Tag Archives: Social Engineering

Cutting the Cords of Empire: The Spectacle of US Elections

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By William Hawes

Source: Global Research

“The more powerful the class, the more it claims not to exist.” -Guy Debord, The Society of the Spectacle

It’s almost time for our quadrennial political distraction, masquerading as the US presidential election. As opposed to previous elections, this one feels quite different. Even with Obama/Romney in 2012, important, basic economic issues were discussed, health care reform was questioned, and foreign policy was given its due.

However, this time, the spectacle of the personalities seems to dominate the conversation: Mrs. Clinton is somehow on a feminist crusade, an inspiration for women everywhere. Going unmentioned are her irredeemable backers, such as the genocidal Henry Kissinger and Madeleine Albright. As for Trump, his version of America is as naïve, narrow-minded, and delusional as a Leave It to Beaver episode, or a Captain America comic book. In the background, the monstrosity of global capitalism goes unquestioned, and the cries from victims of US institutional racism and structural violence go unheard.

Global warming, broad economic policy, and nuanced foreign policy are simply too much to ask of these candidates. Their stupidity knows no end; their corruption and depravity know no bounds, and many of both of their supporters, as well as media, political, and corporate backers and sycophants can be considered “deplorable”. Many supporters of the two-party system do not bother to think about the damage either potential president would do to people outside the US. Many backers of Trump and Clinton have little to no basic knowledge of world cultures and history.

What are the cords that connect us to these “leaders”, to our American Empire? They are the same ones that the Industrial Revolution, the basis of our civilization, has implanted in each of us since birth, as Alvin Toffler explains in The Third Wave. As our social world became modeled on the factory floors developed in the 18th and 19th centuries, a set of unspoken principles were ironed out, and transferred to the political, social, and economic realms. (1)  As we shall see, these principles spread unchecked, and have infiltrated political discourse and social hierarchies. Toffler identifies these implicit rules as:

1) Standardization: Industry, production, and factory life revolved around endless loops and inputs of metals, fabrics, coal, oil, and specialized parts for trains, cars, etc. The simplification and standard mechanical parts used were mirrored and reflected in the culture at large: eventually, markets, the media, radio and TV, and even great art and literature succumbed to commoditization and homogenization. We now have mass marketing, public relations, and “electioneering”, where our duopoly controls all branches of government.

2) Specialization: With the explosion in the fields of science and engineering, specialized techniques were taught to develop, invent, and maintain mechanical and electric equipment. Yet again, this philosophy infected the general society:  only bureaucrats are able to work in the halls of power, only industrial experts are able to administer federal agencies, creating the disgraceful revolving door phenomena in Washington.

3) Synchronization: As more people flocked into cities with gleaming promises of steady, factory jobs, time and punctuality became of prime importance. Punching timecards and meeting quotas were necessary: there was no room for leeway, as assembly lines demanded strict timelines. The time demands of labor leaked into white-collar work as well: in banking and finance, railroads, time zones, and office jobs, advanced scheduling became the norm. Eventually, synchronization of the political system gained traction, and the imperial system came to resemble a deathly machine, marching in time to bloody footsteps: military, immoral diplomacy and ideology, and industry worked together to lord over Latin America with the Monroe Doctrine, annihilate Native Americans using Manifest Destiny, even as today, the excuse of the “War on Terror” is used to exterminate entire populations in Afghanistan, Iraq, Syria, Libya, and elsewhere.

4) Concentration: Think of the vast oil and coal stored underground for millions of years, only to be strip-mined, taken up by rigs, and transported by rail and tanker into vast refineries: concentration of energy. Further, every class of people became absorbed and intensified in the industrial system: workers into factories, children into schools, mentally ill into institutions, finance concentrated into New York, London, and Paris. Mega-mergers of corporations: today, it is the Apple, Google, Shell, and BP’s of the world who have coffers of blood money held tidily in banks throughout the world. Further, the concentration of technocrats who we supposedly need to run our societies: in the West, the military-industrialists, just as the Soviets were once told the nomenklatura was necessary.

5) Maximization: Firms were encouraged to grow as large as possible, and expand into as many fields as possible. Companies in Japan in the mid-twentieth century would actually have workers sing of the glory and greatness of their employer. Today, 62 people have the same wealth as half the world’s population. This is concentration and maximizing at its most obscene. Of course, you won’t hear Clinton, Trump, or anyone in Washington talking about this. Maximizing GDP, corporate profits, fossil fuel use, and flexing imperial muscle is what the Feds do best.

6) Centralization: Connected to the first five rules of empire stated above, centralizing power, wealth, and using knowledge for private gain is required to uphold the industrial state. Taxation, subsidies for industry, political debates via the sham Committee on Presidential Debates, the backroom shenanigans of the DNC and RNC, and cloak and dagger lobbying and bribery now dominate our system of government. Further, the Leviathan of state-sanctioned violence now lords over the world from the Pentagon and NATO, and the centralization of information runs through fiber-optic cables straight to the infernal, yet temperature-controlled offices of the CIA and NSA.

The elections have adopted all the patterns of the industrial, imperial state: we have standardized TV, scripted questions, airbrushed candidates, and childlike debates. We’ve seen specialized tactics of gerrymandering, vote-rigging, PR bullshit, and strategists whose careers accomplish nothing for the public good. We all know of the synchronization of Wall Street, defense and oil companies. The concentration of power in the hands of the few hardly needs mention: here’s the study by Princeton and Northwestern professors who conclude that the US is an oligarchy, not a democracy. We’ve witnessed the maximization of endless primaries, debates, press conferences, and town-hall meetings ad infinitum. The centralization of political ideology (triangulation in Clintonite terms, Machiavellian to a rational person) and the limitations of discourse that our candidates display are all too clear.

These are the iron chains holding us down, shackling us in Plato’s cave: our candidates are figureheads, shadows on the wall; they are puppets of the super-elite. The central position they carve out in the mainstream is really a pit, an abyss: one that we all find ourselves in, as we continue to vote for those who don’t fight for our interests.

The two best options for this election seem to be: voting for Jill Stein, or boycotting the election, as Joel Hirschhorn advocates. As for our obscene election cycles, I believe Zach de la Rocha summed it up best:

  A spectacle monopolized

The camera’s eyes on choice disguised

Was it cast for the mass who burn and toil?

Or for vultures who thirst for blood and oil?

William Hawes is a writer specializing in politics and environmental issues. His articles have appeared online at Global Research, Counterpunch, Dissident Voice, The World Financial Review, Gods & Radicals, and Countercurrents. He is author of the e-book Planetary Vision: Essays on Freedom and Empire. You can reach him at wilhawes@gmail.com

Notes:

1.) Alvin Toffler. The Third Wave. Bantam, 1980. p. 46-60.

 

The new mind control

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The internet has spawned subtle forms of influence that can flip elections and manipulate everything we say, think and do

By Robert Epstein

Source: Aeon Magazine

Over the past century, more than a few great writers have expressed concern about humanity’s future. In The Iron Heel (1908), the American writer Jack London pictured a world in which a handful of wealthy corporate titans – the ‘oligarchs’ – kept the masses at bay with a brutal combination of rewards and punishments. Much of humanity lived in virtual slavery, while the fortunate ones were bought off with decent wages that allowed them to live comfortably – but without any real control over their lives.

