How to Create a DIY Sticker Campaign

This is a simple how-to guide for creating a surprisingly effective sticker campaign on a limited budget. Before commencing, one might first ask “why a sticker campaign?”

A sticker of the right image in the right place is in essence a form of guerrilla marketing. While not as permanent as a graffiti stencil, it can still get a message across without damaging whatever objects or surfaces they happen to be placed on. Well-designed stickers can be viewed as a physical meme, which in internet culture has come to mean a combination of (usually humorous) images and words which transmit ideas. As social media monopolies continue to assert their power to censor any ideas which they, their corporate sponsors and government partners might disagree with, we need to be more creative about how to spread memes through society in a multitude of ways which can bypass censorship, contradict the mainstream consensus and have positive impacts.

As a user of mass transit, I began noticing small stickers on buses and bus stops along the routes I take featuring images mocking certain multinational corporations known to harm the community. The more I thought about the method and motives behind them, the more attractive the concept became. It’s a relatively low risk and low investment action that can have great results if even just a few with the right mindset see them and are nudged towards critical thoughts and actions. For example, I was moved to attempt to recreate the stickers, strategically place them in public spaces, and also share the method of producing them with the hope that others will do the same.

The first step is to choose an image. The meme content of your sticker is limited only by your imagination and the issues you wish to address.

Regardless of message, make sure it grabs attention and is still legible even if the sticker is small. I found that upping the contrast and converting images to black and white usually makes them more effective (and saves on color toner).

Next, acquire a box of Avery 5160 address stickers (or something similar) which can be purchased for a few bucks at thrift shops or found at most corporate workplaces.

Using Microsoft Word, click on “Tools” dropdown menu, then “Labels” and set it for “Avery standard, 5160” (or whatever type of label one happens to use).

Drag and drop image onto the Word label template so it looks something like this:

Print and trim with a paper cutter so all white portions are removed and each image is separated. This size of label and image creates 60 individual stickers per page. Granted, they’re pretty small so should ideally be placed in areas in which people come in close proximity to them such as on buses, bus stops, elevators, bathrooms, eye-level store shelves, etc. Smaller sizes have the advantage of making them easier to place more discretely however.

With bundles of strips of stickers in your pockets, have fun doing something admittedly immature but with the potential to support intelligent and worthy causes ๐Ÿ™‚

Saturday Matinee: Evidence

Evidence, Godfrey Reggioโ€™s Short Film on What TV Does to Kidsโ€™ Brains

By DC

Source: Open Culture

Between 1982 and 2002, director Godfrey Reggio shot his well known Qatsi trilogy – Koyaanisqatsi, Powaqqatsi, and Naqoyqatsi. Somewhere between the 2nd and 3rd installment, Reggio took a little detour and directed a short eight minute film called Evidence. The main characters? Kids watching cartoons (Dumbo, actually) and looking “drugged,” “like the patients of a mental hospital,” he writes on his web site.

The villain? “Television technology,” which “is eating the subjects who sit before its gaze.” The weapon? Television again. That “radiation gun aimed at the viewer” “holds its subjects in total control.”ย A little house of horrors, to be sure. We have addedย Koyaanisqatsi (featuring the music of Philip Glass) andย Evidence to our collection ofย Free Movies Online.

The USA Is Now a 3rd World Nation

By Charles Hugh Smith

Source: Of Two Minds

I know it hurts, but the reality is painfully obvious: the USA is now a 3rd World nation.

Dividing the Earth’s nations intoย 1st, 2nd and 3rd worldย has fallen out of favor;ย apparently it offended sensibilities. It has been replaced by the politically correctdevelopedย andย developingย nations, a terminology which suggests all developing nations are on the pathway to developed-nation status.

What’s been lost in jettisoning the 1st, 2nd and 3rd world categories is the distinction between developing (2nd world) and dysfunctional states (3rd world), states we now label “failed states.”

Butย 3rd Worldย implied something quite different from “failed state”:ย failed stateย refers to a failedย government of a nation-state, i.e. a government which no longer fulfills the minimum duties of a functional state: basic security, rule of law, etc.

3rd Worldย referred to a nation-state which was dysfunctional and parasitic for the vast majority of its residents but that worked extremely well for entrenched elites who controlled most of the wealth and political power.ย Unlikeย failed states, which by definition are unstable,ย 3rd Worldย nations are stable, for the reason that they work just fine for the elites who dominate the wealth, power and machinery of governance.

Here are the core characteristics of dysfunctional but stable states that benefit the entrenched few at the expense of the many, i.e.ย 3rd Worldnations:

1. Ownership of stocks and other assets is highly concentrated in entrenched elites.ย The average household is disconnected from the stock market and other measures of wealth; only a thin sliver of households own enough financial/speculative wealth to make an actual difference in their lives.

2. The infrastructure of the nation used by the many is poorly maintained and costly to operateย as entrenched elites plunder the funding to pad their payrolls, pensions and sweetheart/insider contracts.

3. The financial/political elites have exclusive access to parallel systems of transport, healthcare, education, etc.ย The elites avoid trains, subways, lenders, coach-class air transport, standard healthcare and the rest of the decaying, dysfunctional systems they own that extract wealth from the debt-serfs.

They fly on private aircraft, have their own healthcare and legal services, use their privileges to get their offspring into elite universities and institutions and have access to elite banking and lending services that are unavailable to their technocrat lackeys and enforcers.

4. The elites fund lavish monuments to their own glory disguised as “civic or national pride.”ย These monuments take the form of stadiums, palatial art museums, immense government buildings, etc. Meanwhile the rest of the day-to-day infrastructure decays in various states of dysfunction.

5. There are two classes that only interact in strictly controlled ways:ย the wealthy, who live in gated, guarded communities and who rule all the institutions, public and private, and the debt-serfs, who are divided into well-paid factotums, technocrat lackeys and enforcers who serve the interests of the entrenched elites and rest of the populace who own virtually nothing and have zero power.

The elites make a PR show of being a commoner only to burnish the absurd illusion that debt-serf votes actually matter. (They don’t.)

6. Cartels and quasi-monopolies are parasitically extracting the wealth of the nation for their elite owners and managers.ย Google: quasi-monopoly. Facebook: quasi-monopoly. Healthcare: cartel. Banking: cartel. National defense: cartel. National Security: cartel. Corporate mainstream media: cartel. Higher education: cartel. Student loans: cartel. I think you get the point: every key institution or function is controlled by cartels or quasi-monopolies that serve the interests of the few via parasitic exploitation of the powerless.

7. The elites use the extreme violence and repressive powers of the government to suppress, marginalize and/or destroy any dissent.ย There are two systems of “law”: one for the elites ($10 million penalties for ripping off the public for $10 billion, no personal liability for outright fraud) and one for the unprotected-unprivileged: “tenners” (10-year prison sentences) for minor drug infractions, renditions or assassinations (all “legal,” of course) and institutional forces of violence (bust down your door on the rumor you’ve got drugs, confiscate your car because we caught you with cash, so you must be a drug dealer, and so on, in sickening profusion).

8. Dysfunctional institutions with unlimited power to extract money via junk fees, licensing fees, parking tickets, penalties, late fees, etc., all without recourse.ย Mess with the extractive, parasitic bureaucracy and you’ll regret it: there’s no recourse other than another layer of well-paid self-serving functionaries that would make Kafka weep.

9. The well-paid factotums, bureaucrats, technocrat lackeys and enforcers who fatten their own skims and pensions at the expense of the public and slavishly serve the interests of the entrenched elites embrace the delusion that they’re “wealthy” and “the system is working great.”ย These deluded servants of the elites will defend the dysfunctional system because it serves their interests to do so.

The more dysfunctional the institution, the greater their power, so they actively increase the dysfunction at every opportunity.

The USA is definitively a 3rd World nation.ย Read the list above and then try to argue the USA is not a 3rd World nation. Try arguing against the facts displayed in this chart:

I know it hurts, but the reality is painfully obvious: the USA is now a 3rd World nation.

 

A New World Order: Brought to you by the Global-Industrial Deep State

By John W. Whitehead

Source: Intrepid Report

โ€œThere are no nations. There are no peoples . . . There is only IBM and ITT and AT&T, and DuPont, Dow, Union Carbide and Exxon. Those are the nations of the world today. The world is a collage of corporations, inexorably determined by the immutable by-laws of business.โ€โ€”Networkย (1976)

There are those who will tell you that any mention of a New World Order governmentโ€”a power elite conspiring to rule the worldโ€”is theย stuff of conspiracy theories.

I am not one of those skeptics.

Whatโ€™s more, I wholeheartedly believe that one should always mistrust those in power, take alarm at the first encroachment on oneโ€™s liberties, and establish powerful constitutional checks against government mischief and abuse.

I can also attest to the fact that power corrupts, and absolute power corrupts absolutely.

I have studied enough of this countryโ€™s historyโ€”and world historyโ€”to know that governments (the U.S. government being no exception) are at times indistinguishable Civilfrom the evil they claim to be fighting, whether that evil takes the form ofย terrorism, torture,ย drug trafficking,ย sex trafficking, murder, violence, theft, pornography,ย scientific experimentationsย or some other diabolical means of inflicting pain, suffering and servitude on humanity.

And I have lived long enough to see many so-called conspiracy theories turn into cold, hard fact.

Remember, people used to scoff at the notion of aย Deep Stateย (a.k.a. Shadow Government),ย doubt that fascism could ever take hold in America, and sneer at any suggestion that the United States was starting to resemble Nazi Germany in the years leading up to Hitlerโ€™s rise to power.

Weโ€™re beginning to know better, arenโ€™t we?

The Deep State (โ€œa national-security apparatus that holds sway even over the elected leaders notionally in charge of itโ€)ย isย real.

We are already experiencingย fascism, American-style.

