Category Archives: Social Control

What Is To Be Done?

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By Paul Edwards

Source: Information Clearing House

Not an original title for a piece that will assert we are in a unique moment in world history?  No, Lenin used it to expose the cruelty and villainy of the empire that ruled Russians like a slave master.  Claiming we are in a “unique moment” is not original, either.  We Americans, with our caudal appendage, Europe, have been told time and again we are in “unique moments”, unmatched in its peril, so that it’s now routine to say it of every asinine Presidential election. 

I have spent a lifetime reading and listening to the best minds in journalism and reportage bemoan, attack, mourn, and decry the encyclopedia of lunacies and disasters our system has inflicted on our country, the world, and ourselves, its naive, ignorant people.

Since the Gulf War, and the rolling chain of shameful absurdities that followed—Iraq, Afghanistan, Libya, Syria, et.al.—in the idiotic dirty joke of the bumbling “War on Terror”, I have seen the mainstream press devoured by the Capitalist Monster to the point where all voices of integrity have been marginalized and expelled, then denounced and vilified by the diseased whores who slunk into their places.

Now, with America’s ridiculous, transparent, and contemptible falsity so obvious in every aspect of governance at home and abroad, I have seen the entire press converted into an organ of crude and dishonest propaganda for the Capitalist War Machine that is coldly, inhumanly  dictating our demise.  The viciously dishonest and relentlessly stupid storm of juvenile horseshit disseminated by all mainstream outlets— print, tv, and internet—is an ethical crime of diabolical dimensions.  Our government, with its cadre of vacuous, degraded simpletons, men and women of no intellectual size, depth, or scope, profoundly ignorant yet arrogant in their smarmy inadequacy, is restricting and distorting knowingly all truth that conflicts with the malign intentions of the War Lobby to pursue nuclear war with Russia until they get it.  And, of course, they need a second enemy and so must tell China what it can and can’t do. Where do these moronic fuckers get the brass to try that shameless madness with Xi and his power? 

And this is done while the few strong voices of courage and integrity that, against all the power of money and corruption of The Empire, continue to try to provide an educating effect through reason and evidence, are exiled and suppressed from platforms of influence.

I have long wondered at their dedication and staying power in the face of the cynical, unwarranted abuse they get, including, of course, from their supposed colleagues who, collectively, aren’t worth the powder to blow them to hell, as my Dakota Grandpa used to say.  I can only assume they are held together, in place, by the unbreakable fiber of integrity in them that they have no choice but to honor.  

And yet, though those few and proud speak out against false America and denounce it where denunciation is richly warranted, I feel, even in their most blistering analyses that there is a conviction, a certainty, an honest, incontestable statement of truth, that is missing.  I had hoped to hear it expressed by those who have great credibility, and great reputations, profiles and followings, but I have been disappointed.

My list of heroes is not long.  I acknowledge them as the heirs to the great ones before: Ed Murrow, Eric Sevareid, David Brinkley, Walter Cronkite, Sy Hersh, David Halberstam.  I include among the present greats Chris Hedges, John Pilger, Aaron Mate, Michael Brenner, Max Blumenthal, Patrick Lawrence, Glenn Greenwald, Edward Snowden, Chelsea Manning, and Julian Assange.

All of them have done honest, deeply informed work to counter the rampant imbecility and cruelty of the American government and its stenographers, the press.  The one conclusion none has plainly stated, that all have suggested, is neither obscure nor complicated.

It is this: America can not be reformed or improved under Capitalism. Its corrupt, rotten burlesque democracy must and will be destroyed.  Not by any action of the torpid, gelded, stupid people.  It will come, and soon, by financial chaos and meltdown, or by nuclear war.

We are told that unless bold action is taken, unless we find the moral courage to act, unless we come together, get money out of politics, vote for better candidates, unless we do this, that, or the other thing, disaster will follow.  Sadly, that is all nonsense.   In fact, it makes no difference what we do: America, as a viable state, is finished.

This is intolerably painful to admit.  Every instinct of self-preservation, every human yearning for safety and justice rejects it.  All our training, our education, our immersion in bullshit propaganda screams against it but, admitted or not, it is fact, it is truth, and collapse of America’s baselessly arrogant, obscene, punishing oppression of the compliant world, already tenuous and strained, is coming.   And soon…

It is said to be easier for people to imagine the end of the world, than the end of Capitalism.  This will end soon when it will no longer be necessary to imagine either, because both will have happened.  In the same way that socio-political truth has been screened out by official deceit, environmental truth has been obscured and denied by our own and the world’s rulers.   What Capitalism has done to humans is trivial beside what it’s done to the earth and all living things.  In this, too, we are told that if we can just do this or that the world will recover and all will be well.  It won’t.   No matter what we do.  And that will almost certainly be what we have done up to now: nothing. 

Humans, mostly, are large, dull children.  They have a great need to feel loved, protected, pardoned, saved.  That’s why they were given religions by elites that have always owned them.  All dogmatic religions are bullshit by definition, their fatuous fraud shown up by every advance of knowledge from Galileo to the Webb Telescope.  

I, like all my kind, wish for mercy and grace, but I don’t look for it in a ludicrous infantile fantasy, or in deluded hope where there is clearly none.  Both religion and science, in the hands of priests and hustlers, have set us up for unavoidable misery and suffering, and arranged for the suicide of our species and the murder of the living world.  There is nothing you can do about this.  We have the ability to love those we hold dear, and the world we have known.  Let that be enough, for it is all you will ever have.

Dictatorship in Disguise: Authoritarian Monsters Wreak Havoc on Our Freedoms

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By John & Nisha Whitehead

Source: The Rutherford Institute

“You see them on the street. You watch them on TV. You might even vote for one this fall. You think they’re people just like you. You’re wrong. Dead wrong.” — They Live 

We’re living in two worlds.

There’s the world we see (or are made to see) and then there’s the one we sense (and occasionally catch a glimpse of), the latter of which is a far cry from the propaganda-driven reality manufactured by the government and its corporate sponsors, including the media.

Indeed, what most Americans perceive as life in America—privileged, progressive and free—is a far cry from reality, where economic inequality is growing, real agendas and real power are buried beneath layers of Orwellian doublespeak and corporate obfuscation, and “freedom,” such that it is, is meted out in small, legalistic doses by militarized police and federal agents armed to the teeth.

All is not as it seems.

Monsters with human faces walk among us. Many of them work for the U.S. government.

This is the premise of John Carpenter’s film They Live, which was released in November 1988 and remains unnervingly, chillingly appropriate for our modern age.