In We (1924), the brilliant Russian writer Yevgeny Zamyatin, anticipating the excesses of the emerging Soviet Union, envisioned a world in which people were kept in check through pervasive monitoring. The walls of their homes were made of clear glass, so everything they did could be observed. They were allowed to lower their shades an hour a day to have sex, but both the rendezvous time and the lover had to be registered first with the state.

In Brave New World (1932), the British author Aldous Huxley pictured a near-perfect society in which unhappiness and aggression had been engineered out of humanity through a combination of genetic engineering and psychological conditioning. And in the much darker novel 1984 (1949), Huxley’s compatriot George Orwell described a society in which thought itself was controlled; in Orwell’s world, children were taught to use a simplified form of English called Newspeak in order to assure that they could never express ideas that were dangerous to society.

These are all fictional tales, to be sure, and in each the leaders who held the power used conspicuous forms of control that at least a few people actively resisted and occasionally overcame. But in the non-fiction bestseller The Hidden Persuaders (1957) – recently released in a 50th-anniversary edition – the American journalist Vance Packard described a ‘strange and rather exotic’ type of influence that was rapidly emerging in the United States and that was, in a way, more threatening than the fictional types of control pictured in the novels. According to Packard, US corporate executives and politicians were beginning to use subtle and, in many cases, completely undetectable methods to change people’s thinking, emotions and behaviour based on insights from psychiatry and the social sciences.

Most of us have heard of at least one of these methods: subliminal stimulation, or what Packard called ‘subthreshold effects’ – the presentation of short messages that tell us what to do but that are flashed so briefly we aren’t aware we have seen them. In 1958, propelled by public concern about a theatre in New Jersey that had supposedly hidden messages in a movie to increase ice cream sales, the National Association of Broadcasters – the association that set standards for US television – amended its code to prohibit the use of subliminal messages in broadcasting. In 1974, the Federal Communications Commission opined that the use of such messages was ‘contrary to the public interest’. Legislation to prohibit subliminal messaging was also introduced in the US Congress but never enacted. Both the UK and Australia have strict laws prohibiting it.

Subliminal stimulation is probably still in wide use in the US – it’s hard to detect, after all, and no one is keeping track of it – but it’s probably not worth worrying about. Research suggests that it has only a small impact, and that it mainly influences people who are already motivated to follow its dictates; subliminal directives to drink affect people only if they’re already thirsty.

Packard had uncovered a much bigger problem, however – namely that powerful corporations were constantly looking for, and in many cases already applying, a wide variety of techniques for controlling people without their knowledge. He described a kind of cabal in which marketers worked closely with social scientists to determine, among other things, how to get people to buy things they didn’t need and how to condition young children to be good consumers – inclinations that were explicitly nurtured and trained in Huxley’s Brave New World. Guided by social science, marketers were quickly learning how to play upon people’s insecurities, frailties, unconscious fears, aggressive feelings and sexual desires to alter their thinking, emotions and behaviour without any awareness that they were being manipulated.

By the early 1950s, Packard said, politicians had got the message and were beginning to merchandise themselves using the same subtle forces being used to sell soap. Packard prefaced his chapter on politics with an unsettling quote from the British economist Kenneth Boulding: ‘A world of unseen dictatorship is conceivable, still using the forms of democratic government.’ Could this really happen, and, if so, how would it work?

The forces that Packard described have become more pervasive over the decades. The soothing music we all hear overhead in supermarkets causes us to walk more slowly and buy more food, whether we need it or not. Most of the vacuous thoughts and intense feelings our teenagers experience from morning till night are carefully orchestrated by highly skilled marketing professionals working in our fashion and entertainment industries. Politicians work with a wide range of consultants who test every aspect of what the politicians do in order to sway voters: clothing, intonations, facial expressions, makeup, hairstyles and speeches are all optimised, just like the packaging of a breakfast cereal.

Fortunately, all of these sources of influence operate competitively. Some of the persuaders want us to buy or believe one thing, others to buy or believe something else. It is the competitive nature of our society that keeps us, on balance, relatively free.

But what would happen if new sources of control began to emerge that had little or no competition? And what if new means of control were developed that were far more powerful – and far more invisible – than any that have existed in the past? And what if new types of control allowed a handful of people to exert enormous influence not just over the citizens of the US but over most of the people on Earth?

It might surprise you to hear this, but these things have already happened.

To understand how the new forms of mind control work, we need to start by looking at the search engine – one in particular: the biggest and best of them all, namely Google. The Google search engine is so good and so popular that the company’s name is now a commonly used verb in languages around the world. To ‘Google’ something is to look it up on the Google search engine, and that, in fact, is how most computer users worldwide get most of their information about just about everything these days. They Google it. Google has become the main gateway to virtually all knowledge, mainly because the search engine is so good at giving us exactly the information we are looking for, almost instantly and almost always in the first position of the list it shows us after we launch our search – the list of ‘search results’.

That ordered list is so good, in fact, that about 50 per cent of our clicks go to the top two items, and more than 90 per cent of our clicks go to the 10 items listed on the first page of results; few people look at other results pages, even though they often number in the thousands, which means they probably contain lots of good information. Google decides which of the billions of web pages it is going to include in our search results, and it also decides how to rank them. How it decides these things is a deep, dark secret – one of the best-kept secrets in the world, like the formula for Coca-Cola.

Because people are far more likely to read and click on higher-ranked items, companies now spend billions of dollars every year trying to trick Google’s search algorithm – the computer program that does the selecting and ranking – into boosting them another notch or two. Moving up a notch can mean the difference between success and failure for a business, and moving into the top slots can be the key to fat profits.

Late in 2012, I began to wonder whether highly ranked search results could be impacting more than consumer choices. Perhaps, I speculated, a top search result could have a small impact on people’s opinions about things. Early in 2013, with my associate Ronald E Robertson of the American Institute for Behavioral Research and Technology in Vista, California, I put this idea to a test by conducting an experiment in which 102 people from the San Diego area were randomly assigned to one of three groups. In one group, people saw search results that favoured one political candidate – that is, results that linked to web pages that made this candidate look better than his or her opponent. In a second group, people saw search rankings that favoured the opposing candidate, and in the third group – the control group – people saw a mix of rankings that favoured neither candidate. The same search results and web pages were used in each group; the only thing that differed for the three groups was the ordering of the search results.

To make our experiment realistic, we used real search results that linked to real web pages. We also used a real election – the 2010 election for the prime minister of Australia. We used a foreign election to make sure that our participants were ‘undecided’. Their lack of familiarity with the candidates assured this. Through advertisements, we also recruited an ethnically diverse group of registered voters over a wide age range in order to match key demographic characteristics of the US voting population.

All participants were first given brief descriptions of the candidates and then asked to rate them in various ways, as well as to indicate which candidate they would vote for; as you might expect, participants initially favoured neither candidate on any of the five measures we used, and the vote was evenly split in all three groups. Then the participants were given up to 15 minutes in which to conduct an online search using ‘Kadoodle’, our mock search engine, which gave them access to five pages of search results that linked to web pages. People could move freely between search results and web pages, just as we do when using Google. When participants completed their search, we asked them to rate the candidates again, and we also asked them again who they would vote for.

