Bill Kristol’s Refreshingly Honest Ukraine War Ad

One of the dumbest things the empire asks us to believe is that this war simultaneously (A) was completely unprovoked and (B) just coincidentally happens to massively advance the strategic interests of the government accused of provoking it.

By Caitlin Johnstone

Source: CaitlinJohnstone.com.au

The Bill Kristol-led group “Republicans for Ukraine” has released a TV ad to help drum up GOP support for Washington’s proxy war against Russia, and it’s surprisingly honest about what this war is really about: advancing US strategic interests using Ukrainians as sacrificial pawns.

Here’s a transcript:

“When America arms Ukraine, we get a lot for a little. Putin is an enemy of America. We’ve used 5% of our defense budget to arm Ukraine, and with it, they’ve destroyed 50% of Putin’s Army. We’ve done all this by sending weapons from storage, not our troops. The more Ukraine weakens Russia, the more it also weakens Russia’s closest ally, China. America needs to stand strong against our enemies, that’s why Republicans in Congress must continue to support Ukraine.”

“Republicans for Ukraine” was launched last month by “Defending Democracy Together”, another Kristol-led narrative management operation which is funded by oligarchs like Pierre Omidyar. Kristol, who as a neoconservative thought leader played a pivotal role in pushing for the 2003 invasion of Iraq, tweeted on Saturday that the ad “will air on the Sunday shows tomorrow in DC.”

One of the dumbest things the empire asks us to believe is that this war simultaneously (A) was completely unprovoked and (B) just coincidentally happens to massively advance the strategic interests of the government accused of provoking it. From the moment Russia invaded Ukraine in February 2022 westerners were aggressively hammered over and over and over again by the mass media with the uniform propaganda message that this was an “unprovoked invasion”, but ever since then we’ve also been receiving these peculiar messages from US empire managers and spinmeisters that this war is helping the United States crush its geopolitical enemies and advance its interests abroad.

This bizarre two-step occurs because the US-centralized empire needs to convey two self-evidently contradictory messages to the public at all times:
1. that the US is an innocent little flower who just wants to help its good friends the Ukrainians protect their democracy from the murderous Russians who invaded solely because they are evil and hate freedom, and
2. that it’s in the interest of Americans to continue this war.

The second point is required because the message that the US is merely an innocent passive witness to the violence in Ukraine necessarily causes certain political factions to ask, “Okay, so what are we doing there then? Why are we pouring all this money into something that has nothing to do with us?” So another narrative is required to explain that backing this proxy war also just so happens to be a massive boon to US strategic interests abroad while creating American jobs manufacturing weapons at home.

And of course this war advances US strategic interests. Of course it does. Only an idiot would believe the US is pouring weapons into another country because it loves the people who live there and wants them to be free, and that it is only by pure coincidence that this happens to kill a lot of Russians, bolster NATO, and advance US energy interests in Europe. It doesn’t benefit normal Americans at home, but it absolutely does serve the interests of the globe-spanning empire that’s centralized around Washington. That’s why the empire deliberately provoked it.

Empire managers were openly discussing the ways a war in Ukraine would directly benefit the US empire long before the invasion. In 2019 a Pentagon-funded Rand Corporation paper titled “Extending Russia — Competing from Advantageous Ground” detailed how the empire can use proxy warfare, economic warfare and other Cold War tactics to push its longtime geopolitical foe to the brink without costing American lives or sparking a nuclear conflict. The US Army-commissioned paper mentioned Ukraine hundreds of times, and explicitly discussed how a war there could be used to promote sanctions against Moscow and attack Russia’s energy interests in Europe.

In December of 2021 John Deni of NATO propaganda firm The Atlantic Council authored a piece for The Wall Street Journal titled “The Strategic Case for Risking War in Ukraine,” subtitled “An invasion would be a diplomatic, economic and military mistake for Putin. Let him make it if he must.” Deni argued that “there are good strategic reasons for the West to stake out a hard-line approach” against Moscow and refuse to negotiate or back down over Ukraine, because if doing so provokes Russia to invade it would “forge an even stronger anti-Russian consensus across Europe,” “result in another round of more debilitating economic sanctions that would further weaken Russia’s economy,” and “sap the strength and morale of Russia’s military while undercutting Mr. Putin’s domestic popularity and reducing Russia’s soft power globally.”

The minds on the inside of the empire were talking about how this war would benefit the US before the invasion, and they’ve been talking about how much it benefits the US ever since. As the Washington Post’s David Ignatius put it this past July: “these 18 months of war have been a strategic windfall, at relatively low cost (other than for the Ukrainians). The West’s most reckless antagonist has been rocked. NATO has grown much stronger with the additions of Sweden and Finland. Germany has weaned itself from dependence on Russian energy and, in many ways, rediscovered its sense of values. NATO squabbles make headlines, but overall, this has been a triumphal summer for the alliance.”

The managers of the empire are getting everything they want out of this war. In public they rend their garments and cry crocodile tears and call it a terrible criminal atrocity, but every now and then they look at the camera and flash it a quick Fleabag-style grin.

They knew exactly what they were doing when they provoked this war, and they know exactly what they’re doing by keeping it going. 

And they’re loving every minute of it.