Best known for his horror film Halloween, which assumes that there is a form of evil so dark that it can’t be killed, Carpenter’s larger body of work is infused with a strong anti-authoritarian, anti-establishment, laconic bent that speaks to the filmmaker’s concerns about the unraveling of our society, particularly our government.

Time and again, Carpenter portrays the government working against its own citizens, a populace out of touch with reality, technology run amok, and a future more horrific than any horror film.

In Escape from New York, Carpenter presents fascism as the future of America.

In The Thing, a remake of the 1951 sci-fi classic of the same name, Carpenter presupposes that increasingly we are all becoming dehumanized.

In Christine, the film adaptation of Stephen King’s novel about a demon-possessed car, technology exhibits a will and consciousness of its own and goes on a murderous rampage.

In In the Mouth of Madness, Carpenter notes that evil grows when people lose “the ability to know the difference between reality and fantasy.”

And then there is Carpenter’s They Live, in which two migrant workers discover that the world is not as it seems. In fact, the population is actually being controlled and exploited by aliens working in partnership with an oligarchic elite. All the while, the populace—blissfully unaware of the real agenda at work in their lives—has been lulled into complacency, indoctrinated into compliance, bombarded with media distractions, and hypnotized by subliminal messages beamed out of television and various electronic devices, billboards and the like.

It is only when homeless drifter John Nada (played to the hilt by the late Roddy Piper) discovers a pair of doctored sunglasses—Hoffman lenses—that Nada sees what lies beneath the elite’s fabricated reality: control and bondage.

When viewed through the lens of truth, the elite, who appear human until stripped of their disguises, are shown to be monsters who have enslaved the citizenry in order to prey on them.

Likewise, billboards blare out hidden, authoritative messages: a bikini-clad woman in one ad is actually ordering viewers to “MARRY AND REPRODUCE.” Magazine racks scream “CONSUME” and “OBEY.” A wad of dollar bills in a vendor’s hand proclaims, “THIS IS YOUR GOD.”

When viewed through Nada’s Hoffman lenses, some of the other hidden messages being drummed into the people’s subconscious include: NO INDEPENDENT THOUGHT, CONFORM, SUBMIT, STAY ASLEEP, BUY, WATCH TV, NO IMAGINATION, and DO NOT QUESTION AUTHORITY.

This indoctrination campaign engineered by the elite in They Live is painfully familiar to anyone who has studied the decline of American culture.

A citizenry that does not think for themselves, obeys without question, is submissive, does not challenge authority, does not think outside the box, and is content to sit back and be entertained is a citizenry that can be easily controlled.

In this way, the subtle message of They Live provides an apt analogy of our own distorted vision of life in the American police state, what philosopher Slavoj Žižek refers to as dictatorship in democracy, “the invisible order which sustains your apparent freedom.”

We’re being fed a series of carefully contrived fictions that bear no resemblance to reality.

Tune out the government’s attempts to distract, divert and befuddle us and tune into what’s really going on in this country, and you’ll run headlong into an unmistakable, unpalatable truth: what we are dealing with today is an authoritarian beast that has outgrown its chains and will not be restrained.

Through its acts of power grabs, brutality, meanness, inhumanity, immorality, greed, corruption, debauchery and tyranny, the government has become almost indistinguishable from the evil it claims to be fighting, whether that evil takes the form of terrorism, torture, disease, drug trafficking, sex trafficking, murder, violence, theft, pornography, scientific experimentations or some other diabolical means of inflicting pain, suffering and servitude on humanity.

We have let the government’s evil-doing and abuses go on for too long.

We’re being fed a series of carefully contrived fictions that bear no resemblance to reality.

Despite the fact that we are 17,600 times more likely to die from heart disease than from a terrorist attack; 11,000 times more likely to die from an airplane accident than from a terrorist plot involving an airplane; 1,048 times more likely to die from a car accident than a terrorist attack, and 8 times more likely to be killed by a police officer than by a terrorist , we have handed over control of our lives to government officials who treat us as a means to an end—the source of money and power.

As the Bearded Man in They Live warns, “They are dismantling the sleeping middle class. More and more people are becoming poor. We are their cattle. We are being bred for slavery.”

We have bought into the illusion and refused to grasp the truth.

From the moment we are born until we die, we are indoctrinated into believing that those who rule us do it for our own good. The truth is far different.

The powers-that-be want us to feel threatened by forces beyond our control (terrorists, pandemics, mass shootings, etc.).

They want us afraid and dependent on the government and its militarized armies for our safety and well-being.

They want us distrustful of each other, divided by our prejudices, and at each other’s throats.

Most of all, they want us to continue to march in lockstep with their dictates as fearful, controlled, pacified zombies.

This brings me back to They Live, in which the real zombies are not the aliens calling the shots but the populace who are content to remain controlled.

When all is said and done, the world of They Live is not so different from our own. As one of the characters points out, “The poor and the underclass are growing. Racial justice and human rights are nonexistent. They have created a repressive society and we are their unwitting accomplices. Their intention to rule rests with the annihilation of consciousness. We have been lulled into a trance. They have made us indifferent to ourselves, to others. We are focused only on our own gain.”

We, too, are focused only on our own pleasures, prejudices and gains. Our poor and underclasses are also growing. Injustice is growing. Inequality is growing. A concern for human rights is nearly nonexistent. We too have been lulled into a trance, indifferent to others.

Oblivious to what lies ahead, we’ve been manipulated into believing that if we continue to consume, obey, and have faith, things will work out. But that’s never been true of emerging regimes. And by the time we feel the hammer coming down upon us, it will be too late.

So where does that leave us?

The characters who populate Carpenter’s films provide some insight.

Underneath their machismo, they still believe in the ideals of liberty and equal opportunity. Their beliefs place them in constant opposition with the law and the establishment, but they are nonetheless freedom fighters.

When, for example, John Nada destroys the alien hypno-transmitter in They Live, he delivers a wake-up call for freedom. As Nada memorably declares, “I have come here to chew bubblegum and kick ass. And I’m all out of bubblegum.”

In other words: we need to get active and take a stand for what’s really important.

Stop allowing yourselves to be easily distracted by pointless political spectacles and pay attention to what’s really going on in the country.

As I make clear in my book Battlefield America: The War on the American People and in its fictional counterpart The Erik Blair Diaries, the real battle for control of this nation is taking place on roadsides, in police cars, on witness stands, over phone lines, in government offices, in corporate offices, in public school hallways and classrooms, in parks and city council meetings, and in towns and cities across this country.

All the trappings of the American police state are now in plain sight.

Wake up, America.

If they live (the tyrants, the oppressors, the invaders, the overlords), it is only because “we the people” sleep.

