Pop Culture Has Become an Oligopoly

By Adam Mastroianni

Source: Experimental History

You may have noticed that every popular movie these days is a remake, reboot, sequel, spinoff, or cinematic universe expansion. In 2021, only one of the ten top-grossing films––the Ryan Reynolds vehicle Free Guy––was an original. There were only two originals in 2020’s top 10, and none at all in 2019.

People blame this trend on greedy movie studios or dumb moviegoers or competition from Netflix or humanity running out of ideas. Some say it’s a sign of the end of movies. Others claim there’s nothing new about this at all.

Some of these explanations are flat-out wrong; others may contain a nugget of truth. But all of them are incomplete, because this isn’t just happening in movies. In every corner of pop culture––movies, TV, music, books, and video games––a smaller and smaller cartel of superstars is claiming a larger and larger share of the market. What used to be winners-take-some has grown into winners-take-most and is now verging on winners-take-all. The (very silly) word for this oligopoly, like a monopoly but with a few players instead of just one.

I’m inherently skeptical of big claims about historical shifts. I recently published a paper showing that people overestimate how much public opinion has changed over the past 50 years, so naturally I’m on the lookout for similar biases here. But this shift is not an illusion. It’s big, it’s been going on for decades, and it’s happening everywhere you look. So let’s get to the bottom of it.

(Data and code available here.)

Movies 

At the top of the box office charts, original films have gone extinct. 

I looked at the 20 top-grossing movies going all the way back to 1977 (source), and I coded whether each was part of what film scholars call a “multiplicity”—sequels, prequels, franchises, spin-offs, cinematic universe expansions, etc. This required some judgment calls. Lots of movies are based on books and TV shows, but I only counted them as multiplicities if they were related to a previous movie. So 1990’s Teenage Mutant Ninja Turtles doesn’t get coded as a multiplicity, but 1991’s Teenage Mutant Ninja Turtles II: The Secret of the Ooze does, and so does the 2014 Teenage Mutant Ninja Turtles remake. I also probably missed a few multiplicities, especially in earlier decades, since sometimes it’s not obvious that a movie has some connection to an earlier movie.

Regardless, the shift is gigantic. Until the year 2000, about 25% of top-grossing movies were prequels, sequels, spinoffs, remakes, reboots, or cinematic universe expansions. Since 2010, it’s been over 50% ever year. In recent years, it’s been close to 100%.

Original movies just aren’t popular anymore, if they even get made in the first place.

Top movies have also recently started taking a larger chunk of the market. I extracted the revenue of the top 20 movies and divided it by the total revenue of the top 200 movies, going all the way back to 1986 (source). The top 20 movies captured about 40% of all revenue until 2015, when they started gobbling up even more.

Television

Thanks to cable and streaming, there’s way more stuff on TV today than there was 50 years ago. So it would make sense if a few shows ruled the early decades of TV, and now new shows constantly displace each other at the top of the viewership charts.

Instead, the opposite has happened. I pulled the top 30 most-viewed TV shows from 1950 to 2019 (source) and found that fewer and fewer franchises rule a larger and larger share of the airwaves. In fact, since 2000, about a third of the top 30 most-viewed shows are either spinoffs of other shows in the top 30 (e.g., CSI and CSI: Miami) or multiple broadcasts of the same show (e.g., American Idol on Monday and American Idol on Wednesday). 

Two caveats to this data. First, I’m probably slightly undercounting multiplicities from earlier decades, where the connections between shows might be harder for a modern viewer like me to understand––maybe one guy hosted multiple different shows, for example. And second, the Nielsen ratings I’m using only recently started accurately measuring viewership on streaming platforms. But even in 2019, only 14% of viewing time was spent on streaming, so this data isn’t missing much.

Music

It used to be that a few hitmakers ruled the charts––The Beatles, The Eagles, Michael Jackson––while today it’s a free-for-all, right?

Nope. A data scientist named Azhad Syed has done the analysis, and he finds that the number of artists on the Billboard Hot 100 has been decreasing for decades.

And since 2000, the number of hits per artist on the Hot 100 has been increasing. 

(Azhad says he’s looking for a job––you should hire him!)

A smaller group of artists tops the charts, and they produce more of the chart-toppers. Music, too, has become an oligopoly.

Books

Literature feels like a different world than movies, TV, and music, and yet the trend is the same.

Using LiteraryHub’s list of the top 10 bestselling books for every year from 1919 to 2017, I found that the oligopoly has come to book publishing as well. There are a couple ways we can look at this. First, we can look at the percentage of repeat authors in the top 10––that is, the number of books in the top 10 that were written by an author with another book in the top 10.

