year, the federal government spends about half a trillion dollars buying goods and services from the private sector. State and local government contracts with private-sector enterprises add hundreds of billions more.

And private-sector companies donโ€™t just receive contracts from our governmental entities. They receive all sorts of subsidies โ€” billions upon billions of dollars in โ€œcorporate welfare.โ€

Where do all these dollars come from? They come from us, Americaโ€™s taxpayers. Without the tax dollars we provide, almost every major corporation in the United States would flounder. Some would simply cease to exist. The defense contractor Lockheed Martin, for instance, takes in almost all its revenue from government contracts.

This private sector reliance on public tax dollars gives us, as citizens, some leverage over the behavior of our largest and most powerful corporations. We could, if we so chose, deny those dollars to corporations that engage in behaviors that undermine the values we hold dear.

On other fronts, we already do this denying. For over a generation now, weโ€™ve leveraged the power of the public purse against companies with employment practices that discriminate on the basis of race and gender. Companies that discriminate canโ€™t get government contracts because weโ€™ve come to a consensus, as a society, that we donโ€™t want our tax dollars subsidizing racial and gender inequality.

Unfortunately, our tax dollars are still subsidizing โ€” in a big way โ€” economic inequality, as a new Institute for Policy Studies report on CEO pay details quite vividly. Billions of our tax dollars are annually going to corporations that pay their top executives more in a week, or even a day, than their typical employees can make over an entire year.

The late Peter Drucker, the founder of modern management science, believed that no corporate enterprise that pays its CEO over 25 times what its workers are earning could operate efficiently and effectively over the long haul. In 2017, every single one of the federal governmentโ€™s 50 largest private contractors paid its chief executive over 25 times more than its most typical workers.

In fact, most paid their top execs well over 100 times more.

And at one, DXC Technology, the CEO pulled down over $32 million in 2017 pay โ€” over 800 times the compensation of the firmโ€™s typical employees.

Letโ€™s add a little context here. The president of the United States earns $400,000 a year. The CEOs of the 50 private companies with the largest federal contracts last year averaged over $13.5 million. The CEOs of the 50 largest recipients of federal subsidies last year averaged over $12 million.

Our tax dollars, in other words, are helping a lucky few become fabulously rich.

We do live, as our politicians like to point out, in a โ€œfree country.โ€ Corporations can pay their top execs whatever they want. But we taxpayers have freedom, too. We can freely deny our tax dollars to enterprises that are making our society ever more unequal.

Some lawmakers are starting to step in that direction. Five states have begun considering legislation that would make it harder for companies with wide CEO-worker pay gaps to get government contracts and tax breaks. And one city โ€” Portland, Oregon โ€” has already enacted legislation that taxes corporations with wide CEO-worker pay gaps at a higher rate than corporations with more modest gaps.

We need more Portlands.

National (In)Security In the United States of Inequality

By Rajan Menon

Source: Unz Review

So effectively has the Beltway establishment captured the concept of national security that, for most of us, it automatically conjures up images of terrorist groups, cyber warriors, or โ€œrogue states.โ€ To ward off such foes, the United States maintains a historically unprecedentedย constellationย of military bases abroad and, since 9/11, has waged wars in Afghanistan, Iraq, Syria, Libya, and elsewhere that have gobbled up nearlyย $4.8 trillion. The 2018 Pentagon budget already totalsย $647 billionย โ€” four times what China, second in global military spending, shells out and more than theย next 12 countriesย combined, seven of them American allies. For good measure, Donald Trump has added an additionalย $200 billionย to projected defense expenditures through 2019.

Yet to hear the hawks tell it, the United States has never been less secure. So much for bang for the buck.

For millions of Americans, however, the greatest threat to their day-to-day security isnโ€™t terrorism or North Korea, Iran, Russia, or China. Itโ€™s internal โ€” and economic. Thatโ€™s particularly true for theย 12.7%ย of Americans (43.1 million of them) classified as poor by theย governmentโ€™s criteria: an income below $12,140 for a one-person household, $16,460 for a family of two, and so onโ€ฆ until you get to the princely sum of $42,380 for a family of eight.

Savings arenโ€™t much help either: a third of Americans haveย no savings at allย and another third have less than $1,000 in the bank. Little wonder that families struggling to cover the cost of food aloneย increasedย from 11% (36 million) in 2007 to 14% (48 million) in 2014.

The Working Poor

Unemployment can certainly contribute to being poor, but millions of Americans endure poverty when they have full-time jobs or even hold down more than one job. The latest figures from the Bureau of Labor Statistics show that there areย 8.6 millionโ€œworking poor,โ€ defined by the government as people who live below the poverty line despite being employed at least 27 weeks a year. Their economic insecurity doesnโ€™t register in our society, partly because working and being poor donโ€™t seem to go together in the minds of many Americans โ€” and unemployment has fallen reasonably steadily. After approachingย 10%ย in 2009, itโ€™s now at onlyย 4%.

Help from the government? Bill Clintonโ€™s 1996 welfare โ€œreformโ€ programย ,ย concocted in partnership with congressional Republicans, imposed time limits on government assistance, while tightening eligibility criteria for it. So, as Kathryn Edin and Luke Shaefer show in their disturbing book,ย $2.00 a Day: Living on Almost Nothing in America, many who desperately need help donโ€™t even bother to apply. And things will only get worse in the age of Trump. His 2019 budget includes deep cuts inย a raftof anti-poverty programs.