‘Us vs. Them’ Thinking Is Hardwired—But Consciousness Can Overpower It

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By Joe Martino

Source: The Pulse

Are we hardwired to categorize each other into ‘Us vs Them?’ Simply put, yes. But this hardwiring is remarkably easy to break. It’s time we equip ourselves with the knowledge and tools to do so.

Why? Well, anything from powerful governments to mainstream and alternative media is consistently trying to divide us by focusing aggressively on our differences. When we know how these mechanisms work and focus our consciousness in an effective way, these attempts to divide fail.

First a quick story.

When we first launched our membership I hired marketing teams to help. They would always tell me “in the sales messaging we need to create an ‘Us vs Them dynamic’ in order to get people to buy.” I resisted.

I felt like that wasn’t necessary and also contrary to our mission of unifying people to create a better world. But, the marketers were right. When we would A/B test sales messaging without ‘Us vs Them’ compared to sales messaging with it, the ‘Us vs Them’ messaging always won.

I have to admit this made me a bit sad. Was I thinking too idealistically about human beings? Maybe. But I always asked ‘Why doesn’t Us vs Them messaging work on me?” Before you suggest I’m naive and think “of course the messaging works on you,” read to the end of this piece. You’ll see how simply it is for this messaging not to work on anyone should they choose.

Neuroscience suggests that this Us vs Them biological trait developed thousands of years ago. As you might imagine, it had much to do with survival in much different times than we live in today.

It essentially states that human beings are primed to make very basic and categorical Us vs Them judgments. In fact, your brain is processing these Us vs Them differences in a twentieth of a second. These noticed differences are your classically promoted artificial constructs of: ethnicity, gender, skin color, age, socioeconomic class, and even something like sports team preference.

(I say artificial because social constructs tell us we should focus on these as differences. We don’t actually have to see them as differences as we are ALL one species. Other animals do not engage their Us vs Them biology within their species – only we do – and it’s a taught behaviour.)

All of this is enhanced by a multi-purposed hormone in our brain called Oxytocin.

Oxytocin has been shown to be a wonderful hormone for connecting and bonding with others that we know in our communities, ‘Us’. It’s often referred to as the love hormone or connection hormone. It essentially heightens meaningful connections with our in-group.

But on the flip side, studies have shown that when it comes to people who we see as strangers (Them), oxytocin creates a decrease in cooperation and increases envy when people are struggling. Further, it pushes one to gloat when they are ‘winning.’ In fact, there are many ways in which oxytocin is linked to dividing ourselves from ‘Them’ and keeping it that way.

In short, oxytocin enhances this Us vs Them divide. But, while this sounds like we may be doomed for division and judgment of others forever, what has also been shown is that these almost instantaneous judgements we make can be manipulated incredibly easily. And that’s without bringing in a little bit of conscious awareness and presence.

Studies have shown that when you expose people to others who look different from them, the ‘Us’ wiring often turns on when people look similar, and the ‘Them’ wiring turns on when people look different. This showed an implicit judgment based on ethnicity.

Yet when those same people were exposed to people who looked the same and different from them but were now wearing baseball hats with team logos, things changed. Suddenly the participants brains indicated that Us and Them had nothing to do with ethnicity anymore, it was about which team they supported.

A tiny change created an instantaneous manipulation of who is Us vs Them. I wrote about a similar phenomenon in a recent piece called Racism Plummeted When People Were Told Aliens Exist. This showed that when humans were told aliens existed, the Us became humans, and the Them became aliens. Suddenly people were nicer to each other and more accepting of differences.

The point? It doesn’t take much to for us to see each other as one, we just have to focus our consciousness a bit.

Consciousness Is Everything

There is much gained in our well being and in society when we become more self-aware, reflective and present. It moves unconscious and often automatic behaviour into a lens where we can ask: why do we do this?

Further, an increase in the above mentioned traits can lead to something as simple as stopping ourselves before we do something destructive out of anger. We can then pause for a short period, reflect, and respond.

The more we move from automatic, unconscious and reactive ways of living to present, reflective and conscious ways of living, the more harmony surrounds our lives.

What I’m saying can bring up similarities to new-agey, online influencer judgments that the ‘conscious’ are more than the ‘unconscious,’ this is not at all what I’m saying here. And I will expand in a moment.

First, I trust it’s clear that we can be manipulated into different Us vs Them dichotomies very easily. Studies exploring implicit bias also show that when we are exposed to different people regularly, we become less judgemental towards their differences.

Even still, we can build self awareness around how WE play into these divides in order to diffuse them.

For example, during COVID government leaders like Justin Trudeau sowed division in Canada by making unvaccinated Canadians less than. He did this by calling them names and characterizing them in ways that would cause the general population to dislike them.

“They [the unvaccinated] don’t believe in science/progress and are very often misogynistic and racist. It’s a very small group of people, but that doesn’t shy away from the fact that they take up some space.”Justin Trudeau

He combined this rhetoric with un-contextualized and false data around vaccination status in Canada to strengthen his propaganda.

Note, I’m not focusing on Trudeau here because I’m “a Poilievre fan” or anything. In fact, I don’t feel our current structure of politics is healthy nor serving us as people. I’m simply illustrating the ways in which our society has become ‘lost’ in division. Getting out of it requires us to take a close examination of what is happening so we can choose a different path.

In contrast, some unvaccinated people around the world began to refer to themselves as ‘pure bloods’ because they were not vaccinated. This led to memes, hateful rhetoric, and actions like avoiding and separating themselves from their vaccinated friends and families. Instead of attempting to understand why some became vaccinated, it was often simply seen as ‘the vaccinated are sheep.’

Once again we see division, in/out groups, and greater than/less than beliefs.

In both cases we are seeing the destruction and damage that can occur when we allow our flimsy biological traits around Us vs Them to be fed and upheld by faulty information and propaganda.

What is also important to note is that our ‘authoritative’ institutions of government and mainstream media will often be guilty of this destructive behaviour which deeply normalizes it amongst the masses.

That said, we are not doomed. Consciousness is everything. By that I mean, the quality of our consciousness. The ways in which we slow down, reflect, and become more present in everyday life becomes an antidote to propaganda feeding Us vs Them.

This is why we have the section at the top of our articles to “Pause and set your pulse.” To cultivate more presence and self awareness, check out a couple of the pieces of content I list at the bottom of this piece.

Let’s go deeper. Perhaps why I have felt Us vs Them messaging does not work on me stems from: what happens when we have experiences that lead us to feel we are all one and interconnected with everything? I have had these experiences many times in my life. I experienced them through meditation, breath work, and even randomly.