It used to be pretty rare for one author to have multiple books in the top 10 in the same year. Since 1990, it’s happened almost every year. No author ever had three top 10 books in one year until Danielle Steel did it 1998. In 2011, John Grisham, Kathryn Stockett, and Stieg Larsson all had two chart-topping books each.

We can also look at the percentage of authors in the top 10 were already famous––say, they had a top 10 book within the past 10 years. That has increased over time, too. 

In the 1950s, a little over half of the authors in the top 10 had been there before. These days, it’s closer to 75%.

Video games

I tracked down the top 20 bestselling video games for each year from 1995 to 2021 (sources: 1234567) and coded whether each belongs to a preexisting video game franchise. (Some games, like Harry Potter and the Sorcerer’s Stone, belong to franchises outside of video games. For these, I coded the first installment as originals and any subsequent installments as franchise games.)

The oligopoly rules video games too:

In the late 1990s, 75% or less of bestselling video games were franchise installments. Since 2005, it’s been above 75% every year, and sometimes it’s 100%. At the top of the charts, it’s all Mario, Zelda, Call of Duty, and Grand Theft Auto.

Why is this happening?

Any explanation for the rise of the pop oligopoly has to answer two questions: why have producers started producing more of the same thing, and why are consumers consuming it? I think the answers to the first question are invasionconsolidation, and innovation. I think the answer to the second question is proliferation.

Invasion

Software and the internet have made it easier than ever to create and publish content. Most of the stuff that random amateurs make is crap and nobody looks at it, but a tiny proportion gets really successful. This might make media giants choose to produce and promote stuff that independent weirdos never could, like an Avengers movie. This can’t explain why oligopolization started decades ago––YouTube only launched in 2005, for example, and most Americans didn’t have broadband until 2007––but it might explain why it’s accelerated and stuck around.

Consolidation

Big things like to eat, defeat, and outcompete smaller things. So over time, big things should get bigger and small things should die off. Indeed, movie studiosmusic labelsTV stations, and publishers of books and video games have all consolidated. Maybe it’s inevitable that major producers of culture will suck up or destroy everybody else, leaving nothing but superstars and blockbusters. Indeed, maybe cultural oligopoly is merely a transition state before we reach cultural monopoly.

Innovation

You may think there’s nothing left to discover in art forms as old as literature and music, and that they simply iterate as fashions change. But it took humans thousands of years to figure out how to create the illusion of depth in paintings. Novelists used to think that sentences had to be long and complicated until Hemingway came along, wrote some snappy prose, and changed everything. Even very old art forms, then, may have secrets left to discover. Maybe the biggest players in culture discovered some innovations that won them a permanent, first-mover chunk of market share. I can think of a few:

  • In books: lightning-quick plots and chapter-ending cliffhangers. Nobody thinks The Da Vinci Code is high literature, but it’s a book that really really wants you to read it. And a lot of people did!
  • In music: sampling. Musicians seem to sample more often these days. Now we not only remake songs; we franchise them too.
  • In movies, TV, and video games: cinematic universes. Studios have finally figured out that once audiences fall in love with fictional worlds, they want to spend lots of time in them. Marvel, DC, and Star Wars are the most famous, but there are also smaller universe expansions like Better Call Saul and El Camino from Breaking Bad and The Many Saints of Newark from The Sopranos. Video game developers have understood this for even longer, which is why Mario does everything from playing tennis to driving go-karts to, you know, being a piece of paper.

Proliferation

Invasion, consolidation, and innovation can, I think, explain the pop oligopoly from the supply side. But all three require a willing audience. So why might people be more open to experiencing the same thing over and over again?

As options multiply, choosing gets harder. You can’t possibly evaluate everything, so you start relying on cues like “this movie has Tom Hanks in it” or “I liked Red Dead Redemption, so I’ll probably like Red Dead Redemption II,” which makes you less and less likely to pick something unfamiliar. 

Another way to think about it: more opportunities means higher opportunity costs, which could lead to lower risk tolerance. When the only way to watch a movie is to go pick one of the seven playing at your local AMC, you might take a chance on something new. But when you’ve got a million movies to pick from, picking a safe, familiar option seems more sensible than gambling on an original.

This could be happening across all of culture at once. Movies don’t just compete with other movies. They compete with every other way of spending your time, and those ways are both infinite and increasing. There are now 60,000 free books on Project Gutenberg, Spotify says it has 78 million songs and 4 million podcast episodes, and humanity uploads 500 hours of video to YouTube every minute. So uh, yeah, the Tom Hanks movie sounds good.

What do we do about it?

Some may think that the rise of the pop oligopoly means the decline of quality. But the oligopoly can still make art: Red Dead Redemption II is a terrific game, “Blinding Lights” is a great song, and Toy Story 4 is a pretty good movie. And when you look back at popular stuff from a generation ago, there was plenty of dreck. We’ve forgotten the pulpy Westerns and insipid romances that made the bestseller lists while books like The Great GatsbyBrave New World, and Animal Farm did not. American Idol is not so different from the televised talent shows of the 1950s. Popular culture has always been a mix of the brilliant and the banal, and nothing I’ve shown you suggests that the ratio has changed.