We predicted that the opinions and voting preferences of 2 or 3 per cent of the people in the two bias groups – the groups in which people were seeing rankings favouring one candidate – would shift toward that candidate. What we actually found was astonishing. The proportion of people favouring the search engine’s top-ranked candidate increased by 48.4 per cent, and all five of our measures shifted toward that candidate. What’s more, 75 per cent of the people in the bias groups seemed to have been completely unaware that they were viewing biased search rankings. In the control group, opinions did not shift significantly.

This seemed to be a major discovery. The shift we had produced, which we called the Search Engine Manipulation Effect (or SEME, pronounced ‘seem’), appeared to be one of the largest behavioural effects ever discovered. We did not immediately uncork the Champagne bottle, however. For one thing, we had tested only a small number of people, and they were all from the San Diego area.

Over the next year or so, we replicated our findings three more times, and the third time was with a sample of more than 2,000 people from all 50 US states. In that experiment, the shift in voting preferences was 37.1 per cent and even higher in some demographic groups – as high as 80 per cent, in fact.

We also learned in this series of experiments that by reducing the bias just slightly on the first page of search results – specifically, by including one search item that favoured the other candidate in the third or fourth position of the results – we could mask our manipulation so that few or even no people were aware that they were seeing biased rankings. We could still produce dramatic shifts in voting preferences, but we could do so invisibly.

Still no Champagne, though. Our results were strong and consistent, but our experiments all involved a foreign election – that 2010 election in Australia. Could voting preferences be shifted with real voters in the middle of a real campaign? We were skeptical. In real elections, people are bombarded with multiple sources of information, and they also know a lot about the candidates. It seemed unlikely that a single experience on a search engine would have much impact on their voting preferences.

To find out, in early 2014, we went to India just before voting began in the largest democratic election in the world – the Lok Sabha election for prime minister. The three main candidates were Rahul Gandhi, Arvind Kejriwal, and Narendra Modi. Making use of online subject pools and both online and print advertisements, we recruited 2,150 people from 27 of India’s 35 states and territories to participate in our experiment. To take part, they had to be registered voters who had not yet voted and who were still undecided about how they would vote.

Participants were randomly assigned to three search-engine groups, favouring, respectively, Gandhi, Kejriwal or Modi. As one might expect, familiarity levels with the candidates was high – between 7.7 and 8.5 on a scale of 10. We predicted that our manipulation would produce a very small effect, if any, but that’s not what we found. On average, we were able to shift the proportion of people favouring any given candidate by more than 20 per cent overall and more than 60 per cent in some demographic groups. Even more disturbing, 99.5 per cent of our participants showed no awareness that they were viewing biased search rankings – in other words, that they were being manipulated.

SEME’s near-invisibility is curious indeed. It means that when people – including you and me – are looking at biased search rankings, they look just fine. So if right now you Google ‘US presidential candidates’, the search results you see will probably look fairly random, even if they happen to favour one candidate. Even I have trouble detecting bias in search rankings that I know to be biased (because they were prepared by my staff). Yet our randomised, controlled experiments tell us over and over again that when higher-ranked items connect with web pages that favour one candidate, this has a dramatic impact on the opinions of undecided voters, in large part for the simple reason that people tend to click only on higher-ranked items. This is truly scary: like subliminal stimuli, SEME is a force you can’t see; but unlike subliminal stimuli, it has an enormous impact – like Casper the ghost pushing you down a flight of stairs.

We published a detailed report about our first five experiments on SEME in the prestigious Proceedings of the National Academy of Sciences (PNAS) in August 2015. We had indeed found something important, especially given Google’s dominance over search. Google has a near-monopoly on internet searches in the US, with 83 per cent of Americans specifying Google as the search engine they use most often, according to the Pew Research Center. So if Google favours one candidate in an election, its impact on undecided voters could easily decide the election’s outcome.

Keep in mind that we had had only one shot at our participants. What would be the impact of favouring one candidate in searches people are conducting over a period of weeks or months before an election? It would almost certainly be much larger than what we were seeing in our experiments.

Other types of influence during an election campaign are balanced by competing sources of influence – a wide variety of newspapers, radio shows and television networks, for example – but Google, for all intents and purposes, has no competition, and people trust its search results implicitly, assuming that the company’s mysterious search algorithm is entirely objective and unbiased. This high level of trust, combined with the lack of competition, puts Google in a unique position to impact elections. Even more disturbing, the search-ranking business is entirely unregulated, so Google could favour any candidate it likes without violating any laws. Some courts have even ruled that Google’s right to rank-order search results as it pleases is protected as a form of free speech.

Does the company ever favour particular candidates? In the 2012 US presidential election, Google and its top executives donated more than $800,000 to President Barack Obama and just $37,000 to his opponent, Mitt Romney. And in 2015, a team of researchers from the University of Maryland and elsewhere showed that Google’s search results routinely favoured Democratic candidates. Are Google’s search rankings really biased? An internal report issued by the US Federal Trade Commission in 2012 concluded that Google’s search rankings routinely put Google’s financial interests ahead of those of their competitors, and anti-trust actions currently under way against Google in both the European Union and India are based on similar findings.

In most countries, 90 per cent of online search is conducted on Google, which gives the company even more power to flip elections than it has in the US and, with internet penetration increasing rapidly worldwide, this power is growing. In our PNAS article, Robertson and I calculated that Google now has the power to flip upwards of 25 per cent of the national elections in the world with no one knowing this is occurring. In fact, we estimate that, with or without deliberate planning on the part of company executives, Google’s search rankings have been impacting elections for years, with growing impact each year. And because search rankings are ephemeral, they leave no paper trail, which gives the company complete deniability.

Power on this scale and with this level of invisibility is unprecedented in human history. But it turns out that our discovery about SEME was just the tip of a very large iceberg.

Recent reports suggest that the Democratic presidential candidate Hillary Clinton is making heavy use of social media to try to generate support – Twitter, Instagram, Pinterest, Snapchat and Facebook, for starters. At this writing, she has 5.4 million followers on Twitter, and her staff is tweeting several times an hour during waking hours. The Republican frontrunner, Donald Trump, has 5.9 million Twitter followers and is tweeting just as frequently.

Is social media as big a threat to democracy as search rankings appear to be? Not necessarily. When new technologies are used competitively, they present no threat. Even through the platforms are new, they are generally being used the same way as billboards and television commercials have been used for decades: you put a billboard on one side of the street; I put one on the other. I might have the money to erect more billboards than you, but the process is still competitive.

What happens, though, if such technologies are misused by the companies that own them? A study by Robert M Bond, now a political science professor at Ohio State University, and others published in Nature in 2012 described an ethically questionable experiment in which, on election day in 2010, Facebook sent ‘go out and vote’ reminders to more than 60 million of its users. The reminders caused about 340,000 people to vote who otherwise would not have. Writing in the New Republic in 2014, Jonathan Zittrain, professor of international law at Harvard University, pointed out that, given the massive amount of information it has collected about its users, Facebook could easily send such messages only to people who support one particular party or candidate, and that doing so could easily flip a close election – with no one knowing that this has occurred. And because advertisements, like search rankings, are ephemeral, manipulating an election in this way would leave no paper trail.