Not with jackboots and salutes, as Robert Kagan of the Brookings Institutionย notes, โ€œbut with a television huckster, a phony billionaire, a textbook egomaniac โ€˜tapping intoโ€™ popular resentments and insecurities, and with an entire national political partyโ€”out of ambition or blind party loyalty, or simply out of fearโ€”falling into line behind him.โ€

And theย United States is increasingly following in Nazi Germanyโ€™s footsteps, at least in the years leading up to Hitlerโ€™s rise to power.

Given all that we know about the U.S. governmentโ€”that it treats its citizens like faceless statistics and economic units to be bought, sold, bartered, traded, and tracked; that it repeatedly lies, cheats, steals, spies, kills, maims, enslaves, breaks the laws, overreaches its authority, and abuses its power at almost every turn; and that it wages wars for profit, jails its own people for profit, and has no qualms about spreading its reign of terror abroadโ€”it is not a stretch to suggest that the government has been overtaken by global industrialists, a new world order, that do not have our best interests at heart.

Indeed, to anyone whoโ€™s been paying attention to the goings-on in the world, it is increasingly obvious that weโ€™re already under a new world order, and it is being brought to you by the Global-Industrial Deep State, a powerful cabal made up of international government agencies and corporations.

It is as yet unclear whether the American Police State answers to the Global-Industrial Deep State, or whether the Global-Industrial Deep State merely empowers the American Police State. However, there is no denying the extent to which they are intricately and symbiotically enmeshed and interlocked.

This marriage of governmental and corporate interests is the very definition of fascism.

Where we go wrong is in underestimating the threat of fascism: it is no longer a national threat but has instead become a global menace.

Consider the extent to which our lives and liberties are impacted by this international convergence of governmental and profit-driven interests in the surveillance state, the military industrial complex, the private prison industry, the intelligence sector, the technology sector, the telecommunications sector, the transportation sector, and the pharmaceutical industry.

All of these sectors are dominated by mega-corporations operating on a global scale and working through government channels to increase their profit margins: Walmart, Alphabet (formerly Google), AT&T, Toyota, Apple, Exxon Mobil, Facebook, Lockheed Martin, Berkshire Hathaway, UnitedHealth Group, Samsung, Amazon, Verizon, Nissan, Boeing, Microsoft, Northrop Grumman, Citigroup . . . these are just a few of the global corporate giants whose profit-driven policies influence everything from legislative policies to economics to environmental issues to medical care.

The U.S. governmentโ€™s deep-seated and, in many cases, top secret alliances with foreign nations and global corporations are redrawing the boundaries of our world (and our freedoms) and altering the playing field faster than we can keep up.

Global surveillance

Spearheaded by the National Security Agency (NSA), which has shown itself to care little for constitutional limits or privacy, the surveillance state has come to dominate our government and our lives.

Yet the government does not operate alone.

It cannot.

It requires an accomplice.

Thus, the increasingly complex security needs of our massive federal government, especially in the areas of defense, surveillance and data management, have been met within the corporate sector, which has shown itself to be a powerful ally that both depends on and feeds the growth of governmental bureaucracy.

Take AT&T, for instance. Through its vast telecommunications network that crisscrosses the globe, AT&T provides the U.S. government with the complex infrastructure it needs for its mass surveillance programs. According toย The Intercept,ย โ€œThe NSA considers AT&T to be one of its most trusted partners and has lauded the companyโ€™s โ€˜extreme willingness to help.โ€™ย It is a collaboration that dates back decades.ย Little known, however, is that its scope is not restricted to AT&Tโ€™s customers. According to the NSAโ€™s documents, it values AT&T not only because it โ€˜has access to information that transits the nation,โ€™ but also because it maintains unique relationships with other phone and internet providers. The NSA exploits these relationships for surveillance purposes, commandeering AT&Tโ€™s massive infrastructure and using it as a platform to covertly tap into communications processed by other companies.โ€

Now magnify what the U.S. government is doing through AT&T on a global scale, and you have the โ€œ14 Eyes Program,โ€ also referred to as the โ€œSIGINT Seniors.โ€ This global spy agency is made up ofย members from around the worldย (United States, United Kingdom, Australia, Canada, New Zealand, Denmark, France, Netherlands, Norway, Germany, Belgium, Italy, Sweden, Spain, Israel, Singapore, South Korea, Japan, India and all British Overseas Territories).

Surveillance is just the tip of the iceberg when it comes to these global alliances, however.

Global war profiteering

War has become a huge money-making venture, and America, with its vast military empire and its incestuous relationship with a host of international defense contractors, is one of its bestย buyersย andย sellers. In fact, as Reuters reports, โ€œ[President]ย Trump has gone further than any of his predecessors to act as a salesman for the U.S. defense industry.โ€

The American military-industrial complex has erected an empire unsurpassed in history in its breadth and scope, one dedicated to conducting perpetual warfare throughout the earth. For example, while erecting a security surveillance state in the U.S., the military-industrial complex has perpetuated a worldwide military empire with American troops stationed in 177 countries (over 70% of the countries worldwide).

Although the federal government obscures so much about its defense spending that accurate figures are difficult to procure, we do know that since 2001, the U.S. government has spent more than $1.8 trillion in the wars in Afghanistan and Iraq (thatโ€™s $8.3 millionย per hour). That doesnโ€™t include wars and military exercises waged around the globe, which are expected toย push the total bill upwards of $12 trillion by 2053.

The illicit merger of the global armaments industry and the Pentagon thatย President Dwight D. Eisenhower warned us against more than 50 years agoย has come to represent perhaps the greatest threat to the nationโ€™s fragile infrastructure today. Americaโ€™s expanding military empire is bleeding the country dry at a rate of more thanย $15 billion a monthย (or $20 million an hour)โ€”and thatโ€™s just what the government spends on foreign wars. That does not include the cost of maintaining and staffing theย 1,000-plus U.S. military bases spread around the globe.

Incredibly, although the U.S. constitutes only 5% of the worldโ€™s population, America boasts almostย 50% of the worldโ€™s total military expenditure,spendingย moreย on the military than the next 19 biggest spending nations combined. In fact, theย Pentagon spends more on war than all 50 states combinedย spend on health, education, welfare, and safety. Thereโ€™s a good reason whyย โ€œbloated,โ€ โ€œcorruptโ€ and โ€œinefficientโ€ are among the words most commonly applied to the government, especially the Department of Defense and its contractors.ย Price gougingย has become an accepted form of corruption within the American military empire.

Itโ€™s not just the American economy that is being gouged, unfortunately.

Driven by a greedy defense sector, the American homeland has been transformed into a battlefield with militarized police and weapons better suited to a war zone. Trump, no different from his predecessors, has continued to expand Americaโ€™s military empire abroad and domestically, calling on Congress to approveย billions more to hire cops, build more prisons and wage more profit-driven war-on-drugs/war-on-terrorism/war-on-crime programsย that pander to the powerful money interests (military, corporate and security) that run the Deep State and hold the government in its clutches.

Global policing

Glance at pictures of international police forces and you will have a hard time distinguishing between American police and those belonging to other nations. Thereโ€™s a reason they all look alike, garbed in the militarized, weaponized uniform of a standing army.

Thereโ€™s a reason why they act alike, too, and speak a common language of force.

For example, Israelโ€”one of Americaโ€™s closest international allies and one of the primary yearly recipients ofย more than $3 billion in U.S. foreign military aidโ€”has been at the forefront of a little-publicized exchange program aimed at training American police to act as occupying forces in their communities. Asย The Interceptย sums it up, American police are โ€œessentially taking lessons from agencies that enforce military rule rather than civil law.โ€

Then you have theย Strong Cities Network program.ย Funded by the State Department, the U.S. government has partnered with the United Nations to fight violent extremism โ€œin all of its forms and manifestationsโ€ in cities and communities across the world. Working with the UN, the federal government rolled out programs to train local police agencies across America in how to identify, fight and prevent extremism, as well asย address intoleranceย within their communities, using all of the resources at their disposal. The cities included in theย global networkย include New York City, Atlanta, Denver, Minneapolis, Paris, London, Montreal, Beirut and Oslo.

What this program is really all about, however, is community policing on a global scale.

Community policing, which relies on a โ€œbroken windowsโ€ theory of policing, calls for police to engage with the communityย in order to prevent local crime by interrupting or preventing minor offenses before they could snowballย into bigger, more serious and perhaps violent crime.

It sounds like a good idea on paper, but the problem with the broken windows approach is that it has led to zero tolerance policing and stop-and-frisk practices among other harsh police tactics.

When applied to the Strong Cities Network program, the objective is ostensibly to prevent violent extremism by targeting its source: racism, bigotry, hatred, intolerance, etc. In other words, policeโ€”acting ostensibly as extensions of the United Nationsโ€”will identify, monitor and deter individuals who exhibit, express or engage in anything that could be construed as extremist.

Of course, the concern with the governmentโ€™s anti-extremism program is that it will, in many cases, be utilized to render otherwise lawful, nonviolent activities as potentially extremist. Keep in mind that the government agencies involved in ferreting out American โ€œextremistsโ€ will carry out their objectivesโ€”to identify and deter potential extremistsโ€”in concert withย fusion centersย (of which there are 78 nationwide, with partners in the private sector and globally), data collection agencies, behavioral scientists, corporations, social media, and community organizers and by relying on cutting-edge technology for surveillance, facial recognition,ย predictive policing, biometrics, and behavioralย epigeneticsย (in which life experiences alter oneโ€™s genetic makeup).

This is pre-crime on an ideological scale and itโ€™s been a long time coming.

Are you starting to get the picture now?

Weโ€™re the sitting ducks in the governmentโ€™s crosshairs.

On almost every front, whether itโ€™s the war on drugs, or the sale of weapons, or regulating immigration, or establishing prisons, or advancing technology, if there is a profit to be made and power to be amassed, you can bet that the government and its global partners have already struck a deal that puts the American people on the losing end of the bargain.

Unless we can put the brakes on this dramatic expansion, globalization and merger of governmental and corporate powers, weโ€™re not going to recognize this country 20 years from now.

Itโ€™s taken less than a generation for our freedoms to be eroded and the police state structure to be erected, expanded and entrenched.