Anyone seeking a visceral sense of the hardships such Americans endure should read Barbara Ehrenreichโ€™s 2001 bookย Nickel and Dimed: On (Not) Getting By in America. Itโ€™s a gripping account of what she learned when, posing as a โ€œhomemakerโ€ with no special skills, she worked for two years in various low-wage jobs, relying solely on her earnings to support herself. The book brims with stories about people who had jobs but, out of necessity, slept in rent-by-the-week fleabag motels, flophouses, or even in their cars, subsisting on vending machine snacks for lunch, hot dogs and instant noodles for dinnerย ,ย and forgoing basic dental care or health checkups. Those who managed to get permanent housing would choose poor, low-rent neighborhoods close to work because they often couldnโ€™t afford a car. To maintain even such a barebones lifestyle, many worked more than one job.

Though politicians prattle on about how times have changed for the better, Ehrenreichโ€™s book still provides a remarkably accurate picture of Americaโ€™s working poor. Over the past decade the proportion of people who exhausted their monthly paychecks just to pay for lifeโ€™s essentials actuallyย increasedย from 31% to 38%. In 2013,ย 71%ย of the families that had children and used food pantries run by Feeding America, the largest private organization helping the hungry, included at least one person who had worked during the previous year. And in Americaโ€™sย big cities, chiefly because of a widening gap between rent and wages, thousands of working poor remainย homeless, sleeping in shelters, on the streets, or in their vehicles, sometimes along with their families. In New York City, no outlier when it comes to homelessness among the working poor, inย a thirdย of the families with children that use homeless shelters at least one adult held a job.

The Wages of Poverty

The working poor cluster in certain occupations. They are salespeople in retail stores, servers or preparers of fast food, custodial staff, hotel workers, and caregivers for children or the elderly. Many makeย less than $10ย an hour and lack any leverage, union or otherwise, to press for raises. In fact, theย percentageย of unionized workers in such jobs remains in the single digits โ€” and in retail and food preparation, itโ€™s under 4.5%. Thatโ€™s hardly surprising, given that private sector union membership hasย fallenย by 50% since 1983 to only 6.7% of the workforce.

Low-wage employers like it that way and โ€”ย Walmartย being the poster child for this โ€” work diligently to make it ever harder for employees to join unions. As a result, they rarely find themselves under any real pressure to increase wages, which, adjusted for inflation, haveย stood stillย or evenย decreasedย since the late 1970s. When employment is โ€œat-will,โ€ workers may be fired or the terms of their work amended on the whim of a company and without the slightest explanation. Walmart announced this year that it would hike its hourly wage to $11 and thatโ€™s welcome news. But this had nothing to do with collective bargaining; it was a response to the drop in the unemployment rate, cash flows from the Trump tax cut for corporations (which saved Walmart as much asย $2 billion), an increase in minimum wages in a number of states, and pay increases by an arch competitor, Target. It was also accompanied by theย shutdownย of 63 of Walmartโ€™s Samโ€™s Club stores, which meant layoffs for 10,000 workers. In short, the balance of power almost always favors the employer, seldom the employee.

As a result, though the United States has a per-capita income ofย $59,500ย and is among the wealthiest countries in the world,ย 12.7%ย of Americans (thatโ€™s 43.1 million people), officially are impoverished. And thatโ€™s generally considered a significant undercount. The Census Bureau establishes the poverty rate by figuring out an annual no-frills family food budget, multiplying it by three, adjusting it for household size, and pegging it to the Consumer Price Index. That, many economists believe, is a woefully inadequate way of estimating poverty. Food prices havenโ€™t risen dramatically over the past 20 years, but the cost of other necessities like medical care (especially if you lack insurance) and housing have: 10.5% and 11.8% respectively betweenย 2013 and 2017ย compared to an only 5.5% increase for food.

Include housing and medical expenses in the equation and you get theย Supplementary Poverty Measureย (SPM), published by the Census Bureau since 2011. It reveals that a larger number of Americans are poor:ย 14%ย or 45 million in 2016.

Dismal Data

For a fuller picture of American (in)security, however, itโ€™s necessary to delve deeper into the relevant data, starting with hourly wages, which are the way more thanย 58%of adult workers are paid. The good news: onlyย 1.8 million, or 2.3% of them, subsist at or below minimum wage. The not-so-good news: one-third of all workers earn less than $12 an hour andย 42%ย earn less than $15. Thatโ€™s $24,960 and $31,200 a year. Imagine raising a family on such incomes, figuring in the cost of food, rent, childcare, car payments (since a car is often a necessity simply to get to a job in a country with inadequate public transportation), and medical costs.

The problem facing the working poor isnโ€™t just low wages, but the widening gap between wages and rising prices. The government has increased the hourly federal minimum wage more than 20 times since it was set at 25 cents under the 1938 Fair Labor Standards Act. Between 2007 and 2009 it rose to $7.25, but over the past decade that sum lost nearlyย 10%ย of its purchasing power to inflation, which means that, in 2018, someone would have to workย 41ย additional days to make the equivalent of the 2009 minimum wage.

Workers in the lowest 20% have lost the most ground, theirย inflation-adjusted wagesย falling by nearly 1% between 1979 and 2016, compared to a 24.7% increase for the top 20%. This canโ€™t be explained by lackluster productivity since, between 1985 and 2015, itย outstrippedย pay raises, often substantially, in every economic sector except mining.