Are there laws prohibiting Facebook from sending out ads selectively to certain users? Absolutely not; in fact, targeted advertising is how Facebook makes its money. Is Facebook currently manipulating elections in this way? No one knows, but in my view it would be foolish and possibly even improper for Facebook not to do so. Some candidates are better for a company than others, and Facebook’s executives have a fiduciary responsibility to the company’s stockholders to promote the company’s interests.

The Bond study was largely ignored, but another Facebook experiment, published in 2014 in PNAS, prompted protests around the world. In this study, for a period of a week, 689,000 Facebook users were sent news feeds that contained either an excess of positive terms, an excess of negative terms, or neither. Those in the first group subsequently used slightly more positive terms in their communications, while those in the second group used slightly more negative terms in their communications. This was said to show that people’s ‘emotional states’ could be deliberately manipulated on a massive scale by a social media company, an idea that many people found disturbing. People were also upset that a large-scale experiment on emotion had been conducted without the explicit consent of any of the participants.

Facebook’s consumer profiles are undoubtedly massive, but they pale in comparison with those maintained by Google, which is collecting information about people 24/7, using more than 60 different observation platforms – the search engine, of course, but also Google Wallet, Google Maps, Google Adwords, Google Analytics, Chrome, Google Docs, Android, YouTube, and on and on. Gmail users are generally oblivious to the fact that Google stores and analyses every email they write, even the drafts they never send – as well as all the incoming email they receive from both Gmail and non-Gmail users.

According to Google’s privacy policy – to which one assents whenever one uses a Google product, even when one has not been informed that he or she is using a Google product – Google can share the information it collects about you with almost anyone, including government agencies. But never with you. Google’s privacy is sacrosanct; yours is nonexistent.

Could Google and ‘those we work with’ (language from the privacy policy) use the information they are amassing about you for nefarious purposes – to manipulate or coerce, for example? Could inaccurate information in people’s profiles (which people have no way to correct) limit their opportunities or ruin their reputations?

Certainly, if Google set about to fix an election, it could first dip into its massive database of personal information to identify just those voters who are undecided. Then it could, day after day, send customised rankings favouring one candidate to just those people. One advantage of this approach is that it would make Google’s manipulation extremely difficult for investigators to detect.

Extreme forms of monitoring, whether by the KGB in the Soviet Union, the Stasi in East Germany, or Big Brother in 1984, are essential elements of all tyrannies, and technology is making both monitoring and the consolidation of surveillance data easier than ever. By 2020, China will have put in place the most ambitious government monitoring system ever created – a single database called the Social Credit System, in which multiple ratings and records for all of its 1.3 billion citizens are recorded for easy access by officials and bureaucrats. At a glance, they will know whether someone has plagiarised schoolwork, was tardy in paying bills, urinated in public, or blogged inappropriately online.

As Edward Snowden’s revelations made clear, we are rapidly moving toward a world in which both governments and corporations – sometimes working together – are collecting massive amounts of data about every one of us every day, with few or no laws in place that restrict how those data can be used. When you combine the data collection with the desire to control or manipulate, the possibilities are endless, but perhaps the most frightening possibility is the one expressed in Boulding’s assertion that an ‘unseen dictatorship’ was possible ‘using the forms of democratic government’.

Since Robertson and I submitted our initial report on SEME to PNAS early in 2015, we have completed a sophisticated series of experiments that have greatly enhanced our understanding of this phenomenon, and other experiments will be completed in the coming months. We have a much better sense now of why SEME is so powerful and how, to some extent, it can be suppressed.

We have also learned something very disturbing – that search engines are influencing far more than what people buy and whom they vote for. We now have evidence suggesting that on virtually all issues where people are initially undecided, search rankings are impacting almost every decision that people make. They are having an impact on the opinions, beliefs, attitudes and behaviours of internet users worldwide – entirely without people’s knowledge that this is occurring. This is happening with or without deliberate intervention by company officials; even so-called ‘organic’ search processes regularly generate search results that favour one point of view, and that in turn has the potential to tip the opinions of millions of people who are undecided on an issue. In one of our recent experiments, biased search results shifted people’s opinions about the value of fracking by 33.9 per cent.

Perhaps even more disturbing is that the handful of people who do show awareness that they are viewing biased search rankings shift even further in the predicted direction; simply knowing that a list is biased doesn’t necessarily protect you from SEME’s power.

Remember what the search algorithm is doing: in response to your query, it is selecting a handful of webpages from among the billions that are available, and it is ordering those webpages using secret criteria. Seconds later, the decision you make or the opinion you form – about the best toothpaste to use, whether fracking is safe, where you should go on your next vacation, who would make the best president, or whether global warming is real – is determined by that short list you are shown, even though you have no idea how the list was generated.

Meanwhile, behind the scenes, a consolidation of search engines has been quietly taking place, so that more people are using the dominant search engine even when they think they are not. Because Google is the best search engine, and because crawling the rapidly expanding internet has become prohibitively expensive, more and more search engines are drawing their information from the leader rather than generating it themselves. The most recent deal, revealed in a Securities and Exchange Commission filing in October 2015, was between Google and Yahoo! Inc.

Looking ahead to the November 2016 US presidential election, I see clear signs that Google is backing Hillary Clinton. In April 2015, Clinton hired Stephanie Hannon away from Google to be her chief technology officer and, a few months ago, Eric Schmidt, chairman of the holding company that controls Google, set up a semi-secret company – The Groundwork – for the specific purpose of putting Clinton in office. The formation of The Groundwork prompted Julian Assange, founder of Wikileaks, to dub Google Clinton’s ‘secret weapon’ in her quest for the US presidency.

We now estimate that Hannon’s old friends have the power to drive between 2.6 and 10.4 million votes to Clinton on election day with no one knowing that this is occurring and without leaving a paper trail. They can also help her win the nomination, of course, by influencing undecided voters during the primaries. Swing voters have always been the key to winning elections, and there has never been a more powerful, efficient or inexpensive way to sway them than SEME.

We are living in a world in which a handful of high-tech companies, sometimes working hand-in-hand with governments, are not only monitoring much of our activity, but are also invisibly controlling more and more of what we think, feel, do and say. The technology that now surrounds us is not just a harmless toy; it has also made possible undetectable and untraceable manipulations of entire populations – manipulations that have no precedent in human history and that are currently well beyond the scope of existing regulations and laws. The new hidden persuaders are bigger, bolder and badder than anything Vance Packard ever envisioned. If we choose to ignore this, we do so at our peril.

Govt-Hollywood Complex to Sell “Patriotic” Martial Law Lockdown in New Boston Bombing Films

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By Berie Suarez

Source: Truth and Art TV

A massive wave of government propaganda is coming and the method of transmission will be Hollywood. Hollywood is one of the most important brainwashing tools to keep the masses ignorant of reality and government corruption. And as we’ve seen in the past, it is designed to reinforce numerous government lies the masses are supposed to believe. Whenever Hollywood releases a film endorsing a government narrative it usually represents the final phase of a false flag, staged event narrative being sold.