Rest assured that the U.S. government will not save us from the chains of the global police state.

The current or future occupant of the White House will not save us.

For that matter, anarchy, violence and incivility will not save us.

Unfortunately, the governmentโ€™s divide and conquer tactics are working like a charm.

Despite the laundry list of grievances that should unite โ€œwe the peopleโ€ in common cause against the government, the nation is more divided than ever by politics, by socio-economics, by race, by religion, and by every other distinction that serves to highlight our differences.

The real and manufactured events of recent yearsโ€”the invasive surveillance, the extremism reports, the civil unrest, the protests, the shootings, the bombings, the military exercises and active shooter drills, the color-coded alerts and threat assessments, the fusion centers, the transformation of local police into extensions of the military, the distribution of military equipment and weapons to local police forces, the government databases containing the names of dissidents and potential troublemakersโ€”have all conjoined to create an environment in which โ€œwe the peopleโ€ are more divided, more distrustful, and fearful of each other.

What we have failed to realize is that in the eyes of the government, weโ€™re all the same.

In other words, when itโ€™s time for the government to crack downโ€”and that time is comingโ€”it wonโ€™t matter whether we voted Republican or Democrat, whether we marched on Washington or stayed home, or whether we spoke out against government misconduct and injustice or remained silent.

When the government and its Global-Industrial Deep State partners in the New World Order crack down, weโ€™ll all suffer.

If there is to be any hope of freeing ourselves, it restsโ€”as it always hasโ€”at the local level, with you and your fellow citizens taking part in grassroots activism, which takes a trickle-up approach to governmental reform by implementing change at the local level.

One of the most important contributions an individual citizen can make is to become actively involved in local community affairs, politics and legal battles. As the adage goes, โ€œThink globally, act locally.โ€

America was meant to be primarily a system of local governments, which is a far cry from the colossal federal bureaucracy we have today. Yet if our freedoms are to be restored, understanding what is transpiring practically in your own backyardโ€”in oneโ€™s home, neighborhood, school district, town councilโ€”and taking action at that local level must be the starting point.

Responding to unmet local needs and reacting to injustices is what grassroots activism is all about. Attend local city council meetings, speak up at town hall meetings, organize protests and letter-writing campaigns, employ โ€œmilitant nonviolent resistanceโ€ and civil disobedience, which Martin Luther King Jr. used to great effect through the use of sit-ins, boycotts and marches.

And then, as I make clear in my bookย A Government of Wolves: The Emerging American Police State, if there is any means left to us for thwarting the government in its relentless march towards outright dictatorship, it may rest with the power of communities and local governments to invalidate governmental laws, tactics and policies that are illegitimate, egregious or blatantly unconstitutional.

Nullification works.

Nullify the court cases. Nullify the laws. Nullify everything the government does that flies in the face of the principles on which this nation was founded.

We could transform this nation if only Americans would work together to harness the power of their discontent.

 

Constitutional attorney and author John W. Whitehead is founder and president of The Rutherford Institute. His bookย A Government of Wolves: The Emerging American Police Stateย is available online atย www.amazon.com. Whitehead can be contacted atย johnw@rutherford.org. Information about The Rutherford Institute is available atย www.rutherford.org.

Facebookโ€™s New Propaganda Partners

By Alan Mcleod

Source: FAIR

Media giant Facebook recently announced (Reuters, 9/19/18) it would combat โ€œfake newsโ€ by partnering with two propaganda organizations founded and funded by the US government: the National Democratic Institute (NDI) and the International Republican Institute (IRI). The social media platform was already working closely with the NATO-sponsored Atlantic Council think tank (FAIR.org, 5/21/18).

In a previous FAIR article (8/22/18), I noted that the โ€œfake newsโ€ issue was being used as a pretext to attack the left and progressive news sites. Changes to Facebookโ€™s algorithm have reduced traffic significantly for progressive outlets like Common Dreams (5/3/18), while the pages of Venezuelan governmentโ€“backed TeleSur English and the independent Venezuelanalysis were shut down without warning, and only reinstated after a public outcry.

The Washington, DCโ€“based NDI and IRI are staffed with senior Democratic and Republican politicians; the NDI is chaired by former Secretary of State Madeleine Albright, while the late Sen. John McCain was the longtime IRI chair. Both groups were created in 1983 as arms of the National Endowment for Democracy (NED), a Cold War enterprise backed by thenโ€“CIA director William Casey (Jacobin, 3/7/18). That these two US government creations, along with a NATO offshoot like the Atlantic Council, are used by Facebook to distinguish real from fake news is effectively state censorship.

Facebookโ€™s collaboration with the NED organizations is particularly troubling, as both have aggressively pursued regime change against leftist governments overseas. The NDI undermined the Sandinista government of Nicaragua in the 1980s, and continues to do so to this day, while the IRI claimed a key role in the 2002 coup against leftist President Hugo Chรกvez of Venezuela, announcing that it had

served as a bridge between the nationโ€™s political parties and all civil society groups to help Venezuelans forge a new democratic futureโ€ฆ. We stand ready to continue our partnership with the courageous Venezuelan people.

The Reuters report (9/19/18) mentioned that Facebook was anxious to better curate what Brazilians saw on their feeds in the run-up to their presidential elections, which pits far-right Jair Bolsonaro against leftist Fernando Haddad. The US government has a long history of undermining democracy in Brazil, from supporting a coup in 1964 against the progressive Goulart administration to continually spying on leftist President Dilma Rousseff (BBC, 7/4/15) in the run-up to the parliamentary coup against her in 2016 (CounterSpin, 6/2/17).

Soon after it partnered with the Atlantic Council, Facebook moved to delete accounts and pages connected with Iranian broadcasting channels (CNBC, 8/23/18), while The Intercept (12/30/17) reported that in 2017 the social media platform met with Israeli government officials to discuss which Palestinian voices it should censor. Ninety-five percent of Israeli government requests for deletion were granted. Thus the US government and its allies are effectively using the platform to silence dissenting opinion, both at home and on the world stage, controlling what Facebookโ€˜s 2 billion users see and do not see.

Progressives should be deeply skeptical that these moves have anything to do with their stated objective of promoting democracy. Bloomberg Businessweek (9/29/17) reported that the far-right Alternative fur Deutschland (AfD) party went to Facebook headquarters for discussions with US companies about how it could use the platform for recruitment and micro-targeting in the 2017 elections. AfD tripled its previous vote share, becoming the third-largest party in Germany, the far rightโ€™s best showing since World War II.

Public trust in government is at 18 percentโ€”an all-time low (Pew, 12/14/17). There is similar mistrust of Facebook, with only 20 percent of Americans agreeing social media sites do a good job separating fact from fiction. And yet, worldwide, Facebook is a crucial news source. Fifty-two percent of Brazilians, 61 percent of Mexicans, and 51 percent of Italians and Turks use the platform for news; 39 percent of the US gets their news from the site.

This means that, despite the fact that even its own public mistrusts it, the US government has effectively become the arbiter of what the world sees and hears, with the ability to marginalize or simply delete news from organizations or countries that do not share its opinions. This power could be used at sensitive times, like elections. This is not an idle threat. The US created an entire fake social network for Cubans that aimed to stir unrest and overthrow the Cuban government, according to the Guardian (4/3/14).

That a single corporation has such a monopoly over the flow of worldwide news is already problematic, but the increasing meshing of corporate and US government control over the means of communication is particularly worrying. All those who believe in free and open exchange of information should oppose Facebook becoming a tool of US foreign policy.

The Doors of Perception: Why Americans Will Believe Almost Anything

By Tim Oโ€™Shea

Source: Information Clearing House

Aldous Huxleyโ€™s inspired 1954 essay detailed the vivid, mind-expanding, multisensory insights of his mescaline adventures. By altering his brain chemistry with natural psychotropics, Huxley tapped into a rich and fluid world of shimmering, indescribable beauty and power. With his neurosensory input thus triggered, Huxley was able to enter that parallel universe glimpsed by every mystic and space captain in recorded history. Whether by hallucination or epiphany, Huxley sought to remove all bonds, all controls, all filters, all cultural conditioning from his perceptions and to confront Nature or the World or Reality first-hand โ€“ in its unpasteurized, unedited, unretouched infinite rawness.

Those bonds are much harder to break today, half a century later. We are the most conditioned, programmed beings the world has ever known. Not only are our thoughts and attitudes continually being shaped and molded; our very awareness of the whole design seems like it is being subtly and inexorably erased. The doors of our perception are carefully and precisely regulated.

It is an exhausting and endless task to keep explaining to people how most issues of conventional wisdom are scientifically implanted in the public consciousness by a thousand media clips per day. In an effort to save time, I would like to provide just a little background on the handling of information in this country. Once the basic principles are illustrated about how our current system of media control arose historically, the reader might be more apt to question any given story in todayโ€™s news.

If everybody believes something, itโ€™s probably wrong. We call that

CONVENTIONAL WISDOM

In America, conventional wisdom that has mass acceptance is usually contrived. Somebody paid for it. Examples:

    • Pharmaceuticals restore health
    • Vaccination brings immunity
    • The cure for cancer is just around the corner
    • Menopause is a disease condition
    • Childhood is a disease condition
    • When a child is sick, he needs immediate antibiotics
    • When a child has a fever he needs Tylenol
    • Hospitals are safe and clean
    • America has the best health care in the world.
    • Americans have the best health in the world.
    • The purpose of Health Care is health.
    • Milk is a good source of calcium.
    • You never outgrow your need for milk.
    • Vitamin C is ascorbic acid.
    • Aspirin prevents heart attacks.
    • Heart drugs improve the heart.
    • Back and neck pain are the only reasons for spinal adjustment.
    • No child can get into school without being vaccinated.
    • The FDA thoroughly tests all drugs before they go on the market.
    • Pregnancy is a serious medical condition
    • Infancy is a serious medical condition
    • Chemotherapy and radiation are effective cures for cancer
    • When your child is diagnosed with an ear infection, antibiotics should be given immediately โ€˜just in caseโ€™
    • Ear tubes are for the good of the child.
    • Estrogen drugs prevent osteoporosis after menopause.
    • Pediatricians are the most highly trained of al medical specialists.
    • The purpose of the health care industry is health.
    • HIV is the cause of AIDS.
    • AZT is the cure.
    • Without vaccines, infectious diseases will return
    • Fluoride in the city water protects your teeth
    • Flu shots prevent the flu.
    • Vaccines are thoroughly tested before being placed on the Mandated Schedule.
    • Doctors are certain that the benefits of vaccines far outweigh any possible risks.
    • There is a terrorist threat in the US.
    • The NASDAQ is a natural market controlled by supply and demand.
    • Chronic pain is a natural consequence of aging.
    • Soy is your healthiest source of protein.
    • Insulin shots cure diabetes.
    • After we take out your gall bladder you can eat anything you want
    • Allergy medicine will cure allergies.
    • Your government provides security.
    • The Iraqis blew up the World Trade Center.
    ย  ย  ย  Wikipedia is completely open, unbiased, and interactive

This is a list of illusions, that have cost billions to conjure up. Did you ever wonder why most people in this country generally accept most of the above statements?