Thrust into what can be best described as ‘sensing the nature of our reality,’ when you have these transcendental experiences you do not see yourself as all that separate from everything else. Sure, you are YOU, and you know you are an individual, but you also have a knowing of the connection and sameness you share with everything.

What happens if we nurture and hold that knowing in our consciousness and allow it to form our worldview? Does our sense of Us vs Them get triggered as easily? I don’t think so. But that’s my experience.

This direct experience has led me to believe that a shift in our consciousness can be one of the most powerful tools in changing the way we see each other and ultimately re-design our society – because it has to happen.

Albert Einstein had some thoughts on this as well:

“A human being is part of a whole, called by us the ‘Universe’ —a part limited in time and space. He experiences himself, his thoughts, and feelings, as something separated from the rest—a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest us. Our task must be to free ourselves from this prison by widening our circles of compassion to embrace all living creatures and the whole of nature in its beauty.”Albert Einstein

A task indeed, but one that is very possible with the right practice and focus.

Education Is Key Too

Why are things the way they are? We have to explore content that seeks to answer these questions. Instead of using social media for fast memes, 15 second videos, and short out of context video clips, deepen your knowledge. Consume less, but spend MORE time on each thing you consume.

Buying into this fast and distracting culture of information consumption is only furthering the problems we have. Social media algorithms are rigged to build an echo chamber around you and to give you ‘truth’ that confirms your existing bias’. This is not real education.

As for the biological trait itself, why can’t we focus our attention on our human similarities instead of our differences? We can. But culturally we have learned not to because somewhere along the lines it’s what we chose to obsess over.

Perhaps because powerful people glean more power by dividing masses. Perhaps because our current economic systems thrive off division, competition, and having various classes. Either way, we’re making this all up as we go. It doesn’t have to be like this.

For those who might think “this is our biology. We will always do best in small groups of the same type of people,” this doesn’t appear to be true. Studies have shown that diversity trumps ability. Diversity significantly enhances the level of innovation in organizations around the world.

Groups of only ‘like-minds’ become echo chambers and our efficiency and innovation suffers. Yet another reason we must learn to love, respect and communicate with one another.

(Note: here I’m pointing to the uncovering our potential as humans and having that be our driver. Not productivity and innovation tied to making more money and having a ‘bullish market economy’)

The Takeaway

The key is that consciousness can overcome a flimsy biological trait that produces Us vs Them thinking within us. We can engage experience and education that connects us to our similarities, adopts a consciousness of interconnection and a shared stewardship of our planet and people.

Everything from ‘woke ideology’ constantly obsessing over our differences, to political news commentary always inviting people to ‘dislike the other side’ is contributing to a worse direction for humanity. Don’t just sit there and blame it though, simply choose to engage differently. Improve how you use social media. Consume less content but go deeper.

Consciousness is the power here. Why can’t we extend our worldview of who we are into oneness and a deeper connectedness? Why must we fight to shut off our wonder and hold to petty differences?

How “Food Shortages” & Economic Collapse Protects the Status Quo

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Engineered Food & Poverty Crises Secure Continued US Dominance

By Colin Todhunter

Source: Off-Guardian

In March 2022, UN Secretary-General Antonio Guterres warned of a “hurricane of hunger and a meltdown of the global food system” in the wake of the crisis in Ukraine.

Guterres said food, fuel and fertiliser prices were skyrocketing with supply chains being disrupted and added this is hitting the poorest the hardest and planting the seeds for political instability and unrest around the globe.

According to the International Panel of Experts on Sustainable Food Systems, there is currently sufficient food and no risk of global food supply shortages.

We see an abundance of food but skyrocketing prices. The issue is not food shortage but speculation on food commodities and the manipulation of an inherently flawed global food system that serves the interests of corporate agribusiness traders and suppliers of inputs at the expense of people’s needs and genuine food security.

The war in Ukraine is a geopolitical trade and energy conflict. It is largely about the US engaging in a proxy war against Russia and Europe by attempting to separate Europe from Russia and imposing sanctions on Russia to harm Europe and make it further dependent on the US.

Economist Professor Michael Hudson recently stated that ultimately the war is against Europe and Germany. The purpose of the sanctions is to prevent Europe and other allies from increasing their trade and investment with Russia and China.

Neoliberal policies since the 1980s have hollowed out the US economy. With its productive base severely weakened, the only way for the US to maintain hegemony is to undermine China and Russia and weaken Europe.

Hudson says that, beginning a year ago, Biden and the US neocons attempted to block Nord Stream 2 and all (energy) trade with Russia so that the US could monopolise it itself.

Despite the ‘green agenda’ currently being pushed, the US still relies on fossil fuel-based energy to project its power abroad. Even as Russia and China move away from the dollar, the control and pricing of oil and gas (and resulting debt) in dollars remains key to US attempts to retain hegemony.

The US knew beforehand how sanctions on Russia would play out. They would serve to divide the world into two blocks and fuel a new cold war with the US and Europe on one side with China and Russia being the two main countries on the other.

US policymakers knew Europe would be devastated by higher energy and food prices and food importing countries in the Global South would suffer due to rising costs.

It is not the first time the US has engineered a major crisis to maintain global hegemony and a spike in key commodity prices that effectively trap countries into dependency and debt.

In 2009, Andrew Gavin Marshall described how in 1973 – not long after coming off the gold standard – Henry Kissinger was integral to manipulating events in the Middle East (the Arab-Israeli war and the ‘energy crisis’). This served to continue global hegemony for the US, which had virtually bankrupted itself due to its war in Vietnam and had been threatened by the economic rise of Germany and Japan.

Kissinger helped secure huge OPEC oil price rises and thus sufficient profits for Anglo-American oil companies that had over-leveraged themselves in North Sea oil. He also cemented the petrodollar system with the Saudis and subsequently placed African nations, which had embarked on a path of (oil-based) industrialisation, on a treadmill of dependency and debt due to the spike in oil prices.

It is widely believed that the high-priced oil policy was aimed at hurting Europe, Japan and the developing world.

Today, the US is again waging a war on vast swathes of humanity, whose impoverishment is intended to ensure they remain dependent on the US and the financial institutions it uses to create dependency and indebtedness – the World Bank and IMF.

Hundreds of millions will experience (are experiencing) poverty and hunger due to US policy. These people (the ones that the US and Pfizer et al supposedly cared so much about and wanted to get a jab into each of their arms) are regarded with contempt and collateral damage in the great geopolitical game.