Remember what former CIA director William Casey said. Until EVERYTHING that everyone believes is a lie, the control system feels they are not done lying to you yet.

When it comes to propaganda Hollywood operates under a different set of rules as they have the liberty to fictionally represent a story under the guise of “entertainment” without having to be accurate about what really happened. A close look at this issue reveals how powerful and effective the Hollywood-Government complex is at cementing massive government lies in the psyche of the general public.

So it shouldn’t surprise us that it is being reported that Hollywood producers are in race to put out not one but two films about the Boston bombing hoax staged in April of 2013 featuring numerous crisis actors. One film “Patriots Day” will serve to not only reinforce the Boston bombing staged event but to glorify “lockdown” and deceive viewers into worshiping police and psychologically re-accepting that lockdown was necessary to catch the “bad guys”, thus serving to authenticate future lockdowns as necessary as well. Another film being scheduled for release this year “Boston Strong” is also based on the Boston bombing false flag event and the concept of heroism. Both films appear to correlate “strength” with obedience to lockdown as well as “patriotism” and obedience to lockdown, and both are psychological operations on the general public being likely secretly funded by the state.

So without any shame, the storyline behind Patriots Day admits the idea is to sell the manhunt against the Tsarnaev accused patsy brothers itself and the lockdown of Watertown which ensued. The lockdown itself seems to be the focus of the emotion and heroism in these movies more so than the overall false flag narrative which has been debunked and exposed on many levels.

The story of course, is told by lucky Ed Davis, the commissioner that just so happened to get a phone call right at the time of the pressure cooker detonation, and like lucky Larry Silverstein on 9/11 he wasn’t blown up. Davis was just as “lucky” as all those “Craft International” operatives clearly seen all over the place with suspicious backpacks and communicating suspiciously before during and after the explosion.

Commissioner Davis, who was right there are the marathon finish line and walked away to take a phone call moments before the blast occurred, played an integral role working with the FBI, Watertown Police Department, Boston Police Department, Massachusetts State Police and local first responders to track, identify and apprehend the suspected bombers. Their tactics included the use of sophisticated identity technology (they actually discovered the murderers acting differently than the crowd) and giving the historic order to put the city of Boston on lockdown as they rushed to catch the suspects.

The story is envisioned as an intense thriller, spanning the five-day search up to the infamous siege where Dzhokhar Tsarnaev was pulled from a boat in Watertown. Three lost their lives at the Marathon blast site, 264 were injured, and a police officer was killed and several injured in the shootout that ended in the death of Tsarnaev’s older brother, Tamerlan. The younger mass murderer is currently on trial. Victims were eulogized in a touching ceremony at Fenway Park, something that most certainly will be part of each of those feature films, including an unforgettable exhortation of defiance by Red Sox slugger David Ortiz.

This is a clever attempt to appeal to everyone’s emotional and “patriotic” feelings, 9/11 Bush Jr style, while selling them that martial law lockdown is somehow “patriotic” because it helped catch the bad guys.

“There is nothing more compelling than a real story populated by real heroes,” said CBS Films President Terry Press. “The team that we have assembled for this project is determined to give audiences a very personal look at what occurred during the days when the eyes of the world were on the city of Boston and how a group of contemporary patriots faced this crisis.”

Anyone who cares about truth, freedom, and morality should be outraged by this in-your-face propaganda. This also serves as a warning of things to come. Very likely they are rushing these two films because something is coming and they need to condition the masses for a major lockdown.

I’m calling for readers to help take a stand against “lockdown” now before it’s too late. I’m currently in the process of researching how to properly draft a petition that can be used broadly across the U.S. to demand that lockdown is criminalized as illegal, not to mention it’s an ineffective and unproven tactic for catching law breakers. If anyone wants to help and contribute to the process please do or by all means carry out the idea yourself.

This entire effort by the Hollywood-Government complex to expedite the production of these two films which will glorify lockdown should concern everyone. Ask yourself: Why are they moving so fast to glorify lockdown? And why now? I’m sure we’ll soon find out.

The Control-Matrix is Crashing because the Truth-Seekers are Winning

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By Phillip J. Watt

Source: The Mind Unleashed

The way the masses view the world is a farce. Every single mainstream perspective is either purposely deceptive, or completely misses the point. Even the people in places of influence who we’re meant to trust have either sold out, or are just plain ignorant to the facts. There’s no need to have a heavy heart though; the matrix of control is crashing because the truth-seekers are dealing heavy blows to the false narratives that have for too long shaped the collective mindset of humanity.

Of course the internet can be celebrated for being the primary mechanism which has amplified the sharing of information across location, race, culture and belief systems. In retrospect, the powers-that-will-no-longer-be would be kicking themselves for not trying harder to institute their insidious plan for humanity prior to the birth and growth of the world-wide-web.

Make no mistake though; they have been very successful on many fronts. For example, try to imagine a world where:

      • most journalists don’t report the real news;
      • the majority of doctors don’t truly understand the causes of poor health and how to legitimately resolve it;
      • a high proportion of politicians don’t know how the money supply works and what the agenda is of those who control it;
      • many so-called expert scientists ‘believe’ in a discredited philosophy which resembles a dogmatic religion;
      • the majority of teachers don’t realize they’re teaching a system of indoctrination that nowhere near gets close to the information and critical thinking that should be afforded our kids; and

the masses are not only ill-informed, divided and feverishly fighting against each other over small and irrelevant topics, but they’re also sleepwalking through one of the most majestic and reverent realities that could have ever been conceptualized.

Well, welcome to our world.

As we begin what we call the 21st Century, every system that should be designed to facilitate the health and vitality of the people has been hacked with lies, deception, dysfunction and disharmony. It’s easy to think that this is an embarrassment for our species because it’s beneath our intelligence and ethical capacity, yet there’s no need to lose faith in the inevitable betterment of humanity, including the way in which we organize and economize our societies.

Why? Because all of this dysfunction has been an effective driver of the collective awakening that is rising in the hearts and minds of humanity.

The inspiring fact is that more and more people are slowly waking up and realizing we all have the opportunity to come to our own, informed opinion on the truth, pertaining to both the spiritual and systemic realities. So many more people now understand the mainstream news is not to be taken seriously as its not where we can find information which is aligned with the deeper truths. They’re also acknowledging that we have the choice on what we decide to personally stand and fight for, as well as the legacy we leave for our children and our future generations.

Beware though; once we exit the matrix of control we’re faced with some serious challenges. We have a lot of inner work to do, such as designing a philosophy that ensures we’re at peace, as well as exercising patience in the quest to take back our liberties and design a legitimate and honorable future for humanity.

That’s why we’ve got to feel for those who have been long aware of the many dysfunctions of our world, especially those who have not learned peace and patience. Slowly they’ve watched:

    • the military-industrial-media-politico-banking complex increase their power and continue their pillage across the world;
    • pharmaceutical monopolies amplifying the drugging of society, as well as keeping many of us sick so that they maximize their profits;
    • movements rise up only to be vilified and disassembled, such as the Occupy Movement;
    • science turned into a corporate institution, as well as further hijacked by an inaccurate and small-minded philosophy of reality;
    • wars purposely created with millions of people dying for the whims of the shadow empire;
    • radical extremists massaged into proxy armies to do dirty work for the collapsing power structure;
    • air, medicine, food and water becoming purposely more toxic;
    • governmental policy increasingly being determined by corporate/elite interests;
    • police being militarized all around the globe;
    • the education model struggling to become less of an indoctrination system; and
    • the agenda of global governance becoming closer to fruition.