PROGRAMMING THE VIEWER

Even the most undiscriminating viewer may suspect that TV newsreaders and news articles are not telling us the whole story. The slightly more lucid may have begun to glimpse the calculated intent of standard news content and are wondering about the reliability and accuracy of the way events are presented. For the very few who take time to research beneath the surface and who are still capable of abstract thought, a somewhat darker picture begins to emerge. These may perceive bits of evidence of the profoundly technical science behind much of what is served up in daily media.

Events taking place in todayโ€™s world are enormously complex. An impossibly convoluted tangle of interrelated and unrelated occurrences happens simultaneously, often in dynamic conflict. To even acknowledge this complexity contradicts a fundamental axiom of media science:ย Keep It Simple.

In real life, events donโ€™t take place in black and white, but in a thousand shades of grey. Just discovering the actual facts and events as they transpire is difficult enough. The river is different each time we step into it. By the time a reasonable understanding of an event has been apprehended, new events have already made that interpretation obsolete. And this is not even adding historical, social, or political elements into the mix, which are necessary for interpretation of events. Popular media gives up long before this level of analysis.

Media stories cover only the tiniest fraction of actual events, but stupidly claim to be summarizing โ€œall the news.โ€

The final goal of media is to create a following of docile, unquestioning consumers. To that end, three primary tools have historically been employed:

deceit
dissimulation
distraction

Over time, the sophistication of these tools of propaganda has evolved to a very structured science, taking its cues in an unbroken line from principles laid down by the Father of Spin himself,ย Edward L Bernays, over a century ago, as we will see.

Letโ€™s look at each tool very briefly:


DECEIT

Deliberate misrepresentation of fact has always been the privilege of the directors of mass media. Their agents โ€“ the PR industry โ€“ cannot afford random objective journalism, interpreting events as they actually take place. This would be much too confusing for the average consumer, who has been spoonfed his opinions since the day he was born. No, we canโ€™t have that. In all the confusion, the viewer might get the idea that he is supposed to make up his own mind about the significance of some event or other. The end product of good media is single-mindedness. Individual interpretation of events does not foster the homogenized, one-dimensional lemming outlook.

For this reason, events must have aย spinย put on them โ€“ an interpretation, a frame of reference. Subtleties are omitted; all that is presented is the bottom line. The minute that decision is made โ€“ what nuance to put on a story โ€“ we have left the world of reporting and have entered the world ofย propaganda. By definition, propaganda replaces faithful reporting with deceitful reporting.

Hereโ€™s an obvious example from the past: the absurd and unremitting allegations of Saddamโ€™s weapons of mass destruction as a rationale for the invasion of Iraq. Of course none were ever found, but that is irrelevant. We werenโ€™t really looking for any weapons โ€“ but the deceit served its purpose โ€“ get us in there. Later the ruse can be abandoned and forgotten; its usefulness is over. And nobody will notice. Characterization of Saddam as a murderous tyrant was decided to be an insufficient excuse for invading a sovereign nation. After all, there are literally dozens of murderous tyrants the world over, going their merry ways. We canโ€™t be expected to police all of them.

So it was decided that the murderous tyrant thing, though good, was not enough. To whip a sleeping people into war consciousness has historically involved one additional prerequisite: threat. Saddam must therefore be not only a baby-killing maniac; he must be a threat to the rest of the world, especially America. Why? Because he has weapons of mass destruction. For almost two years, this myth was assiduously programmed into that lowest common denominator of awareness which Americans substitute for consciousness. Even though the myth has now been openly dismissed by the Regime itself, the majority of us still believe it.

Hitler used the exact same tack with the Czechs and Poles at the beginning of his rampage. These peaceful peoples were not portrayed as an easy mark for the German war machine โ€“ no, they were a threat to the Fatherland itself. Just like the unprovoked Chinese annihilation of the peaceful Tibetan civilization in the 1940s. Or like Albania in the Dustin Hoffman movie. Such threats must be crushed by all available force, under the pretext used by every strong nation in history to subjugate a weaker one.

With Iraq, the fact that UN inspectors never came up with any of these dread weapons before Saddam was captured โ€“ this fact was never mentioned again. That one phrase โ€“ WMD WMD WMD โ€“ repeatedย ad nauseamย month after month had served its purpose โ€“ whip the people into war mode. It didnโ€™t have to be true; it just had to work. A staggering indicator of how low the general awareness had sunk is that this mantra continued to be used as our license to invade Iraq long after our initial assault. If Saddam had any such weapons, probably a good time to trot them out would be when a foreign country is moving in, wouldnโ€™t you say?

No weapons were ever found, of course, nor will they be. So confident was the PR machine in the general inattention to detail commonly exhibited by the comatose American people that they didnโ€™t even find it necessary to plant a few mass weapons in order to justify the invasion. It was almost insulting. Now nobody asks any more. In 2010 a poll of US soldiers in Iraq showed 60% believed the Iraqis blew up the World Trade Center.

So we see that a little deceit goes a long way. All it takes is repetition. Lay the groundwork and the people will buy anything. After that just ride it out until they seem doubtful again. Then onto the next deceit.

SELLING WAR

Did you ever wonder how all the war leaders down through history were able to persuade armies of thousands as individuals to leave their homes and families and risk their lives for vague, obscure reasons? How do they sell that? How do you get people to go off to war?

With rare exceptions, itโ€™s been the same formula right down the line: sell idealistic young men the lie of the glory of war, defending their country and home from some imaginary enemy, some contrived foreign threat, from a place of alien culture. Then any oppposition to the โ€˜war effortโ€™ are then lily-livered, unpatriotic, etc. Patriotism โ€“ the last refuge of a scoundrel.

Hermann Goering summarized it eloquently at Nuremberg:

    โ€˜Why of course the people donโ€™t want war. Why should some poor slob on a farm want to risk his life in a war when the best he can get out of it is to come back to his farm in one piece? Naturally the common people donโ€™t want war; neither in Russia, nor in England, nor in America, nor in Germany. That is understood. But after all, it is the leaders of the country who determine policy, and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice the people can always be brought to the bidding of the leaders. That is easy. All you have to do is to tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in any country.โ€™

This technique holds true right up to the present time, intensified exponentially by the magnitude of incessant, pervasive online media. Worked great for Bush and Obama in their marketing of war.

DISSIMULATION

A second tool that is commonly used to create mass intellectual torpor isย dissimulation. Dissimulation simply means to pretend not to be something you are. Likeย phasmidย insects who can disguise themselves as leaves or twigs, pretending not to be insects. Or bureaucrats and who pretend not to be acting primarily out of self-interest, but rather in the public interest. To pretend not to be what you are.

Public servant, indeed.

Whether itโ€™s the Bush/Obama in Iraq or Hitler in Germany, aggressors do not present themselves as marauding invaders initiating hostilities, but instead as defenders against external threats.

Freedom-annihilating edicts like the Homeland Security Act and the Patriot Act โ€“ still the law of the land โ€“ do not represent themselves as the negation of every principle the Founding Fathers laid down, or as shaky pretexts for looting the country, but rather as public services, benevolent and necessary new rules to ensure our SECURITY against various imagined enemies. To pretend to be what you are not: dissimulation.

Other examples of dissimulation we see today include:

    • pretending like the worldโ€™s resources are not finite
    • pretending like more and more government will not further stifle an already struggling economy
    • pretending like programs favoring โ€œminoritiesโ€ are not just a different form of racism
    • pretending like drug laws are necessary for national security
    • pretending like passing more and more laws every year is not geared ultimately for the advancement of the law enforcement, security, and prison industries
    • pretending there is a bioterrorist threat in the US today
    • pretending there is a terrorist threat in the US today
    pretending the present regime has not benefited from every program that came out of 9/11

To pretend not to be what you are: dissimulation.

DISTRACTION

A third tool necessary to media in order to keep the public from thinking too much isย distraction. Bread and circuses worked for Caesar in old Rome. Marie Antoinette offered cake when there was no bread. The people need to be kept quiet while the small group in power carries out its agenda, which always involves fortifying its own position.

Virtually all new policies of the regimes since 9/11 may be explained by plugging in one of four beneficiaries:

    • Oil
    • Pharmaceuticals
    • War gear
    ย  ย  ย  Security industry

Every act, every political event, every bill introduced, every public statement of the present administration has promoted one or more of these huge sectors. More oil, more drugs, more weapons, more security.

But the people mustnโ€™t be allowed to notice things like that. So they must be smokescreened by other stuff, blatant obvious stuff which is really easy to understand and which they think has a greater bearing on their day to day life. A classic axiom of propaganda is that people shouldnโ€™t be allowed to think too much about what the government is doing in their name. After all, thereโ€™s more to life than politics, right? So while the power group has its cozy little wars and agendas going on, the people need to have their attention diverted.