Yes, states can mandate higher minimum wages andย 29ย have, but 21 have not, leaving many low-wage workers struggling to cover the costs of two essentials in particular: health care and housing.

Even when it comes to jobs that offer health insurance, employers have been shifting ever more of its cost onto their workers through higher deductibles and out-of-pocket expenses, as well as by requiring them to cover more of the premiums. The percentage of workers who paid at least 10% of their earnings to cover such costs โ€” not counting premiums โ€”ย doubledย between 2003 and 2014.

This helps explain why, according to theย Bureau of Labor Statistics, only 11% of workers in the bottom 10% of wage earners even enrolled in workplace healthcare plans in 2016 (compared to 72% in the top 10%). As a restaurant server who makes $2.13 an hour before tips โ€” and whose husband earns $9 an hour at Walmart โ€”ย put it, after paying the rent, โ€œitโ€™s either put food in the house or buy insurance.โ€

The Affordable Care Act, or ACA (aka Obamacare), provided subsidies to help people with low incomes cover the cost of insurance premiums, but workers with employer-supplied healthcare, no matter how low their wages,ย werenโ€™t coveredย by it. Now, of course,ย President Trump, congressionalย Republicans, and a Supreme Court in which right-wing justices are going to beย even moreย influential will be intent on poleaxing the ACA.

Itโ€™s housing, though, that takes the biggest bite out of the paychecks of low-wage workers. The majority of them are renters. Ownership remains for many a pipe dream. According to aย Harvard study, between 2001 and 2016, renters who made $30,000-$50,000 a year and paid more than a third of their earnings to landlords (the threshold for qualifying as โ€œrent burdenedโ€) increased from 37% to 50%. For those making only $15,000, that figure rose to 83%.

In other words, in an ever more unequal America, the number of low-income workers struggling to pay their rent has surged. As the Harvard analysis shows, this is, in part, because the number of affluent renters (with incomes of $100,000 or more) has leapt and, in city after city, theyโ€™re driving the demand for, and building of, new rental units. As a result, the high-end share of new rental construction soared from a third to nearly two-thirds of all units between 2001 and 2016. Not surprisingly, new low-income rental units dropped from two-fifths to one-fifth of the total and, as the pressure on renters rose, so did rents for even those modest dwellings. On top of that, in placesย like New York City, where demand from the wealthy shapes the housing market, landlords have found ways โ€” some within the law, others not โ€” to get rid of low-income tenants.

Public housing andย housing vouchersย are supposed to make housing affordable to low-income households, but theย supplyย of public housing hasnโ€™t remotely matched demand. Consequently, waiting lists are long and people in need languish for years before getting a shot โ€” if they ever do. Only a quarter of those who qualify for such assistance receive it. As for those vouchers, getting them is hard to begin with because of theย massive mismatchย between available funding for the program and the demand for the help it provides. And then come the otherย challenges: finding landlords willing to accept vouchers or rentals that are reasonably close to work and not in neighborhoods euphemistically labelled โ€œdistressed.โ€

The bottom line:ย more than 75%ย of โ€œat-riskโ€ renters (those for whom the cost of rent exceeds 30% or more of their earnings) do not receive assistance from the government. The real โ€œriskโ€ for them is becoming homeless, which means relying on shelters or family and friends willing to take them in.

President Trumpโ€™s proposed budget cuts will make life even harder for low-income workers seeking affordable housing. His 2019 budget proposal slashesย $6.8 billion(14.2%) from the resources of the Department of Housing and Urban Developmentโ€™s (HUD) by, among other things, scrapping housing vouchers and assistance to low-income families struggling to pay heating bills. The president also seeks to slash funds for the upkeep of public housing by nearly 50%. In addition, theย deficitsย that his rich-come-firstย tax โ€œreformโ€ย bill is virtually guaranteed to produce will undoubtedly set the stage for yet more cuts in the future. In other words, in whatโ€™s becoming the United States of Inequality, the very phrases โ€œlow-income workersโ€ and โ€œaffordable housingโ€ have ceased to go together.

None of this seems to have troubled HUD Secretary Ben Carson who happily ordered aย $31,000ย dining room set for his office suite at the taxpayersโ€™ expense, even as heย visitedย new public housing units to make sure that they werenโ€™t too comfortable (lest the poor settle in for long stays). Carson hasย declaredย that itโ€™s time to stop believing the problems of this society can be fixed merely by having the government throw extra money at them โ€” unless, apparently, the dining room accoutrements of superbureaucrats arenโ€™t up to snuff.

Money Talks

The levels of poverty and economic inequality that prevail in America are not intrinsic to either capitalism or globalization. Most other wealthy market economies in the 36-nation Organization for Economic Cooperation and Development (OECD) have done far better than the United States in reducing them without sacrificing innovation or creating government-run economies.

Take the poverty gap, which the OECD defines as the difference between a countryโ€™s official poverty line and the average income of those who fall below it. The United States has theย second largest poverty gapย among wealthy countries; only Italy does worse.

Child poverty? In the World Economic Forumโ€™sย rankingย of 41 countries โ€” from best to worst โ€” the U.S. placed 35th. Child poverty has declined in the United States since 2010, but aย Columbia University reportย estimates that 19% of American kids (13.7 million) nevertheless lived in families with incomes below the official poverty line in 2016. If you add in the number of kids in low-income households, that number increases to 41%.