The problem isn’t that the mean has decreased. It’s that the variance has shrunk. Movies, TV, music, books, and video games should expand our consciousness, jumpstart our imaginations, and introduce us to new worlds and stories and feelings. They should alienate us sometimes, or make us mad, or make us think. But they can’t do any of that if they only feed us sequels and spinoffs. It’s like eating macaroni and cheese every single night forever: it may be comfortable, but eventually you’re going to get scurvy. 

We haven’t fully reckoned with what the cultural oligopoly might be doing to us. How much does it stunt our imaginations to play the same video games we were playing 30 years ago? What message does it send that one of the most popular songs in the 2010s was about how a 1970s rock star was really cool? How much does it dull our ambitions to watch 2021’s The Matrix: Resurrections, where the most interesting scene is just Neo watching the original Matrix from 1999? How inspiring is it to watch tiny variations on the same police procedurals and reality shows year after year? My parents grew up with the first Star Wars movie, which had the audacity to create an entire universe. My niece and nephews are growing up with the ninth Star Wars movie, which aspires to move merchandise. Subsisting entirely on cultural comfort food cannot make us thoughtful, creative, or courageous.

Fortunately, there’s a cure for our cultural anemia. While the top of the charts has been oligopolized, the bottom remains a vibrant anarchy. There are weird books and funky movies and bangers from across the sea. Two of the most interesting video games of the past decade put you in the role of an immigration officer and an insurance claims adjuster. Every strange thing, wonderful and terrible, is available to you, but they’ll die out if you don’t nourish them with your attention. Finding them takes some foraging and digging, and then you’ll have to stomach some very odd, unfamiliar flavors. That’s good. Learning to like unfamiliar things is one of the noblest human pursuits; it builds our empathy for unfamiliar people. And it kindles that delicate, precious fire inside us––without it, we might as well be algorithms. Humankind does not live on bread alone, nor can our spirits long survive on a diet of reruns.

THE SAME SHADY PEOPLE OWN BIG PHARMA AND THE MEDIA

By Dr. Mercola

Source: Waking Times

What does The New York Times and a majority of other legacy media have in common with Big Pharma? Answer: They’re largely owned by BlackRock and the Vanguard Group, the two largest asset management firms in the world. Moreover, it turns out these two companies form a secret monopoly that own just about everything else you can think of too. As reported in the featured video:1,2

“The stock of the world’s largest corporations are owned by the same institutional investors. They all own each other. This means that ‘competing’ brands, like Coke and Pepsi aren’t really competitors, at all, since their stock is owned by exactly the same investment companies, investment funds, insurance companies, banks and in some cases, governments.

The smaller investors are owned by larger investors. Those are owned by even bigger investors. The visible top of this pyramid shows only two companies whose names we have often seen …They are Vanguard and BlackRock.

The power of these two companies is beyond your imagination. Not only do they own a large part of the stocks of nearly all big companies but also the stocks of the investors in those companies. This gives them a complete monopoly.

A Bloomberg report states that both these companies in the year 2028, together will have investments in the amount of 20 trillion dollars. That means that they will own almost everything.’”

Who Are the Vanguard?

The word “vanguard” means “the foremost position in an army or fleet advancing into battle,” and/or “the leading position in a trend or movement.” Both are fitting descriptions of this global behemoth, owned by globalists pushing for a Great Reset, the core of which is the transfer of wealth and ownership from the hands of the many into the hands of the very few.

Interestingly, Vanguard is the largest shareholder of BlackRock, as of March 2021.3,4 Vanguard itself, on the other hand, has a “unique” corporate structure that makes its ownership more difficult to discern. It’s owned by its various funds, which in turn are owned by the shareholders. Aside from these shareholders, it has no outside investors and is not publicly traded.5 As reported in the featured video:6,7

“The elite who own Vanguard apparently do not like being in the spotlight but of course they cannot hide from who is willing to dig. Reports from Oxfam and Bloomberg say that 1% of the world, together owns more money than the other 99%. Even worse, Oxfam says that 82% of all earned money in 2017 went to this 1%.

In other words, these two investment companies, Vanguard and BlackRock hold a monopoly in all industries in the world and they, in turn are owned by the richest families in the world, some of whom are royalty and who have been very rich since before the Industrial Revolution.”

While it would take time to sift through all of Vanguard’s funds to identify individual shareholders, and therefore owners of Vanguard, a quick look-see suggests Rothschild Investment Corp.8 and the Edmond De Rothschild Holding are two such stakeholders.9 Keep the name Rothschild in your mind as you read on, as it will feature again later.