All the strongmen of history would have given their eyeteeth to have at their disposal the number and types of distractions available to todayโ€™s regimes:

    • TV sports, its orchestrated frenzy and spectacle, where the fix is usually in

Super Sunday

the endless succession of unspeakably boring, inane movies, short on plot, long on CGI, re-working the same 20 premises, over and over

the wanton sexless flash of โ€˜talent showsโ€™ with their uninspired lack of talent, a study in split second phony images

colossally dull TV programs which serve the secondary purpose of instilling proper robot attitudes into people who have little other instruction in life values

the artistic Mojave of modern music, with its soulless cyber-droning, a constant quest for the nadir of reptilian brain stimulation, devoid of lyrical competence, instrumental proficiency, or human passion

the ever-retreating promise of financial success, switched now to the trappings and toys that suggest success, available to anyone with a credit card

organized superstitions of all varieties, with their requisite pseudo-spiritual trappings

the constant sensationalization of crimes and โ€œissuesโ€ throughout the world whose collective goal is the humble and grateful acknowledgement of โ€œhow good weโ€™ve really got itโ€

dwelling for months on the minutiae of unsupported allegations of impropriety, preferably sexual, of a celebrity personality

non-events presented as events, brought to life by media alone, employing one of the Big Three hooks: sex, blood, and racism

With these ceaseless noisy, banal distractions, the forces promoting the general decline in intelligence and awareness jubilantly engulf us on all sides. Media science holds the advantage: as people get dumber and dumber year by year, it gets easier and easier to keep them dumb. The only challenge is that their threshold keeps getting lower. So in order to keep their attention, messages have to become more obvious and blatant, taking nothing for granted.

Here are some indicators of our declining intelligence:

    • โ€“ flagrant errors of grammar and spelling rampant in advertising, which go unnoticed

โ€“ declining SAT scores and the arbitrary resetting of Average, which has occurred at least twice in the past 8 years, in order to cover up how dumb our kids are really getting

โ€“ forcing the the dumbed-down Common Core philosophy upon American elementary schools

โ€“ increased volume and decreased speed of the voices of newsreaders on radio and TV

โ€“ the limited vocabulary and clichรฉd speech allowed in radio programs; the obvious lack of education and requisite pedestrian mentality required of the corporate simians who are featured on radio

โ€“ increasing illiteracy of high school graduates, both written and spoken

โ€“ the unwritten policy requiring school teachers, especially math and English teachers, to pass students who have failing marks, especially if theyโ€™re a certain race or other, so that the school wonโ€™t โ€œlook badโ€

โ€“ decreasing requirements for masters theses and PhD dissertations in both length and content

โ€“ increasing oversimplification of movie and TV plot lines โ€“ absence of subtlety in conceptual and dramatic content; blatant moralizing of compliant robot values

โ€“ the speed at which images on TV are flashed, giving the viewer barely enough time to recognize which sledgehammer idea they are referring to before the next one appears, about 2 seconds later. That way there is no possible way the brain can follow a train of thought in any kind of depth. From childhood the brain learns that it is not to be tasked with understanding abstractions or concepts of any subtlety from the information presented. All the brain has to do is react to the incessant bombardment of fragmented ADD-generating visual stimuli without trying to derive sense or logic from it. This is why TV should be watched only with the sound off, since it has generally the same educational value as a lava lamp.

โ€“ the enormous proportion of time spent by TV channels telling the viewer what will be shown in the future, leaving no time for actually delivering what they have already endlessly promised in the recent past, which should be airing at the present moment.

โ€“ newspaper articles that are not written by reporters but that are scientifically crafted phrase by canny phrase by the PR industry and placed into the columns of syndication in the guise of โ€˜hard newsโ€™

โ€“ the recent removal of the basic science prerequisites for US chiropractic schools, which had been in place for 50 years

โ€“ Jerky, clumsy news clips, loaded with coarse innuendo and nonsequitur, ridiculously brief: most news clips evoke only the most superficial suggestion of events which may or may not have transpired, resulting generally in the transfer of no information

โ€“ the downward spiral of the level of ordinary conversations, which are commonly just exercises in stringing together random clichรฉs from the very finite stock of endlessly repeated homogeneous bytes. Itโ€™s as though weโ€™re only allowed to have 50 thoughts, and most conversation is just linking these 50 programmed audio clips together in a different order: America becomes our own private Sicily

โ€“ in popular music the overriding absence of melody, lyric, chord complexity, or instrumental competence

โ€“ increase in mandating neurotoxic drugs and vaccines with new laws and regulations

TERRORISTS ARE US?

Imagine for a moment that 9/11 was a put-up job engineered for the sole purpose of cementing the current regime into power and frightening the bovine populace into surrendering even more of what little freedom they have left. Hypothetical situation now, just work with me a little. Imagine there never were any dissident crazed terrorists representing Osama or Saddam, but instead a highly disciplined though slightly whacked-out team of military special forces, programmed somehow to think they were doing something valuable for some faction or other. A put-up job, from the inside.

So then imagine that all the violence and stress perpetrated on the collective American psyche since 9/11 about war, bioterrorism, and security has all been completely unnecessary. And that all the trillions of dollars of extra security and wasted time in airports and borders was also totally unnecessary because there never were any terrorists, except us. And all the shrill media articles and โ€œstoriesโ€ that support the few underlying events have been unnecessary, their prime purpose being self promotion. Think how much our quality of life has suffered. What if all this stress has been totally unnecessary?

Many of our best people have come to precisely these conclusions. Once you got past the initial hurdle of being able to consider the unthinkable possibility that the present regime could be so obsessed with gaining political advantage that they would actually blow up 3000 of our own people, the rest falls into place. Over the top? Not such a stretch really when you compare the thousands that have been sacrificed to the whims of other blood-mad tyrants the world over, throughout all of recorded history. Exactly how are we any better?

WHAT DO WE REALLY KNOW?

When it comes to a discussion of whatโ€™s going on in the world, the honest individual must admit that he has almost no idea. When was the last time Obama invited you into the Green Room for a private chat with Cheney and Hagel about the future of big oil? When did Bill Gates last invite you up to his Redmond digs for a wine and cheese brainstorming session about the next Big Thing? Or when did your neighbor who lives three blocks away from you call you up to tell you about the unfulfilled plans of his father who just found out heโ€™s dying of cancer? How many life stories of the worldโ€™s seven billion people do you know anything about?

This is to say nothing of fluid events which are coming in and out of existence every day between the nations of the world that only the few ever hear about. What is really going on? Much more effort is spent covering up and packaging actual events that are taking place than in trying to accurately report and evaluate them. These are questions of epistemology: what can we know? The answer is: very little, if our only source of information is the superficial everyday media. The few people who buy books donโ€™t read them. Passive absorption of pre-interpreted already-figured-out data is the preferred method

HOW IT ALL GOT STARTED

But wait, weโ€™re getting ahead of ourselves. Letโ€™s back up a minute. In their bookย Trust Us Weโ€™re Experts, Stauber and Rampton pull together some compelling data describing the science of creating public opinion in America. They trace modern public influence back to the early part of the last century, highlighting the work of guys like Edward L. Bernays, the Father of Spin.

From his own amazing 1920s books โ€“ย Propaganda, andย Crystallizing Public Opinionย โ€“ we learn how Edward L. Bernays took the ideas of his famous uncle Sigmund Freud himself, and applied them to the emerging science of mass persuasion. The only difference was that instead of using these principles to uncover hidden themes in the human unconscious, the way Freudian psychology does, Bernays studied these same ideas in order to learn how to mask agendas and to create illusions that deceive and misrepresent, for marketing purposes.

THE FATHER OF SPIN

Edward L. Bernays dominated the PR industry until the 1940s, and was a significant force for another 50 years after that. (Tye) During that time, Bernays took on hundreds of diverse assignments to create a public perception about some idea or product. A few examples:

As a neophyte with the Committee on Public Information, one of Bernaysโ€™ first assignments was to help sell theย First World Warย to the American public with the idea to โ€œMake the World Safe for Democracy.โ€ (Ewen) Weโ€™ve seen this phrase in every war and US military involvement since that time.

A few years later, Bernays set up a stunt to popularize the notion ofย women smoking cigarettes. In organizing the 1929 Easter Parade in New York City, Bernays showed himself as a force to be reckoned with. He organized the Torches of Liberty Brigade in which suffragettes marched in the parade smoking cigarettes as a mark of womenโ€™s liberation. After that one event, women would be able to feel secure about destroying their own lungs in public, the same way that men have always done.

Bernays popularized the idea ofย bacon for breakfast.

Not one to turn down a challenge, he set up the liaison between theย tobacco industryย and the American Medical Association that lasted for nearly 50 years. They proved to all and sundry that cigarettes were beneficial to health. Just look at ads in old issues of Life, Look, Time or Journal of the American Medical Association from the 40s and 50s in which doctors are recommending this or that brand of cigarettes as promoting healthful digestion, or whatever.

He also invented the sloganย Safety First, creating an industry which was founded on our obsession with the illusion of safety

During the next several decades Bernays and his colleagues evolved the principles by which masses of people could be generally swayed through messages repeated over and over, hundreds of times per week.

Once the economic power of media became apparent, other countries of the world rushed to follow our lead. But Bernays remained the gold standard. He was the source to whom the new PR leaders across the world would always defer. Even Josef Goebbels, Hitlerโ€™s minister of propaganda, author of the Final Solution, was an avid student of Edward Bernays. Using Bernays principles, Goebbels developed the popular rationale he would use to convince the Germans that the Final Solution was the only option to purify their race. (Stauber)

This is the reach of Bernays.

SMOKE AND MIRRORS

As he saw it, Bernaysโ€™ job was to reframe an issue; to create a desired image that would put a particular product or concept in a desirable context. He never saw himself as a master hoodwinker, but rather as a beneficent servant of humanity, providing a valuable service. Bernays described the public as a โ€˜herd that needed to be led.โ€™ And this herdlike thinking makes people โ€œsusceptible to leadership.โ€ Bernays never deviated from his fundamental axiom to โ€œcontrol the masses without their knowing it.โ€ The best PR happens with the people unaware that they are being manipulated.