As forย infant mortality, according to the governmentโ€™s own Centers for Disease Control, the U.S., with 6.1 deaths per 1,000 live births, has the absolute worst record among wealthy countries. (Finland and Japan do best with 2.3.)

And when it comes to the distribution of wealth, among the OECD countries only Turkey, Chile, and Mexicoย do worseย than the U.S.

Itโ€™s time to rethink the American national security state with its annualย trillion-dollarย budget. For tens of millions of Americans, the source of deep workaday insecurity isnโ€™t the standard roster of foreign enemies, but an ever-more entrenched system of inequality, stillย growing, thatย stacksย the political deck against the least well-off Americans. They lack the bucks to hire big-time lobbyists. They canโ€™t write lavish checks to candidates running for public office or fund PACs. They have no way of manipulating the myriad influence-generatingย networksย that the elite uses to shape taxation and spending policies. They are up against a system in which money truly does talk โ€” and thatโ€™s the voice they donโ€™t have. Welcome to the United States of Inequality.

 

Rajan Menon, aย TomDispatchย regular, is the Anne and Bernard Spitzer Professor of International Relations at the Powell School, City College of New York, and Senior Research Fellow at Columbia Universityโ€™s Saltzman Institute of War and Peace Studies. He is the author, most recently, ofย The Conceit of Humanitarian Interventionย 

Society Is Made Of Narrative. Realizing This Is Awakening From The Matrix.

By Caitlin Johnstone

Source: CaitlinJohnstone.com

In the movie The Matrix, humans are imprisoned in a virtual world by a powerful artificial intelligence system in a dystopian future. What they take to be reality is actually a computer program that has been jacked into their brains to keep them in a comatose state. They live their whole lives in that virtual simulation, without any way of knowing that what they appear to be experiencing with their senses is actually made of AI-generated code.

Life in our current society is very much the same. The difference is that instead of AI, itโ€™s psychopathic oligarchs who are keeping us asleep in the Matrix. And instead of code, itโ€™s narrative.

Society is made of narrative like the Matrix is made of code. Identity, language, etiquette, social roles, opinions, ideology, religion, ethnicity, philosophy, agendas, rules, laws, money, economics, jobs, hierarchies, politics, government, theyโ€™re all purely mental constructs which exist nowhere outside of the mental noises in our heads. If I asked you to point to your knee you could do so instantly and wordlessly, but if I asked you to point to the economy, for example, the closest you could come is using a bunch of linguistic symbols to point to a group of concepts. To show me the economy, youโ€™d have to tell me a story.

Anyone who has ever experienced a moment of mental stillness knows that without the chatter, none of those things are part of your actual present experience. There is no identity, language, etiquette, social roles, opinions, ideology, religion, ethnicity, philosophy, agendas, rules, laws, money, economics, jobs, hierarchies, politics or government in your experience without the mental chatter about those things. Thereโ€™s not even a โ€œyouโ€ anywhere to be found, because it turns out that thatโ€™s made of narrative, too.

Without mental narrative, nothing is experienced but sensory impressions appearing to a subject with no clear shape or boundaries. The visual and auditory fields, the sensation of air going in and out of the respiratory system, the feeling of the feet on the ground or the bum in the chair. Thatโ€™s it. Thatโ€™s more or less the totality of life minus narrative.

When you add in the mental chatter, however, none of those things tend to occupy a significant amount of interest or attention. Appearances in the visual and auditory field are suddenly divided up and labeled with language, with attention to them determined by whichever threatens or satisfies the various agendas, fears and desires of the conceptual identity construct known as โ€œyouโ€. You can go days, weeks, months or years without really noticing the feeling of your respiratory system or your feet on the ground as your interest and attention gets sucked up into a relationship with society that exists solely as narrative.

โ€œAm I good enough? Am I doing the right thing? Oh man, I hope what Iโ€™m trying to do works out. I need to make sure I get all my projects done. If I do that one thing first it might save me some time in the long run. Oh thereโ€™s Ashley, I hate that bitch. God Iโ€™m so fat and ugly. If I can just get the things that I want and accomplish my important goals Iโ€™ll feel okay. Taxes are due soon. Whatโ€™s on TV? Oh itโ€™s that idiot. How the hell did he get elected anyway? Everyone who made that happen is a Nazi. God I canโ€™t wait for the weekend. I hope everything goes as planned between now and then.โ€

On and on and on and on. Almost all of our mental energy goes into those mental narratives. They dominate our lives. And, for that reason, people who are able to control those narratives are able to control us.

And they do.

Most people try to exert some degree of control over those around them. They try to influence how those in their family, social and employment circles think of them by behaving and speaking in a certain way. Family members will spend their lives telling other family members over and over again that theyโ€™re not as smart/talented/good as they think they are to keep them from becoming too successful and moving away. Romantic partners will be persuaded that they can never leave because no one else will ever love them. To varying degrees, they manipulate the narratives of individuals.

Then there are the people whoโ€™ve figured out that they can actually take their ability to influence the way people think about themselves and their world and turn it into personal profit. Cult leaders convince followers to turn over their entire lives in service to them. Advertisers convince consumers that they have a problem or deficiency that can only be solved with This Exciting New Productโ„ข. Ambitious rat race participants learn how to climb the corporate ladder by winning favor with the right people and inflicting small acts of sabotage against their competing peers. Ambitious journalists learn that they progress much further in their careers by advancing narratives that favor the establishment upon which the plutocrats who own the big media companies have built their kingdoms. They manipulate the narratives of groups.