Contrary to what many believe, the US has not miscalculated the outcome of the sanctions placed on Russia. Michael Hudson notes energy prices are increasing, benefiting US oil companies and US balance of payments as an energy exporter. Moreover, by sanctioning Russia, the aim is to curtail Russian exports (of wheat and gas used for fertiliser production) and for agricultural commodity prices to therefore increase. This too will also benefit the US as an agricultural exporter.

This is how the US seeks to maintain dominance over other countries.

Current policies are designed to create a food and debt crisis for poorer nations especially. The US can use this debt crisis to force countries to continue privatising and selling off their public assets in order to service the debts to pay for the higher oil and food imports.

This imperialist strategy comes on the back of ‘COVID relief’ loans which have served a similar purpose. In 2021, an Oxfam review of IMF COVID-19 loans showed that 33 African countries were encouraged to pursue austerity policies. The world’s poorest countries are due to pay $43 billion in debt repayments in 2022, which could otherwise cover the costs of their food imports.

Oxfam and Development Finance International have also revealed that 43 out of 55 African Union member states face public expenditure cuts totalling $183 billion over the next five years.

The closure of the world economy in March 2020 (‘lockdown’) served to trigger an unprecedented process of global indebtedness.

Conditionalities mean national governments will have to capitulate to the demands of Western financial institutions. These debts are largely dollar-denominated, helping to strengthen the US dollar and US leverage over countries.

The US is creating a new world order and needs to ensure much of the Global South remains in its orbit of influence rather than ending up in the Russian and especially Chinese camp and its belt road initiative for economic prosperity.

Post-COVID, this is what the war in Ukraine, sanctions on Russia and the engineered food and energy crisis are really about.

Back in 2014, Michael Hudson stated that the US has been able to dominate most of the Global South through agriculture and control of the food supply. The World Bank’s geopolitical lending strategy has transformed countries into food deficit areas by convincing them to grow cash crops – plantation export crops – not to feed themselves with their own food crops.

The oil sector and agribusiness have been joined at the hip as part of US geopolitical strategy.

The dominant notion of ‘food security’ promoted by global agribusiness players like Cargill, Archer Daniel Midland, Bunge and Louis Dreyfus and supported by the World Bank is based on the ability of people and nations to purchase food. It has nothing to do with self-sufficiency and everything to do with global markets and supply chains controlled by giant agribusiness players.

Along with oil, the control of global agriculture has been a linchpin of US geopolitical strategy for many decades. The Green Revolution was exported courtesy of oil-rich interests and poorer nations adopted agri-capital’s chemical- and oil-dependent model of agriculture that required loans for inputs and related infrastructure development.

It entailed trapping nations into a globalised food system that relies on export commodity mono-cropping to earn foreign exchange linked to sovereign dollar-denominated debt repayment and World Bank/IMF ‘structural adjustment’ directives. What we have seen has been the transformation of many countries from food self-sufficiency into food deficit areas.

And what we have also seen is countries being placed on commodity crop production treadmills. The need for foreign currency (US dollars) to buy oil and food entrenches the need to increase cash crop production for exports.

The World Trade Organization’s Agreement on Agriculture (AoA) set out the trade regime necessary for this type of corporate dependency that masquerades as ‘global food security’.

This is explained in a July 2022 report by Navdanya International – Sowing Hunger, Reaping Profits – A Food Crisis by Design – which notes international trade laws and trade liberalisation has benefited large agribusiness and continue to piggyback off the implementation of the Green Revolution.

The report states that US lobby and trade negotiations were headed by former Cargill Investors Service CEO and Goldman Sachs executive – Dan Amstutz – who in 1988 was appointed chief negotiator for the Uruguay round of GATT by Ronald Reagan. This helped to enshrine the interests of US agribusiness into the new rules that would govern the global trade of commodities and subsequent waves of industrial agriculture expansion.

The AoA removed protection of farmers from global market prices and fluctuations. At the same time, exceptions were made for the US and the EU to continue subsidising their agriculture to the advantage of large agribusiness.

Navdanya notes:

“With the removal of state tariff protections and subsidies, small farmers were left destitute. The result has been a disparity in what farmers earn for what they produce, versus what consumers pay, with farmers earning less and consumers paying more as agribusiness middlemen take the biggest cut.”

‘Food security’ has led to the dismantling of food sovereignty and food self-sufficiency for the sake of global market integration and corporate power.

We need look no further than India to see this in action. The now repealed recent farm legislation in India was aimed at giving the country the ‘shock therapy’ of neoliberalism that other countries have experienced.

The ‘liberalising’ legislation was in part aimed at benefiting US agribusiness interests and trapping India into food insecurity by compelling the country to eradicate its food buffer stocks – so vital to the nation’s food security – and then bid for food on a volatile global market from agribusiness traders with its foreign reserves.

The Indian government was only prevented from following this route by the massive, year-long farmer protest that occurred.

The current crisis is also being fuelled by speculation. Navdanya cites an investigation by Lighthouse Reports and The Wire to show how speculation by investment firms, banks and hedge funds on agricultural commodities are profiting off rising food prices. Commodity future prices are no longer linked to actual supply and demand in the market but are based purely on speculation.

Archer Daniels Midland, Bunge, Cargill and Louis Dreyfus and investment funds like Black Rock and Vanguard continue to make huge financial killings, resulting in the price of bread almost doubling in some poorer countries.

The cynical ‘solution’ promoted by global agribusiness to the current food crisis is to urge farmers to produce more and seek better yields as if the crisis is that of underproduction. It means more chemical inputs, more genetic engineering techniques and suchlike, placing more farmers in debt and trapped in dependency.

It is the same old industry lie that the world will starve without its products and requires more of them. The reality is that the world is facing hunger and rising food prices because of the system big agribusiness has instituted.

And it is the same old story – pushing out new technologies in search of a problem and then using crises as justification for their rollout while ignoring the underlying reasons for such crises.

Navdanya sets out possible solutions to the current situation based on principles of agroecology, short supply lines, food sovereignty and economic democracy – policies that have been described at length in many articles and official reports over the years.

As for fighting back against the onslaught on ordinary people’s living standards, support is gathering among the labour movement in places like the UK. Rail union leader Mick Lynch is calling for a working class movement based on solidarity and class consciousness to fight back against a billionaire class that is acutely aware of its own class interests.

For too long, ‘class’ has been absent from mainstream political discourse. It is only through organised, united protest that ordinary people will have any chance of meaningful impact against the new world order of tyrannical authoritarianism and the devastating attacks on ordinary people’s rights, livelihoods and standards of living that we are witnessing.