The video above also identifies the Italian Orsini family, the American Bush family, the British Royal family, the du Pont family, the Morgans, Vanderbilts and Rockefellers, as Vanguard owners.

BlackRock/Vanguard Own Big Pharma

According to Simply Wall Street, in February 2020, BlackRock and Vanguard were the two largest shareholders of GlaxoSmithKline, at 7% and 3.5% of shares respectively.10 At Pfizer, the ownership is reversed, with Vanguard being the top investor and BlackRock the second-largest stockholder.11

Keep in mind that stock ownership ratios can change at any time, since companies buy and sell on a regular basis, so don’t get hung up on percentages. The bottom line is that BlackRock and Vanguard, individually and combined, own enough shares at any given time that we can say they easily control both Big Pharma and the centralized legacy media — and then some.

Why does this matter? It matters because drug companies are driving COVID-19 responses — all of which, so far, have endangered rather than optimized public health — and mainstream media have been willing accomplices in spreading their propaganda, a false official narrative that has, and still is, leading the public astray and fosters fear based on lies.

To have any chance of righting this situation, we must understand who the central players are, where the harmful dictates are coming from, and why these false narratives are being created in the first place.

As noted in Global Justice Now’s December 2020 report12 “The Horrible History of Big Pharma,” we simply cannot allow drug companies — “which have a long track record of prioritizing corporate profit over people’s health” — to continue to dictate COVID-19 responses.

In it, they review the shameful history of the top seven drug companies in the world that are now developing and manufacturing drugs and gene-based “vaccines” against COVID-19, while mainstream media have helped suppress information about readily available older drugs that have been shown to have a high degree of efficacy against the infection.

BlackRock/Vanguard Own the Media

When it comes to The New York Times, as of May 2021, BlackRock is the second-largest stockholder at 7.43% of total shares, just after The Vanguard Group, which owns the largest portion (8.11%).13,14

In addition to The New York Times, Vanguard and BlackRock are also the top two owners of Time Warner, Comcast, Disney and News Corp, four of the six media companies that control more than 90% of the U.S. media landscape.15,16

Needless to say, if you have control of this many news outlets, you can control entire nations by way of carefully orchestrated and organized centralized propaganda disguised as journalism.

If your head is spinning already, you’re not alone. It’s difficult to describe circular and tightly interwoven relationships in a linear fashion. The world of corporate ownership is labyrinthine, where everyone seems to own everyone, to some degree.

However, the key take-home message is that two companies stand out head and neck above all others, and that’s BlackRock and Vanguard. Together, they form a hidden monopoly on global asset holdings, and through their influence over our centralized media, they have the power to manipulate and control a great deal of the world’s economy and events, and how the world views it all.

Considering BlackRock in 2018 announced that it has “social expectations” from the companies it invests in,17 its potential role as a central hub in the Great Reset and the “build back better” plan cannot be overlooked.

Add to this information showing it “undermines competition through owning shares in competing companies” and “blurs boundaries between private capital and government affairs by working closely with regulators,” and one would be hard-pressed to not see how BlackRock/Vanguard and their globalist owners might be able to facilitate the Great Reset and the so-called “green” revolution, both of which are part of the same wealth-theft scheme.

BlackRock and Vanguard Own the World

That assertion will become even clearer once you realize that this duo’s influence is not limited to Big Pharma and the media. Importantly, BlackRock also works closely with central banks around the world, including the U.S. Federal Reserve, which is a private entity, not a federal one.18,19 It lends money to the central bank, acts as an adviser to it, and develops the central bank’s software.20In all, BlackRock and Vanguard have ownership in some 1,600 American firms, which in 2015 had combined revenues of $9.1 trillion. When you add in the third-largest global owner, State Street, their combined ownership encompasses nearly 90% of all S&P 500 firms.

BlackRock/Vanguard also own shares of long list of other companies, including Microsoft, Apple, Amazon, Facebook and Alphabet Inc.21 As illustrated in the graphic of BlackRock and Vanguard’s ownership network below,22 featured in the 2017 article “These Three Firms Own Corporate America” in The Conversation, it would be near-impossible to list them all.

In all, BlackRock and Vanguard have ownership in some 1,600 American firms, which in 2015 had combined revenues of $9.1 trillion. When you add in the third-largest global owner, State Street, their combined ownership encompasses nearly 90% of all S&P 500 firms.23

A Global Monopoly Few Know Anything About

To tease out the overarching influence of BlackRock and Vanguard in the global marketplace, be sure to watch the 45-minute-long video featured at the top of this article. It provides a wide-view summary of the hidden monopoly network of Vanguard- and BlackRock-owned corporations, and their role in the Great Reset. A second much shorter video (above) offers an additional review of this information.