And then, there are the oligarchs. The master manipulators. These corporate kings of the modern world have learned the secret that every ruler since the dawn of civilization has known: whoever controls the narratives that are believed by a society is the controller of that society. Identity, language, etiquette, social roles, opinions, ideology, religion, ethnicity, philosophy, agendas, rules, laws, money, economics, jobs, hierarchies, politics, government: all mental constructs which only influence society to the extent that they are believed and subscribed to by a significant majority of the collective. If you have influence over the things that people believe about those mental constructs, you have influence over society. You rule it. The oligarchs manipulate the narratives of entire societies.

This is why there have been book burnings, heretic burnings, and executions for mocking the emperor throughout history: ideas which differ from the dominant narratives about what power is, how money works, who should be in charge and so on are threatening to a rulerโ€™s power in the exact same way that an assassinโ€™s dagger is. At any time, in any kingdom, the people could have decided to take the crown off of their kingโ€™s head and place it upon the head of any common beggar and treat him as the new king. And, in every meaningful way, he would be the new king. The only thing preventing this from happening was dominant narratives subscribed to by the society at the time about Divine Right, fealty, loyalty, noble blood and so on. The only thing keeping the crown on a kingโ€™s head was narrative.

The exact same thing remains true today; the only thing that has changed is the narratives the public subscribe to. Because of what they are taught in school and what the talking heads on their screens tell them about their nation and their government, most people believe that they live in a relatively free democracy where accountable, temporary power is placed in the hands of a select few based on a voting process informed by the unregulated debate of information and ideas. Completely separate from the government, they believe, is an economy whose behavior is determined by the supply and demand of consumers. In reality, economics, commerce and government are fully controlled by an elite class of plutocrats, who also happen to own the media corporations which broadcast the information about the world onto peopleโ€™s screens.

Control the narratives of economics and commerce, and you control economics and commerce. Control the narratives about politics and government, and you control politics and government. This control is used by the controllers to funnel power to the oligarchs, in this way effectively turning society into one giant energy farm for the elite class.

But it is possible to wake up from that narrative Matrix.

It isnโ€™t easy, and it doesnโ€™t happen overnight. It takes work. Inner work. And humility. Nobody likes acknowledging that theyโ€™ve been fooled, and the depth and extent to which weโ€™ve all been fooled is so deeply pervasive it can be tempting to decide that the work is complete far before one is actually free. Mainstream American liberals think theyโ€™re clear-eyed because they can see the propaganda strings being pulled by Fox and Donald Trump, and mainstream American conservatives think theyโ€™re clear-eyed because they can see the propaganda strings being pulled by MSNBC and the Democrats, but the propaganda strings on both trace back to the same puppet master. And seeing that is just the beginning.

But, through sincere, humble research and introspection, it is possible to break free of the Matrix and see the full extent to which you and everyone you know has been imprisoned by ideas which have been programmed into social consciousness by the powerful. Not just in our adult lives, but ever since our parents began teaching us how to speak, think and relate to the world. Not just in the modern world, but as far back as history stretches to when the power-serving belief systems of societal structure and religion were promoted by kings and queens of old. All of society, and all of ourselves, and indeed all of the thoughts in our heads, have been shaped by those in power to their benefit. This is the reality that we were born into, and our entire personality structure has been filtered through and shaped by it.

For this reason, escaping from the power-serving propaganda Matrix necessarily means becoming a new creature altogether. The ideas, mental habits and ways of relating to the world which were formed in the Matrix are only useful for moving around inside of it. In order to relate to life outside of the power-promulgated narratives which comprise the very fabric of society, youโ€™ve got to create a whole new operating system for yourself in order to move through life independently of the old programming designed to keep you asleep and controlled.

So itโ€™s hard work. Youโ€™ll make a lot of mistakes along the way, just like an infant slowly learning to walk. But, eventually, you get clear of the programming.

And then youโ€™re ready to fight.

Because at some point in this process, you necessarily come upon a deep, howling rage within. Rage at the oligarchic manipulators of your species, yes, but also rage against manipulation in all its forms. Rage against everyone who has ever tried to manipulate your narrative, to make you believe things about yourself or make other people believe things about you. Rage against anyone who manipulates anyone else to any extent. When your eyes are clear manipulation stands out like a black fly on a white sheet of paper, and your entire system has nothing to offer it but revulsion and rejection.

So you set to work. You set to work throwing all attempts to manipulate you as far away from yourself as possible, and expunging anyone from your life who refuses to stop trying to control your narrative. Advertising, mass media propaganda, establishment academia, everything gets purged from your life that wants to pull you back into the Matrix.

And they will try to pull you back in. Because our narratives are so interwoven and interdependent with everyone elseโ€™s, and so inseparable from our sense of ourselves, your rejection of the narrative Matrix will present as an existential threat to many of your friends and loved ones. You will see many people you used to trust, many of them very close to you, suddenly transform into a bunch of Agent Smiths right in front of your eyes, and they will shame you, guilt you, throw every manipulation tool they have at you to get you to plug the jack back into your brain. But because your eyes are clear, youโ€™ll see it all. You wonโ€™t be fooled.