Some people have known about much of this for decades, so we should commend them for continuing to fight the good fight. They might have witnessed some disheartening developments, yet as much as all this sounds dire, they’ve also seen millions of people disengage from the propaganda narratives and align themselves with the systemic and spiritual pathways that will be the next stage of our evolution.

The point is that even though we need to be patient and persevere, we should recognize and celebrate the achievements that have been made so far. As I discussed in a previous article called “Whilst the Old System Crashes a New One is Being Built”, there are:

    • economists who want to transform the Keynesian model to legitimate alternatives;
    • teachers who understand the massive holes in the indoctrination system called public education;
    • scientists who want to evolve the way energy is created and shared;
    • health practitioners who see the limits of mechanistic and pharmacological medicine and the need for the reintroduction of natural and plant-based therapies;
    • journalists who demand that the media monopolies need to be disassembled;
    • environmentalists who want to transition the way food is grown and distributed;
    • community leaders who aim to reintegrate them to better support its members;
    • politicians who understand the democratic system has been hijacked by big money;
    • activists who campaign for revolutions in our value systems; and
    • futurists who want to change the systemic template for our societal health and well-being.

There are many beautiful souls who are leading the charge by attempting to redesign our society back into alignment with the natural laws of our universe. We should be one of them, regardless of which way we personally decide to contribute.

To do that, we all need to be super clear within ourselves what we believe and what we want to change. There are many ways to do it too, so finding our passions and strengths is critical to playing our own small part in the shift.

It is simply no longer acceptable to keep our heads in the sand; either we’re a minion of the system or we’re not. Of course its difficult to completely disconnect from the way resources flow through the control channels, yet that needn’t stop us from talking about it, sharing information online and somehow contributing, no matter how small, to local and global movements which aim to transition humanity into the new paradigm of abundance.

After all, the truth is what it is, and it is exposing itself to the world by powerfully flowing through all of us.

Ultimately, we needn’t wait for the zombie apocalypse because its already arrived. Most people are good people, yet the masses have been brainwashed into thinking in ways that are absolutely nowhere near aligned to the truth. They might be sleepwalking through a time where the tipping point for the conscious society builds, but that doesn’t mean they’re not salvageable. That’s why we all have a responsibility to help facilitate waking up the collective so that together we’re more empowered and informed to really bring about a future of justice and honor that we can all be proud of.

To do so, let me give you some advice. Don’t get frustrated, don’t be rude, don’t belittle, don’t condemn. We all had to wake up at one stage so its hypocritical if we are. Instead, be calm, be cool, be real, be articulate. Know the information that you advocate like the back of your hand. If we want to be successful in helping others to face the delusions then we need to ensure their defense mechanisms aren’t raised so they’re more likely to be open and receptive to embrace the truth.

And one more thing; hang in there guys and be patient, we’ve still got a long, arduous way to go but we know all the effort will be worth every second.

ABOUT THE AUTHOR
Phillip J. Watt lives in Australia. His written work deals with topics from ideology to society, as well as self-development. Follow him on Facebook or visit his website.

Brussels Bombing Psyop a Victory for the Ruling Elite and Global Police State

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By Bernie Suarez

Source: Waking Times

There are many signs pointing to a false flag attack in Brussels on 3-22-16. Independent and alternative media, as usual, has been right on top of the story catching many of the usual oddities, lies and coincidences which are characteristic of false flags and are now piling on top of each other as they always do. And here’s another thing everyone should take note of; something we also observed during the Paris attacks on 11-13-15. As we saw in the Paris attacks, once again we’re seeing a “global” component to the “reaction” phase of the usual problem-reaction-solution dialectic employed by the controllers. Look for it. Problem at point A, subsequent “reaction” to the problem at point B, all the way on the other side of the world. This then leads to a “solution” that applies to both point A and B. This also serves to endorse the illusion that the bogeymen, in this case ISIS of course, involved in the Brussels attack are somehow everywhere at once.

One of the key purposes of this event, among other purposes like maintaining an excuse for U.S. military intervention in Syria, is to reinforce the need for a global police which is being sold as a “global solution” to a “global problem.” This global police state is a very clear agenda of the U.S., NATO and the U.N. This entire event is also designed to push the Authorization for Unlimited Military Force (AUMF) the Pentagon wants so badly and it’s a perfect quick and easy event in NATO’s and the European Union’s home turf to push for all of these goals at once. What am I talking about?

Following the Brussels “attacks,” which were immediately and deliberately linked to “ISIS,” we saw how in the city of Atlanta, Georgia halfway across the world, police were “on edge” and completely evacuated the Atlanta airport because of an unattended “package” they thought could be related or connected to the “ISIS” Brussels attacks. Though the whole thing turned out to be nothing at all, make no mistake this is part of the mass conditioning that comes with the entire quest for global police and perpetuation of the ISIS psyop. Even the officers involved in the airport evacuations I’m sure got caught up in the hysteria simply following protocol. Can you imagine how easy it would be for someone to purposely leave an unattended package just to extract the reaction, fear and hysteria from the masses while at the same time endorsing the idea of “global terrorism” and conditioning the masses to accept the idea of a need for a “global police.” One tiny fake package in Atlanta accomplishes all of this and more. And it wasn’t just Atlanta caught in the psyop, in Denver we saw “evacuations” as well:

Atlanta’s airport was briefly evacuated on Wednesday over a suspicious package while U.S. law enforcement agencies and travelers were on edge a day after deadly suicide bombings by Islamist militants rocked Brussels.

Passengers were ordered out of public areas of the domestic terminal at Hartsfield-Jackson International Airport, the United States’ busiest by passenger volume, but the site was quickly cleared and operations resumed, airport officials said.

Parts of Denver airport were also evacuated on Tuesday, hours after at least 31 people were killed and 271 wounded in attacks on Brussels airport and a rush-hour metro train, as airports across the United States tightened security.

As you can see, the hysteria wasn’t just in Atlanta. Notice the article doesn’t even bother to discuss what exactly happened in Denver. Was it also a “suspicious package” there? Was it a phone call from ISIS? Who cares, right? Because apparently the only thing that matters is that it’s part of the “reaction” phase; and the true answer is, this is part of the mass conditioning for the new world order’s global police state which is now being born with every ISIS “attack.”

Historic Mass Conditioning

So for the first time in human history an event at point A in one side of the world forces a Pavlov-style reaction at point B, on the opposite side of the world; even though the 2 events (in the organic reality) have no association with each other other than the conditioned response. The conditioning of the masses can be compared to Pavlov’s dog experiment. In the Pavlov dog salivation experiment, Russian physiologist Ivan Pavlov was able to demonstrate that dogs can be conditioned to organically react a certain way by simply associating one artificial stimulus enough times with a natural stimulus. Eventually Pavlov demonstrated that you wouldn’t need the natural stimulus (food) to elicit the conditioned response (salivation) if you provide the artificial stimulus (a bell).