Neocons and Other Malignancies in the American Body Politic

They will never give up until we’re all dead

By Philip Giraldi

Source: The Unz Review

It is interesting to observe how, over the past twenty-five years, the United States has become not only a participant in wars in various places on the planet but has also evolved into being the prime initiator of most of the armed conflict. Going back to the Balkans in the nineteen-nineties and moving forward in Afghanistan, Iraq, Libya, Syria, Lebanon and Somalia there is almost always an American leading role where there is bombing and killing. And where there is no actual war, there are threats and sanctions intended to make other nations come to heel, be they in Latin America like Venezuela, or Iran in the Middle East, or North Korea in Asia. And then there is the completely senseless act of turning major competitors like Russia and China, as we are now seeing, into enemies, with a proxy war raging in Ukraine, threats over Taiwan, and the world moving one step closer to a nuclear disaster.

It seems to me that the transition from an America bumbling its way into war and the current situation where wars are pursued as a matter of course coincides with a certain political development in the United States, which is the rise of neoconservatives as the foreign and national security policy makers in both major parties. This has developed together with the evolution of the view that the United States can do no wrong by definition, indeed, that it has a unique and God-given right to establish and police the globe through something that it invented, exploits and has dubbed the “rules based international order.”

Who would have thought that a bunch of Jewish student-activists, mostly leftists, originally conspiring in a corner of the cafeteria in the City College of New York would create a cult type following that now aspires to rule the world? The neocons became politically most active in the 1960s and eventually some of them attached themselves to the Republican Party under Ronald Reagan, declaring their evolution had come about because they were “liberals mugged by reality.” The neoconservative label was first used to describe their political philosophy in 1973. Since that time, they have diversified and succeeded in selling their view to a bipartisan audience that the US should embrace an aggressive interventionist foreign policy and must be the world hegemon. To be sure their desire for overwhelming military power has been strongly shaped by their tribal cohesion which has fed a compulsion to have Washington serve as the eternal protector of Israel, but the hegemonistic approach has inevitably led to expanding conflict all over the world and a willingness to challenge, confront and defeat other existing great powers. Hence the support for a needless and pointless war in Ukraine to “weaken Russia” and a growing conflict with China over Taiwan to do the same in Asia. To make sure that the Republicans do not waver on that mission, leading neocon Bill Kristol has recently raised $2 million to do some heavy lobbying to make sure that they stay on track to confront the Kremlin in Europe.

One of the leading neocon families is the Kagans, who have successfully penetrated and come to dominate the establishment foreign policy centers in both the Republican and Democratic Parties. Victoria Nuland nee Nudelman, the wife of Robert Kagan, is entrenched at the State Department where she is now the Deputy Secretary, the number two position. Up until recently, she was one of the top three officials at State, all of whom were and are Jewish Zionists. Indeed, under Joe Biden Zionist Jews dominate the national security structure, to include the top level of the State Department, the head of Homeland Security, the Attorney General, the National Security Adviser, the Director of National Intelligence, the President’s Chief of Staff, and the Deputy Director of the Central Intelligence Agency. Nuland’s hawkish appeal is apparently bipartisan as she has served in senior positions under Bill Clinton, Dick Cheney, George W. Bush, Barack Obama and now Joe Biden. As adviser to Cheney, she was a leading advocate of war with Iraq, working with other Jewish neocons Doug Feith and Paul Wolfowitz at Defense and also Scooter Libby in the Vice President’s office. As there was no actual threat to the US from Saddam Hussein she and her colleagues invented one, the WMD that they sold to the media and to idiots like Secretary of State Condoleezza Rice. Nuland is also considered to be close to Hillary Clinton and the recently deceased ghastly former Secretary of State Madeleine Albright. All of her government assignments have included either invading or severely sanctioning some country considered by her and her colleagues to be unfriendly. She particularly hates the Russians and anyone who is hostile to Israel.

Apparently, Nuland’s record of being seriously wrong in the policies she promoted has only served to improve her resume in Washington’s hawkish foreign policy establishment and when Biden came into the presidency she found herself appointed to the number three position at the State Department as the Under Secretary of State for Political Affairs. Her return to power with the Democrats might also be due in part to the activism of her husband Robert, currently a senior fellow at the Brookings Institute, who was one of the first neocons to get on the NeverTrump band wagon back in 2016 when he endorsed Hillary Clinton for president and spoke at a Washington fundraiser for her, complaining about the “isolationist” tendency in the Republican Party exemplified by Trump. Robert famously has never seen a war he disapproved of and, while urging Europe to do more defense spending, commented that “When it comes to use of military force “Americans are from Mars, and Europeans are from Venus.” Robert’s brother Frederick, a Senior Fellow at the neocon American Enterprise Institute, and Frederick’s wife Kimberly, who heads the bizarrely named Institute for the Study of War, are also regarded as neocon royalty.

Nuland is particularly well known for her being the driving force behind the regime change in Ukraine in 2014 that replaced the fairly-elected but friendly-to-Russia President Viktor Yanukovych with a selected candidate more accommodating to the US and Western Europe. Ukraine, the most corrupt country in Europe, has been unstable ever since and the current war, also initiated by interference from the US and UK, has brought about the deaths and wounding of an estimated half million Ukrainians and Russians.