And then all youโ€™ll want is to tear down the Matrix from its very foundations and plunge its controllers into irrelevance. You will set to work bringing down the propaganda prison that they have built up around your fellow humans in any way you can, bolt by bolt if you have to, because you know from your own experience that we are all capable of so much more than the puny gear-turning existence theyโ€™ve got everyone churning away at. You will despise the oligarchs for the obscene sacrilege that they have inflicted upon human majesty out of greed and insecurity, and you will make a mortal enemy of the entire machine that they have used to enslave our species.

And, because their entire kingdom is built upon maintaining the illusion of freedom and democracy, all they will have to fight back against you is narrative. Theyโ€™ll try to shame you into silence by calling you a conspiracy theorist, theyโ€™ll have their media goons and manipulators launch smear campaigns against you, but because your eyes are clear, none of that will work. Theyโ€™ve got one weapon, and it doesnโ€™t work on you.

And you will set to work waking up humanity from the lie factory, using whatever skills you have, weakening trust in the mass media propaganda machine and opening eyes to new possibilities. And while doing so, you will naturally shine big and bright so the others can find you. And together, weโ€™ll not only smash the narratives that imprison us like a human caterpillar swallowing the narrative bullshit and forcing it into the mouth of the next slave, but weโ€™ll also create new narratives, better narratives, healthier narratives, for ourselves and for each other, about how the world is and what we want it to be.

Because hereโ€™s the thing: since itโ€™s all narrative, anything is possible. Those who see this have the ability to plunge toward health and human thriving without any regard for the made-up reasons why such a thing is impossible, and plant seeds of light which sprout in unprecedented directions that never could have been predicted by someone plugged into to establishment how-it-is stories. Together, we can determine how society will be. We can re-write the rules. We are re-writing the rules. Itโ€™s begun already.

Out of the white noise of a failing propaganda machine, a new world is being born, one that respects the autonomy of the individual and their right to self-determination. One that respects our right to collaborate on large scales to create beautiful, healthy, helpful systems without the constant sabotage and disruption of a few power-hungry psychopaths who would rather rule than live. One that respects our right to channel human ingenuity into harmony and human thriving instead of warfare and greed. One that respects our right to take what we need, not just to survive but to thrive, and return it to the earth for renewal. One that respects the sovereign boundaries of not just ourselves and each other, but of the planet spaceship that we live in.

Unjack your cortex fully from the fear-soaked narratives of insanity, and let the true beauty of our real world flood your senses. Let the grief of what we have unknowingly done send you crashing to your knees in sorrow. And when youโ€™re ready, stand up. We have much work to do.

THE 10 PRIMARY DIRECTIVES OF MAINSTREAM MEDIA

Byย Sigmund Fraud

Source: Waking Times

The circus never stops, and no matter who criesย fake newsย against whom, the fact remains that we have entered the post-truth, post-credibility, post-sanity,ย post-free speechย world. While censorship is coming out into the open, the major corporate news organizations still have tremendous reach into the hollows of public consciousness, giving them power to direct and deflect public attention onto or away from whatever they choose.

The news industry parrots scripted narrativesย and talking points that are written for them by corporate, financial and political interests. This massive public relations and propaganda effort targets the intelligence, common sense and emotional stability of the body politic. Itโ€™s part of the endgame ofย order out of chaos.

Once you wake up to this game, though, itโ€™s easy to see the framework in which they operate, and when you do, the talking heads and recycled government experts are a joke, albeit a dangerous one. Their tactics become more and more obvious, and their intent is easy recognized for its duplicity, subterfuge and hypocrisy.

They want to cram your mind into well-crafted box. It doesnโ€™t matter if you end up in the right side or the left side of the box, as long as you donโ€™t leave and so long as you stay focused on the flickering lights of the flat screen, ignoring anything that is not directly in front of you.

Corporate media has become a weapon of war, and they follow a certain missive. Consider the following directives that drive nearly everything you seen in mainstream news.

1. Be Afraid, Not Empowered

2. Omit and Forget

3.ย Self-Destruction is Cool, Self-Awareness is a Crime

4. You are a Victim, The State is Your Savior

5. Overreact, Donโ€™t Over Think

6. Enrage Donโ€™t Engage

7.ย  Indulge, Donโ€™t Conserve

8. Stoke Conflict, Ridicule Peace

9. Permanent War is Normal and Expected

10.ย  Panic, Donโ€™t Prepare

Now that weโ€™ve entered the age of open government-backed corporate censorship of the internet, the mainstream media is actively seeking to shut down independent and dissident voices. In order to do so, they must engage in treachery of every form. If you believe that you have a right to the truth, a right to speak out, and a right to demand genuine peace and justice, then youโ€™d better be paying attention.

If you have any more to add to this list, please do so in the comments below.

Facebook Censorship, Mad Ben Nimmo and the Atlantic Council

By Craig Murray

Source: CraigMurray.org

Facebook has deleted all of my posts from July 2017 to last week because I am, apparently, a Russian Bot. For a while I could not add any new posts either, but we recently found a way around that, at least for now. To those of you tempted to say โ€œSo what?โ€, I would point out that over two thirds of visitors to my website arrive via my posting of the articles to Facebook and Twitter. Social media outlets like this blog, which offer an alternative to MSM propaganda, are hugely at the mercy of these corporate gatekeepers.