How can we tie BlackRock/Vanguard — and the globalist families that own them — to the Great Reset? Barring a public confession, we have to look at the relationships between these behemoth globalist-owned corporations and consider the influence they can wield through those relationships. As noted by Lew Rockwell:24

“When Lynn Forester de Rothschild wants the United States to be a one-party country (like China) and doesn’t want voter ID laws passed in the U.S., so that more election fraud can be perpetrated to achieve that end, what does she do?

She holds a conference call with the world’s top 100 CEOs and tells them to publicly decry as ‘Jim Crow’ Georgia’s passing of an anti-corruption law and she orders her dutiful CEOs to boycott the State of Georgia, like we saw with Coca-Cola and Major League Baseball and even Hollywood star, Will Smith.

In this conference call, we see shades of the Great Reset, Agenda 2030, the New World Order. The UN wants to make sure, as does [World Economic Forum founder and executive chairman Klaus] Schwab that in 2030, poverty, hunger, pollution and disease no longer plague the Earth.

To achieve this, the UN wants taxes from Western countries to be split by the mega corporations of the elite to create a brand-new society. For this project, the UN says we need a world government — namely the UN, itself.”

As I’ve reviewed in many previous articles, it seems quite clear that the COVID-19 pandemic was orchestrated to bring about this New World Order — the Great Reset — and the 45-minute video featured at top of article does a good job of explaining how this was done. And at the heart of it all, the “heart” toward which all global wealth streams flow, we find BlackRock and Vanguard.

Viral Inequality: From Jeff Bezos to the struggle of Indian Farmers

Billionaires have profited enormously from lockdown, whilst mega corporations are buying out and shutting down independent stores and farms.

By Colin Todhunter

Source: OffGuardian

According to a new report by Oxfam, ‘The Inequality Virus’, the wealth of the world’s billionaires increased by $3.9tn (trillion) between 18 March and 31 December 2020. Their total wealth now stands at $11.95tn.

The world’s 10 richest billionaires have collectively seen their wealth increase by $540bn over this period. In September 2020, Jeff Bezos could have paid all 876,000 Amazon employees a $105,000 bonus and still be as wealthy as he was before COVID.

At the same time, hundreds of millions of people will lose (have lost) their jobs and face destitution and hunger. It is estimated that the total number of people living in poverty could have increased by between 200 million and 500 million in 2020. The number of people living in poverty might not return even to its pre-crisis level for over a decade.

Mukesh Ambani, India’s richest man and head of Reliance Industries, which specialises in petrol, retail and telecommunications, doubled his wealth between March and October 2020. He now has $78.3bn. The average increase in Ambani’s wealth in just over four days represented more than the combined annual wages of all of Reliance Industries’ 195,000 employees.

The Oxfam report states that lockdown in India resulted in the country’s billionaires increasing their wealth by around 35 per cent. At the same time, 84 per cent of households suffered varying degrees of income loss. Some 170,000 people lost their jobs every hour in April 2020 alone.

The authors also noted that income increases for India’s top 100 billionaires since March 2020 was enough to give each of the 138 million poorest people a cheque for 94,045 rupees.

The report went on to state:

…it would take an unskilled worker 10,000 years to make what Ambani made in an hour during the pandemic…and three years to make what Ambani made in a second.”

During lockdown and after, hundreds of thousands of migrant workers in the cities (who had no option but to escape the country’s avoidable but deepening agrarian crisis) were left without jobs, money, food or shelter.

It is clear that COVID has been used as cover for consolidating the power of the unimaginably rich. But plans for boosting their power and wealth will not stop there. One of the most lucrative sectors for these people is agrifood.

More than 60 per cent of India’s almost 1.4 billion population rely (directly or indirectly) on agriculture for their livelihood. Aside from foreign interests, Mukesh Ambani and fellow billionaire Gautam Adani (India’s second richest person with major agribusiness interests) are set to benefit most from the recently passed farm bills that will lead to the wholesale corporatisation of the agrifood sector.

CORPORATE CONSOLIDATION

A recent article on the grain.org website, ‘Digital control: how big tech moves into food and farming (and what it means)’, describes how Amazon, Google, Microsoft, Facebook and others are closing in on the global agrifood sector while the likes of Bayer, Syngenta, Corteva and Cargill are cementing their stranglehold.

The tech giants entry into the sector will increasingly lead to a mutually beneficial integration between the companies that supply products to farmers (pesticides, seeds, fertilisers, tractors, drones, etc) and those that control the flow of data and have access to digital (cloud) infrastructure and food consumers. This system is based on corporate centralisation and concentration (monopolisation).