Nuland was recently in Africa, stirring up developments in Niger, which has experienced a recent military coup that removed a president who was corrupt but also a friend of the US and France, both of which have troops stationed in the country. As I write this, a number of African nations (ECOWAS) friendly to US and French interests in the region are gathering together their own military force to reverse the coup, but there is little enthusiasm for the project. We will see how that turns out, but predictably Nuland is advertising a possible intervention as a “restoration of democracy.”

And there is more over the horizon with neocons like Secretary of State Antony Blinken and Nuland in charge of US foreign policy and supported by most of congress and a Jewish dominated media and entertainment industry. Joe Biden is too weak and too much under the thumb of the Israel Lobby to pursue any policies that would be beneficial to the American people in general, so the course will be set by the current crop of zealots, just as Donald Trump was guided by his Christian Zionist advisers.

If you want to understand just how what remains of our republic is in a bus being driven over the cliff by a group that has no regard for most of the citizens of the country that they reside in, one only has to read some of what passes for neocon analysis of what must be done to make America “safe.” Not surprisingly, it also involves Israel and a war on behalf of the Jewish state.

One astonishingly audacious article that appeared on August 13th in The Hill entitled “If Israel strikes Iran over its nuclear program, the US must have its back,” gives Israel the option of starting a war for any or no reason with the United States compelled to join in in support. It was written Michael Makovsky, a well-known Jewish neocon, and Chuck Wald. Makovsky is President and CEO of the Jewish Institute for National Security of America (JINSA) while Wald is a former general who also is affiliated with that group as a “distinguished fellow,” which means he is getting paid generously to serve as a mouthpiece providing credibility for the group. For those unfamiliar with The Hill, it is an inside the beltway defense contractor funded online magazine that pretends to be serious but which is actually an integral part of the status quo Zionist and war-on-demand network. That the Jewish Institute for National Security is “of America” is, of course, a characteristically clever euphemism.

The article begins with “The Biden administration should learn from its unpreparedness for the Russia-Ukraine war and begin to prepare for a major Israel-Iran conflict. The administration needs to set aside its differences with the Israeli government, overcome its aversion to conflict with Iran, and begin to work closely with Jerusalem to prepare for the growing likelihood that Israel will feel it has no choice but to initiate a military campaign against Iran’s nuclear program. In ‘No Daylight,’ a new report from the Jewish Institute for National Security of America (JINSA)…retired senior military officers and national security experts explain that whatever differences the US might now have with Israel over Iran policy, our two countries’ interests will be aligned after an Israeli strike. Consequently, in preparing its response, the U.S. guiding principle should be ‘no daylight with Israel,’ to ensure Israeli military success, mitigate Iranian retaliation and limit the scope of the conflict — vital interests for both countries.”

That war with Iran is a “vital interest” for the United States is, of course, not really explained as the point is to let Israel to decide on the issue of war and peace for the United States. The article then trots out the old “credibility” argument, i.e. that if we don’t go to war no one will ever trust our security guarantees: “A US betrayal of its close Israeli ally, at a time of great peril for the Jewish state, would be ‘one of the greatest catastrophes ever,’ an Arab leader told us privately recently. Because Israel is widely perceived as a close American ally, the US stance as Israel risks thousands of casualties in defense of its very existence, will resound broadly. Strong American support will reassure allies from Warsaw to Abu Dhabi and Taipei; American equivocation will shred Washington’s credibility and embolden adversaries from Tehran to Moscow and Beijing.”

One would love to know who the anonymous Arab leader so concerned about Israel is and, of course, the Jewish state is not in fact an American ally apart from in the fertile imaginations of congressmen, the media and the White House. And Israel will, of course, need more weapons and money from the US taxpayer to include “expediting delivery to Israel of KC-46A tankers, precision-guided munitions, F-15 and F-35 aircraft, and air and missile defenses…. Washington should accelerate building integrated regional air, missile and maritime defenses against persistent Iranian threats.” And America must be prepared to expand the war: “Privately, Iranian and Hezbollah leadership should be warned that heavy retaliation against Israel…will prompt severe Israeli and/or American responses that could threaten their very grasp on power. Upon commencement of an Israeli strike, the United States should promptly resupply Israel with Iron Dome interceptors, precision-guided munitions, ammunition and spare parts, and deploy Patriot air defenses to Israel…”

So the United States must be prepared to turn over its national security to Israel in exchange for what gain for Americans? In part it would apparently involve “finding a permanent solution to Iran’s illegal nuclear weapons program” which is based on a lie even if Prime Minister Benjamin Netanyahu has been repeating for over 20 years that Iran is only six months away from a weapon. Both the CIA and Mossad have confirmed that Iran has no such program while Israel does have a secret illegal nuclear arsenal built using enriched uranium and nuclear triggers stolen from the US. The article concludes with another reference to the non-existing program, claiming “the most effective way to address Iran’s nuclear program already has been articulated by President Biden and communicated by America’s ambassador in Jerusalem: ‘Israel can and should do whatever they need to deal with it, and we’ve got their back.’”