The US is pushing the situation towards a clash of major nuclear powers

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By Valery Kulikov

Source: New Eastern Outlook

With its actions in recent months, the United States is blatantly pushing the international situation towards a clash of major nuclear powers. This is true of Washington’s blatantly provocative moves against both Russia and China.

US officials continue to inflame the situation, intimidating their own and the world public with “imaginary nuclear threats” from Russia by spreading fake information. For example, during a speech at the UN General Assembly, US President Biden cited non-existent quotes from Putin. Foreign Ministry Spokeswoman Maria Zakharova called it at least “indecent” that US President Joe Biden falsely quoted Russian leader Vladimir Putin when he “attributed” to the Russian President saying that “our country threatens the world with nuclear weapons”. According to her, someone took advantage of the White House head’s inability to reflect on difficult subjects.

The anti-Russian actions of Joe Biden and members of his administration are now harshly criticized by numerous politicians and media both within and outside the US. The US President was harshly criticized in particular by Fox News political observer Tucker Carlson, who said that Biden was guilty of wanting to destroy Russia for the sake of American hegemony in the world.

Russian President Vladimir Putin has repeatedly reminded the Russian and international public in his recent speeches that Washington is pushing Kiev to move hostilities to Russian territory and has recently even resorted to nuclear blackmail. “Washington, London and Brussels are directly pushing Kiev to transfer hostilities to our territory, and they are already openly saying that Russia must be defeated by all means on the battlefield, followed by the deprivation of economic, political, cultural and any kind of sovereignty, and the complete pillaging of our country,” the Russian leader said in a televised address on September 21. “We are talking not only about Western-encouraged shelling of the Zaporozhye NPP, which threatens a nuclear disaster, but also about statements by some high-ranking representatives of some NATO states about the possibility and admissibility of using weapons of mass destruction, nuclear weapons, against Russia,” Putin explained.

As highlighted in an article by Russia’s Ambassador to the US Anatoly Antonov published in The National Interest magazine, Washington’s actions are pushing the situation towards a clash of major nuclear powers. Western countries appear to be testing Russia’s mettle. “Today it is obvious that the United States is directly involved in the military actions of the Kiev regime. Washington is openly building up the supply of lethal weapons to Ukraine and provides it with intelligence. They jointly plan military operations against the Russian Armed Forces. Ukrainians are being trained to use NATO military hardware in a fight,” the article notes.

Following US media reports in late September that the US was allegedly developing plans to hit the Russian military and political leadership and the Kremlin, the Russian Embassy in Washington commented on the hoaxes, stressing that this was someones’ delusion. The Russian Embassy expressed the hope that such delusional reasoning does not reflect the official position of the US military establishment, as Washington must be well aware of the escalating nature of such reckless rhetoric.

The fact that the US is actively working for an armed clash with Russia is evidenced not only by numerous policies, but also by documents.

The Swedish newspaper Nya Dagbladet, for example, published what it admitted was a “shocking document” about how the US was planning an armed conflict with Russia and an energy crisis in Europe in January. The source of this information was a “leak” from the RAND Corporation, the leading US think-tank responsible for making recommendations to the White House. The report, which was obtained by a Swedish publication, states in particular that one of the reasons for an armed clash between the West and Russia would be its push for military intervention in Ukraine in response to the aggressive foreign policy pursued by the Kiev regime under instructions from Washington. According to the pervasive key objective of this cynical strategy, as described in the document, one of the most important US objectives has been to destroy cooperation not only between Germany and Russia, but also between Berlin and Paris, dragging both of these Western European countries into the conflict in Ukraine.

As the European media is already reporting, although there are still hopes and opportunities to stop the Western-initiated conflict with Russia, they are being increasingly dashed by unprecedented propaganda, the spread of war hysteria through the media and the fanatical insanity of Western politicians. All this shows that military decisions have long been made and there is less and less realistic possibility of stopping the conflict. This has been seriously illustrated by the active calls by the US and its NATO allies for their citizens to urgently leave Russian territory, which, in a well-known historical analogy, is usually done on the eve of the outbreak of a serious armed conflict.

On September 28, the US Embassy in Moscow, for example, called on compatriots to urgently leave the territory of the Russian Federation. In particular, one of the recent reports published on the Embassy’s website said: “US citizens should not travel to Russia and those residing or travelling in Russia should depart Russia immediately while limited commercial travel options remain”.

The Polish Foreign Ministry on September 27 also advised its citizens “leave [Russian] territory using the available commercial and private means”. At the same time, Polish citizens are warned that “in case of a drastic deterioration of the security situation, the closure of borders or other unforeseen circumstances, evacuation may prove significantly impeded or even impossible”. At the same time, according to the Deputy Minister of Interior and Administration Błażej Poboży, an inspection of bomb shelters, even those that are not in the possession of the city authorities, has been launched on the territory of Poland.

The Italian Embassy in Moscow, Latvian Foreign Minister Edgars Rinkēvičs, the Lithuanian Foreign Ministry and several other NATO foreign ministries also advised fellow citizens to leave Russia on September 29.

Although the Latvian authorities admit that the situation on the Latvian-Russian border is stable, calm and under strict control, the country introduced an emergency situation for the next three months. At the same time, the North Atlantic Alliance Command reported the deployment of two HIMARS MLRSs by the US in Latvia, ostensibly in preparation for the NAMEJS exercise.  The exact same MLRSs are already being actively used by the US in military operations in Ukraine to shell Donbas territory by the Kiev regime under the guidance of US military advisors.

While the current US leadership has long acted adventurously and irresponsibly towards the people of eastern Ukraine and the Russian Federation, supporting and fomenting hostilities with its arms deliveries, it must understand that a nuclear conflict, if it occurs, cannot remain a regional issue. And if, through the fault of the White House, the conflict with Moscow descends into nuclear war, such war would be global. It will primarily destroy the United States, as well as the countries where NATO armaments are located and from where the security of Russia and Russian citizens will be threatened. And Washington should be clear that this risk is higher than what the current US political elite expects.

Peering Into the Crystal Ball, We See… Instability Leading to Collapse

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By Charles Hugh Smith

Source: Of Two Minds

We can only choose one: open, dynamic stability (evolution) or autocracy (instability and collapse).

When the fundamentals of life change, every organism must evolve or die. This is equally true of human organizations, societies and economies.

Evolution requires conserving what still works and experimenting until something comes along that works better. We call the fundamentals changing selective pressure and the process of experimenting with mutations / variations natural selection.

In genetic and epigenetics, this process is automatic. In human organizations, those in power influence the choice of what is conserved or replaced and what it’s replaced with. Those who benefit from the current arrangement will fight to conserve it as is, while those being weakened by selective pressure and those hoping to gain advantages with a new arrangement will fight for replacing the old with the new.