Grain notes that in India global corporations are also colonising the retail space through e-commerce. Walmart entered into India in 2016 by a US$3.3 billion take-over of the online retail start-up Jet.com which, in 2018, was followed by a US$16 billion take-over of India’s largest online retail platform Flipkart. Today, Walmart and Amazon now control almost two-thirds of India’s digital retail sector.

Amazon and Walmart are using predatory pricing, deep discounts and other unfair business practices to lure customers towards their online platforms. According to Grain, when the two companies generated sales of over US$3 billion in just six days during a Diwali festival sales blitz, India’s small retailers called out in desperation for a boycott of online shopping.

In 2020, Facebook and the US-based private equity concern KKR committed over US$7 billion to Reliance Jio, the digital store of one of India’s biggest retail chains. Customers will soon be able to shop at Reliance Jio through Facebook’s chat application, WhatsApp.

The plan for retail is clear: the eradication of millions of small traders and retailers and neighbourhood mom and pop shops. It is similar in agriculture.

The aim is to buy up rural land, amalgamate it and roll out a system of chemically-drenched farmerless farms owned or controlled by financial speculators, the high-tech giants and traditional agribusiness concerns. The end-game is a system of contract farming that serves the interests of big tech, big agribusiness and big retail. Smallholder peasant agriculture is regarded as an impediment to be replaced by large industrial-scale farms.

This model will be based on driverless tractors, drones, genetically engineered/lab-produced food and all data pertaining to land, water, weather, seeds and soils patented and often pirated from peasant farmers.

Farmers possess centuries of accumulated knowledge that once gone will never be got back. Corporatisation of the sector has already destroyed or undermined functioning agrarian ecosystems that draw on centuries of traditional knowledge and are increasingly recognised as valid approaches to secure food security.

And what of the hundreds of millions to be displaced in order to fill the pockets of the billionaire owners of these corporations? Driven to cities to face a future of joblessness: mere ‘collateral damage’ resulting from a short-sighted system of dispossessive predatory capitalism that destroys the link between humans, ecology and nature to boost the bottom line of the immensely rich.

IMPERIAL INTENT

India’s agrifood sector has been on the radar of global corporations for decades. With deep market penetration and near saturation having been achieved by agribusiness in the US and elsewhere, India represents an opportunity for expansion and maintaining business viability and all-important profit growth. And by teaming up with the high-tech players in Silicon Valley, multi-billion dollar data management markets are being created. From data and knowledge to land, weather and seeds, capitalism is compelled to eventually commodify (patent and own) all aspects of life and nature.

Foreign agricapital is applying enormous pressure on India to scrap its meagre (in comparison to the richer nations) agricultural subsidies. The public distribution system and publicly held buffer stocks constitute an obstacle to the profit-driven requirements of global agribusiness interests.

Such interests require India to become dependent on imports (alleviating the overproduction problem of Western agricapital – the vast stocks of grains that it already dumps on the Global South) and to restructure its own agriculture for growing crops (fruit, vegetables) that consumers in the richer countries demand. Instead of holding physical buffer stocks for its own use, India would hold foreign exchange reserves and purchase food stocks from global traders.

Successive administrations have made the country dependent on volatile flows of foreign capital via foreign direct investment (and loans). The fear of capital flight is ever present. Policies are often governed by the drive to attract and retain these inflows. This financialisation of agriculture serves to undermine the nation’s food security, placing it at the mercy of unforeseen global events (conflict, oil prices, public health crises) international commodity speculators and unstable foreign investment.

Current agricultural ‘reforms’ are part of a broader process of imperialism’s increasing capture of the Indian economy, which has led to its recolonization by foreign corporations as a result of neoliberalisation which began in 1991. By reducing public sector buffer stocks and introducing corporate-dictated contract farming and full-scale neoliberal marketisation for the sale and procurement of produce, India will be sacrificing its farmers and its own food security for the benefit of a handful of unscrupulous billionaires.

As independent cultivators are bankrupted, the aim is that land will eventually be amalgamated to facilitate large-scale industrial cultivation. Indeed, a recent piece on the Research Unit for Political Economy site, ‘The Kisans Are Right: Their Land Is At Stake‘, describes how the Indian government is ascertaining which land is owned by whom with the ultimate aim of making it easier to eventually sell it off (to foreign investors and agribusiness). Other developments are also part of the plan (such as the Karnataka Land Reform Act), which will make it easier for business to purchase agricultural land.

India could eventually see institutional investors with no connection to farming (pension funds, sovereign wealth funds, endowment funds and investments from governments, banks, insurance companies and high net worth individuals) purchasing land. This is an increasing trend globally and, again, India represents a huge potential market. The funds have no connection to farming, have no interest in food security and are involved just to make profit from land.

The recent farm bills – if not repealed – will impose the neoliberal shock therapy of dispossession and dependency, finally clearing the way to restructure the agri-food sector. The massive inequalities and injustices that have resulted from the COVID-related lockdowns are a mere taste of what is to come.