Facebookโ€™s plunge into censorship is completely open and admitted, as is the fact it is operated for Facebook by the Atlantic Council โ€“ the extreme neo-con group part funded by NATO and whose board includes serial war criminal Henry Kissinger, Former CIA Heads Michael Hayden and Michael Morrell, and George Bushโ€™s chief of Homeland Security Michael Chertoff, among a whole list of horrors.

The staff are worse than the Board. Their lead expert on Russian bot detection is an obsessed nutter named Ben Nimmo, whose fragile grip on reality has been completely broken by his elevation to be the internetโ€™s Witchfinder-General. Nimmo, grandly titled โ€œSenior Fellow for Information Defense at the Atlantic Councilโ€™s Digital Forensic Research Labโ€, is the go-to man for Establishment rubbishing of citizen journalists, and as with Joseph McCarthy or Matthew Clarke, one day society will sufficiently recover its balance for it to be generally acknowledged that this kind of witch-hunt nonsense was not just an aberration, but a manifestation of the evil it claimed to fight.

There is no Establishment cause Nimmo will not aid by labeling its opponents as Bots. This from the Herald newspaper two days ago, where Nimmo uncovers the secret web of Scottish Nationalist bots that dominate the internet, and had the temerity to question the stitch-up of Alex Salmond.

Nimmoโ€™s proof? 2,000 people had used the hashtag #Dissolvetheunion on a total of 10,000 tweets in a week. Thatโ€™s five tweets per person on average. In a week. Obviously a massive bot-plot, eh?

When Benโ€™s great expose for the Herald was met with widespread ridicule, he doubled down on it by producing his evidence โ€“ a list of the top ten bots he had uncovered in this research. Except that they are almost all, to my certain knowledge, not bots but people. But do not decry Benโ€™s fantastic forensic skills, for which NATO and the CIA fund the Atlantic Council. Benโ€™s number one suspect was definitely a bot. He had got the evil kingpin. He had seen through its identity despite its cunning disguise. That disguise included its name, IsthisAB0T, and its profile, where it called itself a bot for retweets on Independence. Thank goodness for Ben Nimmo, or nobody would ever have seen through that evil, presumably Kremlin-hatched, plan.

No wonder the Atlantic Council advertise Nimmo and his team as โ€œDigital Sherlocksโ€

Nimmoโ€™s track record is simply appalling. In this report for the Atlantic Council website, he falsely identified British pensioner @Ian56789 as a โ€œRussian troll farmโ€, which led to Ian being named as such by the British government, and to perhaps the most surreal Sky News interview of all time. Perhaps still more remarkably, Nimmo searches for use of the phrase โ€œcui bono?โ€ in reference to the Skripal and fake Douma chemical weapons attacks. Nimmo characterises use of the phrase cui bono as evidence of pro-Assad and pro-Kremlin bots and trolls โ€“ he really does. Most people would think to consider cui bono indicates a smattering more commonsense than Nimmo himself displays.

It is at least obvious cui bono from Nimmoโ€™s witchfinding โ€“ the capacious, NATO and CIA stuffed pockets of Ben Nimmo himself. That Facebook allows this utterly discredited neo-conservative charlatan the run of its censorship operations needs, given Facebookโ€™s pivotal role in social media intercourse, to concern everybody. The freedom of the internet is under fundamental attack.

The U.S. is ruled by the worst among us

Byย Carla Binion

Source: Intrepid Report

Is it possible for the human race to evolve beyond war, extreme income inequality, corporate moneyโ€™s control of political systems, and other anti-democratic trends? Some people say even hoping for such evolution is too idealistic, even impossible. Others have said if humanity doesnโ€™t evolve it will soon self-destruct. Martin Luther King once said society has to begin to either โ€œlove or perish.โ€

The U.S. today is rapidly becoming more an oligarchy than a democratic republic, and this oligarchy is polluting the environment, siphoning money from the poor and middle class, and dismantling civil liberties and democracy at an ever-accelerating pace. This trend wonโ€™t end well.

As our politicians hurtle downhill, the U.S. will experience many disasters and an eventual fatal crash. Many citizens feel their corrupt politicians of both major parties have taken so much power that the people canโ€™t possibly play a significant role in improving the U.S. political system today.

Ordinary Americans often say we oppose our governmentโ€™s perpetual wars, regressive tax system, extreme income inequality and other ills, but many say it would be impossible to reform the present system. I think meaningful change is possible based on what history has shown us.

The world has always included people who think itโ€™s possible for the human race to evolve and others who say fundamental change isnโ€™t possible. Weโ€™ve always had war and greedy politicians. Still, in some parts of the world at given moments in time, human beings have taken sudden leaps and left behind certain inhumane practices. If that werenโ€™t true, weโ€™d still have rampant blood sacrifices, witch burning and the same widespread use of slavery in the same areas of the world where they once existed.

Today some populations still practice those things, but many have evolved beyond them. The changes that happened started with a sort of โ€œtipping pointโ€ where enough people acknowledged that a social ill such as slavery should end.

The more enlightened views, anti-slavery, anti witch-burning, etc., picked up speed, and the public took action to move beyond the old way. In a sense, the condoning of slavery, etc., became obsolete and unthinkably cruel. There is no reason to cling to the belief that the U.S. today canโ€™t make perpetual illegal war and other egregious political abuses obsolete.