Supporting Israeli war crimes is not the way to go. As Chris Hedges puts it correctly, there is no compelling American interest in damaging itself by supporting Israel blindly, quite the contrary: “The long nightmare of oppression of Palestinians is not a tangential issue. It is a black and white issue of a settler-colonial state imposing a military occupation, horrific violence and apartheidbacked by billions of US dollars, on the indigenous population of Palestine. It is the all powerful against the all powerless. Israel uses its modern weaponry against a captive population that has no army, no navy, no air force, no mechanized military units, no command and control and no heavy artillery, while pretending intermittent acts of wholesale slaughter are wars.”

And, of course, while Israel engages in slaughter and torture it always portrays itself as the victim only engaged in fighting against “terrorists.” I have a better idea for where we should go with all of this. President Joe Biden should be impeached for ignoring war powers legislation and indicating that he is willing to sacrifice US interests and kill American soldiers, few or plausibly none of whom will actually be Jewish since it is not an occupation that attracts them, to please and support a manifestly evil foreign government. And Donald Trump should also be punished for having done much the same type of pandering to a foreign country while in office. Meanwhile, haul Makovsky and Wald together with their buddies at the American-Israel Public Affairs Committee (AIPAC) and the Anti-Defamation League (ADL) down to the Justice Department and put them in jail for violation of the Foreign Agents Registration Act of 1938 (FARA) in that they are willfully acting as agents of a foreign government and are operating corruptly to serve the interests of that government. The criminals at AIPAC are already using their associated PACs to oust targeted members of Congress up for re-election in 2024 who have in any way been critical of Israel or pro-Palestinian. And while you’re at it Mr. Attorney General Merrick Garland nee Garfinkel, please have Mr. Blinken and Ms. Nuland pop by for a chat just for starters and see how far you can make the laws apply to those in power. There is some confusion evident here as Israel is not part of the United States, no matter how politically dominant and wealthy its lobby might be. Time to put an end to this nonsense and call it out for what it is – it is treason.

The Trust Project: Big Media and Silicon Valley’s Weaponized Algorithms Silence Dissent

Sally Lehrman discusses the Trust Project at 2018 WordCamp For Publishers

Given the Trust Project’s rich-get-richer impact on the online news landscape, it is not surprising to find that it is funded by a confluence of tech oligarchs and powerful forces with a clear stake in controlling the flow of news.

By Whitney Webb

Source: Mintpress News

After the failure of Newsguard — the news rating system backed by a cadre of prominent neoconservative personalities — to gain traction among American tech and social media companies, another organization has quietly stepped in to direct the news algorithms of tech giants such as Google, Facebook, and Microsoft.

Though different from Newsguard, this group, known as “The Trust Project,” has a similar goal of restoring “trust” in corporate, mainstream media outlets, relative to independent alternatives, by applying “trust indicators” to social-media news algorithms in a decidedly untransparent way. The funding of “The Trust Project” — coming largely from big tech companies like Google; government-connected tech oligarchs like Pierre Omidyar; and the Knight Foundation, a key Newsguard investor — suggests that an ulterior motive in its tireless promotion of “traditional” mainstream media outlets is to limit the success of dissenting alternatives.

Of particular importance is the fact that the Trust Project’s “trust indicators” are already being used to control what news is promoted and suppressed by top search engines like Google and Bing and massive social-media networks like Facebook. Though the descriptions of these “trust indicators” — eight of which are currently in use — are publicly available, the way they are being used by major tech and social media companies is not.

The Trust Project’s goal is to increase public trust in the very same traditional media outlets that Newsguard favored and to use HTML-embedded codes in favored news articles to promote their content at the expense of independent alternatives. Even if its effort to promote “trust” in establishment media fail, its embedded-code hidden within participating news sites allow those establishment outlets to skirt the same algorithms currently targeting their independent competition, making such issues of “trust” largely irrelevant as it moves to homogenize the online media landscape in favor of mainstream media.

The Trust Project’s director, Sally Lehrman, made it clear that, in her view, the lack of public trust in mainstream media and its declining readership is the result of unwanted “competition by principle-free enterprises [that] further undermines its [journalism’s] very role and purpose as an engine for democracy.”

Getting to know the Trust Project

The Trust Project describes itself as “a consortium of top news companies” involved in developing “transparency standards that help you easily assess the quality and credibility of journalism.” It has done this by creating what it calls “Trust Indicators,” which the project’s website describes as “a digital standard that meets people’s needs.” However, far from meeting “people’s needs,” the Trust Indicators seem aimed at manipulating search engine and social-media news algorithms to the benefit of the project’s media partners, rather than to the benefit of the general public.

The origins of the Trust Project date back to a 2012 “roundtable” hosted by the Markkula Center for Applied Ethics at Santa Clara University, a center funded by former Apple CEO Mike Markkula. That roundtable became known as the Roundtable on Digital Journalism Ethics and was created by journalist Sally Lehrman, then working at the Markkula Center, in connection with the New Media Executive Roundtable and Online Credibility Watch of the Society of Professional Journalists. Lehrman has explicitly stated that the Trust Project is open only to “news organizations that adhere to traditional standards.”

The specific idea that spurred the creation of the Trust Project itself was born at a 2014 meeting of that roundtable, when Lehrman “asked a specialist in machine learning at Twitter, and Richard Gingras, head of Google News, if algorithms could be used to support ethics instead of hurting them, and they said yes. Gingras agreed to collaborate.” In other words, the idea behind the Trust Project, from the start, was aimed at gaming search-engine and social-media algorithms in collusion with major tech companies like Google and Twitter.