The hundreds of thousands of farmers who have been on the streets protesting against these bills are at the vanguard of the pushback – they cannot afford to fail. There is too much at stake.

Godzilla Amazon: The Amount of Power in Jeff Bezos’ Hands Should Frighten All Americans

Amazon very effectively uses technology and data to sidestep traditional restrictions on monopoly power.

By Matt Stoller

Source: AlterNet

To understand the depth and breadth of Jeff Bezos’ ambitions for the company he built, type www.relentless.com into your browser. The domain Bezos registered in 1994 will redirect to Amazon, the company aptly, and ambitiously, nicknamed The Everything Store. He tells his shareholders that the company will act like an aggressive startup — that at Amazon, it is always Day One.

Like Google and Facebook, Amazon uses technology and data to sidestep traditional restrictions on monopoly power. Our lives are increasingly organized by the platforms these companies run, platforms which now mediate the way we communicate and engage in commerce with each other. We are living in a world organized by tech monopolists, a change in power relationships that no one voted for but has been imposed upon us nonetheless.

Now, Bezos is attempting to add more power to his empire with the surprise announcement that the company will pay $13.7 billion for Whole Foods Market. Amazon will now have a store footprint in neighborhoods across America.

Our communities and the way we engage in commerce will change. Imagine walking into a Whole Foods store and seeing different prices depending on whether you are a member of Amazon Prime — or seeing different prices depending on any other way that you interact with Amazon.

This isn’t implausible. It is what the company does when it opens up stores. For instance, Amazon is creating a chain of physical book stores to take the place of the book stores the company destroyed. In these stores, there are no price tags at all: You scan the items with your phone and have a price delivered to you, personalized by Amazon. Why wouldn’t Amazon extend this to Whole Foods? “Our goal with Amazon Prime, make no mistake,” says Amazon CEO Jeff Bezos, “is to make sure that if you are not a Prime member, you are being irresponsible.”

This statement and the amount of power in Bezos’ hands should frighten all Americans. Bezos meant that Amazon will soon be so good for consumers that it would just be folly not to be a member. But what he unwittingly implied is that as a citizen, you will have no choice but to interact with his institution to buy and sell key goods that everyone needs — on his terms.

Jeff Bezos, in other words, has a vision. To be everywhere, to be the platform for everything for every consumer. So when Bezos calls you irresponsible for not tithing to Amazon, America has a big political problem.

Amazon’s takeover of Whole Foods means that it can target and eliminate regional competitors one by one as it did with its online competitors. When Diapers.com emerged as a competitor to Amazon, Amazon simply sold diapers below cost until the company capitulated and sold itself to Bezos. There’s no reason to assume Amazon wouldn’t bring the same predatory pricing strategy to bear in every city in America. Why wouldn’t it? Even though predatory pricing is illegal, the government hasn’t enforced those laws for decades. Whole Foods tends to source from local farms as part of a commitment to localism; these farms will now be negotiating with a much bigger entity that is committed to a ruthless model of efficiency.

There are so many ways that Amazon can use its power that it’s simply impossible to figure out what it will do. Amazon probably doesn’t even know yet; it will discover and test them, relentlessly. Maybe you will get first in line, or last in line, for the most popular toy during the Christmas period, or maybe the restaurant you own will get access to the freshest yet limited batch strawberries you need based on whether you are giving better deals to Prime members.

Or here’s a more creative possibility. Amazon is excluding Amazon Prime video from Apple TV so that Prime members will buy its streaming device instead of Apple’s. As the smartphone market commodifies and transforms, Bezos could simply use his combined physical and online footprint to keep you from even seeing prices at his stores unless you are using Amazon-approved electronic devices. If Amazon were just one of many stores that would be one thing. But Amazon is quickly becoming the dominant way to buy and sell.

And this, make no mistake, is what is happening. Upon the announcement of the acquisition, Target’s stock price dropped by 10 percent and Walmart’s by 5 percent. Amazon’s rose by more than the price it is paying for Whole Foods. Wall Street sees the writing on the wall. There is only one force that can stop Amazon from organizing and regulating basically all American retail commerce — our democratic institutions and our political system. We the people.

Bezos knows Amazon is a political enterprise at this point. The day before he announced his company’s attempt to buy this supermarket chain, he released a request on Twitter to have people offer ideas for where he can direct charity money. That is the kind of public relations undertaken by political leaders. And Amazon put out an ad for a Ph.D. economist-cum-lobbyist “to educate regulators and policy makers about the fundamentally procompetitive focus of Amazon’s businesses.” And he has put political fixers, like Ivanka Trump’s lawyer and ex-Clinton administration officer Jamie Gorelick, on his board of directors. He also bought The Washington Post.