Stauber describes Bernaysโ€™ rationale like this:

โ€œthe scientific manipulation of public opinion was necessary to overcome chaos and conflict in a democratic society.โ€ โ€”ย Trust Us, p 42

These early mass persuaders postured as performing a moral service for humanity in general. Democracy was too good for people; they needed to be told what to think, because they were incapable of rational thought by themselves. Hereโ€™s a paragraph from Bernaysโ€™ Propaganda:

โ€œThose who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. In almost every act of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind.โ€

A tad different from Thomas Jeffersonโ€™s view on the subject:

โ€œI know of no safe depository of the ultimate power of the society but the people themselves; and if we think them not enlightened enough to exercise that control with a wholesome discretion, the remedy is not take it from them, but to inform their discretion.โ€

Inform their discretion. Bernays believed that only a few possessed the necessary insight into the Big Picture to be entrusted with this sacred task. And luckily, he saw himself as one of that elect.

Josef Goebbels, an avid student of Bernays, in turn had another apt pupil of his own:ย Adolf Hitler:

    โ€œWhat good fortune for those in power that the people do not thinkโ€ฆ It gives us a very special, secret pleasure to see how unaware the people around us are of what is really happening to themโ€ฆThrough clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way around, to consider the most wretched sort of life as paradise.โ€

HERE COMES THE MONEY

Once the possibilities of applying Freudian psychology to mass media were glimpsed, Bernays soon had more corporate clients than he could handle. Global corporations fell all over themselves courting the new Image Makers. There were dozens of goods and services and ideas to be sold to a susceptible public. Over the years, these players have had the money to make their images happen. A few examples:

    • Philip Morris
    • Pfizer
    • Union Carbide
    • Allstate
    • Monsanto (Bayer)
    • Eli Lilly
    • tobacco industry
    • Ciba Geigy
    • lead industry
    • Coors
    • DuPont
    • Shell Oil
    • Chlorox
    • Standard Oil
    • Procter & Gamble
    • Boeing
    • Dow Chemical
    • General Motors
    • Goodyear
    ย  ย  ย  General Mills


THE PLAYERS

Dozens of PR firms have emerged to answer the demand for spin control. Among them:

    • Burson-Marsteller
    • Edelman
    • Hill & Knowlton
    • Kamer-Singer
    • Ketchum
    • Mongovin, Biscoe, and Duchin
    • BSMG
    ย  ย  ย  Ruder-Finn

Though world-famous within the PR industry, these are names we donโ€™t know, and for good reason. The best PR goes unnoticed. They are invisible. For decades they have created the opinions that most of us were raised with, on virtually any issue which has the remotest commercial value, including:

    • pharmaceutical drugs
    • vaccines
    • medicine as a profession
    • alternative medicine
    • fluoridation of city water
    • chrorine
    • household cleaning products
    • tobacco
    • dioxin
    • global warming
    • leaded gasoline
    • cancer research and treatment
    • pollution of the oceans
    • forests and lumber
    • images of celebrities, including damage control
    • crisis and disaster management
    • genetically modified foods
    • aspartame
    • food additives; processed foods
    • dental amalgams
    • biotechnology and GMO
    ย  ย  ย  autism


LESSON #1

Bernays learned early on that the most effective way to create credibility for a product or an image was by โ€œindependent third-partyโ€ endorsement. For example, if General Motors were to come out and say that global warming is a hoax thought up by some liberal tree-huggers, people would suspect GMโ€™s motives, since GMโ€™s fortune is made by selling automobiles. If however some independent research institute with a very credible sounding name like the Global Climate Coalition comes out with a scientific report that says global warming is really a fiction, people begin to get confused and to have doubts about the original issue.

So thatโ€™s exactly what Bernays did. With a policy inspired by genius, he set up โ€œmore institutes and foundations than Rockefeller and Carnegie combined.โ€ (Stauber p 45) Quietly financed by the industries whose products were being evaluated, these โ€œindependentโ€ research agencies would churn out โ€œscientificโ€ studies and press materials that could create any image their handlers wanted. Such front groups are given high-sounding names like:

    • Temperature Research Foundation
    • International Food Information Council
    • Consumer Alert
    • The Advancement of Sound Science Coalition
    • Air Hygiene Foundation
    • Industrial Health Federation
    • International Food Information Council
    • Manhattan Institute
    • Center for Produce Quality
    • Tobacco Institute Research Council
    • Cato Institute
    • American Council on Science and Health
    • Global Climate Coalition
    ย  ย  ย  Alliance for Better Foods

Sound pretty legit, donโ€™t they? All are bought and paid for.

As Stauber explains, these organizations and hundreds of others like them are front groups whose sole mission is to advance the image of the global corporations who fund them, like those listed above. This is accomplished in part by an endless stream of โ€˜press releasesโ€™ announcing โ€œbreakthroughโ€ research to every radio station and newspaper in the country. (Robbins) Many of these canned reports read like straight news, and indeed are purposely molded in the news format. This saves journalists the trouble of researching the subjects on their own, especially on topics about which they know very little. Entire sections of the release or in the case of video news releases, the whole thing can be just lifted intact, with no editing, given the byline of the reporter or newspaper or TV station โ€“ and voil&agrave! Instant news โ€“ copy and paste. Written by corporate PR firms.

Does this really happen? Every single day, since the 1920s when the idea of theNews Releaseย was first invented by Ivy Lee. (Stauber, p 22) Sometimes as many as half the stories appearing in an issue of theย Wall St. Journalย are based solely on such PR press releasesโ€ฆ (22) These types of stories are mixed right in with legitimately researched stories. Unless you have done the research yourself, you wonโ€™t be able to tell the difference. So when we see new โ€œresearchโ€ being cited, we should always first suspect that the source is another industry-backed front group. A common tip-off is the word โ€œbreakthrough.โ€

THE LANGUAGE OF SPIN

As 1920s spin pioneers like Ivy Lee and Edward Bernays gained more experience, they began to formulate rules and guidelines for creating public opinion. They learned quickly that mob psychology must focus on emotion, not facts. Since the mob is incapable of rational thought, motivation must be based not on logic but on presentation. Here are some of the axioms of the new science of PR:

    • technology is a religion unto itself
    • if people are incapable of rational thought, real democracy is dangerous
    • important decisions should be left to experts
    • never get too technical; but keep repeating the word โ€œscienceโ€
    • when reframing issues, stay away from substance; create images
    ย  ย  ย  never state a clearly demonstrable lie

Words are very carefully chosen for their emotional impact. Hereโ€™s an example. A front group called the International Food Information Council handles the publicโ€™s natural aversion to genetically modified foods. Trigger words are repeated all through the text. Now in the case of GM foods, the public is instinctively afraid of these experimental new creations which have suddenly popped up on our grocery shelves since the ;ate 90s and which are said to alter our DNA. The IFIC wants to reassure the public of the safety of GM foods. So it avoids words like:

    • Frankenfoods
    • Hitler
    • chemical
    • experimental
    • manipulate
    • money
    • unsafe
    • scientists
    • radiation
    • roulette
    • gene-splicing
    • unpredictable
    ย  ย  ย  random

Instead, good PR for GM foods contains words like:

    • hybrids
    • natural
    • science
    • beauty
    • choice
    • bounty
    • cross-breeding
    • diversity
    • earth
    • farmer
    • organic
    ย  ย  ย  wholesome

Itโ€™s just basic Freud/Tony Robbins/NLP word association. The fact that GM foods are not hybrids that have been subjected to the slow and careful scientific methods of real cross-breeding doesnโ€™t really matter. This is pseudoscience, not science. Form is everything and substance just a passing myth. (Trevanian)

Who do you think funds the International Food Information Council? Take a wild guess. Right โ€“ Monsanto, DuPont, Frito-Lay, Coca Cola, Nutrasweet โ€“ those in a position to make fortunes from GM foods. (Stauber p 20)

CHARACTERISTICS OF GOOD PROPAGANDA

As the science of mass control evolved, PR firms developed further guidelines for effective copy. Here are some of the gems:

dehumanize the attacked party by labeling and name calling

speak in glittering generalities using emotionally positive words

when covering something up, donโ€™t use plain English; stall for time; distract

get endorsements from celebrities, churches, sports figures, street people โ€“ anyone who has no expertise
in the subject

the โ€˜plain folksโ€™ ruse: us billionaires are just like you

when minimizing outrage, donโ€™t say anything memorable โ€“ platitudes are best

when minimizing outrage, point out the benefits of what just happened

when minimizing outrage, avoid moral issues

Keep this list. Start watching for these techniques. Not hard to find โ€“ look at todayโ€™s paper or tonightโ€™s TV news. See what theyโ€™re doing; these guys are good!

SCIENCE FOR HIRE

PR firms have become very sophisticated in the preparation of news releases. They have learned how to attach the names of famous scientists to research that those scientists have not even looked at. (Stauber, p 201) Itโ€™s a common practice. In this way, the editors of newspapers and TV news shows are themselves often unaware that an individual release is a total PR fabrication. Or at least they have โ€œdeniability,โ€ right?

Stauber tells the amazing story of how leaded gas came into the picture. In 1922, General Motors discovered that adding lead to gasoline gave cars more horsepower. When there was some concern about safety, GM paid the Bureau of Mines to do some fake โ€œtestingโ€ and publish spurious research that โ€˜provedโ€™ that inhalation of lead was harmless. Enter Charles Kettering.

Founder of the world famous Sloan-Kettering Memorial Institute for medical research,ย Charles Ketteringย also happened to be an executive with General Motors. By some strange coincidence, we soon have Sloan-Kettering issuing reports stating that lead occurs naturally in the body and that the body has a way of eliminating low level exposure. Through its association with The Industrial Hygiene Foundation and PR giant Hill & Knowlton, Sloane-Kettering opposed all anti-lead research for years. (Stauber p 92). Without organized scientific opposition, for the next 60 years more and more gasoline became leaded, until by the 1970s, 90% or our gasoline was leaded.