As the Trust Project itself notes, the means of altering algorithms were developed in tandem with tech-giant executives like Gingras and “top editors in the industry from 80 news outlets and institutions,” all of which are corporate, mainstream media outlets. Notably, the Trust Project’s media partners, involved in creating these new “standards” for news algorithms, include major publications owned by wealthy oligarchs: the Washington Post, owned by the world’s richest man, Jeff Bezos; the Economist, directed by the wealthy Rothschild family; and the Globe and Mail, owned by Canada’s richest family, the Thomsons, who also own Thomson Reuters. Other Trust Project partners include The New York Times, Mic, Hearst Television, the BBC and the USA Today network.

Other major outlets are represented on the News Leadership Council of the Markkula Center, including the Financial TimesGizmodo Media, and The Wall Street Journal. That council — which also includes Gingras and Andrew Anker, Facebook’s Director of Product Management — “guides the Trust Project on our Trust Indicators.”

These “Trust Indicators” are the core of the Trust Project’s activities and reveal one of the key mechanisms through which Google, Twitter and Facebook have been altering their algorithms to favor outlets with good “Trust Indicator” scores. Trust Indicators, on their face, are aimed at making news publications “more transparent” as a means of generating increased trust with the public. Though a total of 37 have been developed, it appears only eight of them are currently being used.

These eight indicators are listed and described by the Trust Project as follows:

  • Best Practices: What are the news outlet’s standards? Who funds it? What is the outlet’s mission? Plus commitments to ethics, diverse voices, accuracy, making corrections and other standards.
  • Author/Reporter Expertise: Who made this? Details about the journalist, including their expertise and other stories they have worked on.
  • Type of Work: What is this? Labels to distinguish opinion, analysis and advertiser (or sponsored) content from news reports.
  • Citations and References: What’s the source? For investigative or in-depth stories, access to the sources behind the facts and assertions.
  • Methods: How was it built? Also for in-depth stories, information about why reporters chose to pursue a story and how they went about the process.
  • Locally Sourced? Was the reporting done on the scene, with deep knowledge about the local situation or community? Lets you know when the story has local origin or expertise.
  • Diverse Voices: What are the newsroom’s efforts and commitments to bringing in diverse perspectives? Readers noticed when certain voices, ethnicities, or political persuasions were missing.
  • Actionable Feedback: Can we participate? A newsroom’s efforts to engage the public’s help in setting coverage priorities, contributing to the reporting process, ensuring accuracy and other areas. Readers want to participate and provide feedback that might alter or expand a story.

How the Trust Project makes these indicators available to the public can be seen in its new project, the Newsroom Transparency Tracker, where it provides a table of “transparency” for participating media outlets. Notably, that table conflates actual transparency practices with simply providing the Trust Project with outlet policies and guidelines related to the above indicators.

For example, The Economist gets a perfect transparency “score” for having provided the Trust Project links to its ethics policy, mission statement and other information requested by the project. However, the fact that those policies exist and are provided to the Trust Project does not mean that the publication’s policies are, in fact, transparent or ethical in terms of their content or in practice. The fact that The Economist provided links to its policies does not make the publication more transparent, but — in the context of the Newsroom Transparency Tracker’s table — it provides the appearance of transparency, though such policy disclosures by The Economist are unlikely to translate into any changes to its well-known biases and slanted reporting towards certain issues.

Trust Indicators manipulate big tech algorithms

The true power of the Trust Indicators comes in a form that is not visible to the general public. These Trust Indicators, while occasionally displayed on partner websites, are also coupled with “machine-readable signals” embedded in the HTML code of participating websites and articles used by Facebook, Google, Bing and Twitter. As Lehrman noted in a 2017 article, the Trust Project was then “already working with these four companies, all of which have said they want to use our indicators to prioritize honest, well-reported news over fakery and falsehood.” Gingras of Google News also noted that the Trust Indicators are used by Google as “cues to help search engines better understand and rank results … [and] to help the myriad algorithmic systems that mold our media lives.”

A press release from the Trust Project last year further underscores the importance of the embedded “indicators” to alter social-media and search-engine algorithms:

While each Indicator is visible to users on the pages of the Project’s news partners, it is also embedded in the article and site code for machines to read — providing the first, standardized technical language that offers contextual information about news sites’ commitments to transparency.”

Despite claiming to increase public knowledge of “news sites’ commitments to transparency,” the way that major tech companies like Google and Facebook are using these indicators is anything but transparent. Indeed, it is largely unknown how these indicators are used, though there are a few clues.

For instance, CBS News cited Craig Newmark — the billionaire founder of Craigslist, who provided the Trust Project’s seed funding — as suggesting that “Google’s search algorithm could rank trusted sources above others in search results” by using the project’s Trust Indicators.

Last year, the Trust Project stated that Bing used “the ‘Type of Work’ Trust Indicator to display whether an article is news, opinion or analysis.” It also stated that “when Facebook launched its process to index news Pages, they worked with the Trust Project to make it easy for any publisher to add optional information about their Page.” In Google’s case, Gingras was quoted as saying that Google News uses the indicators “to assess the relative authoritativeness of news organizations and authors. We’re looking forward to developing new ways to use the indicators.”