If you understand Pavlov’s classical conditioning then you should understand the mass conditioning of the masses going on right now via the mainstream media and politicians. The Brussels attacks is no different from the Paris “attacks” of November of 2015. Isn’t it a coincidence that less than a week ago the mainstream media brought back the Paris attack “story” as if to prepare the masses subconsciously for the upcoming Brussels attacks in Belgium? How about the fact the Turkish president Recep Tayyip Erdogan basically subliminally announced the upcoming attacks 4 days prior? Are we surprised given that Erdogan’s Turkey is right now the primary lifeline for ISIS purchasing their oil and supporting fighters with resources in the Turkey-Syrian border while blowing up Russian planes that interfere with that mission? This has all the markings of a mass psychological operation.

First of all, we don’t know who planted those explosives in the Brussels airport or subway system and we don’t know why or who told them to do it. With ISIS being credited, that alone is proof as far as I’m concerned that this is a state crime funded by NATO countries. We must all shed the myth that ISIS fighters are freely doing what they want, independent of the will of the states that created, funded, trained and armed them. Think about this. No one trains fighters only to let them go away and fight for someone else. Whoever trained these guys is still giving the orders or they wouldn’t have wasted their resources training these guys. Just like in the U.S. military, you wouldn’t train a Marine in boot camp, show them how to survive and offer weapons training only to watch them leave the Marines after boot camp and fight elsewhere. Yet this is precisely what Americans are asked to believe every day by the mainstream media. We’re told to believe these fighters just so happened to switch sides AFTER being trained to fight for the “Free Syrian Army.”

If it wasn’t that ISIS is a mercenary group employed by NATO countries, they’d be long gone by now. The only reason ISIS is still “alive” in our consciousness is because nations like Turkey, US, Israel and Saudi Arabia are keeping them alive both literally and figurative using their controlled media. ISIS is therefore alive because they (U.S., NATO and company) want and need them to be alive for political reasons. No ISIS means no Syria, no PNAC Middle East plan completion, no fear, no war on terror, no global police and no stripping away of individual rights, it’s that simple.

Incidentally the location of the explosions in Brussels Belgium is immensely convenient. There’s no question that the headquarters of NATO and the European Union would be a perfect place to execute and control a false flag like this. This is also the perfect false flag to quickly put together during this election year campaign hysteria pause. It likely took very little coordination and effort requiring a couple of explosives and a patsy or 2. Here’s the sequence as I see it: Boom! ISIS did it, lockdown airports in the U.S. due to an unattended package, goals and conditioning reinforced by media, back to election campaign with the candidates calling for “solution” to ISIS.

This is the part where ALL politicians running for president get to offer their “solution” to the same artificially created “problem.” In other words, this is a win-win for the ruling elite. And in this sense the Brussels attack is already part of the election campaign itself. Be on the look out for candidates endorsing ideas “global solutions” to ISIS.

Finally, I call on readers to observe how these false flags are getting easier and easier for them to do. I’m sure there was a time when a false flag attack like this took years to prepare (think 9/11). Now we are seeing quick attacks being strung together with minimal preparation, attacks which nonetheless have long-lasting implications for freedom, the rise of the global police, obtaining their AUMF license to kill, and obtaining all the excuses they need to justify U.S. aggression in Syria in hopes of forcibly removing their democratically elected president.

Remember practice makes perfect. So as they get better and more efficient at pulling these false flag attacks, let us get better and more efficient at diagnosing them and spreading the word. I believe both phenomenons are happening simultaneously. Hopefully, the ability of alternative and independent media to quickly diagnose these attacks by simply observing the process of problem-reaction-solution will help us turn a corner in changing minds at the highest level and thus effect much needed change sooner rather than later.

Weaponized Hyperreality: Social Engineering Through Corporate State Propaganda and Religion

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By Luther Blissett and J. F. Sebastian of Arkesoul

Perhaps no philosophical concept more aptly describes the current cultural milieu than hyperreality, characterized by wikipedia as “an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies.” The predominance of hyperreality comes at a time when people in power have never had more to conceal, distort and distract the population from while there’s never been more people who have more means and motives to stay distracted. This is evident in many aspects of contemporary life from corporate news narratives shaped by sponsors and “official sources”, increasingly absurd denials of the true state of the economy from (mis)leaders, widespread dependence on pharmaceuticals worsened by direct-to-consumer advertising and a sham drug war, fanatical worship of celebrities, to slavish acquiescence to fads and fashion. But most obvious is the increasing amount of time spent in front of screens whether for work, shopping, social media, education, self-expression, games, web content, or the exponentially growing volume of video entertainment. Though video games and web series are catching up, the primary narrative formats for cultural expression and transmission today are still television and film.

Struggling to retain their cultural/economic status in the face of increased competition while appeasing shareholders of their monolithic multinational corporate owners, large film and television studios are increasingly risk averse. This is glaringly apparent in the output of major studios which are for the most part the media equivalent of comfort food; familiar (formulaic), satisfying (crowd pleasing), full of empty calories (lacking intellectual/emotional complexity or challenging ideas) and generally bland in terms of content and presentation. On television this is commonly displayed through clichéd tropes, characters and situations while films are now more than ever driven by CGI enhanced spectacle. Both rely on repeating what has worked in the past and (for viewers of a certain age) appealing to nostalgia while pandering to current cultural trends.

Of course such strategies overlap, as there’s more than a few television programs that offer Hollywood style spectacle and big budget movies which imitate successful formulas in the form of adaptations, sequels, prequels, reboots, spin-offs, and mockbusters. In fact the majority of Hollywood’s summer blockbuster output is now comprised of such derivative and safe content predominantly in the form of fantasy and science fiction films.

The ideological motives and functions of cinema and other pop culture are manifold, but a major one is control and influence of mass audiences. We now know the US government has been doing it at least since the 1950s. According to a Church Committee investigation detailing Operation Mockingbird in 1976:

“The CIA currently maintains a network of several hundred foreign individuals around the world who provide intelligence for the CIA and at times attempt to influence opinion through the use of covert propaganda. These individuals provide the CIA with direct access to a large number of newspapers and periodicals, scores of press services and news agencies, radio and television stations, commercial book publishers, and other foreign media outlets.”

More recently, in 1991 the Task Force Report on Greater CIA Openness revealed the CIA “now has relationships with reporters from every major wire service, newspaper, news weekly, and television network in the nation,” which enables them to “turn some ‘intelligence failure’ stories into ‘intelligence success’ stories, and has contributed to the accuracy of countless others.” It also revealed that the CIA has “persuaded reporters to postpone, change, hold, or even scrap stories that could have adversely affected national security interests…” (Global Research, Lights, Camera… Covert Action: The Deep Politics of Hollywood)

Government influence of culture factories such as Hollywood through covert infiltration or embedded advisors ensures that the end product reflects the values and behaviors they wish to promote (ie. xenophobia, deference to authority, nationalism, parochialism, narcissism, anti-intellectualism, consumerism, rapaciousness, etc). In some cases, most notably Zero Dark Thirty and United 93,  the goal is to cement an official narrative into the collective consciousness. A more sophisticated method of social engineering via Hollywood is predictive programming; presenting through media societal changes to be implemented by leaders in order to gradually condition the public and reduce resistance to such changes.