Finally it became too obvious to hide that lead was a major carcinogen, which they knew all along, and leaded gas was phased out in the late 1980s. But during those 60 years, it is estimated that some 30 million tons of lead were released in vapor form onto American streets and highways. 30 million tons. (Stauber)

That is PR, my friends.

JUNK SCIENCE

In 1993 a guy named Peter Huber wrote a new book and coined a new term. The book wasย Galileoโ€™s Revengeย and the term wasย junk science. Huberโ€™s shallow thesis was that real science supports technology, industry, and progress. Anything else was suddenly junk science. Not surprisingly, Stauber explains how Huberโ€™s book was supported by the industry-backed Manhattan Institute.

Huberโ€™s book was generally dismissed not only because it was so poorly written, but because it failed to realize one fact:ย true scientific research begins with no conclusions. Real scientists are seeking the truth because they do not yet know what the truth is.

True scientific method goes like this:

1. form a hypothesis

2. make predictions for that hypothesis

3. test the predictions

4. reject or revise the hypothesis using the test results

5. describe the limitations of the present position

6. always ask the next question

Boston University scientist Dr. David Ozonoff explains that ideas in science are themselves like โ€œliving organisms, that must be nourished, supported, and cultivated with resources for making them grow and flourish.โ€ (Stauber p 205) Great ideas that donโ€™t get this financial support because the commercial angles are not immediately obvious โ€“ these ideas wither and die.

Another way you can often distinguish real science from phony is that real science points out flaws in its own research. Phony science pretends there were no flaws.

THE REAL JUNK SCIENCE

Contrast this with modern PR and its constant pretensions to sound science. Corporate sponsored research, whether itโ€™s in the area of drugs, GM foods, or chemistry begins with predetermined conclusions. It is the job of the scientists then to prove that these conclusions are true, because of the economic upside that proof will bring to the industries paying for that research. This invidious approach to science has shifted the entire focus of research in America during the past 50 years, as any true scientist is likely to admit. If a drug company is spending 10 million dollars on a research project to prove the viability of some new drug, and the preliminary results start coming back about the dangers of that drug, what happens? Right. No more funding. The well dries up. What is being promoted under such a system? Science? Or rather Entrenched Medical Error?

Stauber documents the increasing amount of corporate sponsorship of university research. (206) This has nothing to do with the pursuit of knowledge. Scientists lament that research has become just another commodity, something bought and sold. (Crossen)

THE TWO MAIN TARGETS OF โ€œSOUND SCIENCEโ€

It is shocking when Stauber shows how the vast majority of corporate PR today opposes any research that seeks to protect public health and the environment

Itโ€™s a funny thing that most of the time when we see the phrase โ€œjunk science,โ€ it is in a context of defending something that threatens either the environment or our health. This makes sense when one realizes that money changes hands only by selling the illusion of health and the illusion of environmental protection or the illusion of health. True public health and real preservation of the earthโ€™s environment have very low market value.

Stauber thinks it ironic that industryโ€™s self-proclaimed debunkers of junk science are usually non-scientists themselves. (255) Here again they can do this because the issue is not science, but the creation of images.

THE LANGUAGE OF ATTACK

When PR firms attack legitimate environmental groups and alternative medicine people, they again use special words which will carry an emotional punch:

    • outraged
    • sound science
    • junk science
    • sensible
    • scaremongering
    • responsible
    • phobia
    • hoax
    • alarmist
    ย  ย  ย  hysteria

Our riflemen are sharpshooters โ€“ theirs are snipers.

The next time you are reading a newspaper article about an environmental or health issue, note how the author shows bias by using the above terms. This is the result of very specialized training. It is a very disciplined art and science.

Another standard PR tactic is to use the rhetoric of the environmentalists themselves to defend a dangerous and untested product that poses an actual threat to the environment. This we see constantly in the PR smokescreen that surrounds genetically modified foods. They talk about how GM foods are necessary to grow more food and to end world hunger, when the reality is that GM foods actually have lower yields per acre than natural crops. (Stauber p 173) The grand design sort of comes into focus once you realize that almost all GM foods have been created by the sellers of herbicides and pesticides so that those plants can withstand greater amounts of herbicides and pesticides. (see The Magic Bean)

THE MIRAGE OF PEER REVIEW

Publish or perish is the classic dilemma of every research scientist. That means whoever expects funding for the next research project had better get the current research paper published in the best scientific journals. And we all know that the best scientific journals, like JAMA, New England Journal, British Medical Journal, etc. are peer-reviewed. Peer review means that any articles which actually get published, between all those full color drug ads and pharmaceutical centerfolds, have been reviewed and accepted by some really smart guys with a lot of credentials. The assumption is, if the article made it past peer review, the data and the conclusions of the research study have been thoroughly checked out and bear some resemblance to physical reality.

But there are a few problems with this hot little set up. First off, money.

Even though prestigious venerable medical journals pretend to be so objective and scientific and incorruptible, the reality is that they face the same type of being called to account that all glossy magazines must confront: donโ€™t antagonize your advertisers. Those full-page drug ads in the best journals cost millions, Jack. How long will a pharmaceutical company pay for ad space in a magazine that prints some very sound scientific research paper that attacks the safety of the drug in the centerfold? Think about it. The editors may lack moral fibre, but they arenโ€™t stupid.

Another problem is the conflict of interest thing. Thereโ€™s a formal requirement for all medical journals that any financial ties between an author and a product manufacturer be disclosed in the article. In practice, it never happens. A study done in 1997 of 142 medical journals did not find even one such disclosure. (Wall St. Journal, 2 Feb 99)

A 1998 study from theย New England Journal of Medicineย found that 96% of peer reviewed articles had financial ties to the drug they were studying. (Stelfox, 1998) Big shock, huh? Any disclosures? Yeah, right. This study should be pointed out whenever somebody starts getting too pompous about the objectivity of peer review, like they often do.

Then thereโ€™s the outright purchase of space. A drug company may simply pay $100,000 to a journal to have a favorable article printed. (Stauber, p 204)

Fraud in peer review journals is nothing new. In 1987, the New England Journal ran an article that followed the research of R. Slutsky MD over a seven year period. During that time, Dr. Slutsky had published 137 articles in a number of peer-reviewed journals. NEJM found that in at least 60 of these 137, there was evidence of major scientific fraud and misrepresentation, including:

    • reporting data for experiments that were never done
    • reporting measurements that were never made
    ย  ย  ย  reporting statistical analyses that were never done (Engler)

Dean Black PhD, describes what he the calls theย Babel Effectย that results when this very common and frequently undetected scientific fraud in peer-reviewed journals is quoted by other researchers, who are in turn re-quoted by still others, and so on.

Want to see something that sort of re-frames this whole discussion? Check out the McDonaldโ€™s ads which routinely appear in the Journal of the American Medical Association. Then keep in mind that this is the same publication that for almost 50 years ran cigarette ads proclaiming the health benefits of tobacco. (Robbins)

Very scientific, oh yes.

KILL YOUR TV?

Hope this chapter has given you a hint to start reading newspaper and magazine articles a little differently, and perhaps start watching TV news shows with a slightly different attitude than you had before. Always ask, what are they selling here, and whoโ€™s selling it? And if you actually follow up on Stauber & Ramptonโ€™s book and check out some of the other resources below, you might even glimpse the possibility of advancing your life one quantum simply by ceasing to subject your brain to mass media. Thatโ€™s right โ€“ no more newspapers, no more TV news, no more Time magazine or People magazine Newsweek.

You could actually do that. Just think what you could do with the extra time alone.

Really feel like you need to โ€œrelaxโ€ or find out โ€œwhatโ€™s going on in the worldโ€ for a few hours every day? Think about the news of the past couple of years for a minute. Do you really suppose the major stories that have dominated headlines and TV news have been โ€œwhat is going on in the world?โ€ Do you actually think thereโ€™s been nothing going on besides the contrived tech slump, the contrived power shortages, the re-filtered accounts of foreign violence and disaster, even the new accounts of US retribution in the Middle East, making Afghanistan safe for democracy, bending Saddam to our will, etc., and all the other non-stories that the puppeteers dangle before us every day? What about when they get a big one, like with OJ or Monica Lewinsky or the Oklahoma city bombing? Or now with the Neo-Nazi aftermath of 9/11. Or the contrived war against Iraq? Do we really need to know all that detail, day after day? Do we have any way of verifying all that detail, even if we wanted to? What is the purpose of news? To inform the public? Hardly.

The sole purpose of news is to keep the public in a state of fear and uncertainty so that theyโ€™ll watch again tomorrow to see how much worse things got and to be subjected to the same advertising.

Oversimplification? Of course. Thatโ€™s the hallmark of mass media mastery โ€“ simplicity. The invisible hand. Like Edward Bernays said, the people must be controlled without them knowing it.

Consider this: what was really going on in the world all that time they were distracting us with all that stupid vexatious daily smokescreen? We have no way of knowing. And most of it doesnโ€™t even concern us even if we could know it. Fear and uncertainty โ€” thatโ€™s what keeps people coming back for more.

If this seems like a radical outlook, letโ€™s take it one step further:

What would you lose from your life if you stopped watching TV and stopped reading newspapers and glossy magazines altogether?

Whoa!

Would your life really suffer any financial, moral, intellectual, spiritual, or academic loss from such a decision?

Do you really need to have your family continually absorbing the illiterate, amoral, phony, culturally bereft, desperately brainless values of the people featured in the average nightly TV program? Are these fake, programmed robots โ€œnormalโ€?

Do you need to have your life values constantly spoon fed to you?

Are those shows really amusing, or just a necessary distraction to keep you from looking at reality, or trying to figure things out yourself by doing a little independent reading? Or perhaps from having a life?

Name one example of how your life is improved by watching TV news and reading the evening paper or the glossy magazines. What measurable gain is there for you?

What else could we be doing with all this freed-up time that would actually expand awareness?