Notably, the machine-readable version of these Trust Indicators is available only to participating institutions, which are currently corporate, mainstream publications. Though WordPress and Drupal plug-ins are being developed to make those embedded signals to search engines and social media available to smaller publishers, it will be made available only to “qualified publishers,” a determination that will presumably be made by the Trust Project and its associates.

Richard Gingras, in a statement made in 2017, noted that “the indicators can help our algorithms better understand authoritative journalism — and help us to better surface it to consumers.” Thus, it is abundantly clear that these indicators, which are embedded only into “qualified” and “authoritative” news websites, will be used to slant search-engine and social-media news algorithms in favor of establishment news websites.

The bottom line is that these embedded and exclusive indicators allow certain news outlets to avoid the crushing effects of recent algorithm changes that have seen traffic to many news websites, including MintPress, plummet in recent years. This is leading towards a homogenization of the online news landscape by starving independent competitors of web traffic while Trust Project-approved outlets are given an escape valve through algorithm manipulation.

The tech billionaires behind the Trust Project

Given the Trust Project’s rich-get-richer impact on the online news landscape, it is not surprising to find that it is funded by rich and powerfl figures and forces with a clear stake in controlling the flow of news and information online.

According to its website, the Trust Project currently receives funding from Craig Newmark Philanthropies, Google, Facebook, eBay founder Pierre Omidyar’s Democracy Fund, the John S. and James L. Knight Foundation (often abbreviated as the Knight Foundation), and the Markkula Foundation. Its website also states that Google was “an early financial supporter” and that it had originally been funded by Craig Newmark, the founder of Craigslist. As previously mentioned, the Trust Project’s co-founder is Richard Gingras, current Google vice president of News. The Trust Project’s website described Gingras’s current role with the organization as “a powerful evangelist” who “can always be counted upon for expert advice and encouragement.” Newmark’s current role at the Trust Project is described as that of a “funder and valued connector.”

Newmark, through Craig Newmark Philanthropies, who provided the initial funding for the Trust Project, and has also funded other related initiatives like the News Integrity Initiative at the City University of New York, which shares many of the same financiers as the Trust Project, including Facebook, Omidyar’s Democracy Fund, and the Knight Foundation. The Trust Project is listed as a collaborator of the News Integrity Initiative. Newmark is also very active in several news-related NGOs with similar overlap. For instance, he sits on the board of the Electronic Frontier Foundation (EFF), a longtime recipient of massive grants from the Omidyar Network, and Politifact.com, which is funded in part by Omidyar’s Democracy Fund.

Newmark is currently working with Vivian Schiller as his “strategic adviser” in his media investments. Schiller is a member of the Council on Foreign Relations, former head of news at Twitter, and a veteran of well-known mainstream outlets like NPR, CNN, The New York Times and NBC News. She is also a director of the Scott Trust, which owns The Guardian.

The Markkula Foundation, one of the key funders of the Trust Project, exercises considerable influence over the organization through the Markkula Center for Applied Ethics, which originally incubated the organization and whose News Leadership Council plays an important role at the Trust Project. That council’s membership includes representatives of Facebook, The Wall Street Journal, The Washington Post, Financial Times and Google, and “guides the Trust Project on our Trust Indicators and advises on core issues related to information literacy and rebuilding trust in journalism within a fractious, so-called post-fact environment.”

Both the Markkula Foundation and the Markkula Center for Applied Ethics were founded by A. M. “Mike” Markkula, former CEO of Apple. The Markkula Center’s Journalism Ethics program is currently headed by Subramaniam Vincent, a former software engineer and consultant for Intel and Cisco Systems who has worked to bring together big data with local journalism and is an advocate for the use of “ethical-AI [artificial intelligence] to ingest, sort, and classify news.”

The John S. and James L. Knight Foundation is another interesting funder of the Trust Project, given that this same foundation is also a key investor in Newsguard, the controversial, biased news rating system with deep connections to government insiders and self-described government propagandists. There is considerable overlap between Newsguard and the Trust Project, with the latter citing Newsguard as a partner and also stating that Newsguard’s demonstrably biased ratings use the project’s “trust indicators” in its full-length reviews of news websites, which Newsguard calls “nutrition labels.” In addition, becoming a Trust Project participant is a factor that “supports a positive evaluation” from Newsguard, according to a press release from last year.

Notably, Sally Lehrman, who leads the Trust Project, described the project’s trust indicators for news as ”along the lines of a nutrition label on a package of food” when the Trust Project was created nearly a year before Newsguard launched, suggesting some intellectual overlap.

previous MintPress exposé revealed Newsguard’s numerous conflicts of interest and a ratings system strongly biased in favor of well-known, traditional media outlets — even when those outlets have a dubious track record of promoting so-called “fake news.” It should come as no surprise that the Trust Project’s goal is to increase public trust in the very same traditional media outlets that Newsguard favored and to use HTML-embedded codes in news articles to promote their content at the expense of independent alternatives.