During the 1860s in the U.S. more and more people began to acknowledge slavery was unacceptable and started to challenge the power structure. Once the public conscience was awakened, people organized abolitionist groups, created the Underground Railroad, and spoke out publicly. Influential writers such as Ralph Waldo Emerson and Henry David Thoreau spoke out often against slavery. A slave, Frederick Douglass, wrote prolifically and gave passionate speeches.

If those abolitionists and writers had not believed a big leap in human evolution was possible, they would never have made the effort to organize or speak out. Their action started with their confidence that abolishing slavery was possible, and itโ€™s not that they didnโ€™t know what they were up against.

In his May 11, 1847, speech before the American Anti-Slavery Society, โ€œThe Right to Criticize American Institutions,โ€ Frederick Douglass talked about the countryโ€™s entrenched pro-slavery power structure. He acknowledged that the U.S. government was then so committed to maintaining the atrocities of slavery for financial reasons that he would need to appeal to authorities outside the government to help end slavery.

There are relevant parallels in America today. People who want to help end our countryโ€™s continual illegal wars and corporate moneyโ€™s control of our political system are in a position similar to the one Douglass described.

Douglass said, โ€œWhere, pray, can we go to find moral power in this nation, sufficient to overthrow Slavery? To what institution, to what party shall we apply for aid? . . . [Slavery] is such a giant crime, so darkening to the soul, so blinding in its moral influence, so well calculated to blast and corrupt all the human principles of our nature . . . that the people among whom it exists have not the moral power to abolish it. Shall we go to the Church for this influence? We have heard its character described. Shall we go to politicians or political parties.โ€

He added that instead of helping end slavery, the church, politicians, press and political parties were โ€œvoting supplies for Slaveryโ€”voting supplies for the extension, the stability, the perpetuation of slavery in this land.โ€

Today, U.S. politicians, press, political parties and most spiritual leaders keep voting for (by supporting or passively tolerating) perpetual war, income inequality and other injustices. Average citizens who see we need to evolve beyond these maladies feel they have nowhere to turn, just as Douglass did.

However, in the same speech, Douglass also said that although the pro-slavery government was very powerful, there was one thing it couldnโ€™t resist. He said, โ€œAmericans may tell of their ability, and I have no doubt they have it, to keep back the invaderโ€™s hosts . . . of its capacity to build its ramparts so high that no foe can hope to scale them . . . but, sir, there is one thing it cannot resist, come from what quarter it may. It cannot resist truth. You cannot build your forts so strong, nor your ramparts so high, nor arm yourself so powerfully, as to be able to withstand the overwhelming moral sentiment against slavery now flowing into this land.โ€

It turns out he was right. It wasnโ€™t that public opinion alone ended slavery, but it was a game-changing factor, just as strong public sentiment against the Vietnam War played an important role in its resolution.

At various points in history, when the people reached a tipping point and became fed up with given injustices, they started to be vocal and organize to move humanity in a healthier direction. Their collective efforts did change things for the better. Humanity evolved.

Even though U.S. politicians have unprecedented power to do evil and squelch dissent, the public can step up its efforts to speak, write and organize to help us evolve beyond perpetual war, devastating income disparity, and the countryโ€™s anti-democratic drift. Writers and other public figures can help by clarifying what is going on and urging the few politicians with conscience to join us in finding solutions.

Throughout history the big evolutionary leaps, including moves away from slavery in certain parts of the world, started with the widespread public attitude that change was both imperative and possible. It is imperative and possible for the U.S. to change its war-for-profit paradigm and its condoning and allowing the other government corruption covered here.

A fitting excerpt from the Declaration of Independence says: โ€œMankind are more disposed to suffer, while evils are sufferable than to right themselves by abolishing the forms to which they are accustomed.โ€ People will put up with a large amount of abuse from their government before they make any effort to change it for the better.

It could be the U.S. public hasnโ€™t yet reached a tipping point and will give in to a feeling of powerlessness. There is never a shortage of โ€œcanโ€™t doโ€ dialogue, and the pessimists have a point. Weโ€™re faced with daunting challenges.

However, as one of my favorite โ€œlefties,โ€ the late historian Howard Zinn once said, โ€œTo be hopeful in bad times is not being foolishly romantic. It is based on the fact that human history is a history not only of competition and cruelty but also of compassion, sacrifice, courage, kindness.

โ€œWhat we choose to emphasize in this complex history will determine our lives. If we see only the worst, it destroys our capacity to do something. If we remember those times and placesโ€”and there are so manyโ€”where people have behaved magnificently, it energizes us to act, and raises at least the possibility of sending this spinning top of a world in a different direction. And if we do act, in however small a way, we donโ€™t have to wait for some grand Utopian future. The future is an infinite succession of presents, and to live now as we think human beings should live, in defiance of all that is bad around us, is itself a marvelous victory.โ€

Can humanity evolve beyond continual war and rule by the worst among us? Yes and no. We can do it if enough of us begin to see we need this evolution in order for our species to survive, and if we start to believe change is doable and take action. We canโ€™t evolve, and probably wonโ€™t survive, if most of us stay in denial about the need for change, give in to a sense of powerlessness and do nothing. Frederick Douglassโ€™s idea that powerful evil political forces can be overcome via the truth and public moral sentiment, and Martin Luther Kingโ€™s view that humanity must ultimately either love or perish, are keys to sorting out which path we should take.