PLANET OF THE APES?

Thereโ€™s no question that as a nation, weโ€™re getting dumber year by year. Look at the presidents weโ€™ve been choosing lately. Ever notice the blatant grammar mistakes so ubiquitous in todayโ€™s advertising and billboards? Literacy is marginal in most American secondary schools. Three-fourths of California high school seniors canโ€™t read well enough to pass their exit exams. (SJ Mercury 20 Jul 01) If you think other parts of the country are smarter, try this one: hand any high school senior a book by Dumas or Jane Austen, and ask them to open to any random page and just read one paragraph out loud. Go ahead, do it. SAT scales are arbitrarily shifted lower and lower to disguise how dumb kids are getting year by year.ย ADD: A Designer Diseaseย At least 10% have documented โ€œlearning disabilities,โ€ which are reinforced and rewarded by special treatment and special drugs. Ever hear of anyone failing a grade any more?

Or observe the intellectual level of the average movie which these days may only last one or two weeks in the theatres, especially if it has insufficient explosions, chase scenes, silicone, fake martial arts, and cretinesque dialogue. Doesnโ€™t anyone else notice how badly these 30 or 40 โ€œmovie starsโ€ we keep seeing over and over in the same few plots must now overact to get their point across to an ever-dimming audience?

Radio? Consider the low mental qualifications of the falsely animated corporate simians they hire as DJs โ€” seems like theyโ€™re only allowed to have 50 thoughts, which they just repeat at random. And at what point did popular music cease to require the study of any musical instrument or theory whatsoever, not to mention lyric? Perhaps we just donโ€™t understand this emerging art form, right? The Darwinism of MTV โ€“ apes descended from man.

Ever notice how most articles in any of the glossy magazines sound like they were all written by the same guy? And this writer just graduated from junior college? And yet he has all the correct opinions on social issues, no original ideas, and that shallow, smug, homogenized corporate omniscience, which enables him to assure us that everything is fineโ€ฆ

All this is great news for the PR industry โ€“ makes their job that much easier. Not only are very few paying attention to the process of conditioning; fewer are capable of understanding it even if somebody explained it to them.

TEA IN THE CAFETERIA

Letโ€™s say youโ€™re in a crowded cafeteria, and you buy a cup of tea. And as youโ€™re about to sit down you see your friend way across the room. So you put the tea down and walk across the room and talk to your friend for a few minutes. Now, coming back to your tea, are you just going to pick it up and drink it? Remember, this is a crowded place and youโ€™ve just left your tea unattended for several minutes. Youโ€™ve given anybody in that room access to your tea.

Why should your mind be any different? Turning on the TV, or uncritically absorbing mass publications every day โ€“ these activities allow access to our minds by โ€œjust anyoneโ€ โ€“ anyone who has an agenda, anyone with the resources to create a public image via popular media. As weโ€™ve seen above, just because we read something or see something on TV doesnโ€™t mean itโ€™s true or worth knowing. So the idea here is, like the tea, perhaps the mind is also worth guarding, worth limiting access to it.

This is the only life we get. Time is our total capital. Why waste it allowing our potential, our scope of awareness, our personality, our values to be shaped, crafted, and boxed up according to the whims of the mass panderers? There are many important issues that are crucial to our physical, mental, and spiritual well-being which require time and study. If itโ€™s an issue where money is involved, objective data wonโ€™t be so easy to obtain. Remember, if everybody knows something, that image has been bought and paid for.

Real knowledge takes a little effort, a little excavation down at least one level below what โ€œeverybody knows.โ€

Copyright MMXV โ€“ Dr Tim Oโ€™Shea

References

Stauber & Rampton โ€“ Trust Us, Weโ€™re Experts โ€“ Tarcher/Putnam 2001

Ewen, Stuart โ€“ PR!: A Social History of Spin โ€“ Basic Books 1996

Tye, Larry โ€“ The Father of Spin: Edward L. Bernays and the Birth of Public Relations โ€“ Crown Publishers, Inc. 2001

Bernays, E โ€“ Propaganda โ€“ Liveright 1928

King, R โ€“ Medical journals rarely disclose researchersโ€™ ties โ€“ Wall St. Journal, February 2, 1999

Engler, R et al. โ€“ Misrepresentation and Responsibility in Medical Research โ€“ New England Journal of Medicine v 317 p 1383, November 26, 1987

Black, D, PhD โ€“ Health At the Crossroads โ€“ Tapestry 1988

Trevanian โ€“ Shibumi, 1983

Crossen, C โ€“ Tainted Truth: The Manipulation of Fact in America, 1996

Robbins, J โ€“ Reclaiming Our Health โ€“ Kramer 1996

Huxley, A โ€“ The Doors of Perception: Heaven and Hell โ€“ Harper and Row 1954

Oโ€™Shea, T โ€“ย Genetically Modified Foods: A Short Introduction

Trumpโ€™s new cyber strategy seeks global dominion over internet

Source: RT.com

Setting the global standard for online behavior, preserving American dominance, political and economic interests, punishing โ€˜malicious actorsโ€™ like Russia and China: these are the ambitious goals of the new US cyber-strategy.

The White House published the 40-page document on Thursday afternoon, the first comprehensive cyber strategy in 15 years. The strategyโ€™s core assumption is that the US created the internet and that Washington must maintain the dominant role in defining, shaping and policing cyberspace in much the same way as it does the globe.

All strategies are but broad outlines of general measures and overall objectives, and this one is no different. Beyond merely defending US computer networks – thatโ€™s just the first part, devoted to protecting the โ€œAmerican People, the Homeland, and the American Way of Lifeโ€ – it wants to promote US economic prosperity while advancing influence around the world and achieving โ€œpeace through strengthโ€ as well.

The Trump administrationโ€™s approach to cyberspace is โ€œanchored by enduring American values, such as the belief in the power of individual liberty, free expression, free markets, and privacy,โ€ the strategy says right at the start.

It also takes as an article of faith that Russia, China, Iran, and North Korea use โ€œcyber tools to undermine our economy and democracy, steal our intellectual property, and sow discord in our democratic processes.โ€

Having signed on to this central assertion of Russiagate-peddlers, the Trump administration lays out the ways in which it intends to achieve its pie-in-the-(cyber)sky objectives.

โ€˜Securing US democracyโ€™

The Department of Homeland Security, a vast bureaucracy established after 9/11, is supposed to centralize management and oversight of federal computer networks, with the notable exceptions of those belonging to the Pentagon and the intelligence community. Reforms are supposed to make government networks more secure, reliable and efficient, while federal contracting will drive improvements in both products and services. This is the same process that has produced the F-35, a trillion-dollar clunker.

Those obsessed with seeing Russian hackers behind every voting machine might be interested in page nine, where the strategy proposes to โ€œsecure our democracyโ€ byโ€ฆ offering training and risk management to state and local governments โ€œwhen requested.โ€ Admittedly, there isnโ€™t much more the federal government can do to protect election systems, aside from securing the network infrastructure.

A particularly interesting tidbit here is also that law enforcement will โ€œwork with private industry to confront challenges presented by technological barriers, such as anonymization and encryption technologiesโ€ to obtain โ€œtime-sensitive evidence.โ€ This is basically a rehash of former FBI Director James Comeyโ€™s perpetual refrain about the need for backdoor access to encrypted products and services.

The most (in)famous example of this was when the FBI took Apple to court over accessing the San Bernardino terrorist suspectโ€™s iPhone, then hiring an Israeli company to crack the device, only to findโ€ฆ nothing of interest.

Privacy and civil rights advocates will be overjoyed to hear that Trump also wants to โ€œupdate electronic surveillance and computer crime statutesโ€ to make sure law enforcement can gather more evidence of cyber crimes and โ€œimpose appropriate consequences upon malicious cyber actors.โ€

โ€˜Promoting American prosperityโ€™

The second pillar talks a lot about the US government sponsoring innovation and creating jobs, but its key objective is to โ€œpromote the free flow of data across bordersโ€ (p.15). And if โ€œrepressive regimesโ€ use US-made cybersecurity tools to โ€œundermine human rights,โ€ Washington will expose and counter them.

No word on whether that will apply to Googleโ€™s work in China, or Twitter, YouTube and Facebookโ€™s throttling of speech that runs counter to their executivesโ€™ politics.

โ€˜Preserving peace through strengthโ€™

Pillar three is where things get offensive – literally. Its objective is to โ€œidentify, counter, disrupt, degrade, and deter behavior in cyberspace that is destabilizing and contrary to national interestsโ€ while preserving US โ€œovermatch.โ€

In addition to authorizing offensive cyber operations against suspected bad actors, the strategy proceeds from the assumption that the world craves US leadership, and envisions Washington promoting a โ€œframework of responsible state behavior in cyberspaceโ€ based on international law and โ€œvoluntary non-binding norms.โ€

A coalition of like-minded states, led by the US would โ€œcoordinate and support each otherโ€™s responses to significant malicious cyber incidents.โ€

How? Well, through intelligence sharing, but also โ€œbuttressing of attribution claims, public statements of support for responsive actions taken, and joint imposition of consequences against malign actors.โ€

If that sounds a bit like what happened after the UK accused Russia, without evidence, of using a chemical agent to poison ex-spy Sergei Skripal and his daughter in Salisbury, and the US and other allies just took Whitehallโ€™s word for itโ€ฆ thatโ€™s because it does.

โ€˜Advancing US influenceโ€™

That leads us to the fourth and final pillar, advancing US influence around the globe. Accusing China not only of wanting to create a closed, censored internet by exporting that model elsewhere, the strategy envisions US evangelizing for a โ€œfree and openโ€ internet.

Washington โ€œwill continue to work with like-minded countries, industry, civil society, and other stakeholders to advance human rights and Internet freedom globally and to counter authoritarian efforts to censor and influence Internet development,โ€ the strategy says.

Does that mean the State Department intends to challenge the new EU copyright rules that would effectively outlaw memes and charge a โ€œlink taxโ€? Somehow that seems highly… unlikely.