A familiar face in the war against independent media

The Democracy Fund, another top funder of the Trust Project and a bipartisan foundation that was established by eBay founder and PayPal owner Omidyar in 2011 “out of deep respect for the U.S. Constitution and our nation’s core democratic values.” It is a spin-off of the Omidyar Network and, after splitting off as an independent company in 2014, became a member of the Omidyar Group. The fund’s National Advisory Committee includes former Bush and Obama administration officials and representatives of Facebook, Microsoft, NBC NewsABC News and Gizmodo Media group.

The Democracy Fund’s involvement in the Trust Project is notable because of the other media projects it funds, such as the new media empire of arch-neoconservative Bill Kristol, who has a long history of creating and disseminating falsehoods that have been used to justify the U.S. war in Iraq and other hawkish foreign policy stances. As a recent MintPress series revealed, Omidyar’s Democracy Fund provides financial support to Kristol’s Defending Democracy Together initiative and also supports Kristol’s Alliance for Securing Democracy, a project of the German Marshall Fund think tank that is best known for its cryptic Hamilton68 “Russian bot” dashboard. Omidyar’s Democracy Fund has also donated to the German Marshall Fund’s Defending Digital Democracy project and directly to the German Marshall Fund itself. In addition, Charles Sykes, a co-founder and editor-at-large of Kristol’s new publication The Bulwark, is on the Democracy Fund’s National Advisory Committee.

An acolyte of Kristol’s who works at the German Marshall Fund, Jamie Fly, stated last Octoberthat the coordinated social-media purges of independent media pages known for their criticisms of U.S. empire and U.S. police violence was “just the beginning” and hinted that the German Marshall Fund had a hand in past social media purges and, presumably, a role in future purges. Thus, the Democracy Fund’s links to neoconservatives who promote the censoring of independent media sites that are critical of militaristic U.S. foreign policy jibe with the fund’s underlying interest in the Trust Project.

Omidyar’s involvement with the Trust Project is interesting for another reason, namely that Omidyar is the main backer behind the efforts of the controversial Anti-Defamation League (ADL) to become a key driver of which outlets are censored by Silicon Valley tech giants. The ADL was initially founded to “stop the defamation of the Jewish people and to secure justice and fair treatment to all” but critics say that over the years it has begun labeling critics of Israel’s government as “anti-Semites.”

For example, content that characterizes Israeli policies towards Palestinians as “racist” or “apartheid-like” is considered “hate speech” by the ADL, as is accusing Israel of war crimes or attempted ethnic cleansing. The ADL has even described explicitly Jewish organizations that are critical of Israel’s government as being “anti-Semitic.”

In March 2017, the Omidyar Network provided the “critical seed capital” need to launch the ADL’s “new Silicon Valley center aimed at tackling this rising wave of intolerance and to collaborate more closely with technology companies to promote democracy and social justice.” That Omidyar-funded ADL center allowed the ADL to team up with Facebook, Twitter, Google and Microsoft — all of whom also collaborate with the Trust Project — to create a Cyberhate Problem-Solving Lab. Since then, these companies and their subsidiaries, including Google’s YouTube, have relied on the ADL to flag “controversial” content.

Given the fact that the Trust Project shares with the ADL a key funder (Pierre Omidyar) and several external tech partners, it remains to be seen whether there is overlap between how major tech companies like Google and Facebook use the Trust Indicators in its algorithms and the influence of the ADL on those very same algorithms.

What is clear however is that there exists an undeniable overlap given the fact that Craig Newmark, who provided the seed funding for the Trust Project and continues to fund it, is also a key donor and advisor to the ADL. In 2017, Newmark gave $100,000 to the ADL’s Incident Response Center and is a member of the group’s tech advisory board.

Outsourcing censorship

Of course, the most interesting and troubling donors of the Trust Project are Google and Facebook, both of which are using the very project they fund as a “third party” to justify their manipulation of newsfeed and search-engine algorithms. Google’s intimate involvement from the very inception of the Trust Project tags it as an extension of Google that has since been marketed as an “independent” organization tasked with justifying algorithm changes that favor certain news outlets over others.

Facebook, similarly, funds the Trust Project and also employs the “trust indicators” it funds to alter its newsfeed algorithm. Facebook’s other partners in altering this algorithm include the Atlantic Council — funded by the U.S. government, NATO, and weapons manufacturers, among others — and Facebook has also directly teamed up with foreign governments, such as the government of Israel, to suppress accurate yet dissenting information that the government in question wanted removed from the social-media platform.

The murkiness between “private” censorship, censorship by tech oligarchs, and censorship by government is particularly marked in the Trust Project. The private financiers of the Trust Project that also use its product to promote certain news content over others — namely Google and Facebook — have ties to the U.S. government, with Google being a government contractorand Facebook sporting a growing body of former-government officials in top company positions, including a co-author of the controversial Patriot Act as the company’s general counsel.

A similar tangle surrounds Pierre Omidyar, funder of the Trust Project through the Democracy Fund, who is extremely well-connected to the U.S. government, especially the military-industrial complex and intelligence communities. And partnering with media outlets like the Washington Post, whose owner is Jeff Bezos, spawns more conflicts of interests, given that Bezos’ company, Amazon, is also a major U.S. government contractor.