Manipulation of public sentiment through mass media also makes sense from a purely corporate perspective. Why wouldn’t media owners gear the ideological content of their products to support the systems they benefit from while screening out more critical messages? Occasional subversive content may get past the gatekeepers if it’s immediately profitable (which it sometimes can be if particularly resonant), can be co-opted in some way that serves the status quo, or if the creative minds behind it are particularly lucky, talented, and/or well connected. Regardless, one could argue uncritical media consumption is a form of pacification through distraction and escapism and all corporate media content are a result of calculating the highest return on investment, which more often than not reflects the culture’s most deeply ingrained values and myths.

This is particularly true for fantasy/sci film films, which have become ubiquitous for a number of reasons including cultural tastes of global demographics, aesthetic trends (eg. hyperreal CG effects for evermore spectacular imagery), impact of changing media technology on the economics of production and distribution, growing awareness of the value of properties belonging to rich fictional universes which can be mined by worldbuilding studio screenwriters, and in many cases, resonance with our increasingly dystopian world. Most fundamental is profitability, especially as sfx technology becomes more advanced and affordable, licensing opportunities increase, and film franchises that come with large and passionate built-in fan bases reduce the need for marketing and practically sell themselves.

Many who grow up immersed in geek culture already have a hyperreal relationship with fantasy and science fiction realms which heightens the nostalgia evoked by the stream of multimedia incarnations and product tie-ins (bolstered by cult-like fan communities). Is it any surprise that fans who’ve extrapolated on the “Jedi” concept from the Star Wars films turned it into a religion? The Jedi cosmology (and similar ones from countless sci-fi/fantasy films) are modeled on mysticism, a philosophical framework which could fill a void for spiritually deprived materialist cultures. For many people, comic book fandom is another safe and entertaining way to explore concepts that might otherwise be too “out there” (perhaps especially among those who share an equally strong interest in materialist science). At the same time, because of the influence of marketing, the greater role of technology in society and changing cultural trends, geek culture has become a larger part of mainstream culture. Combined with celebrity worship, the lure of technology (both on-screen and off), and increasingly omnipotent powers of multinational corporations, modern big budget sci-fi/fantasy films represent a confluence of potent socioreligious crosscurrents.

Recent works such as Christopher Knowles’s Our Gods Wear Spandex and Grant Morrison’s Supergods examine to an extent superheroes as modern mythological archetypes. Bill Moyer’s The Power of Myth explored how Joseph Campbell’s theory of the monomyth (or hero’s journey) influenced and shaped the Star Wars films (which itself has influenced myriad blockbusters since). In The Hero With a Thousand Faces, Campbell identified a story template used in almost all pre-modern cultures across the globe which goes something like this:

A reluctant “chosen one” in an ordinary world receives a call to adventure and warning of a danger that must be confronted. With the training and wisdom of a mentor the hero crosses the threshold into the unknown. Companions acquired along the way assist in overcoming a series of challenges and temptations until reaching the depth of their fears and resultant apotheosis or rebirth. This empowers them to achieve their goal and return triumphant to an admiring family/community/nation etc.

It’s not hard to see the attraction of narratives such as this which tap into primal emotional needs and can be found in a wide range of religious narratives such as the lives of Buddha, Christ, Muhammad and Rama among others. It also serves as a metaphor for spiritual/psychological journeys through life.

In a recent post on his Secret Sun blog, Christopher Knowles states “Myths grow out of times of crisis and upheaval, in one way or another. The current vogue for superheroes is a symptom of the powerlessness felt by a populace under assault by the realities of Globalist social engineering, war-making and economic redundancy.” I would add that myths can also be exploited to function as part of a cultural assault to perpetuate Globalist agendas. Authoritarians are all too eager to depict themselves as monomythic demigod saviors and/or those serving them as self-sacrificing rugged individualist heroes fulfilling their grand destinies.

In the same piece, Knowles concludes: “But myths do die. They aren’t immortal. The next war or wars may in fact sweep away the myths of the 20th Century entirely. The wars may send people reaching back to far older myths as civil wars can rekindle the bonfires of identity, sending people back to the myths of ancestors. This has always emerged in times of close conflict, particularly in conflicts seen as struggles against occupying powers.”

If he’s correct, there may be some hope for our culture to reclaim myths as a means of understanding reality rather than serve as a trapdoor to fabricated hyperreality. The problem is that there is a gap that needs “filling in” between reality and hyperreality. One of the many consequences of postmodernism is the complete blurring of the line between what is real and what is not. A sort of apathy has kicked in within the human psyche given that crushing truths, not easily discernable in the past, are all out there in the raw. Religious and scientific truths once held sacred can be easily discarded. Morality is a rare hobby in a generation both cynical and powerless to discern reality. This is as well due to globalism and technology, which serve as hubs for information retrieval that wasn’t readily available. Humanity has developed thicker skin, while at the same time widened the existential void left by a reality that is less and less objectifiable. Opinion makers are everywhere, information is ubiquitous, and the species is obsessed with being entertained while answers are readily manufactured in the shape of capital fetishes, all the while ideology that purportedly made a call for a “better and different” world, such as Marxism and psychoanalysis, has become both a haunting spectre and an empty promise.

In the past these formulae failed. In the future they seem more and more unlikely. Capitalism has adapted itself to revolutionary ideology. It has generated even more power from it, defusing the motivation for change and twisting the definition of revolution, all the while turning such concepts into brands. The irony. There is call for a “new objectivism”, however. A bet for a system reboot, in which categorical truths can be retrieved and argued from. The analogy is this: keeping what works and dismissing what doesn’t. Sounds like a simple and logical plan. The problem is that those who get to define what works and what doesn’t will be the powerful, uncanny minority. This is their game, and we have cynically accepted it. It is the way it is. Unless we can evolve from reality to hyperreality, and from hyperreality back into reality, as a species that learns, adapts, understands how high the stakes really are, and moves forward as a collective that is conscious and responsible of its flaws, it appears we are doomed. Three scenarios: first, the narrative will continue as is: the majority will continue to be repressed, and will perpetually seek escape by the hand that feeds until lost completely in hyperreality. Technology moves forward, religion condenses into inconvenient myth: we completely “plug in”. Then what? Well, you just have to see Her to see into this future. The second, war extinguishes civilization and winds back the evolutionary clock, think Mad Max, until we reach the first scenario, as if in a loop. The third and most bleak, nuclear war. The species ends.

What we learn from this exercise is that we are at the apex. This is it. The crushing truth of existence is firmly on our shoulders. War is unravelling. An ever-shrinking number of brands dominate the world. And an even smaller number of people call the shots. In between reality and hyperreality there is confusion. There is no longer a basis to discern between the two. We are as it were, lost. We need to fill in this gap. We need to dig deeper than ever before for a reason to dissolve our differences. Somehow the dilemma is set: surrender or die. But the crux of the problem can be overridden if we use the knowledge and tools we have to fight for a better, and more responsible alternative.