The public should speak out in opposition to this merger. More than that, the government should take this opportunity to reject the entire pro-finance pro-concentration philosophy that has taken hold in this country since the Reagan era. It is no accident that Whole Foods founder John Mackey was forced to surrender his life’s work because financiers looking for a quick buck bought up a large bloc of shares in his company and pressured him to sell the company to Amazon. The day before the announcement of the sale, he called these hedge funds “Ringwraiths,” after the evil characters in “Lord of the Rings.” Bezos might be the most powerful empire-builder in the land, but he had help.

This merger should frighten all of us. But it should also embolden anyone who believes that America should not be in thrall to monopolists like Bezos. For them, today, as Jeff Bezos might put it, is Day One.

Matt Stoller is fellow at the Open Markets program, where he is researching the history of the relationship between concentrated financial power and the Democratic party in the 20th century.

The Media and the Corporate State

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By Kevin Carson

Source: Center for a Stateless Society

In an interview with Cenk Uygur March 23, Bernie Sanders noted, “The media is an arm of the ruling class of this country,” going on to point out its concentrated corporate ownership (for example, Disney’s ownership of ABC, Comcast’s of NBC, etc). This corporate media has a vested interest in not covering real news in a way that examines the root causes of problems. Such coverage might lead to radical threats to the power structure. Of course he’s quite right. And it’s not a situation that came about by accident; the state played a central role in bringing it about.

The mainstream media — network news shows, cable news networks, major newspapers and wire services — is part of an interlocking set of governing institutions that also includes government agencies, large corporations, and universities, think tanks and charitable foundations. These institutions share a common organizational style — top-down hierarchies and enormous managerial bureaucracies, Weberian rules, million-dollar executives — and tend to shuffle their personnel back and forth from one such institution to the other.

This whole interlocking complex of institutions goes back to the rise of such institutions in the late 19th century as the dominant organizational form — a top-down transformation of the American economy and society that the state and the plutocratic interests controlling it imposed on the country.

From the beginning of radio, the state’s regulatory approach fostered a cartelized system of nationwide media networks. The FCC licensing system permitted a limited number of radio stations compared to what the spectrum permitted. Had the full spectrum been opened up on a first-come first-served basis, with something like the common law of riparian rights preventing new stations from broadcasting on frequencies that might disrupt broadcasts of existing stations, there would have been many more stations. And had the spectrum been open to all homesteaders, there would have been a variety of participants including amateurs and hobbyists, and community and labor groups. For that matter the FCC itself might have awarded its licenses to such a variety of groups; but instead it awarded them almost entirely to commercial interests. And given a limited number of salable licenses, they inevitably appreciated in value just like taxicab medallions, so that only plutocratic interests could afford them.

But before the mass broadcast media ever came into existence, there was already a nationwide advertising market in place fostered by the corporate centralization of the economy, and a complex of corporate and government institutions to influence the content of media.

The existence of a nationwide advertising market, coupled with “intellectual property” in content and rebroadcast rights, further reinforced the concentration of broadcast media into nationwide networks.

And the pre-existence of an interlocking system of corporate, state and civil society institutions into which the media could be assimilated, created the systemic pressures and filters behind what Noam Chomsky and Edward Herman called the media’s “Propaganda Model.” This doesn’t just mean the cruder forms of influence like direct advertiser vetoes of stories, or even editorial fear of offending advertisers — although that obviously plays a real part in filtering content. More important is the common class background and affinity, and common social ties of those in charge of the media and governing institutions, and the symbiotic organizational structures of the institutions themselves.

Network executives, talk show hosts, and newspaper publishers and editors travel in the same social circle as the powerful state and corporate figures whom they’re theoretically supposed to serve as watchdogs over. So you have “responsible” and “patriotic” news organizations refusing to report on government war crimes, and people like publisher Katherine Graham of the Washington Post telling an appreciative audience of CIA spooks that “there are some things the public doesn’t need to know.”

You have a “professional” journalistic culture, since Walter Lippmann’s time, dominated by the same managerial ethos as other governing institutions, seeing their job as simply reporting “objectively” what “both sides” say without regard to facts. And given the limited (and dwindling) resources for actual reporting, you have the majority of TV news anchor scripts and newspaper column inches taken up either by quotes from public figures or the output of public spokespersons and corporate and state PR departments. You have wire service correspondents in countries where the U.S. is backing local death squads or military coups, sitting in hotel rooms writing their copy directly from U.S. embassy handouts.

The cumulative effect of all these filters, without much central direction, is a sort of “invisible hand” mechanism with exactly the result Chomsky and Herman described:  a corporate media that reports news from the perspective of the state and the corporations in control of it almost the same as if they were officially censoring it.

So Sanders is right: the media is an arm of the ruling class — and the state is at the heart of it.