Longtime correspondent Ron G. recently shared an insightful economic characterization of this dynamic: wealth defense vs wealth creation. Those holding the system’s wealth have few incentives to risk changing the system, as those changes could undermine or erode their wealth. They have incentives to limit evolutionary forces that threaten their wealth as a means of defending their wealth.

Those who have lost wealth and those with little wealth have incentives to change the system to favor wealth creation.

We can describe the first as orthodoxy–evolution threatens the stability of the status quo, so limit evolution to the margins–and heretics being the second option that tosses out the status quo in favor of a more advantageous variation.

This isn’t either / or, of course. As Ron points out, corporations have incentives to both conserve stability and embrace variations that increase revenues and profits by expanding the markets for the company’s products. In Ron’s words: “The function of orthodoxy or corporate policy / rigor is to mitigate variations that would decrease stability.”

In other words, there’s a danger of throwing the baby out with the bath water. Dynamic equilibrium is based on a constant flux of variations and experiments–that is, low-level instability–continually modifying the system to maintain core stability.

Without this constant flux of low-level instability, sources of instability pile up, unnoticed and uncorrected, until they become consequential enough to destabilize the entire system. The system implodes, crashes, unravels, etc.

We can understand this flux of variations and experiments as evolutionary churn, and this churn requires two things: a steady flow of mutations / variations to feed the process of experimentation, and transparency so advantageous variations aren’t suppressed. In a transparent evolutionary system, data and information about each variation and experiment flows freely between all nodes in the system.

You see the problem. Those benefiting from the status quo are threatened by variations that could replace whatever is defending their wealth. Those in power benefit from the status quo, so their Job One is to suppress evolution by limiting transparency and variations, which include dissent.

Theoretically, those in power favor evolutionary advances that enhance their power and wealth, but anything that powerful is generally a two-edged sword: modified slightly, it could disrupt the entire status quo and fatally undermine their power.

So the safe bet is to suppress all evolutionary churn except those improvements which can be used to further cement their power. These are by definition autocratic.

You see the delicious irony: autocrats suppress evolutionary churn and transparency as threats, but evolutionary churn and transparency are the essential forces maintaining the system’s dynamic equilibrium. Once the system’s dynamic equilibrium decays, systemic instability builds up and eventually brings the entire system crashing down.

Because this process is obscured by authoritarian suppression of transparency, “nobody saw it coming.”

As those in power adopt ever stronger authoritarian measures to limit the potential threats of evolutionary churn and transparency, they accelerate the fatal instabilities building up within their self-serving, kleptocratic social, political and economic systems.

By suppressing the evolutionary churn and transparency that maintain the system’s dynamic equilibrium, they doom their regime to collapse.

The crystal ball isn’t cloudy, it’s crystal-clear: rising instability leading to collapse. “Nobody saw it coming” except those who understand evolution requires evolutionary churn and transparency.

Collapse is a perfectly good evolutionary solution. Stability is either dynamic or it’s not actually stable; it’s merely a simulacrum of stability sliding toward instability and ruin.

The better option is to embrace evolutionary churn and transparency and accept the trade-off: we can only choose one: open, dynamic stability (evolution) or autocracy (instability and collapse). Choose wisely, for once systems collapse there’s no turning back the clock.

It’s A Fact That Needs Repeating: The Federal Reserve Is A Suicide Bomber

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By Brandon Smith

Source: Alt-Market.us

For many years now I have been examining the policies and behaviors of the Federal Reserve because they are in fact the most powerful institution in the US, with far more influence over the fate of America than any single president or branch of government. They have the power to end the economic life of our country in a matter of moments. They hold their finger on the button of multiple financial nuclear bombs, and to this day there are people that still pretend as if they are a mere moderating presence subservient to the White House or Congress.

This is a fallacy proven by history and the admissions from central bankers own mouths. The Fed answers to no one in our government. They answer to a different set of masters, and the blame for the consequences of their policies falls to them and their cohorts.

Last year I published an article titled ‘The Fed’s Catch-22 Taper Is A Weapon, Not A Policy Error.’ In that article I predicted that the Fed would embark on a hiking spree on interest rates in response to inflationary/stagflationary events. I noted that:

“We are now at that stage again where price inflation tied to money printing is clashing with the stock market’s complete reliance on stimulus to stay afloat. There are some that continue to claim the Fed will never sacrifice the markets by tapering. I say the Fed does not actually care, it is only waiting for the right time to pull the plug on the US economy.”

At the time I received a lot of resistance to the idea. The usual argument was: “The fed will never raise rates and put stock markets at risk. Why would they destroy the golden goose?”

This position showcases a common misconception about the central bank and its purpose. You see, a lot of people think the Fed exists to keep the US economy afloat, and specifically to keep stock markets afloat. This is incorrect. Every single policy of the Fed since its inception has been a long train of abuses designed to slowly and scientifically whittle down the US economy and bring it to the point of extinction.

The next most common argument is: “Wouldn’t the fed sabotaging the economy eventually destroy them as well?”

The answer is YES, and they don’t care. If you have read my previous work on this issue then you know that the Fed is inexorably tied to the Bank for International Settlements (the “central bank of central banks”) and that they call the shots in terms of coordinated global banking initiatives. The BIS is a globalist institution, not an American one, and its agenda is ideologically globalist in nature. The Fed is a servant of globalism; and if the US economy or our currency need to be brought down through a controlled demolition in order to make the globalist dream of a one world socialist “Utopia” come true, that is exactly what the Fed will do.

I was able to predict that the Fed would continue onward with its interest rate hikes and hawkish position only because I acknowledge what the Fed really is: A suicide bomber. And, they have decided the time is ripe to hike interest rates into economic weakness, just like they did at the onset of the Great Depression.

At the beginning of the Depression the Fed increased interest rates after years of artificially stimulating markets with low cost debt. This prolonged the deflationary crash for many years after. It was not until decades later when former Fed chair Ben Bernanke gave a speech celebrating economist Milton Friedman’s 90th birthday that a central bank official finally admitted that the organization was culpable for the Depression debacle.

“In short, according to Friedman and Schwartz, because of institutional changes and misguided doctrines, the banking panics of the Great Contraction were much more severe and widespread than would have normally occurred during a downturn.

Let me end my talk by abusing slightly my status as an official representative of the Federal Reserve. I would like to say to Milton and Anna: Regarding the Great Depression. You’re right, we did it. We’re very sorry. But thanks to you, we won’t do it again.” – Ben Bernanke, 2002

What Ben Bernanke did not admit to was that the engineered deflationary crisis greatly benefited the allies of the Fed – The international corporate bankers. Companies like JP Morgan and Chase National were suddenly in a prime position to seize unlimited power in the US.