This growing nexus binding Silicon Valley companies and oligarchs, mainstream media outlets and the government suggests that these entities have increasingly similar and complementary interests, among which is the censorship of independent watchdog journalists and news outlets that seek to challenge their power and narratives.

The Trust Project was created as a way of outsourcing censorship of independent news sites while attempting to salvage the tattered reputation of mainstream media outlets and return the U.S. and international media landscape to years past when such outlets were able to dominate the narrative.

While it seems unlikely that’s its initiatives will succeed in restoring trust to mainstream media given the many recent and continuing examples of those same “traditional” media outlets circulating fake news and failing to cover crucial aspects of events, the Trust Project’s development of hidden algorithm-altering codes in participating websites shows that its real goal is not about improving public trust but about providing a facade of independence to Silicon Valley censorship of independent media outlets that speak truth to power.

 

Editor’s note | This article was updated to include Craig Newmark’s connections to the Anti-Defamation League.

ThinkProgress Censored By Facebook After Cheerleading Facebook Censorship

By Caitlin Johnstone

Source: CaitlinJohnstone.com

In an article last month titled “Facebook announces that fake accounts are now coming not just from Russia”, fauxgressive establishment apologia firm ThinkProgress falsely reported that I have been writing for an outlet that is alleged to be part of an Iranian propaganda campaign. I repeatedly brought this false claim to the attention of Casey Michel, the article’s author, telling him that ten seconds of research or any attempt to contact me would have shown him that the articles published by the outlet in question were just reblogs of earlier publications from my platform, but Michel ignored the many notifications he received from myself and my Twitter followers and went on merrily interacting with other posters. As of this writing, the article remains uncorrected.

In the article, Michel documented Facebook’s heroic efforts to shut down alleged Iranian propaganda outlets, ominously warning his readers that “Russia is by no means the only foreign adversary exploiting social media’s inherent openness.” In other articles for ThinkProgress, Michel is repeatedly seen wagging his finger at Facebook and Twitter for not doing more to censor “Russian propaganda”, and in a July article titled “Facebook says both sides share fake news, defends Infowars’ presence on its platform — Mark Zuckerberg has an interesting way of prioritizing ‘high quality news’” another ThinkProgress author criticized Facebook for not censoring Alex Jones. Jones was censored by Facebook the following month.

So I think it’s understandable that those of us who have been warning of the dangers of internet censorship find it a bit funny to see ThinkProgress now complaining that it has been censored by Facebook.

ThinkProgress reports that its traffic from Facebook has been slashed by eighty percent due to a “fact check” by the Weekly Standard which, through a series of moronic mental contortions, found ThinkProgress guilty of reporting fake news about Brett Kavanaugh of all things. In a twist of irony which would be delicious if it weren’t so disgusting, the Weekly Standard is one of Facebook’s authorized “fact checkers”, and happens to be the brainchild of none other than bloodthirsty psychopath and rehabilitated #Resistance hero Bill Kristol.

ThinkProgress is part of a very large and diverse branch of progressive punditry whose ultimate job is to help centrist empire loyalists feel like leftist revolutionaries, and since 2016 one of the many appalling consequences of this bizarre environment has been the embracing of Iraq-raping neoconservatives like Kristol and Max Boot by Democratic Party loyalists. In a bid to stay relevant despite having been consistently wrong about literally everything in foreign policy for the last two decades, these murderous ghouls have repackaged themselves as a woke, cuddly alternative to the Trumpian faction of the Republican Party, and have been rewarded for their efforts with regular platforms on MSNBC and the Washington Post.

So with ThinkProgress getting censored by Facebook, you really couldn’t ask for a more clear-cut case of reaping what you sow. Nevertheless, it is wrong for anyone to be deprived of political speech, even if much of their political speech consists of attempts to silence the political speech of others. And if there is anything more gross than political speech being regulated by Silicon Valley plutocrats and a NATO psyop factory, it’s political speech being regulated by Silicon Valley plutocrats, a NATO psyop factory, and Bill Kristol. ThinkProgress should not have its audience restricted.

All the “let me help you cheer for the establishment while pretending to oppose it” pundits who celebrated Alex Jones’ coordinated de-platforming last month are falling all over themselves to spin this new development in a way that allows them to feel as though they aren’t being proven wrong day after day after day, but of course they are. Facilitating the censorship of anyone’s speech is facilitating the censorship of your own speech in the long run, and we’re not even having to wait long to see it this time around. In a corporatist system of government, corporate censorship is state censorship; the massive new media corporations being implored to regulate which political speech gets an audience and which doesn’t have extensive ties to secretive government agenciesand a vested interest in maintaining the status quo.

I do not expect ThinkProgress to remain on Facebook’s restricted list for long; the real targets of internet censorship are not partisan outlets which prop up establishment politics and help legitimize America’s two-headed one party system. But that isn’t the point. The point is that Silicon Valley plutocrats, the NATO propaganda firm Atlantic Council, and the Weekly Standard should not be determining who gets an audience in the new media environment and who doesn’t. Nothing that has anything to do with Bill Kristol should ever have any power over anyone. If our choices are between letting people think for themselves and letting the guy who’s always wrong about everything determine what shows up in people’s news feed, the choice is obviously the one which doesn’t involve placing faith in the man who helped deceive America into butchering a million Iraqis.