So, they’ve done it before, why wouldn’t they do it again?

The next argument that I hear constantly is that the Fed is “ignorant” and they don’t know what they are doing. This is nonsense. Jerome Powell knows EXACTLY what he is doing, and here is the proof – In October of 2012 the Fed held a meeting in which Powell warned that markets and corporations had become addicted to the Fed’s easy money policies. If they decided to taper their stimulus measures and raise rates, there would be potentially disastrous blowback. Powell argued that:

“…I think we are actually at a point of encouraging risk-taking, and that should give us pause. Investors really do understand now that we will be there to prevent serious losses. It is not that it is easy for them to make money but that they have every incentive to take more risk, and they are doing so. Meanwhile, we look like we are blowing a fixed-income duration bubble right across the credit spectrum that will result in big losses when rates come up down the road. You can almost say that that is our strategy.” – Jerome Powell

As he admitted, it is indeed their strategy. Powell was not the Fed chairman at the time, so he may not have been aware of the full agenda, but he is certainly aware now. Why would Powell undertake the exact policy action he once warned would result in a full spectrum implosion of the credit bubble? Probably because he was told to.

Powell knows the history of the Great Depression and he knows what will happen when the Fed raises rates into economic weakness and he is doing it anyway. He already tried a test run of rate hikes back in 2018 and the results were not hard to figure out; markets began to tank. We should never forget that the central banks are fully cognizant of the effects of their endeavors. As I stated back in February:

“The rate hikes of 2018 were a test run for a more aggressive and deliberately engineered crisis down the road. The Fed has its own agenda, it does not care about protecting U.S. markets, nor does it even care about protecting the U.S. economy in general.

I hold that the Fed is a weapon for social and political change within America and part of its job is to greatly reduce the standard of living of the population while making it appear as if this decline is a “natural” consequence of the U.S. System.”

This leads us to the final question – What happens next?

That’s easy to answer: The fed continues to hike rates well into next year and will not reverse course or capitulate and return to stimulus. The dovish predictions were wrong. The people that said the Fed would not raise rates were wrong. The people that said the Fed would never remove support from stock markets were wrong. This process is ongoing and the effects will grow as the months pass, but those that were hoping for a manic return to the days of bailouts and QE are going to be deeply disappointed.

This is a stagflationary crash, and as such we are going to experience the worst of both deflationary and inflationary worlds. Prices will remain high while GDP goes negative. Sales will decline and jobs will decline as we enter into the end of this year. There is no way around this. The Fed will have all kinds of theories and misdirections on why these things are happening, and they will try to distract the public as much as possible in the meantime.

What the Fed will never do is admit that a crash is happening until it is too late for people to act. They will never warn the populace of the dangers and they will never tell people to prepare. Watch as they tap dance and tell the public that all the pain is “transitory.” Then, watch as the dust settles and they tell people that “no one could have seen this coming.” It’s all very predictable, because it’s all been done before.

FILMMAKER REVEALS THE TRUTH ABOUT SUBLIMINAL MESSAGES

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By Dylan Charles

Source: Waking Times

We’re all being conditioned to think and believe certain things without any rational explanation through subliminal messaging in advertising, music, film, television, political propaganda, and military psychological operations.

Considering the definition of the word subliminal – ‘existing or functioning below the threshold of consciousness’ – it is easy to downplay the power of this brainwashing technique because most people are not consciously aware that it is happening, yet, it is affecting their lives. Once you realize that subliminal messaging is real and start to pay attention, it becomes much easier to recognize the we are, indeed, all being conditioned to behave a certain way, to want certain things, and to believe in ideas, without being able to rationally explain why.

Below is a short video in which Jeff Warrick, the director of Programming the Nation (2011), offers his take on the truth about subliminal messaging. Warrick shares a few examples of messages embedded within ads, which are not likely to be seen consciously, but are admitted into the subconscious mind.

A common response to this type of revealing information is skepticism and disbelief that sexual innuendos or random words embedded in pictures or film will not impact a person’s willingness to buy a product.

Although it is a common assumption that sex sells because for most people it is associated with feelings of pleasure, excitement, enjoyment or even love, subliminal messaging is about much more than helping advertisers sell more product. These messages are designed to have an impact on general consumer behavior and affect people’s life patterns, thus molding society as a whole, creating and captivating more and more receptive consumers.

When bombarded with subliminal messaging, the mind is likely to trigger emotions, memories or feelings, without a person’s conscious recognition of why they feel a certain way. A person may not consciously realize why they start to become more attracted to certain behaviors, lifestyles or products, but they are more likely to succumb to the attraction.

“..subliminal ads are used as a technique not only to increase sales but is also used to divert youth and involve them in such type of behaviour which is only hazardous to the consumer.” ~ (Impact of Subliminal Messaging in TV Advertisements on Consumer Behaviour – A Case Study of Youth in Kashmir Province of J&K, Blue Ocean Research Journals, source)

Are subliminal messages contributing to a variety of economic, social, and political problems currently present in our culture, such as over-competitiveness, low self-esteem, obesity, over-consumption and debt? There are many examples that support this idea and demonstrate that subliminal messaging, over time, can have a powerful impact.

Take, for instance, advertising to women. If you look at any variety of ads that are targeted at women ages 18-35, an overwhelming majority will personify that women and girls should be thin, wear lots of makeup, style their hair in certain ways, and, of course, look very sexy. It almost appears as though it is the advertisers’ job to make young women feel bad about themselves.

See the following example of women in advertising in the video below:

Other examples are films such as the Rambo series of the 1980’s and the more resent American Sniper, which glorify mindless military self-sacrifice, torture and violence. They romanticize obedience to authority and unquestioning loyalty to a war-mongering government.

“‘American Sniper’ lionizes the most despicable aspects of U.S. society—the gun culture, the blind adoration of the military, the belief that we have an innate right as a “Christian” nation to exterminate the “lesser breeds” of the earth, a grotesque hypermasculinity that banishes compassion and pity, a denial of inconvenient facts and historical truth, and a belittling of critical thinking and artistic expression.” – Chris Hedges

Below is the complete documentary by Jeff Warrick, Programming the Nation, that offers a full history behind subliminal message. In the film, Warrick examines if subliminal messaging and other subconscious techniques have conditioned the United States public to become one of the highest consuming nations in the world, accounting for about 25 percent use of the worlds natural resources even though its populace makes up less than 5 percent of the global population.